Billion Dollar Graphics

What Billion Dollar Graphics does

Billion Dollar Graphics, a DBA of PepperLip, Inc., is a founder-led, private visual-communication company headquartered in Annandale, Virginia, that has been operating since 2004 with a 1–10 person team under founder Mike Parkinson, a Microsoft PowerPoint MVP and APMP Fellow. Its commercial center of gravity is the Build-a-Graphic PowerPoint Add-In, an Office 365 web add-in distributed through Microsoft AppSource that automatically analyzes slide text and suggests matching graphics from an owned library, designed to help non-designers produce professional visuals without leaving PowerPoint.

The product portfolio layers the Build-a-Graphic subscription with one-time digital products (the BDG eBook bundled with 200 graphics, the PowerPoint trainer's guide with 100 graphics, and a Graphic Cheat Sheet resource), plus professional-services revenue from customized virtual and in-person training (graphics, solutioning, PowerPoint, Illustrator), award-winning keynote speaking, and process-improvement consulting. A related sub-brand, 24 Hour Company, addresses bid-winning proposal graphics, with Parkinson serving as a partner. GTM is hybrid: self-serve SaaS via AppSource with subscription management through Appstle, direct enterprise training bookings, and thought-leadership-driven demand generation through conference speaking (CreativePro Week, APMP BPC, ATD, Training Magazine Network) and webinars.

The customer base, per the company's logo wall, spans defense primes, U.S. federal agencies, technology majors, consumer goods, and media, indicating long-tenured enterprise reach rather than single-vertical dependence. The company is profitable-by-default in the sense that it has operated continuously for over two decades without disclosed outside funding, but growth is structurally capped by founder bandwidth and the absence of institutional capital or a dedicated engineering team — a constraint that becomes strategically material as generative AI design tools enter PowerPoint natively.

Name

Billion Dollar Graphics

Legal name

PepperLip, Inc.

Website

https://billiondollargraphics.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Billion Dollar Graphics (PepperLip, Inc.) is a founder-led visual-communication firm selling the Build-a-Graphic PowerPoint add-in via Microsoft AppSource, plus eBooks, customized training, and keynote speaking, to enterprise clients, proposal professionals, and trainers worldwide.

Ownership category

akta.pro rank

Product category

Presentation Software

NAICS

Graphic Design Services (541430), Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

Keywords

• Presentation graphics
• Visual communication
• PowerPoint add-in
• Proposal graphics
• Presentation training

Headquarters

HQ city

Annandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Build-a-Graphic Software Subscription: Monthly/annual subscription for the Build-a-Graphic PowerPoint add-in available through Microsoft AppSource with Appstle for subscription management
2. eBooks and Digital Products: Sale of Billion Dollar Graphics eBook with 200+ PowerPoint graphics and PowerPoint training books
3. Training and Workshops: Customized training for graphics, PowerPoint, Illustrator, and solutioning delivered both virtually and in-person at client sites and conferences
4. Keynotes and Speaking: Award-winning customized keynote presentations including 'At a Glance', 'The Elephant and the Rider', 'From the Outside In' for corporate events and conferences
5. Newsletter Subscription: Newsletter subscription service with cool stuff, trends, and ideas delivered to subscribers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Billion Dollar Graphics develops and sells the Build-a-Graphic PowerPoint add-in, which automatically analyzes slide text and matches it with professional graphics. The company also offers bundled eBooks with PowerPoint graphics, customized training workshops, keynote presentations, process improvement consulting, and a newsletter subscription, primarily serving enterprise organizations, proposal professionals, and training/L&D teams.

Product overview

Billion Dollar Graphics offers a suite of visual communication tools and training services centered around its flagship Build-a-Graphic PowerPoint Add-In. The core product is complemented by eBooks with bundled graphics (BDG eBook + 200 Graphics, PowerPoint Book + 100 Graphics), professional training programs covering keynotes, presentations, PowerPoint, and Illustrator, process improvement consulting, and a graphic cheat sheet resource library. The company also operates a sub-brand, 24 Hour Company, focused on bid-winning proposal graphics. Together, these offerings enable businesses and professionals to transform text-based content into visually compelling presentations.

Differentiator

Problem solved

Functional benefit

Brands

• Build-a-Graphic: A PowerPoint add-in that helps turn text into professional graphics quickly by automatically analyzing words on slides and providing supporting graphics.
• 24 Hour Company

Products and services

• Build-a-Graphic PowerPoint Add-In An Office 365 PowerPoint add-in that automatically analyzes the words on a slide and provides matching professional graphics, enabling users to turn text into visual content quickly.
• BDG eBook + 200 Graphics

Named customers36 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• 24 Hour CompanycoreStrategic or Co-development PartnerPartnership with 24 Hour Company for bid-winning proposal graphics. Mike Parkinson is a partner at 24 Hour Company. Companies collaborate on proposal design services for government and commercial bids.
• Training Magazine NetworkcoreGTM or Marketing PartnerOngoing partnership to host webinars and training sessions on graphics, PowerPoint, and presentation design for the training and L&D community
• CreativeProcoreGTM or Marketing PartnerSpeaking partner for CreativePro Week and Presentation Design Conference. Mike delivers sessions and content for the design professional community
• Association for Proposal Management Professionals (APMP)coreGTM or Marketing PartnerActive membership with APMP Fellow status. Speaking at annual Bid & Proposal Conference (BPC) and chapter events
• Association for Talent Development (ATD)minorGTM or Marketing PartnerPartnership for delivering training courses including Essentials of Making Powerful Infographics and Designing Visuals for Learning Certificate
• TechSmithminorGTM or Marketing PartnerGuest appearances on The Visual Lounge podcast hosted by TechSmith's Learning & Video Ambassador for visual design discussions
• MicrosoftcoreTechnology or IntegrationBuild-a-Graphic is distributed as an Office 365 add-in available in Microsoft AppSource. Microsoft MVP program recognizes Mike Parkinson's expertise

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Beautiful.ai: AI-powered presentation software that automates slide design with smart templates. Overlaps with BDG's value prop of turning text into professional graphics quickly, but as a standalone cloud platform rather than a PowerPoint add-in.
• Gamma: AI-driven presentation and document generator producing slide decks from prompts. Emerging threat to BDG's text-to-graphic workflow as it offers one-click deck creation without PowerPoint expertise.
• Pitch: Collaborative presentation software with template-driven design for teams. Competes for the same enterprise presentation workflow that BDG targets with its PowerPoint add-in and training.

Broad incumbents

• Prezi: Established alternative presentation platform offering non-linear presentations and design tools. Broad incumbent competing for the same enterprise presentation spend, though with a different paradigm than PowerPoint-based offerings.
• Canva: Broad design platform with extensive presentation, infographic, and graphic library capabilities including AI-driven Magic Design. Competes at the consumer/SMB end of the visual communication market BDG addresses.
• Microsoft Designer: Microsoft's AI-native design tool integrated with Copilot and the Office ecosystem. As a native Microsoft offering, it directly threatens Build-a-Graphic's positioning inside Office 365 with free AI-generated visuals.

Direct peers

• Ethos3: Presentation design agency offering custom slide design, training, and keynote support for enterprise clients. Closely mirrors BDG's combination of presentation services, training programs, and thought-leadership content.
• SlideGenius: PowerPoint design agency producing custom presentation decks for enterprise sales, marketing, and proposal teams. Directly competes in the custom PowerPoint design services category that complements BDG's training and tools.
• BrightCarbon: Presentation design agency and training provider specializing in PowerPoint and visual storytelling for enterprise and sales teams. Directly comparable to Billion Dollar Graphics' presentation design, training, and proposal graphics offerings.
• Duarte: Presentation design firm and creator of well-known presentation methodology, offering training, books, and design services. Comparable to BDG in its blend of training, books, keynote content, and enterprise presentation design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mike_parkinson
• Facebookfacebook.com/150634811715229
• LinkedInlinkedin.com/company/billion-dollar-graphics
• YouTubeyoutube.com/channel/UCwWk4c

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billion Dollar Graphics