Bio4You

What Bio4You does

Bio4You is an Estonian specialty e-commerce and physical retail brand operated by the private limited company Albero Verde OÜ, headquartered in Tallinn with three additional retail showrooms in Tartu, Pärnu, and Rakvere. The company sells organic and natural products across five core categories — BIO-ILU (cosmetics and personal care), BIO-TERVIS (dietary supplements, vitamins, minerals, and superfoods), BIO-TOIT (organic food, oils, beverages, and snacks), BIO-KODU (eco-friendly household cleaning and aromatherapy), and BIO-PERE (family, baby, and maternity products) — supported by curated sub-lines such as Zero Waste, an Outlet section, and a Magnesium Complete range targeted at the 50+ cohort. The platform serves Estonian health-conscious consumers, families, vegan and gluten-free shoppers, and buyers seeking sustainable household alternatives, with stated catalogs of 964 vegan and 234 gluten-free SKUs.

The underlying technology is a standard multilingual e-commerce storefront (bio4you.eu) supporting Estonian, English, and Italian, paired with parcel-terminal fulfillment (free over €49) and in-store pickup. Distribution combines the online store with four physical locations in shopping centers across Estonia, plus international shipping capability per the Italian storefront. Marketing runs across LinkedIn, Facebook, Instagram, TikTok, an email newsletter with a 10% first-purchase incentive, an educational blog (bioblogi.eu), and a recipes section.

The business model is direct-to-consumer retail at unit prices in euros, pay-as-you-go, with a registered-customer loyalty program offering discounted pricing. Revenue is generated entirely through one-time retail transactions on owned channels; no subscriptions, B2B contracts, or third-party marketplace listings are disclosed. The company is privately held with no external investors, no parent entity, and no disclosed funding history, consistent with an organically grown, founder-controlled Estonian SME that has operated for 15+ years.

Name

Bio4You

Legal name

Albero Verde OÜ

Website

https://bio4you.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Bio4You is an Estonian e-commerce and physical retail brand selling organic supplements, natural beauty products, organic food, and eco-friendly household goods to health-conscious Estonian consumers and families via its online store and four retail showrooms.

Ownership category

akta.pro rank

Product category

Organic and Natural Products Retail

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Health and Personal Care Retailers (456)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Organic supplements
• Natural cosmetics
• Eco household products
• Organic food retail
• Natural wellness products

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Online sales of eco and natural products including health supplements, beauty products, organic food, and household items. Products are sold at retail prices with occasional loyalty discounts for registered customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bio4You is a 100% Estonian e-commerce eco-shop operated by Albero Verde OÜ that retails organic and natural products across five main categories: BIO-ILU (natural beauty/cosmetics), BIO-TERVIS (dietary supplements and health products), BIO-TOIT (organic food), BIO-KODU (eco-friendly household products), and BIO-PERE (family/baby care). The company sells both through an online store at bio4you.eu with nationwide Estonian shipping and through four physical retail stores located in Tallinn, Tartu, Pärnu, and Rakvere.

Product overview

Bio4You is a 100% Estonian e-commerce eco-shop operated by Albero Verde OÜ, offering a comprehensive online marketplace for organic and natural products across five main categories: BIO-ILU (natural beauty/cosmetics including makeup, body care, face care, hair care, and natural hair dyes), BIO-TERVIS (dietary supplements including vitamins, minerals, omega-3 fatty acids, superfoods, superfungi, and specialized supplements for immunity, mental health, and physical wellness), BIO-TOIT (organic food including dry goods, superfoods, cooking oils, beverages, and snacks), BIO-KODU (eco-friendly household cleaning products and aromatherapy), and BIO-PERE (family products including baby care and pregnancy supplements). The platform also features a dedicated Outlet section for discounted items and specializes in zero waste, gluten-free, vegan, and Fair Trade product lines. The store operates with customer loyalty programs, multiple language support (Estonian, English, Italian), and brick-and-mortar locations across Estonia (Tallinn, Tartu, Pärnu, Rakvere).

Differentiator

Problem solved

Functional benefit

Products and services

• BIO-ILU (BIO-BEAUTY) Natural and organic beauty products including makeup (BB creams, powders, blushes, mascaras, eyeliners, lipsticks), body care (deodorants, perfumes, hand creams, body oils), face care (day/night creams, serums, facial oils, masks), hair care (shampoos, conditioners, hair masks), natural hair dyes (BioKap Nutricolor), sauna/bath products, sun protection products, and men's cosmetics. Targeted at health-conscious consumers seeking natural personal care.
• BIO-TERVIS (BIO-HEALTH) Natural dietary supplements and health products including vitamins (B, C, D, E, K, Coenzyme Q10, multivitamins), minerals (iodine, calcium, magnesium, iron, selenium, zinc, MSM), omega-3/6/9 fatty acids, superfoods (mushrooms, berries, seaweed), pH regulation products, liposomal supplements, and specialized supplements for immunity, mental balance, digestion, and hormonal balance.
• BIO-TOIT (BIO-FOOD) Organic food products including dry goods and flours (grains, oats, beans, buckwheat, rice, pasta), natural superfoods (mushroom extracts, berries, seaweed, cocoa, nuts, seeds), cooking oils and sauces, organic coffee/cocoa/tea (matcha, green tea, chai), cereals/snacks/desserts, chocolates/sweets, spices/sweeteners, and beverages/drink powders (plant milks, juices, collagen drinks).
• BIO-KODU (BIO-HOME) Eco-friendly household products including laundry care (liquid detergents, powders, fabric softeners, stain removers), dishwashing products (hand/machine dishwashing, maintenance), general cleaning products (glass, floor, bathroom, universal cleaners), natural aromatherapy (diffusers, essential oils, incense, candles), and thermoses/thermal containers.
• BIO-PERE (BIO-FAMILY) Eco products for the whole family including family-size formats (bulk food, XL shampoos, refills), gift sets (for men, women, children), children's cosmetics and manicure products (sun protection, water-based nail polishes), children's oral and body care (toothpastes, shower gels, body creams), and pregnancy/maternity products (firming creams, supplements).
• Zero Waste Product Line Dedicated zero waste lifestyle category featuring 71 products for sustainable, waste-free living including reusable items, package-free alternatives, and eco-friendly household solutions.
• Outlet Discounted and clearance eco products including dietary supplements, beauty products, and food items at reduced prices for value-conscious shoppers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weleda: Established natural cosmetics and anthroposophic pharmaceutical brand with global retail distribution. Overlaps with Bio4You's natural beauty and supplement offerings.
• The Body Shop: Global ethical beauty retailer with strong sustainability and natural-ingredient positioning. Comparable to Bio4You's BIO-ILU and zero waste assortments.
• Lush: Global natural and ethical cosmetics retailer with strong physical store presence. Comparable to Bio4You's BIO-ILU vertical for natural beauty, personal care, and zero-waste positioning.
• Holland & Barrett: Europe's largest specialty health food and supplement chain. Comparable because it sells the same vegan, gluten-free, and natural supplement categories Bio4You curates, but at vastly greater scale and across many countries.
• Sephora: Global multi-brand beauty retailer now expanding natural and clean beauty ranges. Adjacent competitor for Bio4You's BIO-ILU category as it professionalizes the natural beauty shopping experience.

Direct peers

• iHerb: Large US-headquartered online retailer of supplements, natural beauty, and eco-household products. Direct peer because it competes in the same cross-border niche Bio4You serves, with worldwide shipping into Estonia.
• Life Extension: Premium online supplements brand with deep catalog of vitamins, omega-3s, and specialty nutraceuticals overlapping Bio4You's BIO-TERVIS assortment.
• GNC: Global specialty retailer of vitamins, minerals, and supplements with both physical stores and e-commerce. Direct peer to Bio4You's supplement-led core offering.
• Vitamin Shoppe: US specialty retailer focused on vitamins, supplements, and natural health products. Comparable assortment and customer profile to Bio4You's BIO-TERVIS vertical and overall health-led positioning.

Regional players

• Apotheka: Largest Estonian pharmacy chain carrying supplements, natural cosmetics, and health products. Competes with Bio4You locally across multiple verticals inside Estonia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bio4you
• LinkedInlinkedin.com/company/bio4you-ecoshop-estonia
• Instagraminstagram.com/bio4you.eu
• TikToktiktok.com/@bio4you_eco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio4You