Ochre Health

What Ochre Health does

Ochre Health Ltd is a privately held Australian primary healthcare operator founded in 2002 by Dr Hamish Meldrum and Dr Ross Lamplugh (originally as Australian Outback Locums) and majority owned since 2018 by specialist healthcare investment firm Genesis Capital. The company runs a network of more than 60 medical centres across five states and territories (ACT, NSW, QLD, TAS, VIC), spanning rural, regional, and urban settings, and supports more than 500 independent doctors together with over 100 GP registrars per term. Service offerings include Bulk Billing GP Clinics, Medicare Urgent Care Clinics, Private Billing practices, the Ochre Anytime after-hours telehealth platform (integrated with Hotdoc for booking), GP VMO hospital cover in rural towns, locum and permanent placement via Ochre Recruitment, and a Practice Acquisition Program that allows retiring owners to retain up to 30% equity. The operating model is a platform-plus-services approach: Ochre provides infrastructure, clinical governance, technology, and operational support while doctors maintain clinical autonomy and bill Medicare or patients independently. The company is accredited under ISO 9001 (JAS-ANZ) and holds training-program partnerships with RACGP and ACRRM, positioning it as both a primary care provider and a vocational training pathway.

Name

Ochre Health

Legal name

Ochre Health Ltd

Website

https://ochrehealth.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ochre Health is a private, PE-backed Australian primary healthcare operator running 60+ medical centres across five states, supporting 500+ independent doctors with infrastructure, training, telehealth, and locum services.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Primary healthcare services
• General practice clinics
• Medical recruitment services
• Telehealth consultations
• Practice acquisition support

Headquarters

HQ city

Woolloomooloo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Centre Facilities and Services: Ochre Health charges service fees to independent doctors who use their medical centre facilities, infrastructure, and support services. Doctors practice independently and bill their patients as they see fit, choosing between private or bulk-billing. Ochre provides the infrastructure while doctors maintain clinical autonomy.
2. Bulk Billing Medicare Revenue: Many Ochre practices offer bulk billing, where doctors bill Medicare directly for eligible patients. This attracts patients and supports healthcare access in rural and underserved communities.
3. Practice Acquisitions: Ochre Health acquires medical practices from retiring doctors, allowing practice owners to retain up to 30% ownership while Ochre handles operations. This creates a pipeline of practices within their network.
4. Locum Placement Services: Through Ochre Recruitment, the company places locum and permanent doctors across Australia and New Zealand, serving hospitals and medical practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ochre Health operates a national network of more than 60 medical centres that provide primary healthcare infrastructure and support services to over 500 independent general practitioners across Australia. Its offering spans physical GP clinics (including bulk billing and Medicare Urgent Care Clinics), after-hours telehealth via Ochre Anytime, GP training pathways, locum and permanent doctor placement through Ochre Recruitment, a Practice Acquisition Program, and GP VMO rural hospital coverage.

Product overview

Ochre Health operates a network of over 60 medical centres across Australia, functioning as a platform-plus-services model. The core offering combines physical medical centre infrastructure with technology-enabled services: Ochre Anytime (afterhours telehealth) and Virtual GP Services provide digital care delivery, while Medicare Urgent Care Clinics and Bulk Billing GP Clinics represent government partnership offerings. Additional services include GP Training Programs, Locum Services via Ochre Recruitment, Practice Acquisition Program, and GP VMO (Visiting Medical Officer) Services for rural hospital roster coverage. The company supports independent doctors through infrastructure, operational support, and technology rather than employing them directly.

Differentiator

Problem solved

Functional benefit

Brands

• Ochre Health Anytime: Afterhours telehealth service offering video-based telehealth consultations to patients outside regular clinic hours.
• Ochre Recruitment

Products and services

• Ochre Anytime
• Ochre Health Medical Centre Network
• Medicare Urgent Care Clinics
• Bulk Billing GP Clinics
• Virtual GP Services
• GP Training Programs
• Locum Services via Ochre Recruitment
• Practice Acquisition Program
• GP VMO Services

Quantifiable outcome

• Over 100 GP Registrars supported each term on their pathway to Fellowship
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Angel Flight AustraliacoreStrategic or Co-development PartnerPartnership enabling locum placements in rural Western NSW through flights from Bankstown Airport direct to towns including Bourke, Brewarrina, Collarenebri, Coonamble, Lightning Ridge, and Walgett. Makes rural medicine more accessible for Sydney-based doctors.
• RACGP (Royal Australian College of General Practitioners)coreStrategic or Co-development PartnerPartnership for GP training programs including AGPT (Australian General Practice Training) Program and RACGP Fellowship Support Program. Ochre supports registrars pursuing RACGP Fellowship through structured training placements.
• ACRRM (Australian College of Rural & Remote Medicine)coreStrategic or Co-development PartnerPartnership for rural generalist training including RVTS (Remote Vocational Training Scheme), ACRRM Rural Generalist Pathway/RGTS, and ACRRM Independent Pathway. Ochre Health offers full or partial funding for ACRRM programs at designated locations.
• HotdoccoreTechnology or IntegrationHotdoc is the online and app-based appointment booking platform used across all Ochre medical centres, enabling patients to book appointments, check in digitally, and manage their healthcare visits.
• Australian Universities and Research InstitutionsminorStrategic or Co-development PartnerOchre Health partners with world-class universities and research institutions for clinical research, education, and healthcare delivery projects. They are associated with the Australian Primary Care Collaborative (APCC) program and have research featured at global conferences and in leading medical publications.
• Australian Government - Department of HealthcoreStrategic or Co-development PartnerOchre Health partners with Australian Government for bulk billing initiatives, Medicare Urgent Care Clinics, and GP training programs including AGPT and RVTS. Federal government invested $10.5 million in bulk billing GP clinics in ACT.
• State Health DepartmentscoreStrategic or Co-development PartnerOchre Health is contracted by state government health departments to provide on-site hospital cover for rural town rosters, including GP VMO services at rural hospitals across NSW, QLD, and TAS.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Astrana Health: NASDAQ-listed physician-centric value-based care platform (formerly Apollo Medical Holdings) that partners with independent providers to manage patient outcomes. Comparable to Ochre's Clinical Outcomes Program and infrastructure-light, doctor-empowering model.
• Privia Health Group: NASDAQ-listed US physician practice platform that provides infrastructure, technology, and clinical support to independent doctors in multi-specialty and primary-care groups. Closest international analogue to Ochre's 'platform for independent clinicians' model.
• Healius: ASX-listed operator of one of Australia's largest medical centre and pathology networks (formerly Primary Health Care). Directly comparable to Ochre in operating GP clinics at scale and competing for the same pool of doctors and bulk-billing patients.
• MyHealth Medical: Private Australian operator of bulk-billing GP medical centres, predominantly in metro Sydney, Brisbane, and Melbourne. Closely comparable to Ochre in targeting independent doctors with a clinic-infrastructure platform model.
• Cornerstone Health: Private Australian medical-centre group operating a portfolio of GP clinics across multiple states. Similar platform-style approach serving independent doctors and competing with Ochre for clinic acquisitions and GP talent.

Broad incumbents

• Sonic Healthcare: ASX-listed diagnostics and medical-services giant that owns IPN Medical Centres, a large Australian GP network. Overlaps with Ochre's medical-centre footprint while also operating pathology, imaging, and hospital-laboratory services.
• Bupa Australia: Diversified Australian health insurer that also operates dental, optical, and select medical clinics. Competes for the same patient demand for affordable primary care and bulk-billing services.
• Ramsay Health Care: ASX-listed operator of private hospitals and selective primary-care networks across Australia and Europe. A broader incumbent that intersects with Ochre in primary care and rural health service contracts, including potential acquirer profile.

Emerging players

• Agilon Health: US value-based primary-care platform partnering with independent PCPs under global-risk arrangements. Conceptually adjacent to Ochre's outcomes-tracking and independent-doctor value proposition, though operating under US Medicare Advantage economics.
• 13SICK National Home Doctor: After-hours home-visit GP service across Australia, overlapping with Ochre's after-hours/telehealth ambition (Ochre Anytime). Prior investment in 13SICK by Genesis Capital (Dr Caristo) further tightens the comparability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OchreHealth
• Facebookfacebook.com/ochrehealth
• LinkedInau.linkedin.com/company/ochre-health
• Instagraminstagram.com/ochre_health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ochre Health