HotDoc
HotDoc is an Australian health-tech platform that provides online appointment booking and patient transaction software to GP clinics and medical practitioners, serving 13 million patients across 23,000 practices and holding a 70% share of the Australian GP booking market.
- Company typePrivate
- Founded2012
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HotDoc does
HotDoc is an Australian health-tech platform founded in 2012 and headquartered in Melbourne that operates an online appointment booking and eHealth software platform connecting patients with general practitioners, dentists, and healthcare specialists. The platform serves more than 13 million Australian patients through a network of approximately 23,000 GP clinics and medical practices, holding a dominant 70% share of the Australian GP booking market. Core functionality includes digital appointment search and booking, practice-side scheduling management, and patient transaction processing for upstream payment collection at the point of care.
The company operates as a B2B2C platform, on GP practices and medical practitioners as paying subscribers on the B2B side, with end patients discovering and booking through the consumer-facing marketplace. Revenue is generated primarily through recurring SaaS subscriptions from practices, supplemented by transaction-based fees on patient payments processed through the platform. The business has reached scale economics, generating approximately A$30 million in annual recurring revenue with a 25% EBITDA margin.
In February 2026, private equity firm Potentia Capital acquired a majority stake in HotDoc at a reported valuation of A$250-300 million, joined by co-investor Acclivis Group and existing backer Airtree Ventures, with founder Ben Hurst remaining as CEO. The new capital is earmarked to fund platform innovation and expansion across the broader Australian healthcare ecosystem. The company employs 51-100 people and operates exclusively within Australia.
HotDoc firmographics
Firmographics- Name
- HotDoc
- Legal name
- HotDoc
- Website
- http://www.hotdoc.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HotDoc is an Australian health-tech platform that provides online appointment booking and patient transaction software to GP clinics and medical practitioners, serving 13 million patients across 23,000 practices and holding a 70% share of the Australian GP booking market.
- Ownership category
- akta.pro rank
HotDoc industry classification
Industry- Product category
- Healthcare Appointment Booking Software
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where HotDoc is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HotDoc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Practice SaaS Subscriptions: HotDoc generates annual recurring revenue (A$30 million) from GP practices and medical practitioners who pay for access to the booking platform and patient management tools. The platform processes patient transactions, creating a transaction-based revenue component.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
HotDoc product offering
Product offeringCore offering
HotDoc provides an online healthcare appointment booking platform that lets patients find and book appointments with GPs, dentists, and healthcare specialists across Australia. Medical practices use the platform to manage digital bookings, reduce no-shows, and process patient transactions. The service is delivered as SaaS to over 23,000 GP clinics and serves 13 million Australian patients.
Product overview
HotDoc operates as a unified healthcare booking platform that connects patients with medical practitioners. The core HotDoc platform enables patients to find doctors, GPs, dentists, and healthcare specialists and book appointments online. The company holds a dominant 70% market share in Australian GP booking software, serving over 13 million patients through 23,000 medical practitioner locations.
Differentiator
Problem solved
Functional benefit
Products and services
- HotDoc Platform Healthcare appointment booking and patient management SaaS platform that enables Australian patients to find and book appointments with GPs, dentists, and healthcare specialists, and provides medical practices with digital booking management, patient scheduling, and patient transaction processing. Serves 13 million patients across 23,000 Australian medical practices.
Quantifiable outcome
- 70% market share in Australian GP booking
- +1 more outcomes
Companies that use HotDoc
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
HotDoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HotDoc partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights4 records
HotDoc competitors and assessment
Company assessmentDirect peers
- HealthEngine: Australia's other major online healthcare booking and patient engagement platform. Operates the same B2B2C GP and specialist booking model and is the most direct head-to-head competitor to HotDoc in the Australian market.
- Doctolib: Europe's dominant online appointment booking and practice management SaaS for GPs and specialists. Closely comparable product, business model (B2B SaaS to practitioners serving patients), and go-to-market motion, and the international category leader for what HotDoc does domestically.
- Zocdoc: US online marketplace that lets patients find and book appointments with doctors and dentists. Closely comparable marketplace model and patient-side value proposition, though historically monetized via patient-side rather than clinic-side fees.
- Docplanner (Doctoralia): Global online booking SaaS serving doctors, dentists, and specialists across Europe, LatAm, and other regions. Directly comparable product offering and clinic-side subscription revenue model, with similar international expansion playbook to a potential HotDoc trajectory.
- MyHealth1st (1st Group): Australian online booking platform for GPs, dentists, and allied health practitioners. Operates the same clinic-side SaaS model in the same Australian market as HotDoc and competes directly for the same practitioner customer base.
Broad incumbents
- athenahealth: US-based enterprise EHR and practice management suite that includes patient scheduling, intake, and engagement modules as part of a broader offering. Relevant as a bundling threat and as a US analogue for what a fully integrated PM+booking platform looks like at scale.
- MedicalDirector: One of Australia's leading clinical and practice management software vendors for GPs, with deep workflow integration into Australian practices. Relevant because its bundled scheduling capabilities pose a substitution risk to HotDoc's standalone booking layer.
- Best Practice Software: Major Australian GP practice management software vendor (Best Practice) used across thousands of Australian clinics. Comparable in that it sits inside the same GP practice workflows HotDoc integrates with, and represents a bundling/substitution threat to a standalone booking layer.
Emerging players
- HealthTap: US-based virtual primary care and doctor booking platform that blends telehealth visits with appointment booking. Comparable as an emerging player extending booking platforms into adjacent care delivery, which is a likely expansion vector for HotDoc post-PE investment.
Others
- Cal.com: Open-source scheduling platform increasingly used by healthcare practices as a lower-cost alternative to specialist booking software. Adjacent technology player whose rise reflects pricing pressure on category specialists like HotDoc.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
HotDoc social profiles
Digital presenceHotDoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
HotDoc leadership team
Management profileNumber of profiles
Profiles3 records
HotDoc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HotDoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HotDoc
What does HotDoc do?
HotDoc provides an online healthcare appointment booking platform that lets patients find and book appointments with GPs, dentists, and healthcare specialists across Australia. Medical practices use the platform to manage digital bookings, reduce no-shows, and process patient transactions. The service is delivered as SaaS to over 23,000 GP clinics and serves 13 million Australian patients.
Is HotDoc a public or private company?
HotDoc is a private company. It is classified as private equity controlled and is currently operating.
When was HotDoc founded?
HotDoc was founded in 2012. It employs 51 to 100 people.
Where is HotDoc based?
HotDoc is headquartered in Melbourne, Australia, in the Oceania region.
How does HotDoc make money?
One revenue line is on record: healthcare Practice SaaS Subscriptions.
Who are HotDoc's main competitors?
Direct peers on record are HealthEngine, Doctolib, Zocdoc, Docplanner (Doctoralia) and MyHealth1st (1st Group). Broad incumbents are athenahealth, MedicalDirector and Best Practice Software. HealthTap is listed as an emerging player. Cal.com is listed as an others.
Does HotDoc have an API?
No public API is recorded for HotDoc.
What industry is HotDoc in?
HotDoc's product category is Healthcare Appointment Booking Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 6211 and its SIC code is 8000.