White Point

What White Point does

White Point Partners is a private real estate investment firm founded in 2014 and headquartered in Charlotte, North Carolina. The firm specializes in the acquisition, development, and asset management of mixed-use, office, retail, and multifamily properties, concentrating almost exclusively on three southeastern U.S. metropolitan areas: Charlotte, Charleston, and Raleigh/Durham. Since inception, White Point reports investing in over $1.1 billion of real estate assets across 40+ investments, with $500+ million of equity deployed, and has executed notable adaptive-reuse and ground-up projects including Optimist Hall, Bowers, Anderson Flats, The Quin, Dilworth Artisan Station, and Horseshoe at HUB RTP.

White Point operates a vertically integrated platform spanning brokerage (tenant and landlord representation, acquisition and disposition), in-house development and construction management, property management, and capital markets functions. The firm executes as both principal and operating partner, often co-investing with institutional capital partners such as Greystar, MRP Realty, Barings, FCP, and Cameron Property Co., and has entered public-private partnerships with municipalities including CATS for the uptown Charlotte bus terminal redevelopment. Revenue mechanics derive from transaction fees, asset management fees, development fees, equity participation in property appreciation and rental income, and disposition profits, with deal-specific pricing negotiated privately with investors.

The firm is led by founding Partners Erik Johnson and Justin Trowbridge, both formerly of J.P. Morgan's Real Estate & Lodging Investment Banking Group, supported by a small team including VP of Construction Keith Ammons, Comptroller Jean Ranshaw, and Principal Matt McLanahan. The team combines institutional capital markets experience with hands-on construction and brokerage execution, and the firm markets primarily through industry relationships, business journal coverage, and NAIOP / Urban Land Institute affiliations rather than broad consumer channels.

Name

White Point

Legal name

White Point Partners

Website

https://whitepointpartners.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

White Point Partners is a Charlotte-based private real estate investment firm founded in 2014 that acquires, develops, and manages mixed-use, office, retail, and multifamily properties across the Charlotte, Charleston, and Raleigh/Durham MSAs, deploying equity alongside institutional co-investors.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment & Development

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (53139)

SIC

Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

akta.pro secondary industries

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate investment
• Commercial property development
• Mixed-use development
• Property management services
• Real estate brokerage

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Investment Returns: White Point generates returns through equity participation in real estate acquisitions and developments. The firm invests capital on behalf of institutional and individual investors, earning carried interest and management fees. Revenue is derived from property appreciation, rental income, and disposition profits across office, retail, multifamily, and mixed-use assets in the southeastern U.S.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

White Point Partners is a real estate investment firm that acquires, develops, and manages mixed-use, office, retail, and multifamily properties in the Charlotte, Charleston, and Raleigh/Durham MSAs of the Southeastern U.S. The firm offers integrated services spanning investment sourcing, development and construction management, brokerage, property management, and capital market strategies, executed through in-house expertise. Since 2014, the firm has invested in over $1.1 billion of real estate assets across 40-plus investments and has won numerous design and historic preservation awards.

Product overview

White Point Partners is a real estate investment firm offering a comprehensive suite of services centered on property acquisition, development, brokerage, and asset management. The firm's core offering consists of real estate investment services targeting mixed-use, office, retail, and multifamily properties across the Southeastern U.S. markets of Charlotte, Charleston, and Raleigh/Durham. The company provides integrated services including development and construction management, property management, and capital market strategies through its team of partners and executives. The portfolio includes named development projects such as Dilworth Artisan Station, Optimist Hall, Bowers, Anderson Flats, The Quin, and Horseshoe at HUB RTP, representing various adaptive re-use and new construction projects across the three target markets. Since inception in 2014, the firm has invested in over $1.1 billion of real estate assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Services Full-service real estate investment firm specializing in acquisition, development, and asset management of mixed-use, office, retail, and multifamily properties across the Southeastern U.S., targeting institutional investors, family offices, and high-net-worth individuals.
• Brokerage Services Tenant representation, landlord representation, and property acquisition/disposition brokerage services across the southern U.S. markets, primarily Charlotte, Charleston, and Raleigh/Durham.
• Development and Construction Management In-house expertise covering pre-construction, budgeting, operations, quality control, and delivery for the firm's real estate development projects across mixed-use, office, retail, and multifamily asset classes.
• Property Management Day-to-day property management services for owned assets and for third-party client assets within the firm's portfolio and target MSAs.
• Capital Market Strategies Risk and asset management, capital raising, and day-to-day firm operations support functions underpinning White Point's real estate investment activities.
• Public-Private Partnerships Strategic partnerships with municipalities and transit authorities for transit-oriented and civic redevelopment opportunities, concentrated in the Charlotte, Charleston, and Raleigh/Durham markets.
• Dilworth Artisan Station Named development project: a 40,000 sq. ft. adaptive re-use project in South End Charlotte converting a former mattress factory (1925/1950) into artist studios and creative workspace with a cocktail bar.
• Optimist Hall Named development project: a 147,000 sq. ft. adaptive re-use mixed-use development in Charlotte's Mill District converting a textile mill (1891-1912) into a food hall, restaurants, retail, and creative office space; winner of the NAIOP NC Project of the Year Award.
• Bowers Named development project: a 73,500 sq. ft. adaptive re-use mixed-use office and retail campus in Lower South End Charlotte, comprising three buildings from the 1940s-1950s; project has been exited and the property sold.
• Anderson Flats Named development project: a 182-unit high-density surface-parked multifamily development in Raleigh, NC between North Hills and downtown Raleigh, with three buildings delivered in phases in 2016-2017.
• The Quin Named development project: a 110,000 sq. ft., 5-story Class-A office development in Charleston's Upper Peninsula submarket, completed 2019-2021.
• Horseshoe at HUB RTP Named development project: a 158,000 sq. ft. mixed-use development in Durham, NC within the Research Triangle Park (HUB RTP), featuring 40,000 sq. ft. of retail and 120,000 sq. ft. of office organized around a central courtyard; part of the larger $1.5 billion, 100-acre HUB RTP project (2022-2024).

Quantifiable outcome

• $1.1 billion+ in real estate assets invested since 2014
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• GreystarmajorStrategic or Co-development Partner · 1 January 2024White Point partnered with Greystar, a national multifamily developer, on a high-rise luxury apartment project in South End Charlotte. The partnership combines White Point's local market expertise and existing relationships with Greystar's development and operational capabilities for large-scale luxury residential projects.
• MRP RealtymajorStrategic or Co-development Partner · 1 January 2022White Point partnered with MRP Realty and Barings to develop a South End office tower. MRP Realty is a Washington D.C.-based real estate investment firm, and Barings is a global investment manager, combining local execution with institutional capital.
• Cameron Property CompanycoreStrategic or Co-development PartnerWhite Point and Cameron Property Company jointly purchased 8 acres surrounding the OMB development in Lower South End, Charlotte. The partnership enables aggregation of larger development sites through shared investment.
• CATS (Charlotte Area Transit System)majorStrategic or Co-development PartnerWhite Point was selected by CATS for negotiations to redevelop the uptown bus terminal into a major mixed-use center. This public-private partnership demonstrates White Point's ability to secure complex municipal development opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The NRP Group: Vertically integrated multifamily and mixed-use developer with a meaningful Southeast footprint including the Carolinas. Comparable to White Point on multifamily and mixed-use new construction, adaptive re-use, and institutional capital partnerships.
• Lincoln Harris: Charlotte-based commercial real estate firm focused on development, brokerage, and asset management in the Carolinas and Southeast. Comparable to White Point on regional concentration, integrated brokerage-development model, and customer base of institutional investors and owner-occupiers.
• RangeWater Real Estate: Atlanta-based multifamily developer actively building across the Southeast including the Carolinas. Comparable to White Point on multifamily ground-up development in Sun Belt markets and institutional capital partnerships.
• Wood Partners: National multifamily developer with significant activity across the Carolinas and broader Southeast. Comparable to White Point on multifamily development execution and Sun Belt market emphasis, though materially larger in scale and capital deployment.
• Crescent Communities: Charlotte-headquartered real estate developer operating across the Carolinas and broader Southeast with multifamily, office, and mixed-use portfolios. Directly comparable to White Point on regional focus, asset class mix, and scale of Sun Belt development activity, including in the same South End submarket.

Broad incumbents

• Greystar: Largest U.S. multifamily and student housing operator and developer. Comparable to White Point on multifamily development in the Carolinas and as a JV partner on the South End luxury high-rise, but operates at materially larger scale across many geographies and product types.
• MRP Realty: Washington, D.C.-based commercial real estate investment and development firm focused on office and mixed-use. Comparable to White Point as a co-investment JV partner on the South End office tower, with broader national footprint and capital base.
• Childress Klein: Established Southeast-focused real estate investment and development platform with a wider portfolio of office, retail, multifamily, and mixed-use assets. Comparable to White Point on regional focus and integrated development model, with substantially broader scale and asset class reach.

Others

• FCP: Real estate investment company focused on JV equity capital for multifamily and mixed-use projects. Comparable to White Point as a financial JV partner on the historic Chadbourn Mill redevelopment, providing capital while White Point contributes development execution.

Regional players

• Portman Holdings: Atlanta-based international real estate development firm with mixed-use, office, and multifamily activity. Comparable to White Point on Southeast regional development focus and mixed-use placemaking, though primarily operates on a different (Atlanta-anchored) geography with some national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-point-partners
• Instagraminstagram.com/whitepointpartners
• Facebookfacebook.com/whitepointpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Point