Rogga

What Rogga does

Rôgga S.A. Construtora e Incorporadora is a privately held Brazilian residential real estate developer founded in 2006 and headquartered in Joinville, Santa Catarina. The company designs, constructs, and sells residential apartment units across seven distinct product lines — Rôgga Easy (affordable entry-level), Rôgga Urban and Urban Club (mid-tier urban), Rôgga Beach Club and Home Club (coastal with extensive leisure amenities), and Rôgga Prime / Beach House (ultra-premium beachfront residences) — serving individual homebuyers, first-time buyers, real estate investors, lifestyle/second-home buyers, and UHNW clients in 7 cities across northern Santa Catarina (Joinville, Jaraguá do Sul, Penha, Barra Velha, Balneário Piçarras, Itapoá, and Itajaí). As of 2024, Rôgga is the #1-ranked residential developer in Santa Catarina and #6 in Brazil (Melhores e Maiores, Revista Exame), with 16,000+ families served cumulatively, annual Gross Sales Value (VGV) above R$1 billion, and a landbank of R$8.5 billion underwiring launches for the next five years.

Rôgga's core differentiator is the proprietary RES (Rôgga Edifícios Sustentáveis) industrialised construction system, developed in 2015 and operated from an in-house Centro de Preparação e Logística (CPL) for off-site prefabrication. The system achieves up to 80% reduction in construction waste, 90% reduction in timber consumption, 95% recycling rates, and 100% effluent treatment, supplemented by photovoltaic solar panel installations (in partnership with WEG) and an industrialised floor/wall coating system (with G12 Innovation). Rôgga's revenue model is one-time unit sales to end buyers, with financing intermediated through core banking partners Caixa Econômica Federal (Casa Verde Amarela at ~6.5% p.a. and SBPE at ~9% p.a.) and Banco do Brasil, both of which support pre-launch/plant-stage financing — a structural advantage for sales velocity.

Rôgga distributes through a hybrid GTM model: 7 company-owned Centrais de Vendas (physical sales centers with decorated model apartments), 127+ partner real estate agencies (Imobiliária Parceira Rôgga), an internal sales force (Corretor Interno Rôgga), and digital channels (WhatsApp, online chat, Portal do Corretor, and the Rôgga My Home digital furniture marketplace built with Beupse). The company has ranked among the Top 50 Most Innovative Companies in Southern Brazil for 6+ consecutive years (the only construction company from Santa Catarina on the list) and has won the Top of Mind award as the most-remembered residential developer in northern SC for 4 consecutive years (2022-2025). Leadership is led by President Vilson Buss with a multi-director C-suite covering commercial, administrative/financial, production, technical, and engineering functions.

Name

Rogga

Legal name

Rôgga S.A. Construtora e Incorporadora

Website

https://rogga.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Rôgga is a privately held Brazilian residential real estate developer founded in 2006 and headquartered in Joinville, Santa Catarina, ranked #1 in SC and #6 in Brazil. It builds and sells apartment units across seven product lines in northern Santa Catarina using a proprietary industrialised construction system (RES), serving 16,000+ families with R$1B+ annual VGV.

Ownership category

akta.pro rank

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Development and Sales: Rôgga designs, constructs, and sells residential apartment units across multiple product lines (Easy, Urban, Urban Club, Beach Club, Prime/Home Club, Beach House) in coastal and urban markets in northern Santa Catarina. Revenue is generated through one-time sales of individual units to end buyers, with a significant portion financed through partner banks (Caixa Econômica Federal, Banco do Brasil).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rôgga is a Brazilian real estate developer that designs, constructs, and sells residential apartment units across seven product lines (Easy, Urban, Urban Club, Beach Club, Prime, Home Club, Beach House) in coastal and urban markets of northern Santa Catarina. The company uses a proprietary industrial construction system (RES - Rôgga Edifícios Sustentáveis) for off-site fabrication of building components, and offers fully-furnished unit delivery through its digital Rôgga My Home platform. Rôgga serves over 16,000 families across seven cities with more than 40 leisure amenities in resort-style coastal developments.

Product overview

Rôgga is a Brazilian real estate developer offering a multi-line residential property portfolio organized across seven distinct product lines: Rôgga Easy (affordable quality), Urban (entry-level urban), Urban Club (mid-tier urban with amenities), Beach Club (coastal), Prime (luxury), Home Club (full-leisure resort-style), and Beach House (beachfront villas). The portfolio is supported by digital services including Rôgga My Home (a furniture marketplace built with Beupse), the Bate Papo com Cliente resident portal, the Portal do Corretor agent platform, and the Portal do Fornecedor supplier platform. Sustainability operations are powered by the proprietary RES (Rôgga Edifícios Sustentáveis) system. Physical distribution is handled through seven Central de Vendas (sales centers) across Santa Catarina cities, and the company partners with banks including Caixa Econômica Federal and Banco do Brasil for financing.

Differentiator

Problem solved

Functional benefit

Brands

• Rôgga Easy: High-quality properties with best cost-benefit ratio using innovative construction systems.
• Rôgga Urban
• Rôgga Urban Club
• Rôgga Beach Club
• Rôgga Prime
• Rôgga Home Club
• Rôgga Beach House

Products and services

• Rôgga Easy An affordable housing product line delivering high quality at competitive prices, using an innovative and technological construction system that enables fast, efficient delivery with price competitiveness. Targets first-time homebuyers.
• Rôgga Urban Properties located in high-potential development areas, targeting first-time buyers seeking accessible prices with convenience and security.
• Rôgga Urban Club Well-located urban properties with leisure amenities and urban mobility, designed for buyers ready to upgrade their quality of life and comfort.
• Rôgga Beach Club Residential properties in prime coastal regions of Santa Catarina for those seeking beachside living or investment with strong cost-benefit, convenience, and security.
• Rôgga Prime / Home Club High-end residential developments synonymous with sophisticated architecture and exclusive projects using premium materials and cutting-edge construction technology, located in the best regions with strong appreciation potential.
• Rôgga Home Club Unique residential complexes with year-round comprehensive leisure facilities, designed for buyers seeking value, singularity, and high rental yield potential.
• Rôgga Beach House Suspended beachfront houses with unique designs signed by renowned Brazilian architecture firms, offering privacy, comfort, exclusivity, and high appreciation potential.
• Rôgga My Home A 100% digital furniture marketplace platform developed in partnership with Beupse, allowing clients to select and purchase apartment furniture packages during construction, with fully furnished delivery at key handover.
• Centrais de Vendas (Sales Centers) Physical sales centers across seven cities (Joinville, Jaraguá do Sul, Penha, Barra Velha, Balneário Piçarras, Itapoá, Itajaí) with model apartments and decorated units for property viewing and sales.
• Sistema RES (Rôgga Edifícios Sustentáveis) A proprietary sustainable building system that reduces solid waste by up to 80% during construction, achieves 95% recycling rates, treats 100% of effluent, reduces timber consumption by 90%, and incorporates photovoltaic energy and rainwater harvesting.
• Portal do Corretor (Real Estate Agent Portal) A dedicated web portal for affiliated real estate agents and brokers to manage Rôgga property sales and leads.

Quantifiable outcome

• 80% reduction in solid waste during construction phase
• +8 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• HousiminorStrategic or Co-development Partner · 22 April 2024Partnership with Housi, a digital rental management platform, enabling Rôgga's investor clients to manage property rentals with 100% digital processes and no bureaucracy. Owners can track rental management via a mobile app.
• Skyline ProdutoraminorGTM or Marketing Partner · 22 April 2024Joinville-based video production company that created the launch event for the Farol da Barra Home Club. Rôgga sponsored the event produced by Skyline.
• Banco do BrasilcoreChannel Partner/ Reseller/ Distributor · 17 March 2022Partnership with Banco do Brasil, which provides financing for Rôgga properties even at the pre-launch/plant stage. The partnership spans more than 7 years. Banco do Brasil also backed the Bersi HomeClub project. Rôgga's projects carry the bank's endorsement, providing buyer confidence.
• Prefeitura de Balneário Piçarras / Instituto do Meio Ambiente (IMP)minorStrategic or Co-development Partner · 23 February 2022Rôgga participated in the Blue Flag (Bandeira Azul) Management Committee for Balneário Piçarras 2021-2022 season, donating a green coconut shredder to the municipality for sustainable waste management. This supports the city's environmental certification efforts.
• Caixa Econômica FederalcoreChannel Partner/ Reseller/ Distributor · 16 August 2021Partnership with Caixa Econômica Federal as Rôgga's primary financing partner. Caixa offers the Casa Verde Amarela program (~6.5% p.a.) and SBPE financing (~9% p.a.). Caixa awarded Rôgga the NDT Level 1 certification and supports financing from the pre-launch stage. The partnership includes the Rôgga My Home furnishing program.
• Athletes (Edson Silva, Edenilson Floriani, Tamiris de Liz, Ana Lays Bayer, Samara Furtado)minorGTM or Marketing Partner · 20 April 2021Rôgga sponsors Olympic and Paralympic athletes including canoeist Edson Silva (Edinho), Paralympic javelin thrower Edenilson Floriani, and track athletes Tamiris de Liz, Ana Lays Bayer, and Samara Furtado. These sponsorships support Rôgga's community engagement and sports development initiatives, extending brand visibility in the athletics community.
• BeupsecoreTechnology or Integration · 10 December 2020Technology partnership with Beupse, a construction technology startup focused on digital solutions for the real estate market. Beupse developed the Rôgga My Home digital platform that enables customers to purchase furniture packages during the construction phase through a 100% digital marketplace.
• WEGcoreTechnology or Integration · 6 October 2020Partnership with WEG (a leading Brazilian industrial technology company) to install photovoltaic solar panels on Rôgga's residential buildings, generating partial energy for common areas of condominiums. This partnership is a key pillar of Rôgga's sustainability strategy under the RES system.
• Joinville Esporte Clube (JEC)minorGTM or Marketing Partner · 16 July 2020Rôgga became a sponsor of Joinville Esporte Clube, one of Santa Catarina's major football clubs. The sponsorship includes benefits for Rôgga's properties and was signed through the end of 2020. Rôgga offers discounts to JEC socio-fans on all Rôgga properties in northern Santa Catarina.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Plano&Plano: Plano&Plano is a top-5 Brazilian residential developer also named in the 2024 Melhores e Maiores ranking. Both companies sell new residential units with similar product positioning and bank-financed buyer profiles.
• EZTec: EZTec is a Brazilian residential developer with a focus on higher-end apartment projects in São Paulo, similar in business model to Rôgga's Prime and Beach House product lines. Both build and sell residential units to end buyers.
• Direcional Engenharia: Direcional is a major Brazilian residential developer ranked alongside Rôgga in the 2024 Melhores e Maiores top tier. Both companies focus on residential construction for sale to end buyers, with Direcional having a stronger national presence.
• Cury Construtora: Cury is a major Brazilian residential developer and was ranked in the same Melhores e Maiores top tier as Rôgga in 2024. Both companies focus on verticalized residential developments in regional Brazilian markets, with comparable product lines targeting the affordable-to-mid market.
• Cyrela Brazil Realty: Cyrela is one of Brazil's largest residential developers, also named in the same 2024 Melhores e Maiores ranking as Rôgga. Both build and sell residential apartment units across multiple product lines, though Cyrela operates nationally while Rôgga is regionally focused.
• MRV Engenharia: MRV is Brazil's largest residential developer with a national footprint targeting the affordable housing segment, similar to Rôgga's Easy line. Both companies serve first-time homebuyers with bank-financed units and emphasize industrial construction efficiency.
• FG Empreendimentos: FG was ranked 1st in Santa Catarina in the 2022 Melhores e Maiores ranking (with Rôgga in 2nd), making it Rôgga's most direct regional competitor in the SC residential market. Both target similar buyer segments in the same state.
• Trisul: Trisul is a São Paulo-based Brazilian residential developer with comparable product lines and buyer targets. Both companies operate in the for-sale residential apartment segment with similar GTM approaches.
• Even Construtora: Even is a Brazilian residential developer with a portfolio across multiple price points and Brazilian regions, comparable in product diversity to Rôgga's seven product lines. Both target end buyers with bank-financed purchase models.
• Lavvi Empreendimentos: Lavvi is a Brazilian residential developer ranked alongside Rôgga in the 2024 Melhores e Maiores top tier. Both target the residential for-sale market with verticalized apartment developments in Brazilian regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@roggaempreendimentos
• Facebookm.facebook.com/RoggaEmpreendimentos/?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/roggaempreendimentosoficial
• Instagraminstagram.com/roggaoficial?igshid=YmMyMTA2M2Y=
• Xx.com/roggaoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogga