What Plano&Plano does

Plano&Plano is a Brazilian real estate developer and construction company headquartered in São Paulo that designs, builds, and sells residential apartment buildings primarily in the São Paulo metropolitan region, with recent expansion into Goiás state. Founded in 1997 and publicly listed on the B3 stock exchange (ticker PLPL3) since 2017, the company has delivered homes to over 59,000 families and is ranked as the largest constructor in the São Paulo metropolitan area. The company operates through both development (incorporadora) and construction (construtora) functions, with a diversified product portfolio spanning affordable housing under the Minha Casa Minha Vida government program (HIS-1, HIS-2, and HMP categories, with units priced from approximately R$215,000 to R$537,000), mid-range market-rate apartments, and premium product lines (UNNI, Viz, Oriz, NID Alphaville).

The company's underlying technology consists of conventional construction methods supported by proprietary digital sales platforms: a 100% online purchase platform (click.planoeplano.com.br), an online financing simulator that calculates buyer eligibility based on income, FGTS, and location, a customer relationship portal (relacionamento.planoeplano.com.br), and an apartment personalization tool (Arquiteto de Bolso) that allows buyers to configure layouts and finishes. The company maintains ISO9001 and PBQP-H Nível A certifications and holds NDT Caixa technical performance certification for participation in government-subsidized housing programs.

Plano&Plano's revenue model is primarily one-time unit sales of residential apartments, with revenue recognized upon transfer of units to buyers. Pricing ranges from R$215,520 to R$823,000 depending on segment, location, and program eligibility, with Minha Casa Minha Vida subsidies of up to R$55,000 for qualifying buyers. The company operates a hybrid go-to-market model combining 17+ physical showrooms across São Paulo, a proprietary broker network (Plano&Corretores), an internal sales team (Plano&Vendas), a 100% digital purchase platform, and partnerships with Caixa Econômica Federal for government-subsidized mortgage financing. In 2025, the company achieved record results with R$5.3 billion in launches, R$4.3 billion in net sales, and R$362 million in net profit, supported by a R$34.6 billion landbank.

Name

Plano&Plano

Legal name

Plano e Plano Construções e Participações S/A

Website

https://planoeplano.com.br

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Plano&Plano is a publicly listed Brazilian residential real estate developer and constructor (B3: PLPL3) that builds and sells apartment buildings across São Paulo and Goiás, serving primarily low-to-middle income homebuyers through the Minha Casa Minha Vida government program alongside market-rate and premium segments.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales: Plano&Plano's primary revenue stream is the sale of residential apartments. The company develops, constructs, and sells apartment units across São Paulo and Goiás, targeting income segments ranging from subsidized affordable housing (Minha Casa Minha Vida) to market-rate housing. Revenue is recognized upon the sale and transfer of units to buyers, with financing typically provided through Caixa Econômica Federal and other lenders.
2. Real Estate Development and Construction Services: As both an incorporadora (developer) and construtora (contractor), Plano&Plano generates revenue through its own development projects and potentially through construction services for third-party landowners. The company also maintains a landbank (banco de terrenos) and acquires land for development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Plano&Plano is a Brazilian residential real estate developer and constructor that develops, builds, and sells apartment units across São Paulo and Goiás. Its portfolio spans affordable housing under the Minha Casa Minha Vida federal program and the state Casa Paulista program (Habitação de Interesse Social / HIS, HIS-2, and HMP tiers) through to market-rate and premium sub-brands (Viz, Oriz, Unni, NID Alphaville). The company sells directly to consumers via physical showrooms, a 100% digital purchase platform, and an affiliated broker network, and supplements unit sales with an online financing simulator, a digital purchase platform, a customer self-service portal, and an apartment personalization tool (Arquiteto de Bolso).

Product overview

Plano&Plano is a Brazilian real estate developer and construction company offering residential apartment projects across São Paulo and Goiás. The company's core product portfolio consists of residential developments across multiple price segments including affordable housing (Habitação de Interesse Social - HIS, HIS-2, HMP) under the Minha Casa Minha Vida program, and market-rate properties. Key product lines include large-scale condominium complexes (such as Vila Boulevard Mooca with 1,405 units, Mundo Park with 3,300+ units, Plano&Bosque do Carmo with 2,100+ units) and mid-sized projects (Plano&Mais Butantã with 1,045 units, Plano&Vila Leopoldina with 1,759 units). The company also provides digital services including an online financing simulator, a 100% digital purchase platform, customer portal, and apartment personalization tool (Arquiteto de Bolso). Operating since 1997 and listed on B3 as PLPL3, the company serves various income segments through its diversified product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Plano&Vendas: Internal sales company established in 2011 for the company's real estate products
• Instituto Plano&Plano
• Plano&Corretores
• Viz by Plano&Plano
• Oriz by Plano&Plano
• Unni by Plano&Plano
• NID Alphaville

Products and services

• Ares do Horto Affordable housing (Habitação de Interesse Social) residential apartment development in Horto do Ipê, Zona Sul, São Paulo, offered under the Minha Casa Minha Vida program for low-to-middle income Brazilian families.
• Duetto São Domingos Residential apartment development in Parque São Domingos, Zona Norte, São Paulo, with 1- and 2-bedroom units targeted at MCMV-eligible buyers.
• Plano&Mais Butantã Large-scale residential condominium project in Butantã, Zona Oeste, São Paulo with 3 towers totaling 1,045 apartment units.
• Plano&Praça Pirituba Residential apartment development in Pirituba, São Paulo, offered under the HIS/HMP program tiers.
• Plano&Bosque do Carmo Large-scale residential complex in Pq. do Carmo, São Paulo with multiple condominiums (Eucalipto, Embaúba, Seringueira) totaling over 2,100 units under the HIS/HMP program.
• Plano&Raízes das Mercês Residential apartment development in Vila das Mercês, São Paulo with 3 towers totaling 485 units, with 1- and 2-bedroom apartments.
• Vila Boulevard Mooca Large-scale residential project in Mooca, São Paulo with 4 towers totaling 1,405 apartment units.
• Mundo Park Large-scale residential complex in Campo Grande, São Paulo with multiple condominiums (Sólis, Alvorada, Aurora) totaling over 3,300 units.
• Plano&Vila Leopoldina Residential apartment project in Vila Leopoldina, Zona Oeste, São Paulo with multiple condominiums (Sebastião Bach, Carlos Weber) totaling 1,759 units.
• Centro&Barão de Campinas Residential apartment project in Campos Elíseos, Centro, São Paulo with a single tower of 289 units, with 1- and 2-bedroom apartments.
• Plano&Park Santo Amaro Residential apartment project in Santo Amaro, São Paulo.
• Faiçaville First residential apartment development in Faiçaville (Av. Independência), Greater Goiânia, Goiás, marking Plano&Plano's expansion into the state of Goiás.
• Simulador de Financiamento (Online Financing Simulator)

Quantifiable outcome

• Over 59,000 families housed since founding in 1997
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Instituto Plano&PlanocoreOthers · 1 January 2024Instituto Plano&Plano is the company's proprietary social foundation, focused on community social impact initiatives. It conducts programs such as the 'Alimento que Transforma' campaign, which in 2026 collected over 162 tonnes of food (18,000+ basic food baskets) for institutions in Greater São Paulo.
• Cyrela Brazil RealtymajorStrategic or Co-development Partner · 1 January 2006A joint venture with Cyrela Brazil Realty was established in 2006, creating the Cyrela Plano&Plano brand, marking a significant milestone in the company's history and expanding its reach. The joint venture enabled access to Cyrela's development expertise and capital while leveraging Plano&Plano's construction capabilities.
• Inocoop-SPminorStrategic or Co-development Partner · 1 January 2002Partnership with Inocoop-SP (Instituto de Orientação às Cooperativas Habitacionais de São Paulo) enabled the construction of 12 residential towers in São Paulo's Zona Norte under the associative housing model.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Eztec Incorporadora: São Paulo-focused homebuilder with premium and upper-middle positioning; comparable as a regional public developer competing in overlapping neighborhoods.
• Gafisa: Long-established São Paulo-based homebuilder with a diversified product portfolio; comparable as a publicly listed Brazilian residential developer competing in the same metro region.
• Cyrela Brazil Realty: Plano&Plano's joint venture partner and one of Brazil's largest residential developers; directly comparable as a publicly listed São Paulo-based homebuilder with premium and upper-middle market positioning.
• MRV Engenharia: Brazil's largest homebuilder, with a heavy focus on the Minha Casa Minha Vida affordable segment — directly comparable to Plano&Plano's core affordable-housing thesis and similar product positioning in São Paulo.
• Tecnisa: São Paulo-based homebuilder targeting the upper-middle and premium segments; comparable as a regional public Brazilian developer.
• Even Construtora: São Paulo-focused homebuilder with a similar product mix spanning affordable to upper-middle segments; directly comparable in scale and geographic concentration.
• Trisul: São Paulo-based homebuilder with a product mix spanning affordable to upper-middle segments; directly comparable geographic concentration and customer base.
• Cury Construtora: São Paulo-based homebuilder with a similar MCMV-anchored product mix and comparable scale (R$3–4B revenue range), making it a close direct comparable for Plano&Plano's affordable segment focus.
• Direcional Engenharia: Brazilian homebuilder focused on the affordable and lower-middle income segments with a strong São Paulo and Minas Gerais presence — comparable MCMV-led business model and customer base.

Broad incumbents

• JHSF: Large Brazilian real estate developer with premium and ultra-luxury positioning; comparable as a publicly listed Brazilian residential developer, though Plano&Plano's MCMV-anchored base differs materially from JHSF's high-end focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=ndcN2hgzLas
• Xx.com/planoeplano
• LinkedInlinkedin.com/company/planoeplano

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plano&Plano