ProHealth Dental

What ProHealth Dental does

ProHealth Dental Management, Inc. is a privately held dental services organization headquartered in Lake Success, New York, operating 13 multi-specialty dental offices across New York and New Jersey under four brands: ProHEALTH Dental (10 locations), ProHEALTH Riverside Dental (1 location in Hoboken, NJ), WestDental (2 locations in Westchester), and Kids Are Great Dental (1 pediatric location in Mt. Kisco, NY). The company employs 101-250 staff and was operating by 2017, when it launched its Long Island City office in partnership with Mount Sinai Health System and the Icahn School of Medicine at Mount Sinai. ProHealth Dental delivers the full spectrum of dental services — general, pediatric, orthodontic (braces, Invisalign, ClearCorrect), endodontic, oral surgery, dental implants, dental sleep medicine, cosmetic, periodontic, and prosthodontic care — plus diagnostic imaging, non-invasive health screenings, free oral cancer screening, and adjunctive devices such as night guards and sports mouthguards. Clinically distinct technology includes 3D Digital Impressions, deployed across locations beginning 2026-05.

The business is a direct-to-consumer dental services provider that earns revenue primarily through fee-for-service billing across many tri-state insurance plans, supplemented by a VIP membership subscription program that gives uninsured patients annual preventative coverage plus discounts on cosmetic, major, and orthodontic treatment. Go-to-market is anchored by clinical affiliations with major regional healthcare systems — ProHEALTH Care Associates (900+ physicians, 1.2M patients at 300 locations), Riverside Medical Group (~200 providers, 250K patients, 85+ NJ locations), Westmed Medical Group, Caremount Medical, and Northwell Health — which collectively expose ProHealth Dental to a referral population on the order of 1.45M patients. The company also runs specialized dental insurance programs for NYPD officers and families and for UPS workers, and uses content marketing (Oral Health News blog, video center, community events) for top-of-funnel demand generation. The CEO is Norton L. Travis, with clinical leadership including Chief Dental Officers Dr. Andrea Perez (Mount Sinai affiliation) and Dr. Neil Karnofsky (periodontics/implant surgery), plus a Director of Sleep Medicine Services. The company is HIPAA-compliant, has no disclosed external private equity or venture capital backing, and has no disclosed funding rounds, acquisitions, or revenue figures in the public record.

Name

ProHealth Dental

Legal name

ProHealth Dental Management, Inc.

Website

https://phdental.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

ProHealth Dental is a privately held multi-specialty dental services organization operating 13 offices across New York and New Jersey, delivering general, pediatric, orthodontic, surgical, and cosmetic dentistry integrated with affiliated medical groups including Mount Sinai, Northwell Health, and Riverside Medical Group.

Ownership category

akta.pro rank

Product category

Multi-specialty dental services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Orthodontic Group Practices (HLABAKAC), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Pediatric dental care
• Orthodontic treatment
• Cosmetic dentistry
• Dental implant services

Headquarters

HQ city

New Hyde Park

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care delivered at multiple office locations across NY and NJ, accepting many insurance plans in the tri-state region
2. VIP Membership Program: Annual membership program for uninsured patients providing preventative care coverage and discounts on cosmetic, major, and orthodontic treatments for a low annual fee
3. Insurance Reimbursement: The company accepts many insurance plans and processes claims through various dental insurance providers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ProHealth Dental operates a multi-specialty dental practice network delivering general, pediatric, orthodontic, cosmetic, endodontic, periodontic, prosthodontic, oral surgery, and dental implant services across 13 office locations in New York and New Jersey. The company emphasizes an integrated medical-dental care model through clinical affiliations with major healthcare systems and offers a VIP annual membership program for uninsured patients.

Product overview

ProHealth Dental operates a multi-brand dental services platform consisting of ProHEALTH Dental (10 locations in NY), ProHEALTH Riverside Dental (1 location in NJ), and WestDental (2 locations in NY), along with Kids Are Great Dental for pediatric care. The company provides comprehensive dental services integrated with medical healthcare through clinical affiliations with major healthcare systems including Northwell Health, Mount Sinai Health System, ProHEALTH Care Associates, and Riverside Medical Group. Services include General Dentistry, Pediatric Dentistry, Orthodontics (Invisalign/ClearCorrect/Braces), Endodontics, Oral Surgery, Dental Implants, Dental Sleep Treatment, Cosmetic Dentistry, Periodontics, and Prosthodontics. The practice emphasizes holistic oral health integrated with overall wellness, offering unique services such as non-invasive health screenings, free oral cancer screenings, and a VIP membership program for uninsured patients. The company operates on a multi-specialty dental model providing both adult and pediatric services under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry
• Pediatric Dentistry
• Orthodontics
• Invisalign / Clear Aligners
• Endodontics
• Oral Surgery
• Dental Implants
• Dental Sleep Treatment
• Cosmetic Dentistry
• Periodontics
• Prosthodontics
• VIP Program
• Non-Invasive Screenings
• Dental Care for NYPD and Families
• Dental Care for UPS Workers

Quantifiable outcome

• Non-invasive screenings provided during preventative care visits
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Northwell HealthcoreStrategic or Co-development Partner · 1 August 2023Partnership to offer oral health services to the New York metro area. Northwell Health is a major healthcare system in the region.
• Caremount MedicalcoreStrategic or Co-development Partner · 1 February 2020Clinical affiliation expansion with Caremount Medical for dental services in Nassau and Suffolk counties.
• Westmed Medical GroupcoreStrategic or Co-development Partner · 1 August 2019Clinical affiliation expanding ProHEALTH Dental to Westchester County through Westmed Medical Group.
• Riverside Medical GroupcoreStrategic or Co-development Partner · 1 May 2018Clinical affiliation with Riverside Medical Group, a medical practice with about 200 providers serving 250,000 patients at more than 85 locations across Bergen, Essex, Passaic, Hudson, Middlesex, Burlington, and Camden counties in New Jersey. ProHEALTH Dental sets up dental practices in buildings that house Riverside's physician offices.
• Mount Sinai Health System / Icahn School of Medicine at Mount SinaicoreStrategic or Co-development Partner · 1 November 2017Academic and clinical affiliation agreement. The partnership educates the community about the connection between good oral health and overall health and wellness. First office opened in Long Island City with ribbon-cutting ceremony.
• ProHEALTH Care AssociatescoreStrategic or Co-development PartnerAffiliation with a 900-physician practice serving more than 1.2 million patients at 300 locations. This is a core partnership for integrated medical-dental care delivery.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Western Dental: Large multi-specialty dental practice operator with broad geographic coverage and similar multi-specialty, multi-payer service model.
• Smile Brands: Multi-brand DSO (Smile Brands, Bright Now!, etc.) with hundreds of supported offices and similar employer-sponsored and insurance-driven GTM motion.
• North American Dental Group: Multi-state DSO supporting general and specialty dental practices with a comparable fee-for-service, insurance-accepting operating model.
• Heartland Dental: Largest U.S. DSO with 1,700+ supported offices; serves as the scale benchmark for multi-specialty group dentistry and represents the most consequential national incumbent competing for the same employer and payer relationships.
• MB2 Dental Solutions: Doctor-led DSO supporting hundreds of affiliated practices nationwide; competes for the same private-practice dental conversion and partnership pipeline.
• Pacific Dental Services: National DSO supporting 900+ offices with strong medical-dental integration thesis; comparable for enterprise office model and multi-specialty offering.
• Aspen Dental: Major national DSO with 1,000+ offices under the Aspen Dental and WellNow brands; competes for the same multi-location, insurance-driven dental services patient pool.
• Affordable Care / Affordable Dentures & Implants: National DSO focused on dentures and implants with hundreds of supported locations; comparable for the implant/denture service line within ProHealth Dental's offering.

Direct peers

• Dental365: New York-based DSO operating multiple multi-specialty dental offices in NY/NJ/CT, directly competing with ProHealth Dental across overlapping geographies and service offerings.
• Great Expressions Dental Centers: Large multi-specialty DSO with significant Northeast U.S. footprint, comparable to ProHealth Dental in service breadth, insurance model, and multi-location operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prohealthcaredental
• LinkedInlinkedin.com/company/prohealth-dental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProHealth Dental