iSmile Dental

What iSmile Dental does

iSmile Dental is a privately held, single-location multi-specialty dental practice headquartered at 970 W El Camino Real in Sunnyvale, California, founded by implant specialist Dr. Kimberly H. Kim and operating since 2012. The practice delivers comprehensive dental care under one roof across 8+ clinical disciplines — general dentistry, cosmetic dentistry, pediatric dentistry, orthodontics, oral surgery, prosthodontics, endodontics, periodontics, sedation dentistry, sleep apnea therapy, and emergency dentistry — with a team of more than 20 dentists, specialists, and hygienists supported by multilingual front-office staff covering ten languages. Patients are served via a hybrid access model that combines online appointment booking (Weave/Jarvis), phone scheduling, walk-ins, after-hours emergency routing, and a professional referral network for specialty cases from other practices.

The clinical platform is built around capital-intensive diagnostic and fabrication equipment, including 3D Cone Beam CT imaging, digital radiography, intraoral cameras, iTero digital scanners, VELscope Vx oral cancer screening, early-cavity laser detection, and CAD/CAM in-office milling that enables same-day crown fabrication. Safety infrastructure includes Sterisil waterline sterilization, UV-C air and surface sterilization, extra-oral suction, and filtered water lines, with the practice marketing adherence to CDC sterilization guidelines. The technology stack is sourced from third-party OEMs (Align iTero, Dentsply Sirona-style CAD/CAM, VELscope) rather than proprietary R&D.

Revenue is generated predominantly from fee-for-service dental procedures paid out of pocket, by insurance reimbursement (15+ accepted plans including Aetna, Delta Dental, Cigna, Metlife, UHC, Blue Shield CA), or via a recurring in-house Dental Savings Plan membership ($250-450/yr per individual, with tiered family pricing). A third-party partnership with Cherry provides 0% APR and interest-bearing patient financing, and chrisad supplies marketing and promotional assets including a "$0 cleaning" offer for insured patients. The customer base is individual consumers and families in Sunnyvale and surrounding Bay Area communities, with secondary patient inflow from referring dental offices.

Name

iSmile Dental

Legal name

iSmile Dental

Website

https://i-smiledental.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

iSmile Dental is a privately held, single-location multi-specialty dental practice in Sunnyvale, California, offering general, cosmetic, orthodontic, surgical, pediatric, endodontic, periodontic, prosthetic, sedation, and sleep apnea dental care to individual consumers and families in the Bay Area.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD)

Keywords

• Multi-specialty dental practice
• General and cosmetic dentistry
• Orthodontic services
• Dental implants and surgery
• Pediatric dental care

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Dental Service Fees: Fee-for-service model for all dental procedures including preventive care, restorative, cosmetic, surgical, and specialty services. Revenue generated through direct patient payments, insurance reimbursements, dental savings plan memberships, and Cherry financing arrangements.
2. Dental Savings Plan Membership: Annual in-office discount dental plan for uninsured patients. Individual plans at $250/year (~$1/day), with additional family members at reduced rates. Provides preventive care at no additional cost and discounts on treatments ranging from 5% to 100% off.
3. Cherry Payment Plan Processing: Third-party financing partnership through Cherry enabling patients to spread payments over time for treatments. Practice benefits from increased treatment acceptance and higher case values through flexible payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

iSmile Dental is a multi-specialty dental practice in Sunnyvale, California delivering comprehensive dental care across general, cosmetic, pediatric, orthodontic, oral surgery, prosthodontic, endodontic, periodontic, sedation, sleep apnea, and emergency dentistry services. Patients pay for clinical services through direct fees, insurance reimbursement, an in-house annual Dental Savings Plan membership, or Cherry third-party financing, with all treatment delivered on-site rather than through referrals to external specialists.

Product overview

iSmile Dental is a multi-specialty dental practice in Sunnyvale, California offering comprehensive dental care services through a unified practice model. The practice provides a full spectrum of dental services organized into core clinical service categories: General Dentistry (fillings, cleanings, dentures, fluoride treatments, nightguards), Cosmetic Dentistry (bonding, whitening, veneers, Lumineers), Orthodontics (Invisalign, Damon braces, clear braces, traditional braces), Oral Surgery (extractions, wisdom teeth, PRF, crown lengthening, gum lifts), Prosthodontics (crowns, bridges, full-arch implants, implant-supported bridges/dentures), Endodontics (root canal therapy), Periodontics (dental implants, bone grafting, scaling/root planing), Pediatric Dentistry, Sedation Dentistry (IV and conscious sedation), Sleep Apnea Therapy, and Emergency Dentistry. The practice differentiates through advanced dental technology including 3-D Cone Beam CT imaging, CAD/CAM same-day crown milling, digital X-rays, iTero digital scanners, laser dentistry, VELscope Vx oral cancer screening, and early cavity detection lasers. Financial options include an in-house Dental Savings Plan membership and Cherry third-party financing. The practice operates as a multi-specialty office with multiple dental specialists on staff including prosthodontists, orthodontists, oral surgeons, periodontists, endodontists, and pedodontists.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Dentistry Immediate dental care for urgent conditions including toothache relief, swollen jaw, cracked teeth, lost fillings, sore gums, and root canal therapy. Walk-in and emergency patients are welcome. Target customers are individual patients in the Sunnyvale/Bay Area community.
• General Dentistry Routine dental procedures including crowns, fillings, root canal therapy, and tooth repair for individuals and families in the Sunnyvale/Bay Area, covering preventive care, oral health assessments, and non-invasive diagnostic procedures.
• Dentures Full and partial removable prosthetic teeth, including temporary dentures (stayplates, flippers, immediate dentures) and permanent options for patients missing some or all teeth.
• Dental Fillings Tooth-colored composite resin or porcelain fillings to repair cavities and restore tooth function and appearance, also available in gold and amalgam materials.
• Fluoride Treatments Professional fluoride varnish applications to strengthen tooth enamel and prevent tooth decay, recommended especially for children and high-risk adults.
• Custom Nightguards Custom-fitted mouthguards worn during sleep to prevent damage from teeth grinding (bruxism) and clenching, protecting teeth and reducing jaw pain and headaches.
• Sports Mouthguards Custom-fitted protective mouthguards for athletes and children playing sports to prevent dental injuries during physical activities.
• Teeth Cleanings Professional dental cleanings and polishings to remove plaque, tartar, and stains, along with preventive hygiene care and oral health education.
• Cosmetic Dentistry Smile enhancement procedures including bonding, teeth whitening, veneers, and Lumineers to improve the appearance of teeth and smiles for individual cosmetic patients.
• Dental Bonding Tooth-colored composite resin applied to repair chipped, cracked, or discolored teeth, improving both function and appearance.
• Teeth Whitening Professional teeth whitening treatments, both in-office and home options, to brighten and whiten discolored or stained teeth.
• Porcelain Veneers Porcelain veneers to fix discolored, chipped, or crooked teeth with natural-looking restorations.
• Lumineers Porcelain Veneers Ultra-thin porcelain veneer brand that requires minimal tooth preparation, providing a painless cosmetic solution for smile transformation.
• Pediatric Dentistry Dental care for children including pediatric examinations, cleanings, sealants, and early orthodontic evaluation.
• Orthodontics Teeth straightening services including traditional braces, clear braces, Damon braces, and Invisalign clear aligners for children and adults.
• Invisalign Clear aligner orthodontic treatment system using a series of removable, invisible plastic aligners to straighten teeth without metal braces.
• Damon Braces Self-ligating orthodontic braces system that reduces friction and treatment time compared to traditional braces.
• Clear Braces Tooth-colored or ceramic braces that are less visible than traditional metal braces while providing effective teeth alignment.
• Traditional Braces Metal bracket and wire orthodontic system for comprehensive teeth alignment and bite correction.
• Oral Surgery Surgical dental procedures including extractions, wisdom teeth removal, crown lengthening, gum lifts, and platelet-rich fibrin treatments.
• Tooth Extractions Simple and surgical tooth removal procedures for damaged, decayed, or problematic teeth.
• Wisdom Teeth Extraction Specialized extraction of wisdom teeth including same-day extraction services with promotional pricing available.
• Platelet-Rich Fibrin (PRF) Therapy Autologous blood concentrate therapy used to enhance healing after oral surgery, bone grafts, and dental implant procedures.
• Crown Lengthening Surgical procedure to reshape gum tissue and bone to expose more tooth structure for crown placement or aesthetic purposes.
• Gum Lift Cosmetic gum reshaping procedure to improve the appearance of a gummy smile by removing excess gum tissue.
• Prosthodontics Specialty dental services for tooth replacement and restoration including bridges, crowns, full-arch implants, implant-supported bridges, and implant-supported dentures.
• Dental Crowns Custom-fabricated dental caps that cover damaged teeth to restore function and appearance, available in porcelain, ceramic, gold, and other materials.
• Dental Bridges Fixed dental prostheses that replace one or more missing teeth by anchoring to adjacent natural teeth or implants.
• Full-Arch Dental Implants All-on-4 and All-on-6 implant solutions for replacing an entire arch of teeth using strategically placed dental implants supporting a full prosthesis.
• Implant-Supported Bridges Dental bridges anchored by dental implants rather than natural teeth, used when multiple adjacent teeth are missing.
• Implant-Supported Dentures Removable dentures secured in place by dental implants using locator attachments, providing better stability than conventional dentures.
• Endodontics Root canal therapy and endodontic treatments to save damaged or infected teeth by treating the tooth pulp.
• Root Canal Therapy Endodontic procedure to remove infected tooth pulp, clean the canal, and seal it to save a severely damaged or infected tooth.
• Periodontics Gum disease treatment and prevention including scaling and root planing, bone grafting, dental implants, and laser therapy.
• Dental Implants Titanium dental implant fixtures surgically placed in the jawbone to replace missing tooth roots, supporting crowns, bridges, or dentures.
• Bone Grafting Surgical procedure to rebuild or augment jawbone density using bone graft materials, preparing the site for dental implants.
• Scaling and Root Planing Deep cleaning procedure to treat gum disease by removing plaque and tartar from below the gum line and smoothing tooth roots.
• Sedation Dentistry Anxiety management through IV sedation and conscious sedation options to help nervous patients receive dental treatment comfortably.
• IV Sedation Dentistry Intravenous sedation administered by qualified dentists to help patients relax during dental procedures.
• Conscious Sedation Oral or inhalation sedation methods that keep patients relaxed and aware during treatment while reducing anxiety.
• Sleep Apnea Therapy Oral appliance therapy for sleep apnea and snoring, using custom-fitted devices to maintain open airway during sleep.
• iSmile Dental Savings Plan In-office annual membership discount dental plan (approximately $1/day) providing reduced fees on dental services for uninsured patients. Includes free cleanings, exams, and X-rays with discounts on treatments, with separate General and Periodontal plan tiers and per-family-member pricing.
• Cherry Payment Plans Third-party financing option through Cherry offering flexible payment plans including 0% APR options and interest-bearing plans starting at 5.99% APR, enabling patients to spread dental treatment costs over time with no hard credit checks.

Quantifiable outcome

• 5,000+ successful implant cases treated by Dr. Kimberly H. Kim
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Cherry (Cherry Technologies, Inc.)coreGTM or Marketing PartnerCherry is a buy now, pay later financing company that provides flexible payment plans for healthcare and wellness purchases. iSmile Dental partners with Cherry to offer patients financing options including true 0% APR plans and interest-bearing plans as low as 5.99% APR. No hard credit checks required. Patients can apply in 60 seconds and use approval to pay for treatments. Cherry is issued by lending partners and NMLS #2061234, headquartered in San Francisco, CA.
• chrisadminorGTM or Marketing Partnerchrisad is a dental marketing firm that provides marketing materials, promotional configurations (including the '$0 Cleaning' offer), and dental marketing services to iSmile Dental as a client in good standing. chrisad retains copyright over certain promotional configurations used by the practice.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Aspen Dental: Large DSO operating multi-specialty dental offices across the US. Comparable to iSmile because both deliver general + specialty dentistry under one brand, although Aspen operates at vastly greater scale and is heavily insurance-driven.
• Pacific Dental Services: DSO supporting dental practices with modern technology (CBCT, iTero), practice management software, and specialty services. Comparable to iSmile on the technology-enabled multi-specialty model, though at a national platform scale.
• Dental Care Alliance: DSO partnering with dental practices across the US to provide administrative support and resources. Comparable to iSmile in offering comprehensive dental services including specialty care, though at materially larger scale.
• Coast Dental: Multi-location dental practice group providing general, cosmetic, and specialty services. Comparable to iSmile on multi-specialty, insurance-accepting dental services in single offices.
• Sonrava Health (Smile Brands): Multi-specialty DSO operating branded and affiliate dental practices across multiple states. Directly comparable to iSmile's general + specialty dental services mix and similar focus on insurance-accepting, multi-location practices.
• Heartland Dental: Largest US DSO supporting doctors with non-clinical infrastructure. Comparable to iSmile in offering general + specialty dentistry in single offices, albeit at much larger scale and with a different ownership/governance model.

Regional players

• Image Dental: California-based multi-specialty dental practice offering implants, orthodontics, and general dentistry. Comparable to iSmile on Bay Area/CA local market focus, full-service offering, and dentist-owned practice model.

Emerging players

• Gen4 Dental Partners: Emerging DSO that partners with high-performing dental practices across multiple states. Comparable to iSmile in being a multi-specialty, dentist-led clinical model with strong specialty referral flow.

Direct peers

• Western Dental: Multi-specialty dental chain with strong California (including Bay Area) presence offering general, orthodontic, oral surgery, periodontal, and implant services. Closest geographic and service-line analog to iSmile's one-stop practice model.

Others

• Cherry (Cherry Technologies, Inc.): Buy-now-pay-later financing platform for healthcare and dental practices, and iSmile's existing partner. Included as an adjacent (rather than competitive) peer because financing choice is a structural lever for treatment acceptance at practices like iSmile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iSmileDentalinc
• Facebookfacebook.com/ismiledentalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmile Dental