IDER
- Company typePrivate
- Founded1964
- HeadquartersLykovrisi, Greece
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
IDER firmographics
Firmographics- Name
- IDER
- Legal name
- IDER
- Website
- https://ider.gr
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IDER industry classification
Industry- Product category
- Intimate Apparel & Hosiery
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Underwear & Socks (Children) (CRAAAHAI), Underwear, Lingerie & Hosiery Cut & Sew (IMAOAEAG)
Keywords
Where IDER is headquartered
LocationHeadquarters
- HQ city
- Lykovrisi
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
IDER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales: IDER generates revenue through direct sales of underwear, lingerie, swimwear, socks, leggings, pajamas, and clothing to consumers via its e-commerce platform and physical retail stores in Greece. The business operates on a one-time purchase model with no subscription component, though they offer multi-pack value bundles and periodic promotional offers including 1+1 deals and percentage discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Entry - Basic Essentials |
| Unit Pricing | Pay-as-you-go | Mid-Range - Core Collections |
| Unit Pricing | Pay-as-you-go | Premium - Designer & Specialty Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
IDER product offering
Product offeringCore offering
IDER manufactures and retails underwear, tights/hosiery, socks, swimwear, pajamas, leggings, and general apparel for women, men, and children. The company sells its own IDER-branded products and distributes third-party brands (Triumph, Sloggi, DKNY, Dorina, Pompea, Bluepoint) through its ider.gr e-commerce platform and physical retail stores in Greece.
Product overview
IDER is a Greek e-commerce retailer specializing in underwear, hosiery, and apparel for women, men, and children across all age groups. The product portfolio centers on core underwear categories (bras, panties, boxers), tights/hosiery, socks, and swimwear, supplemented by sleepwear, activewear, leggings, and general clothing. The company operates both its own branded products (IDER, IDER SOCKS, IDER UNDERWEAR) and distributes third-party lingerie and apparel brands including Triumph, Sloggi, DKNY, Dorina, Pompea, Bluepoint, and others. The offering includes specialized lines for plus sizes, thermal/thermal products, seamless underwear, body shapers, and beach/swimwear. IDER's business model combines direct-to-consumer e-commerce through ider.gr with physical retail stores, offering products at various price points with value packs and multi-buy promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Underwear
- IDER Socks IDER branded socks including long socks, short socks, ankle socks, invisible socks, fishnet socks, cotton socks, thermal socks, anti-slip socks, slipper socks, gaiters, and sleep socks. Offered in various styles (patterned, plain, colored, lace, strass, pedicure, athletic) for all genders and ages.
- IDER Tights/Hosiery IDER branded tights including basic, opaque, transparent, fishnet, thermal-lined, graduated compression, anti-cellulite, slimming/lifting, and garter styles. Available in denier ranges from 10 to 100+ and styles such as patterned, lace, glossy, matte, colored, and strass-encrusted.
- Swimwear Women's and men's swimwear including one-piece swimsuits (strapless, with straps, neck-tie), bikini sets, bikini tops (triangle, strapless, tankini), bikini bottoms (slip, brazil, tai), and specialized styles such as high-waisted, push-up, shaping, and strapless. Mix & Match and Curves body-shaping lines available.
- Pajamas and Nightwear Women's, men's, and children's pajamas, nightgowns, and robes in summer and winter styles, including matched pajama-robe sets.
- Leggings Women's leggings including standard, jean-style, capri/bermuda/shorts, gym, push-up, and thermal variations.
- Sportswear Athletic wear including sports tops, sport bras, gym leggings, and sports socks for women.
- Clothing
- Plus Size Line Extended size offerings in tights, underwear, leggings, pajamas, clothes, and swimwear for women and men, including the Curves body-shaping swimwear line.
- Kids Products Underwear, socks, pajamas, and clothing for babies, children up to 8 years, and teenagers in girls and boys categories, including character-themed socks and underwear.
- Thermal/Isothermal Products Thermal underwear, socks, and leggings for women, men, and children designed for cold weather.
- Accessories Beach bags, beach totes, and other accessories complementary to the core apparel products.
- Gift Cards Digital and physical gift cards available for purchase at various price points.
- Value Packs Multi-pack bundles of underwear, socks, and other products offering value savings for women's, men's, and children's categories.
- Body Shapers/Shapewear Shaping and body-smoothing underwear and swimwear including latex shapewear, push-up styles, and full-body shaping swimwear.
Quantifiable outcome
- Free shipping threshold of €39 attracts larger basket sizes
- +1 more outcomes
Companies that use IDER
Customer profileSegments4 records
Ideal customer profiles3 records
IDER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IDER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoxNowminorBoxNow provides 24/7 parcel locker delivery service throughout Greece, enabling IDER customers to collect their online orders at convenient self-service locations at any time.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
IDER competitors and assessment
Company assessmentDirect peers
- Falke: German premium hosiery and sock specialist with own-brand DTC and multi-brand distribution heritage. Comparable to IDER on socks and tights depth, premium pricing tier, and own-brand manufacturing angle.
- Hunkemöller: European lingerie and beachwear omnichannel retailer with 750+ stores across multiple countries. Comparable to IDER on category mix (lingerie, swimwear, loungewear), DTC + physical retail model, and inclusive size philosophy.
- Calzedonia: Italian-founded global retailer of hosiery, swimwear, and underwear via own-branded stores and e-commerce. Directly comparable to IDER on product categories (tights, socks, swimwear), omnichannel model, and category dominance in Southern Europe.
- Intimissimi: Lingerie and sleepwear retailer under Calzedonia Group with extensive European DTC and physical-store footprint. Comparable to IDER for women's intimates assortment, multi-language storefront, and inclusive sizing strategy.
- Etam: French lingerie and homewear brand with strong European DTC and store footprint. Comparable to IDER on women's intimates assortment, value-pack pricing tactics, and Southern European market presence.
- Wolford: Austrian hosiery and bodywear premium brand with DTC e-commerce and shop-in-shop presence. Comparable to IDER in tights/hosiery category depth, premium SKU mix, and European distribution model.
- Yamamay: Italian intimates, swimwear, hosiery, and homewear retailer with extensive European store network. Comparable to IDER for women's-focused multi-category intimates DTC, premium and basic pricing tiers, and Mediterranean market overlap.
- Triumph International: Global intimates and lingerie brand sold both wholesale and DTC. IDER explicitly distributes Triumph; Triumph is a directly comparable offering from a brand-assortment and pricing-angle perspective.
Regional players
- Cotton Club (Greece): Greek intimates and underwear specialist with physical retail and e-commerce, very close geography to IDER (Greece). Directly comparable as a domestic peer in the same category, similar store + DTC model, and same customer base.
Broad incumbents
- Oysho (Inditex): Inditex-owned intimates, loungewear, sportswear and swimwear global retailer. Comparable to IDER as a broad incumbent competing in the same categories (lingerie, swim, activewear) with far greater scale and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
IDER social profiles
Digital presenceIDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDER leadership team
Management profileNumber of profiles
IDER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDER
What does IDER do?
IDER manufactures and retails underwear, tights/hosiery, socks, swimwear, pajamas, leggings, and general apparel for women, men, and children. The company sells its own IDER-branded products and distributes third-party brands (Triumph, Sloggi, DKNY, Dorina, Pompea, Bluepoint) through its ider.gr e-commerce platform and physical retail stores in Greece.
Is IDER a public or private company?
IDER is a private company. It is classified as unknown and is currently operating.
When was IDER founded?
IDER was founded in 1964. It employs 11 to 50 people.
Where is IDER based?
IDER is headquartered in Lykovrisi, Greece, in the Europe region.
How does IDER make money?
One revenue line is on record: direct Retail Sales.
Who are IDER's main competitors?
Direct peers on record are Falke, Hunkemöller, Calzedonia, Intimissimi, Etam, Wolford, Yamamay and Triumph International. Cotton Club (Greece) is listed as a regional player. Oysho (Inditex) is listed as a broad incumbent.
Does IDER have an API?
No public API is recorded for IDER.
What industry is IDER in?
IDER's product category is Intimate Apparel & Hosiery. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAHAI, Underwear & Socks (Children). Its NAICS code is 458110 and its SIC code is 5600.