Sondra Roberts New York
Sondra Roberts New York is a privately held, New York-based women's handbag brand selling evening bags, everyday bags, and leather bags through a Shopify-powered DTC storefront with international shipping and a parallel wholesale channel serving retail buyers.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sondra Roberts New York does
Sondra Roberts New York is a privately held women's handbag brand operating from its headquarters at 1 East 33rd Street, 9th Floor, in New York City. The company sells a focused portfolio of handbags organized into three core product lines: Evening Bags, Everyday Bags, and Leather Bags, with featured materials ranging from leather to neoprene to specialty textures such as snake skin. It serves two distinct customer segments: individual end consumers purchasing handbags for personal use across evening and everyday occasions, and wholesale/retail buyers sourcing curated accessories for resale through their stores.
The company's distribution model is built around a direct-to-consumer (DTC) e-commerce storefront hosted on Shopify at sondraroberts.com, with international shipping configured across a broad set of countries and currencies. In parallel, it operates a wholesale channel, with inbound inquiries handled via a dedicated sales email and phone number targeting boutiques and retail buyers. The marketing presence is concentrated on organic social channels (Facebook and Instagram) and the company website itself, with no evidence of paid acquisition infrastructure, content marketing, or AI/ML-driven personalization.
The brand positions itself on New York design aesthetics, handcrafted construction, and style versatility across occasions. Pricing is not publicly disclosed on the consumer site and wholesale pricing is handled via direct quote. The firm is small (11-50 employees), privately held with no disclosed parent company, investors, or external funding, and operates without documented management, awards, patents, or strategic partnerships in the available source material.
Sondra Roberts New York firmographics
Firmographics- Name
- Sondra Roberts New York
- Legal name
- Sondra Roberts New York
- Website
- https://sondraroberts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sondra Roberts New York is a privately held, New York-based women's handbag brand selling evening bags, everyday bags, and leather bags through a Shopify-powered DTC storefront with international shipping and a parallel wholesale channel serving retail buyers.
- Ownership category
- akta.pro rank
Sondra Roberts New York industry classification
Industry- Product category
- Women's Handbags & Fashion Accessories
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Handbags & Purses (CRAAAJAA)
- akta.pro secondary industry
- Handbags & Fashion Bags Manufacturing (IMAOAHAA)
Keywords
Where Sondra Roberts New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sondra Roberts New York business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Handbag and accessory product sales: Sondra Roberts New York generates revenue through direct sales of handbags and accessories, including Evening Bags, Everyday Bags, and Leather Bags. The company operates an e-commerce storefront powered by Shopify and also accepts wholesale orders, suggesting both B2C (direct-to-consumer) and B2B (wholesale) revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail e-commerce pricing - not publicly listed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sondra Roberts New York product offering
Product offeringCore offering
Sondra Roberts New York designs and sells women's handbags across three core product lines: Evening Bags, Everyday Bags, and Leather Bags, manufactured in materials including neoprene, leather, and specialty textures such as snake skin. The company sells these proprietary branded handbags directly to consumers through its Shopify-powered e-commerce site and to retail buyers through a wholesale channel.
Product overview
Sondra Roberts New York is a handbag brand offering a focused portfolio of bags across three core product lines: Evening Bags, Everyday Bags, and Leather Bags. The collection features various materials including neoprene, leather, and specialty textures like snake skin. The products are sold through their e-commerce platform and available for wholesale inquiries.
Differentiator
Problem solved
Functional benefit
Products and services
- Evening Bags
Companies that use Sondra Roberts New York
Customer profileSegments2 records
Ideal customer profiles2 records
Sondra Roberts New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sondra Roberts New York partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Sondra Roberts New York competitors and assessment
Company assessmentDirect peers
- Kate Spade: Iconic New York-based accessible-luxury handbag and lifestyle brand. Directly comparable as a designer-priced handbag label with a multi-channel DTC and wholesale model and a similar occasion-based product mix.
- Tory Burch: New York-based accessible-luxury brand with a strong handbag business. Comparable positioning, design language, and DTC + wholesale model.
- Rebecca Minkoff: NY-based contemporary handbag and accessories brand selling via own e-commerce and wholesale. Closely comparable in size, channel structure, and target consumer.
- Brahmin Melbourne: Handbag specialist focused on textured leather handbags and small accessories. Comparable as a handbag-first brand with both DTC and wholesale presence.
- Botkier: New York-based contemporary handbag label selling DTC and through department stores. Very similar in scale, design sensibility, and channel mix.
- The Sak: Handbag and accessories brand offering leather and crochet bags via DTC and wholesale. Comparable in assortment, material mix, and price band.
- Clare V. Independent, design-led handbag and leather goods brand with a strong DTC e-commerce presence. Comparable as a contemporary, design-forward handbag label.
- MZ Wallace: New York-based handbag brand known for quilted and neoprene everyday bags. Closely comparable in product materials (neoprene), NYC origin, and DTC focus.
Broad incumbents
- Coach: Large, established American leather goods house covering handbags, accessories, and ready-to-wear. A broader incumbent in the same category and price neighbourhood, with much larger scale and global retail.
- Michael Kors: Global accessible-luxury house with handbags as a core category. Operates at much larger scale but in the same competitive set and price band.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sondra Roberts New York social profiles
Digital presenceSondra Roberts New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sondra Roberts New York leadership team
Management profileNumber of profiles
Profiles1 record
Sondra Roberts New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sondra Roberts New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sondra Roberts New York
What does Sondra Roberts New York do?
Sondra Roberts New York designs and sells women's handbags across three core product lines: Evening Bags, Everyday Bags, and Leather Bags, manufactured in materials including neoprene, leather, and specialty textures such as snake skin. The company sells these proprietary branded handbags directly to consumers through its Shopify-powered e-commerce site and to retail buyers through a wholesale channel.
Is Sondra Roberts New York a public or private company?
Sondra Roberts New York is a private company. It is classified as unknown and is currently operating.
When was Sondra Roberts New York founded?
Sondra Roberts New York was founded in -1. It employs 11 to 50 people.
Where is Sondra Roberts New York based?
Sondra Roberts New York is headquartered in New York, United States, in the North America region.
How does Sondra Roberts New York make money?
One revenue line is on record: handbag and accessory product sales.
Who are Sondra Roberts New York's main competitors?
Direct peers on record are Kate Spade, Tory Burch, Rebecca Minkoff, Brahmin Melbourne, Botkier, The Sak, Clare V. and MZ Wallace. Broad incumbents are Coach and Michael Kors.
Does Sondra Roberts New York have an API?
No public API is recorded for Sondra Roberts New York.
What industry is Sondra Roberts New York in?
Sondra Roberts New York's product category is Women's Handbags & Fashion Accessories. Its primary akta.pro industry code is CRAAAJAA, Handbags & Purses, with a secondary code of IMAOAHAA, Handbags & Fashion Bags Manufacturing. Its NAICS code is 458320 and its SIC code is 5600.