Shriram Automall

What Shriram Automall does

Shriram Automall India Limited (SAMIL) is India's largest phygital (physical + digital) auction marketplace for pre-owned vehicles, construction equipment, farm equipment, two-wheelers, three-wheelers, and other assets, operating 135+ physical Automall locations combined with online bidding portals (bids.samil.in, cartradeexchange.com) and the MySAMIL mobile app. Founded in 2011 and headquartered in Delhi, the company runs nationwide synchronized auction events such as SAMIL Utsav (₹195 Cr single-day GTV in March 2026), Diwali Auction, Freedom Auction and SAMIL Kisan Mahotsav, serving banks, NBFCs, OEMs, corporates, dealers, fleet owners, farmers, and 28.5+ lakh registered individual buyers across 500+ cities. Since inception, SAMIL has executed 4.85 lakh+ bidding events and 26 lakh+ transactions representing ₹47,000+ Cr in cumulative transaction value, supported by 1 Crore+ inspections and 1.2 Crore+ tagged lots.

The platform's technology layer combines proprietary ML-based pricing (ThePriceX), live and proxy online bidding, mobile bidding, AI-powered insurance claims assessment (ClaimXpert via Adroit Auto), and employee/asset verification (Veriisure). Wholly-owned subsidiaries — CarTradeExchange (B2B digital auctions), Adroit Auto (inspection, valuation and claims), and Augeo Asset Management (STQC-certified e-auction platform) — extend the offering into B2B remarketing, insurance, and asset monetization. The company monetizes through transaction/buyer fees, BidClub membership subscriptions, and a broad set of allied services including parking, documentation, logistics, finance, and insurance bundled into each transaction.

SAMIL operates as a wholly-owned subsidiary of publicly listed CarTrade Tech Limited (founded by Vinay Sanghi), sitting alongside the broader Shriram Group ecosystem anchored by Shriram Finance Limited. The company is ISO 9001:2015 certified, a five-time Great Place to Work, and has received 30+ industry awards for digital transformation, customer experience, and market leadership. Revenue, employee count (1,600–2,000+), and detailed financial performance are not publicly disclosed at the SAMIL entity level, though the parent group's 2023 acquisition of OLX India (₹535.54 Cr) and continued facility expansion into Tier 2/3 markets indicate sustained investment and growth.

Name

Shriram Automall

Legal name

Shriram Automall India Limited

Website

https://samil.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shriram Automall India Limited (SAMIL) operates India's largest phygital auction marketplace for pre-owned vehicles and equipment across 135+ physical Automalls, online bidding platforms and the MySAMIL mobile app, serving banks, NBFCs, OEMs, dealers, and individual buyers nationwide.

Ownership category

akta.pro rank

Product category

Vehicle Auction Services

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Salvage, Total Loss & Insurance Auction Services (TLABAKAH), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Pre-owned vehicle auctions
• Auction marketplace
• Vehicle remarketing
• Used equipment auctions
• Phygital auction platform

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Auction Transaction Fees: SAMIL charges fees on auction transactions conducted at its Automalls and online platforms. Buyer participation involves paying a refundable security deposit (RSD) and buyer's fee (₹2,500 discount for BidClub members). Sellers pay a listing or transaction fee for assets sold through the platform.
2. Allied Services: Additional revenue from ancillary services including parking, documentation, logistics, insurance, and financial services provided at Automalls.
3. Inspection & Valuation Services: Adroit Auto generates revenue through vehicle inspection, valuation, and claims services for insurers, banks, NBFCs, and other businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Shriram Automall India Limited (SAMIL) operates India's largest phygital (physical + digital) auction marketplace for pre-owned vehicles, equipment, and other assets. The platform combines 135+ physical Automall locations across 500+ cities with online bidding platforms (bids.samil.in), the MySAMIL mobile app, and live auction streaming, facilitating transparent price discovery and transactions for commercial vehicles, passenger cars, construction equipment, farm equipment, three-wheelers, two-wheelers, and specialty assets including gold and property.

Product overview

Shriram Automall India Limited (SAMIL) operates as India's largest phygital (physical + digital) marketplace for pre-owned vehicles, equipment, and other assets. The platform combines 135+ physical Automall locations with digital auction platforms and the MySAMIL mobile app. The core offering includes Physical Bidding (in-person auctions), Online Bidding (remote digital participation), and Phygital Bidding (hybrid model). Supporting services include Financial Services, Insurance, Documentation, Logistics, and Parking. Key digital products include ThePriceX (ML-powered pricing tool), BidClub (membership program), Gold Auctions, and Property Auctions. Group companies include CarTradeExchange (B2B digital platform), Adroit Auto (inspection/valuation with ClaimXpert AI), and Augeo Asset Management (specialty auctions). The ecosystem processes Commercial Vehicles, Passenger Cars, Construction Equipment, Farm Equipment, 2 Wheelers, 3 Wheelers, and other assets.

Differentiator

Problem solved

Functional benefit

Brands

• MySAMIL: Mobile application for bidding, browsing inventory, and managing auction participation
• BidClub
• ThePriceX
• SAMIL MINI
• SAMIL Utsav

Products and services

• Physical Bidding
• Online Bidding
• Phygital Bidding
• MySAMIL Mobile App
• BidClub Membership
• ThePriceX
• Gold Auctions
• Property Auctions
• CarTrade Exchange (B2B Platform)
• Adroit Auto Inspection Services

Quantifiable outcome

• ₹195 crore gross transaction value in a single day (SAMIL Utsav 2026, March 2026)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• JCB IndiacoreStrategic or Co-development Partner · 1 January 2025Partnership to revolutionize the pre-owned construction equipment market in India. JCB, its dealers, and customers can efficiently manage and optimize their used equipment inventory through SAMIL's auction platforms, driving innovation and building a stronger future together.
• Federal BankcoreStrategic or Co-development Partner · 1 August 2024Strategic collaboration with Federal Bank heralding a new era in the used automotive and equipment industry. MoU executed for collaboration across auction processes, bringing innovation and excellence to the sector.
• Volvo Construction Equipment (Volvo CE)coreStrategic or Co-development Partner · 1 January 2024Strategic partnership enabling Volvo CE and their dealers to efficiently manage exchange, demo and surplus inventory of used construction equipment through SAMIL's Phygital Auction platforms including 135+ Automalls, online portals (cartradeexchange.com, bids.samil.in), and MySAMIL App. SAMIL provides end-to-end support services including parking, inspection, valuation, and documentation.
• Bank of MaharashtracoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with Bank of Maharashtra providing innovative and comprehensive solutions to customers through combined expertise of both organizations.
• Bank of India – Gorakhpur ZoneminorStrategic or Co-development Partner · 1 January 2024Partnership with Bank of India Gorakhpur Zone to offer reliable solutions in Secure Parking, Asset Valuation, and Asset Disposal, strengthening value-driven services and delivering excellence through trust and innovation.
• State Bank of India, OdishacoreStrategic or Co-development Partner · 1 January 2024Partnership to manage vehicle auctions across Odisha region, covering end-to-end auction process from initial valuation and documentation to secure parking solutions. Strengthened operational efficiency and improved value realization.
• MAS Financial Services LtdminorStrategic or Co-development Partner · 1 January 2024Nationwide collaboration with MAS Financial Services Ltd to deliver exceptional value to customers through combined market reach and service capabilities.
• HDB Financial ServicesminorStrategic or Co-development Partner · 1 January 2024Collaboration with HDB Financial Services to enhance business relationships through physical auctions, parking expansion, and streamlined documentation services.
• Chola FinanceminorStrategic or Co-development Partner · 1 January 2024Following a visit to Tirupati Automall showcasing advanced yard facilities, Chola Finance agreed to park its vehicles across all SAMIL Automalls in Andhra Pradesh and Telangana, expanding service capabilities in the region.
• Go DigitminorStrategic or Co-development Partner · 1 January 2024Partnership with Go Digit to discuss innovative strategies for reshaping the insurance industry. Focus on CarTradeExchange's role in insurance auctions to improve efficiency, transparency, and sustainability.
• Acko GICminorStrategic or Co-development Partner · 1 January 2024Partnership with Acko GIC for insurance salvage vehicle listings at nationwide scale, following successful limited pilot listings that yielded exceptional results.
• ECOFYminorStrategic or Co-development Partner · 1 January 2024PAN India agreement with ECOFY for Park & Sell initiative targeting over 50+ current inventory for disposal across physical and online platforms, enhancing asset disposal and promoting sustainability.
• Adroit Auto – Leading PSUs (ClaimXpert)coreStrategic or Co-development Partner · 1 January 2024Strategic collaboration with India's top PSUs (The New India Assurance Co. Ltd., United India Insurance Co. Ltd., National Insurance Co. Ltd., The Oriental Insurance Co. Ltd.) to redefine claims industry through ClaimXpert AI-powered assessment platform.
• OLX IndiacoreGTM or Marketing Partner · 1 August 2023Partnership with OLX India (acquired by CarTrade Tech from Prosus) for construction equipment and property verticals. OLX's classifieds reach combined with SAMIL's auction capabilities for integrated marketplace. OLX autos showed 17% revenue increase after acquisition.
• Gainwell CATcoreStrategic or Co-development Partner · 1 January 2023Service agreement with Gainwell CAT (Caterpillar dealer for North & East India) to re-market their used and exchange inventory of construction and mining equipment. Leverages SAMIL's extensive domestic and international network.
• SANY Heavy Industry India LtdcoreStrategic or Co-development Partner · 1 January 2023Ground-breaking collaboration with SANY for their entire range of construction and mining equipment, enabling both entities to venture into the dynamic world of used construction and mining equipment across India.
• UGro CapitalminorStrategic or Co-development Partner · 1 January 2023Service agreement with U Gro Capital to re-market their used vehicle inventory, combining U Gro's market prominence with SAMIL's wide reach in the used equipment domain.
• Bajaj Allianz General InsuranceminorStrategic or Co-development Partner · 1 January 2023Discussions with Bajaj Allianz to transform the pre-owned vehicles and equipment industry. Highlighted the role of CarTradeExchange in salvage auction sales and Adroit Auto's pre-inspection services for efficiency, transparency, and sustainability.
• TAFE Motors & Tractors LimitedcoreStrategic or Co-development Partner · 1 January 2023Strategic partnership with TAFE Motors & Tractors Limited to transform the machinery sector by launching India's Largest Diesel Generator Exchange towards a greener future. Inaugural collaborative event Saarthi held at Taj Vivanta, Faridabad.
• Valdo TractorsminorStrategic or Co-development Partner · 1 January 2023Partnership with Valdo Tractors to liquidate exchange inventory through a pan-India dealer network, enabling wider access to high-quality tractors and farm equipment for farmers.

Scale indicators12 records

Recent moves22 records

Expansion highlights6 records

Direct peers

• Cars24: India's largest consumer-facing used car marketplace; competes with SAMIL's individual buyer/seller segment through instant online valuation, home inspection, and fixed-price offers. While Cars24 is more consumer-direct and SAMIL is more auction-driven, both operate in the same Indian pre-owned vehicle transaction pool.
• Spinny: Full-stack used car retailer in India offering fixed-price transactions, fixed-fee model, and home test drives. Spinny targets the same individual buyer segment that SAMIL serves via MySAMIL and physical auctions, and competes for high-quality dealer inventory.
• CarDekho: India's leading new and used car platform with vehicle auction operations through CarDekho Gaadi and related verticals. Operates across new car research, used car listings, and dealer-side auctions — overlapping with SAMIL's vehicle marketplace and dealer-fleet customer base.
• Copart: Global leader in online vehicle auctions, particularly strong in salvage and insurance total-loss vehicles. Closest international analogue to SAMIL's CarTradeExchange and insurance salvage business, sharing the auction-format model for used and damaged vehicles.
• IAA (Insurance Auto Auctions / Ritchie Bros.): Leading North American salvage and total-loss vehicle auction company, now part of Ritchie Bros. Auctioneers. Directly comparable to SAMIL's CarTradeExchange insurance salvage and total-loss auction operations in terms of business model and customer base (insurers, rebuilders).

Broad incumbents

• Manheim (Cox Automotive): World's largest wholesale vehicle auction operator under Cox Automotive, running physical auction sites globally. Closest global comparable to SAMIL's physical Automall network, though Manheim operates in mature US/UK/EU markets vs. SAMIL's India focus.
• Maruti True Value: OEM-backed (Maruti Suzuki) used car program providing certified pre-owned passenger cars through a dealer network. Competes for the passenger-car segment of SAMIL's inventory with brand-backed trust and warranty, though restricted to a single OEM's vehicles.

Regional players

• BCA Marketplace: Europe's leading vehicle remarketing and auction business. Operates physical auction sites across the UK and continental Europe for fleet, dealer, and manufacturer remarketing — analogous to SAMIL's fleet remarketing and dealer-facing auctions, but in European markets.

Emerging players

• OLX Autos (now part of CarTrade Tech): Acquired by CarTrade Tech (SAMIL's parent) in 2023 for ₹535.54 Cr. Operates consumer classifieds and used-car transaction business. Functions partly as an internal sibling competitor to SAMIL within the CarTrade Tech group, with GTM overlap in the individual buyer segment.
• CarWale: Leading Indian auto portal (also part of CarTrade Tech group, alongside SAMIL). CarWale focuses on new car research, reviews, and dealer listings, while SAMIL focuses on pre-owned auctions — making them complementary within the group but partial peers in the broader used-car discovery funnel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ShriramAutomall
• YouTubeyoutube.com/shriramautomall
• Facebookfacebook.com/ShriramAutomall
• LinkedInlinkedin.com/company/shriramautomall
• Instagraminstagram.com/shriramautomall
• Pinterestpinterest.com/ShriramAutomall

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shriram Automall