Gallup Pakistan
- Company typePrivate
- Founded1980
- HeadquartersIslamabad, Pakistan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gallup Pakistan does
Gallup Pakistan is a private survey research and consultancy firm established in 1980 by Dr. Ijaz Shafi Gilani, operating as the Pakistani affiliate of Gallup International Association. The company is widely attributed as the founder of scientific polling in Pakistan, having conducted the country's first Exit Poll in 1985 and broken the prior taboo that only government agencies could undertake survey work. Its core offering centers on independent third-party evaluation and public opinion research, delivered through daily polls, periodic indices (Business Confidence Index, Consumer Confidence Index), behavioral and attitudinal studies, impact assessment surveys, and market research services. Underlying capabilities include nationwide field networks with local knowledge, longitudinal proprietary data assets, and a recently launched Digital Analytics subsidiary that aggregates multiple national household surveys into visual dashboards using SPSS/STATA and Power BI.
Gallup Pakistan firmographics
Firmographics- Name
- Gallup Pakistan
- Legal name
- Gallup Pakistan
- Website
- https://gallup.com.pk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gallup Pakistan industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Gallup Pakistan is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
Gallup Pakistan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Government and Public Sector Research Contracts: Project-based research contracts with Government of Pakistan for opinion polling, impact assessments, and public opinion studies. Each year conducts several high-profile studies for government agencies.
- International Development Agency Research: Research services for UN agencies, World Bank, and international development organizations including survey design, field data collection, and analysis support.
- Academic and Research Institution Partnerships: Research support for leading academic institutions including Harvard, MIT, Oxford, Yale, Warwick, Brown University, and University of Washington on various research projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom research engagements for institutional clients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Gallup Pakistan product offering
Product offeringCore offering
Gallup Pakistan is a survey research and consultancy firm that conducts public opinion polling, behavioral and attitudinal studies, impact assessment surveys, third-party evaluations, market research, and media analysis for institutional clients. It delivers these services through a nationwide field network, statistical analysis capabilities, and a Digital Analytics platform, serving the Government of Pakistan, UN agencies, the World Bank, academic institutions, and private sector companies.
Product overview
Gallup Pakistan is a leading survey research organization offering a comprehensive portfolio of research services and products. The core offering includes public opinion polling through Daily Polls and periodic indices (Business Confidence Index, Consumer Confidence Index), alongside specialized research services such as Behavioral & Attitudinal Studies, Impact Assessment Surveys, Third-Party Evaluations, and Market Research. The company operates Gallup Pakistan Digital Analytics as a data analysis platform for secondary data analysis, supplemented by Data Visualization & Interactives for visual storytelling. Additional offerings include Media Analysis services, specialized surveys (Flood Impact, Country Opinion Survey), and educational programs including a Summer Internship Program and Survey Research Courses. The company is affiliated with Gallup International Association and WIN International, operating in Pakistan since 1980 with over 40 years of professional experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral & Attitudinal Studies
Quantifiable outcome
- Conducted Pakistan's first Exit Poll in 1985, breaking taboo that only Government agencies could do survey work
- +2 more outcomes
Companies that use Gallup Pakistan
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Gallup Pakistan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gallup Pakistan partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Gallup InternationalcoreGallup Pakistan is the Pakistani affiliate of Gallup International, operating in Pakistan since 1980. Gallup International was created in London in 1947 and is networked to collaborate in over 60 countries across 5 continents. This affiliation enables Gallup Pakistan to draw on global quality standards and participate in worldwide research initiatives including the End-of-Year Survey.
- WIN InternationalcoreGallup Pakistan is the sole representative of WIN International (Worldwide Independent Network of Market Research) in Pakistan. WIN International enables Gallup Pakistan to draw on a distinguished network of research agencies spread across more than 45 countries of Americas, Europe, Asia, Africa and Australasia. Global World Standard Quality Procedures are followed.
- ESOMARcoreGallup Pakistan is a member of ESOMAR, the world association of Research Professionals. As a member, Gallup Pakistan adheres to ESOMAR's Code of Marketing and Social research. Chairman Dr. Ijaz Shafi Gilani has been Country Representative in Pakistan.
- Marketing Research Society of PakistanminorGallup Pakistan is a founding and active member of the Marketing Research Society of Pakistan, which provides a platform for marketers and research agencies to engage in mutual interaction. Dr. Ijaz Shafi Gilani, CEO Gallup Pakistan, is a former president of the Society.
- Marketing Association of PakistanminorGallup Pakistan is an active member of the Marketing Association of Pakistan, which aims to improve and develop technical and general knowledge of persons engaged in marketing. Mohsin Muslim, Head of Customized Research at Gallup Pakistan, is currently Vice President of the Association.
- World Bank GroupcoreGallup Pakistan serves as the independent fielding agency for the World Bank Group's Country Opinion Survey (COS) in Pakistan. The COS program gathers views of key stakeholders on WBG's performance, relevance, engagement, and future role. Gallup Pakistan leads field logistics, data-collection, stakeholder coordination, quality assurance, and anonymized data delivery.
- UNDP PakistancoreGallup Pakistan worked with UNDP Pakistan on a field experiment to monitor changes in youth integration and social cohesion using the 'Oneness' measure developed by CeDEx at University of Nottingham. The project provided skills training to vulnerable youth in Karachi for employment in textile and garment industry.
- Centre for Decision Research and Experimental Economics (CeDEx), University of NottinghamminorAcademic partnership for measuring social integration using the 'Oneness' methodology - a measure of how subjectively close people feel to other individuals, which reliably indexes aspects of social relationships that affect decision-making processes.
- Pakistan Centre for PhilanthropyminorConducted data collection for Pakistan Giving Index 2021, a pioneer study examining norms and practices of charitable giving among Pakistani people, using Random Digital Dialing (RDD) technique with methodology adapted from World Giving Index by CAF (Charity Aid Foundation-UK).
- Harvard University, MIT, Oxford, Yale, Warwick, Brown University, University of WashingtonminorGallup Pakistan has occasionally provided research support for projects conducted by leading academic institutions, including these major international universities, supporting their academic research initiatives in Pakistan.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gallup Pakistan competitors and assessment
Company assessmentBroad incumbents
- Gallup International: Parent network of Gallup Pakistan, operating across 60+ countries conducting syndicated survey research including the End-of-Year Survey. Comparable in methodology and brand positioning; differs in geographic scope and is the broader umbrella network.
- Ipsos: Global market research firm operating in Pakistan offering public opinion polling, consumer research, and impact evaluation services. Overlaps directly with Gallup Pakistan in survey methodology and government/international development clients, but with vastly larger scale.
- Kantar: Major global research firm with operations across South Asia including Pakistan, offering consumer insights, brand tracking, and public opinion research. Comparable on data analytics and client mix but with broader portfolio beyond polling.
- NielsenIQ: Global consumer research and analytics firm active in Pakistan, offering consumer panel, retail measurement, and survey research services. Comparable in fieldwork infrastructure and consumer insights, but primarily serves commercial rather than government clients.
Emerging players
- YouGov: Digital-first panel-based research firm offering public opinion polling and consumer research globally. Comparable on public opinion work but competes through online panel methodology rather than on-the-ground fieldwork in Pakistan.
Direct peers
- Pew Research Center: Independent non-profit research organization producing public opinion polling, demographic research, and social science studies. Directly comparable in survey methodology and analytical rigor, though U.S.-focused rather than Pakistan-focused.
- Gallup, Inc. (US): U.S.-headquartered research firm focused on workplace and public opinion polling. Shares the Gallup brand heritage (despite Gallup Pakistan's explicit disclaimer of affiliation) and offers directly comparable survey-based public opinion research services globally.
- WIN International: Worldwide network of independent market research agencies in 45+ countries of which Gallup Pakistan is the sole Pakistani representative. Directly comparable as member agencies conduct the same annual World Standard Quality survey research and operate under common methodology.
Regional players
- Centre for Research and Security Studies (CRSS): Pakistan-based research organization producing public opinion polls, security analysis, and policy research. Comparable as a domestic Pakistan-focused polling and survey research competitor, particularly in political and security-related research.
Others
- Pakistan Bureau of Statistics: Government of Pakistan's official statistical agency conducting national-level household and demographic surveys including Labour Force Surveys and Demographic & Health Surveys. Comparable as a producer of nationally representative survey data but operates as a government entity rather than commercial research firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gallup Pakistan social profiles
Digital presenceGallup Pakistan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gallup Pakistan leadership team
Management profileNumber of profiles
Profiles4 records
Gallup Pakistan subsidiaries and ownership
Company hierarchySubsidiaries2 records
Gallup Pakistan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gallup Pakistan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gallup Pakistan
What does Gallup Pakistan do?
Gallup Pakistan is a survey research and consultancy firm that conducts public opinion polling, behavioral and attitudinal studies, impact assessment surveys, third-party evaluations, market research, and media analysis for institutional clients. It delivers these services through a nationwide field network, statistical analysis capabilities, and a Digital Analytics platform, serving the Government of Pakistan, UN agencies, the World Bank, academic institutions, and private sector companies.
Is Gallup Pakistan a public or private company?
Gallup Pakistan is a private company. It is classified as family owned and is currently operating.
When was Gallup Pakistan founded?
Gallup Pakistan was founded in 1980. It employs 11 to 50 people.
Where is Gallup Pakistan based?
Gallup Pakistan is headquartered in Islamabad, Pakistan, in the Asia region.
How does Gallup Pakistan make money?
Three revenue lines are on record. Government and Public Sector Research Contracts are the primary driver. The others are international Development Agency Research and academic and Research Institution Partnerships.
Who are Gallup Pakistan's main competitors?
Broad incumbents on record are Gallup International, Ipsos, Kantar and NielsenIQ. YouGov is listed as an emerging player. Direct peers are Pew Research Center, Gallup, Inc. (US) and WIN International. Centre for Research and Security Studies (CRSS) is listed as a regional player. Pakistan Bureau of Statistics is listed as an others.
Does Gallup Pakistan have an API?
No public API is recorded for Gallup Pakistan.
What industry is Gallup Pakistan in?
Gallup Pakistan's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 7374.