Sunrise Commodities

What Sunrise Commodities does

Sunrise Commodities Incorporated is a privately held US importer and B2B wholesaler of nuts, seeds, dried fruits, and snack products, founded in 1995 and headquartered at 140 Sylvan Avenue in Englewood Cliffs, New Jersey. The company sources directly from farmers and exporters through its own overseas facility, then distributes from warehouses located on the East Coast, West Coast, and Central United States to customers across the US, Canada, and international destinations. The product catalog spans seven categories (organic, dried fruit, seeds, snacks, domestic nuts, imported nuts, and specialty items) with roughly 60+ active SKUs and origins across more than 20 countries.

The business model is a sales-led, transaction-based B2B distribution model with a standard 2,000-pound minimum order. Each customer is matched with a dedicated sales representative specializing in the specific commodity purchased, and the firm actively provides market information and buying recommendations as part of its value proposition rather than competing purely on spot price. Customer segmentation is horizontal, covering major food manufacturers, rebaggers, food service distributors (restaurants, hotels, institutions, catering), bakeries, and catalog/internet product distributors. Complementary value-added services include sterilization, packaging, roasting, and custom ingredient shipments.

Pricing is quote-based and not publicly disclosed, with revenue generated through product markups on direct-from-source purchases. Differentiation rests on direct farmer/exporter relationships, geographic supplier diversification to mitigate natural-disaster risk, port-proximate inventory positioning, FSMA compliance with a dedicated quality assurance head, and the firm states it is "well capitalized" so it can honor contracts through market volatility. As a private company, Sunrise discloses no revenue, headcount, or ownership data in the source material.

Name

Sunrise Commodities

Legal name

Sunrise Commodities Incorporated

Website

https://sunrisenuts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunrise Commodities is a US-based B2B importer and wholesaler (founded 1995, Englewood Cliffs, NJ) that sources nuts, seeds, dried fruits, and snacks from overseas and distributes them to manufacturers, rebaggers, food service distributors, bakeries, and catalog/internet retailers across the US, Canada, and international markets.

Ownership category

akta.pro rank

Product category

Bulk Food Ingredient Distribution

NAICS

Food Manufacturing (311)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Bulk nut distribution
• Dried fruit import
• Seed wholesale
• Snack ingredient supply
• Commodity food distribution

Headquarters

HQ city

Englewood Cliffs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Nuts, Seeds, Dried Fruits, and Snacks: One-time transaction-based sales of commodity food products including nuts, seeds, dried fruits, and snacks to B2B customers including manufacturers, distributors, and food service companies. Revenue generated through product markups on direct-from-source purchases from farmers and exporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sunrise Commodities imports and wholesale-distributes nuts, seeds, dried fruits, and snack products sourced directly from farmers and exporters worldwide. The company supplies manufacturers, rebaggers, food service distributors, bakeries, and catalog/internet product distributors across the United States, Canada, and select international markets, with complementary value-added services such as sterilization, packaging, roasting, and custom ingredient shipments.

Product overview

Sunrise Commodities is a premier importer and distributor of nuts, seeds, dried fruits, and snack products established in 1995. The company operates as a single unified commodity trading and distribution platform with a comprehensive product portfolio spanning seven core categories: Organic products (almonds, apricots, bananas, cashews, chia, coconut, flax seed, golden berries, mango, pineapple, pine nuts, raisins, strawberries, sunflower seeds, and figs), Dried Fruit (apples, apricots, bananas, blueberries, cantaloupe, coconut, cranberries, cherries, currants, dates, figs, ginger, goji berries, kiwi, mango, mulberries, papaya, peaches, pears, pineapple, plums, prunes, raisins, strawberries, and sun dried tomatoes), Seeds (chia seed, hemp hearts, pepitas, pumpkin seeds, quinoa, sesame seeds, and sunflower seeds), Snacks (chili bits, coated peanuts, wasabi peas, plantain chips, rice crackers, soy nuts, sprinkles, and vegetable chips), Domestic Nuts (almonds, peanuts, pecans, and walnuts), Imported Nuts (brazil nuts, cashews, filberts, macadamias, and pine nuts), and Specialty products (guava cubes, spicy mango cubes, and nigella seeds). The company also provides complementary value-added services including sterilization, packaging, roasting, and custom ingredient shipments. Strategically located on the east coast near major ports with warehouses on the east coast, west coast, and central United States, Sunrise Commodities serves major manufacturers, rebaggers, and food service distributors across the United States, Canada, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Products Bulk organic nuts, seeds, and dried fruits including organic almonds, apricots, banana chips, cashews, chia, coconut, flax seed, golden berries, mango, pineapple, pine nuts, raisins, strawberries, sunflower seeds, and figs sourced globally for B2B customers such as manufacturers, bakeries, and food service distributors.
• Dried Fruit Bulk dried fruits including apples, apricots, bananas, blueberries, cantaloupe, coconut, cranberries, cherries, currants, dates, figs, ginger, goji berries, kiwi, mango, mulberries, papaya, peaches, pears, pineapple, plums, prunes, raisins, strawberries, and sun dried tomatoes supplied to B2B buyers in manufacturing, food service, and retail repackaging channels.
• Seeds Bulk seeds including chia, hemp hearts, pepitas, pumpkin seeds, quinoa, sesame seeds, and sunflower seeds supplied in raw, hulled, roasted, and salted varieties to manufacturers, bakeries, and food service distributors.
• Snacks Bulk snack products including chili bits, coated peanuts, wasabi peas, plantain chips, rice crackers, soy nuts, sprinkles, and vegetable chips supplied to food service distributors, rebaggers, and retail packagers.
• Domestic Nuts Bulk domestic nuts including almonds, peanuts, pecans, and walnuts supplied in whole, slivered, sliced, natural, and blanched varieties to manufacturers, bakeries, and food service companies.
• Imported Nuts Bulk imported nuts including Brazil nuts, cashews, filberts, macadamias, and pine nuts sourced from Africa, Asia, Europe, and South America, supplied in multiple grades, sizes, and varieties to B2B customers.
• Specialty Products Specialty bulk items including guava cubes, spicy mango cubes, and nigella seeds supplied to manufacturers and food service buyers.
• Commodity Import and Distribution Services Core import and wholesale distribution service delivering nuts, seeds, dried fruits, and snack products from overseas suppliers to manufacturers, distributors, bakeries, food service companies, catalog companies, and internet product distributors in the United States, Canada, and international markets.
• Sterilization Services Professional sterilization services for nuts, seeds, dried fruits, and snack products to support food safety compliance for B2B customers.
• Packaging Services Custom packaging solutions for commodity products tailored to customer specifications and order requirements.
• Roasting Services Roasting services for nuts and seeds to add value to raw commodity products for B2B customers.
• Custom Ingredient Shipments Custom ingredient shipment services for tailored product solutions to meet specific customer requirements.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mariani Nut Company: Family-owned U.S. importer and processor of nuts and dried fruits serving industrial, food service, and retail customers. Closely comparable to Sunrise in business model (B2B import, multi-origin sourcing, value-added processing) and customer mix.
• Trophy Nut Company: Private U.S. importer and packer of nuts, seeds, and dried fruits serving industrial, food service, and rebagger customers. Similar B2B import-and-distribute model with multi-origin sourcing.
• Royal Nut Company: U.S. wholesale distributor of nuts, dried fruits, candies, and snacks to food service, bakery, and retail customers. Directly comparable in scale, channel mix, and product portfolio to Sunrise.
• Setton International Foods: Vertically integrated U.S. pistachio grower and bulk importer of nuts, seeds, and dried fruits. Comparable as a similarly sized private B2B nut/dried fruit importer serving food manufacturers and snack companies.

Broad incumbents

• John B. Sanfilippo & Son: Public U.S. manufacturer and supplier of tree nuts, peanuts, and snack products under private label and branded lines. Overlaps with Sunrise on nut sourcing and B2B customer base but adds branded manufacturing at much greater scale.
• Blue Diamond Growers: California almond cooperative that processes and markets almonds globally to food manufacturers and consumers. Comparable in almond category focus and B2B manufacturer customer base, but as a grower-owned cooperative with branded retail reach.
• Diamond Foods: Established U.S. nut and snack food company (Kettle Brand, Emerald nuts) sourcing walnuts, almonds, and pecans. Comparable product mix and ingredient sourcing model, but operates major consumer brands and runs at a much larger scale.
• Olam Food Ingredients (ofi): Global, large-scale supplier of nuts, seeds, and dried fruit ingredients to food manufacturers. Same core product categories and end customers as Sunrise, but operates at significantly greater scale and geographic breadth.
• Sun-Maid Growers of California: Large U.S. grower-owned cooperative specializing in dried fruit (raisins, cranberries, etc.) sold to food manufacturers and consumer brands. Closest peer in the dried fruit category but with branded, vertically integrated supply.
• Wonderful Pistachios (The Wonderful Company): Vertically integrated U.S. pistachio and almond grower/marketer. Competes with Sunrise for nut ingredient supply into snack and bakery customers, but with fully owned orchards and strong consumer brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-commodities

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Commodities