The Net Effect
- Company typePrivate
- Founded1996
- HeadquartersMobile, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Net Effect does
The Net Effect, L.L.C. is a privately held cybersecurity and compliance consulting firm founded in 1996 by Glenda R. Snodgrass and headquartered in Mobile, Alabama. The firm provides advisory, readiness, and training services across a portfolio of U.S. regulatory frameworks, including CMMC and DFARS for Department of Defense contractors, GLBA for financial services firms, PCI DSS for merchants, HIPAA for healthcare-adjacent organizations, and FERPA for educational institutions. Its primary customer segment is the DoD contractor base preparing for Cybersecurity Maturity Model Certification, supplemented by SMBs, financial advisors, manufacturers, and shipyards across the U.S. Southeast. Named enterprise clients include Huntington Ingalls Industries, VT Halter Marine, and Wiley|Wilson.
The company's service portfolio is structured around CMMC readiness assessments and gap analysis, general cybersecurity risk assessments and policy development, employee security awareness training (onsite, virtual, and workshop-based), expert witness testimony, and public speaking engagements. The firm does not sell a proprietary technology platform; its core technology is the consulting methodology and proprietary documentation frameworks delivered by its credentialed consultants. Distribution is direct and principal-led, supported by a content marketing engine comprising two bi-weekly email newsletters, a whitepaper library, a YouTube channel, podcast appearances, and virtual/in-person workshops sold through Eventbrite.
Revenue is generated through fee-for-service professional engagements quoted on a per-engagement basis, often structured as multi-year contracts. The firm operates with 1–10 employees, led by President Glenda R. Snodgrass (who is among the first CMMC Certified Professionals and Lead Certified CMMC Assessors credentialed in the United States), VP Mitch Adair, and consultant Geoff Peacock. The business is founder-owned, with no disclosed external investors, parent company, subsidiaries, or funding rounds.
The Net Effect firmographics
Firmographics- Name
- The Net Effect
- Legal name
- The Net Effect, L.L.C.
- Website
- https://theneteffect.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Net Effect industry classification
Industry- Product category
- Cybersecurity Compliance Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI)
- akta.pro secondary industry
- Fraud Risk & Financial Crime Controls Advisory (BPAKADAL)
Keywords
Where The Net Effect is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Net Effect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Fee-for-service consulting engagements providing CMMC readiness, cybersecurity risk assessment, policy development, and compliance gap analysis for organizations preparing for official assessments.
- Employee Training & Security Awareness: Security awareness training sessions delivered onsite, virtually, or through workshops for corporate clients seeking to build organizational cybersecurity culture.
- Public Speaking & Workshops: Fee-based workshops and public speaking engagements covering cybersecurity topics, compliance frameworks, and CMMC preparation.
- Expert Witness Services: Pre-trial consulting and expert witness testimony in litigation involving business technology and cybersecurity matters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting services quoted on a per-engagement basis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The Net Effect product offering
Product offeringCore offering
The Net Effect is a cybersecurity and compliance consulting firm that helps organizations interpret, implement, and prepare for audits against regulatory frameworks including CMMC, DFARS, NIST, PCI DSS, GLBA, HIPAA, and FERPA. Its core deliverables include gap analyses, readiness assessments, policy and procedure documentation, risk assessments, and security awareness training delivered onsite or virtually. The firm also offers expert witness testimony in litigation involving business technology and cybersecurity, plus public speaking and workshops for industry audiences.
Product overview
The Net Effect is a cybersecurity consulting firm (not a software product company) offering a portfolio of compliance and training services. The core offerings include CMMC, PCI DSS, and GLBA compliance consulting services; security awareness and employee training programs; expert witness and public speaking engagements; and virtual/in-person workshops. The company also provides informational resources including the CMMC Update newsletter, Cyber Security News & Tips newsletter, and a white paper library covering various cybersecurity topics. These services are delivered by a team led by President Glenda R. Snodgrass, who holds CMMC Certified Professional and Certified Assessor credentials.
Differentiator
Problem solved
Functional benefit
Products and services
- CMMC Compliance Services Cybersecurity Maturity Model Certification (CMMC) readiness assessments, gap analysis, and preparation services to help Department of Defense contractors achieve Level 1, 2, or 3 certification.
- PCI DSS Compliance Services Payment Card Industry Data Security Standard compliance consulting for merchants that accept credit card payments, covering the full 12 PCI DSS requirements rather than just quarterly scans.
- GLBA Compliance Services Gramm-Leach-Bliley Act compliance services for financial institutions and commercial enterprises offering financial products or services, including RIA firms, financial planners, tax preparers, accountants, and insurance agents.
- Cybersecurity Consulting Services General cybersecurity and compliance consulting including cyber risk assessments, policy and procedure development, NIST CSF implementation, documentation development, and cybersecurity program design.
- Security Awareness Training Employee cybersecurity awareness training programs delivered onsite or virtually, using real-world breach scenarios to address phishing, social engineering, and practical security habits for corporate clients.
- Expert Witness Services Pre-trial consulting and expert witness testimony in litigation involving business technology, cybersecurity, and data breach matters.
- Public Speaking Fee-based presentations on information security, cybersecurity, governance, risk management, and compliance delivered at conferences, conventions, and professional organization events.
- Workshops Virtual and in-person workshop series covering CMMC preparation, NIST CSF implementation, DFARS compliance, disaster recovery planning, ethical duties for attorneys, and general cybersecurity topics, sold via Eventbrite with group and package pricing.
Quantifiable outcome
- Successfully guided Wiley|Wilson through CMMC Level 2 readiness and validated all 110 controls for Level 2 assessment
- +1 more outcomes
Companies that use The Net Effect
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
The Net Effect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Net Effect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CMMC Accreditation Body (CyberAB)coreThe Net Effect is a CMMC-AB Registered Provider Organization and Glenda R. Snodgrass is a CMMC-AB Registered Practitioner. This certification authorizes the firm to advise clients on CMMC preparation and readiness. Glenda was among the first to be credentialed in this program.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Net Effect competitors and assessment
Company assessmentEmerging players
- BAI Security: BAI Security provides cybersecurity assessments, PCI DSS and security awareness training services — overlapping with TNE's compliance and security training offerings on a similar SMB-focused scale.
- RSI Security: RSI Security is a mid-sized cybersecurity and compliance consultancy offering CMMC readiness, vCISO and assessment services — an emerging competitor addressing the same small/mid-market defense contractor segment that TNE serves.
- True Zero Technologies: True Zero Technologies is a cybersecurity compliance and engineering firm supporting CMMC, RMF and NIST 800-171 for defense and federal clients — directly comparable as a smaller CMMC-focused advisory competing for the same regional and SMB defense contractor engagements.
Direct peers
- CyberSheath: CyberSheath is a CMMC-focused managed security and compliance services provider serving the same DoD defense industrial base with readiness, gap analysis, and managed compliance offerings — directly comparable to TNE's core CMMC services.
- A-LIGN: A-LIGN is a cybersecurity and compliance advisory firm delivering CMMC readiness and assessment support, alongside SOC 2, ISO 27001, PCI DSS and HITRUST — addressing the same regulatory frameworks as TNE but at significantly larger scale.
- Schellman: Schellman provides cybersecurity compliance and assessment services across PCI DSS, HIPAA, HITRUST, ISO 27001, and CMMC, mirroring TNE's framework breadth and serving clients with similar small-to-mid-market and enterprise profiles.
- Redspin (a division of Clearwater): Redspin is a dedicated cybersecurity consulting firm focused on CMMC, penetration testing and compliance services for defense contractors — directly comparable as a CMMC-AB RPO competing for the same DoD contractor market.
Broad incumbents
- Coalfire: Coalfire is an established cybersecurity advisory and assessment firm covering CMMC, FedRAMP, PCI DSS, HITRUST and cloud compliance — a much larger incumbent operating in the same compliance services category as TNE.
- Kratos SecureInfo (now Kratos Cybersecurity): Kratos SecureInfo provides cybersecurity compliance and risk management services for federal and defense clients, including CMMC-related offerings — overlapping with TNE's defense market focus but serving larger federal customers.
- Optiv: Optiv is a large cybersecurity solutions integrator and advisory firm providing GRC, cyber risk, and compliance services including CMMC support — comparable in services offered but much larger and broader than TNE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Net Effect social profiles
Digital presenceThe Net Effect compliance and trust
Trust signalCompliance5 records
The Net Effect financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Net Effect leadership team
Management profileNumber of profiles
Profiles3 records
The Net Effect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Net Effect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Net Effect
What does The Net Effect do?
The Net Effect is a cybersecurity and compliance consulting firm that helps organizations interpret, implement, and prepare for audits against regulatory frameworks including CMMC, DFARS, NIST, PCI DSS, GLBA, HIPAA, and FERPA. Its core deliverables include gap analyses, readiness assessments, policy and procedure documentation, risk assessments, and security awareness training delivered onsite or virtually. The firm also offers expert witness testimony in litigation involving business technology and cybersecurity, plus public speaking and workshops for industry audiences.
Is The Net Effect a public or private company?
The Net Effect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Net Effect founded?
The Net Effect was founded in 1996. It employs 1 to 10 people.
Where is The Net Effect based?
The Net Effect is headquartered in Mobile, United States, in the North America region.
How does The Net Effect make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are employee Training & Security Awareness, public Speaking & Workshops and expert Witness Services.
Who are The Net Effect's main competitors?
Emerging players on record are BAI Security, RSI Security and True Zero Technologies. Direct peers are CyberSheath, A-LIGN, Schellman and Redspin (a division of Clearwater). Broad incumbents are Coalfire, Kratos SecureInfo (now Kratos Cybersecurity) and Optiv.
Does The Net Effect have an API?
No public API is recorded for The Net Effect.
What industry is The Net Effect in?
The Net Effect's product category is Cybersecurity Compliance Consulting. Its primary akta.pro industry code is BPAEAPAI, Policy Management, Training & Ethics/Whistleblowing, with a secondary code of BPAKADAL, Fraud Risk & Financial Crime Controls Advisory. Its NAICS code is 54169 and its SIC code is 8742.