Royal Vriesco
Royal Vriesco is a Dutch family-owned manufacturer of custom-made curtains, founded in 1919 and operating across the Netherlands, Belgium, Germany, and Bosnia under the "A House of Happiness" brand. It serves residential consumers and interior retailers through a dealer network, producing 250,000+ curtains annually with 81% of revenue from sustainable fabrics.
- Company typePrivate
- Founded1919
- HeadquartersLeeuwarden, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Royal Vriesco does
Royal Vriesco B.V. is a privately held Dutch family-owned manufacturer of custom-made curtains, founded in 1919 in Leeuwarden, Netherlands, and operating internationally under the consumer-facing brand "A House of Happiness." The company runs a full-service, in-house production model covering product development, automated ordering, manufacturing in its own workshop (with a dedicated curtain atelier of approximately 60 employees), and delivery, producing more than 250,000 customized curtains and over 5,000,000 meters of fabric per year. Its product portfolio is organized into three collections targeting different price-and-style segments: Homers (entry-level family comfort), byTzum (natural, sustainability-focused), and Artende (premium design), supplemented by circular curtains made from recycled in-house cutting waste, acoustic curtains with air-purifying technology, and sustainable blackout fabrics.
The company generates revenue primarily through one-time sales of customized curtains via an authorized dealer and retailer network spanning the Netherlands, Belgium, Germany, and Bosnia, with localized customer service in Dutch, German, French, and English; pricing is not publicly disclosed and is handled at point of sale. Royal Vriesco has built a sustainability-led positioning, with 81% of revenue from sustainable fabrics, certifications including OEKO-TEX 100 (2021), GRS (2021), and B Corp (2025, the first curtain factory in Europe), and a circular L.A.P. Atelier social initiative operated in partnership with Fier. The business remains family-controlled with no disclosed institutional investment, no subsidiaries, no M&A activity, and a stable headcount of approximately 150 employees, indicating a mature, owner-operated European manufacturing enterprise rather than a venture-backed growth company.
Royal Vriesco firmographics
Firmographics- Name
- Royal Vriesco
- Legal name
- Royal Vriesco B.V.
- Website
- https://ahouseofhappiness.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Royal Vriesco is a Dutch family-owned manufacturer of custom-made curtains, founded in 1919 and operating across the Netherlands, Belgium, Germany, and Bosnia under the "A House of Happiness" brand. It serves residential consumers and interior retailers through a dealer network, producing 250,000+ curtains annually with 81% of revenue from sustainable fabrics.
- Ownership category
- akta.pro rank
Royal Vriesco industry classification
Industry- Product category
- Custom Curtains and Home Textiles
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)
- akta.pro secondary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
Keywords
Where Royal Vriesco is headquartered
LocationHeadquarters
- HQ city
- Leeuwarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Royal Vriesco business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom curtain manufacturing and sales: Royal Vriesco develops and makes customised curtains with full-service organization, where the entire process surrounding customised curtains takes place under one roof: from product development and automated ordering to manufacturing in its own workshop and delivery. Revenue is generated through the sale of customized curtains via dealer network.
- L.A.P. Atelier textile products: L.A.P. Atelier transforms quality residual materials (approximately 100,000 meters of cutting waste per year) into new valuable textile products such as sustainable flag lines and bags, creating additional revenue through social enterprise initiative with Fier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom curtain pricing based on collection and specifications |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Royal Vriesco product offering
Product offeringCore offering
Royal Vriesco develops and manufactures customised curtains under the A House of Happiness brand, operating as a full-service organisation where the entire process from product development and automated ordering to manufacturing in its own workshop and delivery takes place under one roof. The company distributes through a network of dealers and sales points across the Netherlands, Belgium, Germany and Bosnia, offering three distinct collections (Homers, Artende, byTzum) targeting different market segments and producing over 250,000 custom curtains and more than 5,000,000 meters of fabric annually.
Product overview
Royal Vriesco operates A House of Happiness as a full-service custom curtain manufacturer with three distinct collection sub-brands: Homers (broad accessible collection for family comfort at entry-level pricing), Artende (high-quality trendsetting designs for interior enthusiasts), and byTzum (natural lifestyle collection inspired by Friesland). The company produces over 250,000 custom curtains annually and supplies more than 5,000,000 meters of fabric. Beyond standard curtains, the portfolio includes circular curtains made from production cut-off waste, acoustic curtains with air purification technology, sustainable blackout options, and the L.A.P. Atelier social initiative. With 81% of revenue from sustainable fabrics, the company demonstrates strong sustainability focus through the Curtain Return Program and B Corp certification. The complete process from product development through automated ordering, manufacturing in owned workshops, and delivery occurs under one roof.
Differentiator
Problem solved
Functional benefit
Brands
- Homers: Family comfort collection featuring familiar designs, cozy appearance with solid and patterned fabrics. Named after homing pigeons (postduiven op weg naar huis), symbolizing 'home sweet home'.
- byTzum
- Artende
Products and services
- Custom Made Curtains Custom-made curtains developed and manufactured in-house with sustainable materials; the core offering of Royal Vriesco under the A House of Happiness brand, distributed through dealers and sales points across Europe.
- Homers Collection Broad accessible curtain collection offering good basic fabrics at an entry-level price point, featuring both solid and patterned fabrics for family comfort and a cozy home atmosphere. Named after homing pigeons, symbolising 'home sweet home'.
- Artende Collection High-quality, trendsetting curtain fabrics in rich, deep and more pronounced colours with luxurious finishes and innovative designs, targeting interior design enthusiasts and derived from 'Art' and the Italian word for curtains 'tende'.
- byTzum Collection Natural, conscious lifestyle curtain collection inspired by the Friesland landscape, featuring earthy tones, tough textures and organic patterns with a strong sustainability focus. Named after the Frisian village of Tzum.
- Circular Curtains Curtains made from production cut-off waste with homogeneous composition from Royal Vriesco's own manufacturing, creating circular products from materials that would otherwise be discarded, with each meter of fabric carrying a unique story.
- L.A.P. Atelier Textile Products Social initiative operated jointly with Fier (a Dutch expertise and treatment centre for domestic violence), transforming approximately 100,000 meters of cutting waste per year into new valuable textile products such as sustainable flag lines and bags, providing employment and development opportunities while generating additional revenue.
Quantifiable outcome
- 81% of revenue comes from sustainable fabrics
- +3 more outcomes
Companies that use Royal Vriesco
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Royal Vriesco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Royal Vriesco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FiercoreL.A.P. Atelier is a social initiative jointly developed by A House of Happiness and Fier, an expertise and treatment center for violence in dependent relationships. L.A.P. stands for Love, Attention, and Progression. The partnership provides clients of Fier the opportunity to develop themselves while creating textile products from quality residual materials from A House of Happiness production. Together they believe in a social and circular society where products are not discarded but reused and made under social conditions.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Royal Vriesco competitors and assessment
Company assessmentBroad incumbents
- Luxaflex: European window coverings and custom curtain brand operated by Hunter Douglas, offering made-to-measure curtains and blinds. Direct overlap with Royal Vriesco in custom-made curtains for residential and project channels across Europe.
- IKEA (textile/curtain range): Global home furnishings retailer with a large ready-made curtain assortment. Comparable as a broad curtain provider, though competing primarily on standardized rather than custom products versus Royal Vriesco.
Direct peers
- Silent Gliss: Swiss-origin premium manufacturer of custom curtain tracks, systems and bespoke curtain solutions for residential and contract markets. Comparable as a high-end custom curtain/track specialist serving dealers and project designers across Europe.
- Coulisse: Dutch manufacturer of window coverings including custom curtains and blinds, headquartered in the Netherlands with international dealer distribution. Closely comparable in geography, custom manufacturing model, and dealer-led go-to-market.
- Griekspoor Gordijnen: Dutch custom curtain manufacturer offering bespoke made-to-measure curtains with in-house production and dealer distribution in the Netherlands and Belgium. Highly comparable as a Benelux-based custom curtain producer.
- Voordeman Gordijnen: Dutch maker of made-to-measure curtains and curtain fabrics sold through dealers and project channels in the Netherlands and Belgium. Comparable in custom manufacturing scale, geography, and B2B2C distribution model.
- Verolux: Netherlands-based manufacturer of custom curtains and window decorations distributed via a dealer network. Comparable regional competitor with similar made-to-measure value proposition.
Others
- Hunter Douglas: Global market leader in window coverings and custom-made curtains/blinds across residential and commercial segments. Comparable as a large incumbent offering custom curtain products through dealer networks worldwide.
- Textile Exchange: Global non-profit administering the GRS certification that Royal Vriesco holds. Included as an ecosystem standards body relevant to Royal Vriesco's sustainability positioning rather than a commercial competitor.
Regional players
- Kwantum: Benelux home textiles and DIY retailer offering curtains and home decoration products across physical stores. Comparable as a regional retail channel for curtains that competes for the same end consumer and dealer shelf space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Royal Vriesco social profiles
Digital presenceRoyal Vriesco compliance and trust
Trust signalCompliance4 records
Royal Vriesco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Vriesco leadership team
Management profileNumber of profiles
Royal Vriesco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Vriesco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Vriesco
What does Royal Vriesco do?
Royal Vriesco develops and manufactures customised curtains under the A House of Happiness brand, operating as a full-service organisation where the entire process from product development and automated ordering to manufacturing in its own workshop and delivery takes place under one roof. The company distributes through a network of dealers and sales points across the Netherlands, Belgium, Germany and Bosnia, offering three distinct collections (Homers, Artende, byTzum) targeting different market segments and producing over 250,000 custom curtains and more than 5,000,000 meters of fabric annually.
Is Royal Vriesco a public or private company?
Royal Vriesco is a private company. It is classified as family owned and is currently operating.
When was Royal Vriesco founded?
Royal Vriesco was founded in 1919. It employs 101 to 250 people.
Where is Royal Vriesco based?
Royal Vriesco is headquartered in Leeuwarden, Netherlands, in the Europe region.
How does Royal Vriesco make money?
Two revenue lines are on record. Custom curtain manufacturing and sales are the primary driver. The others are L.A.P. Atelier textile products.
Who are Royal Vriesco's main competitors?
Broad incumbents on record are Luxaflex and IKEA (textile/curtain range). Direct peers are Silent Gliss, Coulisse, Griekspoor Gordijnen, Voordeman Gordijnen and Verolux. Others are Hunter Douglas and Textile Exchange. Kwantum is listed as a regional player.
Does Royal Vriesco have an API?
No public API is recorded for Royal Vriesco.
What industry is Royal Vriesco in?
Royal Vriesco's product category is Custom Curtains and Home Textiles. Its primary akta.pro industry code is CRAIAKAC, Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances), with a secondary code of CRALADAI, Upholstery & Drapery Fabric Retail. Its NAICS code is 31412 and its SIC code is 2300.