Kwantum
Kwantum is a privately held Dutch home furnishings retailer operating 96 stores across the Netherlands and Belgium, selling curtains, window treatments, flooring, furniture, lighting, and home accessories to consumers, with an integrated e-commerce platform and custom-made manufacturing services.
- Company typePrivate
- Founded1976
- HeadquartersTilburg, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kwantum does
Kwantum is a privately held Dutch home furnishings retailer operating 96 physical stores across the Netherlands and Belgium, complemented by a full e-commerce storefront (kwantum.nl). The company sells a broad assortment of home interior products — anchored in window treatments (curtains, roller/pleated/venetian/vertical blinds, shutters) and flooring (laminate, PVC, vinyl, carpet) — and extending into furniture, lighting, garden, wallpaper and paint, bedding, and home accessories.
The core technical platform is a custom e-commerce storefront with an online product configurator that enables made-to-measure ordering across colors, materials, pleat styles, and dimensions, integrated with in-store pickup and home delivery fulfillment. SSL-secured payment processing supports iDEAL, Mastercard, and Visa. Operational differentiation rests on in-house manufacturing ateliers for custom window treatments, a free in-home style consultation and measurement service (Stijladvies aan Huis), professional installation services for window treatments and flooring, and an extensive color swatch sampling system (547+ variants). Bazaarvoice integration powers verified customer reviews.
The revenue model is dominated by one-time retail product sales across both ready-made and made-to-measure categories, with supplementary professional services revenue from installation and measurement. Pricing ranges from €9 ready-made curtains up to premium custom per-meter pricing, supported by a "lowest price guarantee" (Altijd de laagste prijs). The target customer is the Dutch and Belgian consumer seeking affordable, customizable home decoration solutions. Corporate ownership sits under Kwantum Group B.V., with operating subsidiaries including Kwantum Nederland B.V., Kwantum België B.V., Homefashion Group B.V., and adjacent home-decoration entities (Benesto B.V., Woon & Co B.V., Decowize B.V.).
Kwantum firmographics
Firmographics- Name
- Kwantum
- Legal name
- Kwantum B.V.
- Website
- https://kwantum.nl
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kwantum is a privately held Dutch home furnishings retailer operating 96 stores across the Netherlands and Belgium, selling curtains, window treatments, flooring, furniture, lighting, and home accessories to consumers, with an integrated e-commerce platform and custom-made manufacturing services.
- Ownership category
- akta.pro rank
Kwantum industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Window Treatment Retailers (449122), Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
- akta.pro secondary industries
- Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)
Keywords
Where Kwantum is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Kwantum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time sale of home furnishings including ready-made curtains, blinds, flooring, furniture, lighting, wallpaper, bedding, and garden furniture. Products are sold at various price points from budget to premium.
- Custom Made-to-Measure Products: Custom window treatments (curtains, blinds, shutters, lamellen) manufactured in-house at Kwantum ateliers. Customers pay per meter/stof with additional order processing fees. Includes professional measurement and installation services.
- Professional Services: Paid services including in-home style consultation and measurement (free as promotional service), professional installation/mounting of products, floor installation. Services generate additional revenue and drive product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-made home furnishings |
| Unit Pricing | Pay-as-you-go | Custom made-to-measure window treatments |
| Unit Pricing | Pay-as-you-go | Color swatches for material selection |
| Other | Pay-as-you-go | Home delivery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kwantum product offering
Product offeringCore offering
Kwantum operates an omnichannel home furnishings retail business across the Netherlands and Belgium through 96 physical stores and an e-commerce platform. It sells ready-made and custom-made window treatments (curtains, blinds, shutters, lamellen), flooring (laminate, PVC, vinyl, carpet), furniture, lighting, garden products, wallpaper and paint, bedding, and home accessories. The company differentiates with in-house ateliers for made-to-measure window treatments, a color swatch sampling system, free in-home style consultation, and professional measurement and installation services.
Product overview
Kwantum is a Dutch home furnishings retailer operating 96 stores in the Netherlands and Belgium, offering a comprehensive omnichannel shopping experience for home interior products. The core product portfolio centers on window treatments (gordijnen/curtains and raamdecoratie/window treatments including roller blinds, pleated blinds, venetian blinds, and vertical lamellen) and flooring (laminate, PVC/vinyl, and carpets). Supporting categories include furniture (sofas, chairs, tables, cabinets), lighting, garden furniture, home accessories (tableware, storage, decoration), wallpaper and paint, bedding, and outdoor products. Kwantum differentiates through custom-made products with measurement and installation services, complemented by an extensive color swatch ordering system and free in-home style consultation services. The company operates a webshop alongside physical retail locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Curtains (Gordijnen)
Quantifiable outcome
- Energy savings through insulating window treatments
- +1 more outcomes
Companies that use Kwantum
Customer profileSegments2 records
Ideal customer profiles2 records
Kwantum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Kwantum partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kwantum competitors and assessment
Company assessmentRegional players
- Maison du Monde: Maison du Monde is a French home furnishings retailer with stores across Western Europe, including Belgium. It overlaps with Kwantum on decor, lighting, textiles, and seasonal collections, targeting a similar style-conscious middle-market customer.
- Beter Bed: Beter Bed is a Dutch bed and sleep specialist with physical retail and online presence. It overlaps with Kwantum's bedding category and competes for the same Dutch customer base, though it is narrower in assortment.
Direct peers
- Leen Bakker: Leen Bakker is a Dutch home furnishings and furniture retailer with comparable omnichannel model, overlapping assortment (curtains, furniture, decor), and lowest-price positioning. It is the closest like-for-like competitor to Kwantum in the Netherlands and Belgium.
- Wehkamp: Wehkamp is a major Dutch online apparel and home furnishings retailer, competing with Kwantum's e-commerce channel on home textiles, bedding, and decor. Wehkamp leads on digital convenience while Kwantum differentiates with custom services and physical showrooms.
- JYSK: JYSK is a value-priced home goods retailer with strong presence in the Netherlands and Belgium, overlapping with Kwantum on bedding, curtains, lighting, and small furniture. Its Scandinavian discount positioning puts it in direct price competition with Kwantum's ready-made assortment.
Broad incumbents
- IKEA: IKEA is the dominant European home furnishings retailer with large-format stores, an extensive ready-made assortment, and strong brand appeal. It competes with Kwantum particularly in furniture, lighting, and basic window treatments, though it lacks Kwantum's made-to-measure curtain service.
- Wayfair: Wayfair is a global online home goods marketplace with deep assortment in furniture, lighting, and decor. It competes with Kwantum's online channel for cross-border shoppers in the Netherlands and Belgium, particularly on selection and price.
- XXXLutz: XXXLutz is a large European furniture retail group with Dutch and Belgian operations. It competes with Kwantum on furniture and flooring and is a meaningful big-box counterweight, though it focuses more on furniture than custom window treatments.
Emerging players
- Home24: Home24 is a European online home and furniture retailer active in the Benelux market. It competes with Kwantum on furniture and decor and represents a younger, digital-native peer that pressures margins on big-ticket items.
- Westwing: Westwing is a European online home and living retailer with curated design-led assortment. It competes with Kwantum on decor, lighting, and textiles among style-conscious Benelux shoppers, and represents the digital-only side of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kwantum social profiles
Digital presenceKwantum compliance and trust
Trust signalCompliance5 records
Kwantum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kwantum leadership team
Management profileNumber of profiles
Kwantum subsidiaries and ownership
Company hierarchySubsidiaries7 records
Kwantum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kwantum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kwantum
What does Kwantum do?
Kwantum operates an omnichannel home furnishings retail business across the Netherlands and Belgium through 96 physical stores and an e-commerce platform. It sells ready-made and custom-made window treatments (curtains, blinds, shutters, lamellen), flooring (laminate, PVC, vinyl, carpet), furniture, lighting, garden products, wallpaper and paint, bedding, and home accessories. The company differentiates with in-house ateliers for made-to-measure window treatments, a color swatch sampling system, free in-home style consultation, and professional measurement and installation services.
Is Kwantum a public or private company?
Kwantum is a private company. It is classified as unknown and is currently operating.
When was Kwantum founded?
Kwantum was founded in 1976. It employs 1,001 to 5,000 people.
Where is Kwantum based?
Kwantum is headquartered in Tilburg, Netherlands, in the Europe region.
How does Kwantum make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are custom Made-to-Measure Products and professional Services.
Who are Kwantum's main competitors?
Regional players on record are Maison du Monde and Beter Bed. Direct peers are Leen Bakker, Wehkamp and JYSK. Broad incumbents are IKEA, Wayfair and XXXLutz. Emerging players are Home24 and Westwing.
Does Kwantum have an API?
No public API is recorded for Kwantum.
What industry is Kwantum in?
Kwantum's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAIALAC, Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats). Its NAICS code is 449122 and its SIC code is 5700.