Rev En Vert

What Rev En Vert does

Rêve En Vert is a London-based direct-to-consumer e-commerce platform that curates and retails sustainable fashion, beauty, accessories, and lifestyle products from over 100 third-party ethical brands. The platform serves individual conscious consumers seeking verified sustainable alternatives across categories including clothing, natural beauty, jewelry, home goods, bridal, travel, and baby products (via the REV Enfant sub-brand). The company generates revenue through one-time unit-priced product sales spanning a wide price range, from entry-level items under £50 to luxury pieces exceeding £12,000, with digital gift cards (£50–£300) as an additional revenue mechanic.

The business model is centered on curation rather than manufacturing — the platform aggregates independent sustainable brands (including HERD, Navygrey, Swedish Stockings, Kye Intimates, Eileen Fisher, and Costa Brazil) and monetizes through transactional sales on its own website. Distribution is exclusively through its DTC e-commerce storefront with international shipping to Europe and the United States, accepting GBP and USD currencies. The technology stack is not disclosed; there is no proprietary platform architecture, AI capability, or API documented in available sources, suggesting a standard WooCommerce or comparable off-the-shelf e-commerce infrastructure.

Beyond commerce, Rêve En Vert invests heavily in content as a customer acquisition and retention layer, operating an editorial platform covering sustainable living, fashion, travel, wellness, and parenting, alongside the "REV On Air" podcast featuring founders and advocates such as Eileen Fisher, Leah Penniman, and Francisco Costa. The company has also pursued co-branded collections with hospitality partners (Les Roches Rouges, Thyme England, El Encanto Santa Barbara) and a regenerative agriculture collaboration (Farmer's Footprint). Founded in 2014 and operating with 1–10 employees, the company has remained privately held with no disclosed institutional funding, parent company, or acquisition activity.

Name

Rev En Vert

Legal name

Rev En Vert

Website

https://reve-en-vert.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rêve En Vert is a London-based DTC e-commerce platform curating over 100 sustainable fashion, beauty, and lifestyle brands for eco-conscious consumers across Europe and the United States, operating its own storefront, editorial content hub, and REV On Air podcast.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Rêve En Vert generates revenue through direct sales of curated sustainable fashion, beauty, and lifestyle products. The platform operates as a multi-brand marketplace featuring over 100 sustainable brands, with products spanning clothing, accessories, beauty, home goods, baby products, and gifts. Revenue is generated through one-time transaction sales at various price points from £16 to over £12,000 for luxury items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rêve En Vert is a curated direct-to-consumer e-commerce platform that aggregates and sells sustainable fashion, beauty, accessories, and lifestyle products from over 100 vetted ethical brands. The platform spans categories including women's fashion (activewear, dresses, knitwear, outerwear, swimwear), natural beauty (skincare, body care, makeup, scents), accessories (bags, jewelry, shoes), home goods, baby products, bridal wear, and gifts. Revenue is generated through one-time product transactions at price points ranging from under £50 to over £12,000 for luxury items, supported by international shipping in GBP and USD.

Product overview

Rêve En Vert is a sustainable fashion and lifestyle e-commerce platform that curates ethical fashion, organic beauty, and conscious lifestyle products. The platform operates across multiple product categories including Fashion (with subcategories for activewear, bottoms, dresses, knitwear, lingerie, outerwear, resort, swimwear, and tops), Beauty (body, hair, makeup, nail care, scents, skincare), Accessories (bags, hats, jewelry, scarves, shoes, sunglasses), Lifestyle (baby, bridal, fitness and wellness, home, travel, zero waste), and Gifts. The company also features curated Collections (Organic Cotton, Organic Linen, Sustainable Loungewear, Made to Order), an Editorial content platform, and the REV Podcast (REV On Air). The business model centers on curating and selling third-party sustainable brands rather than manufacturing proprietary products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion Sustainable women's fashion category including activewear, bottoms, dresses, knitwear, lingerie, outerwear, resort wear, swimwear, and tops sourced from over 100 curated ethical brands.
• Beauty Natural and green beauty selection including body care, skincare, hair products, make-up, nail care, and scents that are plastic-free and organic.
• Lifestyle Sustainable lifestyle products spanning baby care, bridal items, fitness and wellness, home goods, travel products, and zero-waste essentials.
• Gifts Eco-friendly gift selection including gift cards, gifts for her, gifts for men, items under £50, and Christmas gifts.
• Gift Cards Digital gift cards available in £50, £150, £200, £250, and £300 denominations for sustainable luxury shopping on the platform.
• Accessories Women's sustainable fashion accessories including bags, hats, ethical jewelry, scarves, shoes, and sunglasses.
• REV Enfant Sub-brand offering sustainable baby products including clothing, accessories, gifts, and skincare for infants.

Quantifiable outcome

• Portion of sales goes to Trees for the Future - environmental contribution initiative
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Les Roches RougescoreStrategic or Co-development PartnerPartnership with Les Roches Rouges, a sustainable hotel in the South of France, resulted in Cora's Roches Rouges Collection. The hotel is committed to organic and seasonal produce, eliminating plastic waste, and supporting local businesses. REV curated a selection of sustainable items appropriate for seaside holidays at the property.
• Thyme EnglandcoreStrategic or Co-development PartnerCollaboration with Thyme England, a local destination, to create an exclusive line of sustainable table linens in celebration of Earth Hour dinner. The linens are hand-made within Europe and designed by Thyme's founder Caryn Hibbert with her drawings of local primrose.
• El Encanto Santa BarbaraminorGTM or Marketing PartnerPartnership with Belmond El Encanto in Santa Barbara featuring a sustainable boutique within the property, allowing guests to shop REV's curated sustainable products.
• Farmer's FootprintminorStrategic or Co-development PartnerCommunity collaboration featuring the Farmer's Footprint Regenerative Shop, supporting regenerative agriculture initiatives and education.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EarthHero: US-based online marketplace curating verified sustainable and ethical products across fashion, home, and lifestyle. Directly competes with Rêve En Vert on sustainability vetting, multi-category curation, and educational content positioning.
• MADE Trade: Certified B-Corp online marketplace curating ethically-made fashion, accessories, and home goods from sustainable brands. Closely mirrors Rêve En Vert's "verified sustainable multi-brand marketplace" model with emphasis on ethical production.
• Wolf & Badger: UK-based curated marketplace for independent designers across fashion, jewelry, home, and lifestyle — operating the same "curated boutique marketplace" model as Rêve En Vert, with physical stores and DTC e-commerce. Most directly comparable peer due to shared UK origin, multi-category depth, and curated vendor model.
• Credo Beauty: US-based clean beauty retailer curating vetted non-toxic beauty brands with strong educational content and Clean Beauty standards. Comparable curated marketplace model applied specifically to the natural/clean beauty segment REV also serves.

Broad incumbents

• Net-a-Porter (Yoox Net-a-Porter): Global luxury fashion marketplace offering multi-brand designer apparel, beauty, and accessories. Larger incumbent with overlapping category coverage and editorial content (Porter Magazine), but lacks Rêve En Vert's explicit sustainability vetting.
• Farfetch: Global luxury fashion marketplace aggregating independent boutiques and brands worldwide. Comparable multi-brand marketplace model with editorial and international shipping, but positioned as a luxury incumbent rather than sustainability curator.

Others

• Reformation: Direct-to-consumer sustainable fashion brand emphasizing transparency and trend-forward design. Represents the "destination brand" model that competes with Rêve En Vert's portfolio of curated brands.
• Patagonia: Direct sustainable apparel brand with deep editorial content and environmental activism. Sets the bar for sustainability-led brand building that Rêve En Vert's editorial platform aspires to; serves as a destination competitor for conscious consumers.

Emerging players

• The RealReal: Authenticated luxury resale platform for pre-owned fashion, jewelry, and home. Adjacent competitor with similar curation/authentication thesis and overlapping affluent conscious-customer base.
• Vestiaire Collective: Global resale marketplace for pre-owned luxury fashion with authentication-led curation. Adjacent competitor pursuing overlapping conscious-luxury consumers, but operating in resale rather than new sustainable inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/revenvert
• Facebookfacebook.com/ReveEnVert
• Xx.com/reveenvert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rev En Vert