Sureguard Termite & Pest

Name

Sureguard Termite & Pest

Legal name

SureGuard Lawn & Pest

Website

https://sureguardpest.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

SureGuard Termite & Pest is a privately held Texas-based pest control, lawn care, and tree & shrub service provider serving residential homeowners, commercial businesses, and HOAs across the Dallas-Fort Worth metroplex, Waco, and Cedar Creek areas via five offices and recurring subscription contracts since 1967.

Ownership category

akta.pro rank

Headquarters

HQ city

Venus

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pest Control Services: Recurring pest control services including perimeter pest control, termite control, mosquito control, rodent control, wildlife control, bed bug control, and specialty pest services. Revenue is generated through scheduled treatments (quarterly recommended), with free re-treatments if pests return between scheduled services.
2. Lawn Care Services: Professional lawn maintenance including fertilization, weed control, aeration, overseeding, and lawn disease/insect control. Offered as ongoing service programs with seasonal treatments.
3. Tree & Shrub Care: Expert care for trees and shrubs including disease control, insect control, and deep root fertilization. Typically 4-6 treatments per year for DFW properties.
4. Commercial Services: Professional pest control and lawn care solutions for businesses of all sizes, including restaurants, office buildings, healthcare facilities, retail stores, multi-family housing, and warehouses.
5. Disinfecting Services: Professional disinfecting services for residential and commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SureGuard Lawn & Pest delivers recurring pest control, lawn care, and tree & shrub care services to residential and commercial properties across the Dallas-Fort Worth metroplex, Waco, and Cedar Creek areas in Texas. Services include perimeter and indoor pest control, termite protection via the Sentricon system, lawn fertilization, weed control, aeration, overseeding, deep root fertilization, and disinfecting services for homes, businesses, and HOAs. The company uses EPA-registered products applied by licensed technicians and operates on a recurring treatment model (typically quarterly) with free re-treatments between scheduled visits.

Product overview

SureGuard Lawn & Pest is a service-based company offering integrated pest control, lawn care, and tree & shrub care services for residential and commercial properties in Texas. The company operates as a unified service offering with three core divisions: Pest Control Services (covering insects, rodents, wildlife, and termites), Lawn Care Services (fertilization, weed control, aeration, and disease/pest management), and Tree & Shrub Care Services (disease control, insect management, and deep root fertilization). Additional services include commercial property solutions, disinfecting services, and specialized termite control using the Sentricon system. The company also offers tiered Residential Pest Packages for homeowners seeking comprehensive protection plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pest Control Services Comprehensive pest management services protecting homes from insects, rodents, and wildlife including ants, spiders, cockroaches, termites, mosquitoes, fleas, ticks, bed bugs, fire ants, rodents, wildlife, and more. Offered as recurring quarterly treatments for residential homeowners in Texas.
• Residential Lawn Care Services Professional lawn maintenance and treatment programs including fertilization, weed control, aeration, overseeding, new lawn seeding, disease control, insect control, and grub control for residential homeowners.
• Tree & Shrub Care Services Specialized plant health programs providing deep root fertilization, disease control, and insect management for residential trees and shrubs to protect landscape investments.
• Commercial Pest Control Professional pest management solutions for commercial properties including restaurants, office buildings, healthcare facilities, retail stores, warehouses, and multi-family housing.
• Commercial Lawn Care Comprehensive commercial turf management solutions for office parks, retail centers, HOAs, healthcare facilities, multi-family properties, and industrial facilities.
• Commercial Tree & Shrub Care Professional plant health programs for commercial landscapes including corporate campuses, shopping centers, hotels, and educational campuses.
• Disinfecting Services Professional disinfecting services for residential and commercial properties.
• Eco-Friendly Termite Control (Sentricon System) Environmentally responsible termite control using the Sentricon system, which eliminates termite colonies without harmful chemicals. Designed for residential and commercial properties seeking advanced termite protection.

Quantifiable outcome

• Free re-treatments if pests return between scheduled services
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Terminix Global Holdings: One of the largest pest control providers in North America, offering residential and commercial pest, termite, and wildlife services. Comparable to SureGuard as a direct competitor in the DFW market with national brand and broader geographic reach.
• Orkin (Rollins): Subsidiary of Rollins Inc., Orkin is one of the largest U.S. pest control brands with full-service residential and commercial offerings. Direct competitor in Texas with significantly larger scale, national marketing, and integrated pest/lawn service capabilities overlapping SureGuard's portfolio.
• Western Exterminator (Rentokil): Division of Rentokil Initial, providing residential and commercial pest and termite services across the U.S. Comparable as an incumbent competitor in regional markets with integrated pest management and termite capabilities.

Direct peers

• Truly Nolen Pest & Termite Control: Privately held regional pest and termite control company operating across multiple U.S. states with similar residential and commercial service model. Direct peer to SureGuard in offering recurring pest, termite (including Sentricon-adjacent treatments), and lawn-adjacent services.
• Massey Services: Privately held, employee-owned pest, termite, and lawn care provider concentrated in the Southeast U.S. Direct comparable in service mix (pest + termite + lawn), recurring subscription model, and regional mid-size footprint.
• Arrow Exterminators: Privately held Southeast U.S. pest and termite control provider with residential and commercial service lines. Comparable in scale, integrated pest/termite offering, and recurring service model to SureGuard's regional multi-office approach.
• HomeTeam Pest Defense: Multi-state residential pest and termite control provider known for its "taexx" built-in pest control system. Comparable as a regional roll-up pest/termite specialist with recurring service contracts similar to SureGuard's quarterly pest program.

Emerging players

• Mosquito Joe: Franchise-based outdoor pest control brand specializing in mosquito, tick, and flea yard treatments. Comparable to SureGuard's Mosquito Control and Tick/Flea Control services as a focused competitor in the outdoor pest segment.
• Greenix Pest Control: Multi-state residential pest control provider with a strong regional footprint in the Midwest and Mid-Atlantic. Comparable as a growing recurring-service pest operator with similar customer acquisition model and quarterly treatment cadence.

Regional players

• Jordan Lumley Pest & Termite Control (Texas): Texas-based pest and termite control provider serving residential and commercial customers in the DFW area. Direct regional comparable to SureGuard in service mix, market overlap, and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sureguard Termite & Pest