Di Dong Viet

What Di Dong Viet does

Di Dong Viet (legal name: Công Ty Cổ Phần Công Nghệ Di Động Việt) is a Vietnamese consumer electronics retail chain founded in 2009 and headquartered at 77 Tran Quang Khai, Tan Dinh Ward, Ho Chi Minh City. The company sells new and certified pre-owned smartphones, tablets, MacBooks, smartwatches, audio devices, tech accessories, and Bear-brand smart kitchen appliances across 48 physical retail stores nationwide, a proprietary e-commerce site (didongviet.vn), and iOS/Android mobile applications. It operates as an Authorized Apple Reseller (AAR) selling genuine VN/A Apple products with official warranty, alongside authorized distribution of Samsung, Xiaomi, OPPO, Huawei, and other major brands. The company also runs a B2B enterprise channel for corporate device procurement.

The technology stack centers on an in-house e-commerce platform with integrated inventory management, order tracking, a loyalty mobile application, and a content platform called Dchannel for technology news and product reviews. Distribution combines physical stores (open 8:00–21:30 daily), own e-commerce, mobile app, and B2B direct sales, with same-day 1-hour urban delivery and nationwide shipping. Revenue is generated primarily through one-time hardware sales (new and trade-in devices, accessories, home appliances) with a smaller recurring component from warranty and protection services (D.Care, 1-for-1 exchange, authorized Apple warranty). Marketing relies on celebrity endorsements, owned social channels (Facebook, TikTok, YouTube, Instagram, Zalo), and earned media in major Vietnamese outlets. Pricing is unit-based with transaction-funded 0% installment options available across the customer journey.

The customer base is primarily mass-market Vietnamese retail consumers (stated 1M+ cumulative customers), with a secondary enterprise/B2B segment. Notable partnerships include Apple (authorized reseller), Bear (home appliances), KimNganPay/KPay (installment financing), and Vertu Vietnam (luxury phones), with payment infrastructure integrated across nine payment processors including VNPay, MoMo, Apple Pay, and ZaloPay. Ownership is held privately as a công ty cổ phần (joint-stock company) with Nguyễn Ngọc Đạt listed as the legal representative; no external institutional investors, subsidiaries, parent company, or funding events are disclosed.

Name

Di Dong Viet

Legal name

Công Ty Cổ Phần Công Nghệ Di Động Việt

Website

https://didongviet.vn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Di Dong Viet is a Vietnamese consumer electronics retail chain operating 48 stores nationwide plus e-commerce and mobile apps, selling smartphones, tablets, MacBooks, accessories, and home appliances as an Authorized Apple Reseller to mass-market Vietnamese consumers and corporate B2B clients.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Big-Box Refurbished/Pre-Owned Electronics Retail (CRACAAAM)

akta.pro secondary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Consumer electronics retail
• Smartphone retail
• Mobile device sales
• Trade-in services
• Authorized reseller

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices48 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Hardware Sales: One-time sales of smartphones, tablets, MacBooks, and consumer electronics from major brands including Apple, Samsung, Xiaomi, OPPO, Huawei, and others. Products include both VN/A (Vietnam official distribution) and international variants.
2. Used/Trade-in Device Sales: Resale of certified pre-owned devices including iPhones, Samsung devices, and tablets in Like New condition with warranty. The company operates a 'Thu cu - Doi moi' (Trade-in) program allowing customers to exchange old devices for new ones.
3. Accessories Sales: Sale of phone cases, chargers, cables, screen protectors, headphones, smartwatches, and other tech accessories from brands including Anker, Mophie, Belkin, JBL, and OEM brands.
4. Home Appliances: Sale of kitchen appliances and home goods under the Bear brand including air fryers, rice cookers, blenders, coffee makers, and slow juicers.
5. Warranty and Protection Services: Extended warranty programs including 1-for-1 exchange policy, D.Care accidental damage coverage, and battery warranty. Authorized Apple warranty service provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Di Dong Viet is a Vietnamese consumer electronics retail chain selling new and certified pre-owned smartphones (iPhone, Samsung, Xiaomi, OPPO, etc.), tablets (iPad, Samsung Galaxy Tab), MacBooks/iMacs, smartwatches, audio devices, accessories, and Bear-brand smart home kitchen appliances. The company complements hardware sales with trade-in (Thu cũ đổi mới) device exchange, 0% installment financing, extended warranty (D.Care), authorized Apple warranty servicing, and mobile phone repair services across 48 physical stores, an e-commerce website, and mobile apps.

Product overview

Di Dong Viet (Di Động Việt) is a major Vietnamese consumer electronics retail chain with 48 physical stores nationwide, operating extended hours (8:00-21:30) and same-day 1-hour delivery in city centers. The product portfolio centers on new smartphones (iPhone, Samsung Galaxy, Xiaomi, Redmi, OPPO, Tecno, Honor) and tablets (Apple iPad, Samsung Galaxy Tab, Xiaomi Pad, Huawei MatePad), alongside Apple MacBooks and iMacs, certified pre-owned devices (Like New / Fullbox graded), tech accessories (chargers, cables, screen protectors, power banks), smartwatches (Garmin, Huawei, Samsung, myALO), audio gear (JBL, Marshall speakers and headphones), and Bear smart home kitchen appliances (air fryers, rice cookers, slow juicers, coffee makers). The company pairs its retail offering with services including trade-in (Thu cũ đổi mới), 0% installment payments, multi-brand warranty, and fast local delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphones (Điện thoại) New genuine smartphones from iPhone, Samsung Galaxy, Xiaomi, Redmi, OPPO, Tecno, Honor and other Android brands, including VN/A (Vietnam official distribution) variants with official warranty, sold to individual consumers and corporate buyers.
• Tablets (Máy tính bảng) Tablet devices from Apple iPad, Samsung Galaxy Tab, Xiaomi Pad, Xiaomi Redmi Pad, Huawei MatePad, Lenovo Tab, and Honor Pad, spanning entry-level through premium price tiers for personal and professional use.
• MacBook and iMac (Mac) Apple laptops and desktops including MacBook Air, MacBook Pro, MacBook Neo, iMac, Mac mini, and Mac Studio, sold as new official Apple products with Vietnamese VN/A warranty.
• Certified Pre-Owned Devices (Máy cũ giá rẻ) Certified pre-owned and Like New / Fullbox-graded smartphones, tablets, MacBooks, and smartwatches resold with warranty, sourced via the company's trade-in program.
• Tech Accessories (Phụ kiện) Device accessories including screen protectors, phone cases, charging cables, wall chargers, power banks, hubs, brand-specific Apple/Samsung/MacBook accessories, smart rings, gimbals, and car accessories.
• Smartwatches and Wearables (Đồng hồ thông minh) Smartwatches, fitness trackers, and children's smartwatches from Apple Watch, Samsung Galaxy Watch, Huawei Watch, Garmin, and myALO brands.
• Audio Devices (Thiết bị âm thanh) Bluetooth and over-ear headphones, sports earphones, Bluetooth speakers, karaoke speakers, and soundbars from brands including JBL, Marshall, Sony, Soundpeats, and Havit.
• Smart Home and Kitchen Appliances (Điện máy, gia dụng / Bếp) Smart kitchen and home appliances under the Bear brand, including air fryers, rice cookers, steam cookers, multi-cookers, slow juicers, coffee makers, milk frothers, and blenders.
• Trade-In Program (Thu cũ đổi mới) Trade-in service allowing customers to exchange used smartphones, tablets, and other devices for credit toward new purchases, with transparent pricing of old devices.
• Warranty and Protection Services Extended warranty programs including a 1-for-1 exchange policy, D.Care accidental damage coverage, and battery warranty, plus authorized Apple warranty servicing for VN/A Apple products.
• Mobile Phone Repair Services Repair services for mobile phones offered by Di Dong Viet, listed as a core company activity alongside retail sales and accessories.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vien Dong (viendidong.com)coreChannel Partner/ Reseller/ DistributorVien Dong (Vietnam Mobile Retail Association) listed as a partner on Di Dong Viet's website footer. Vien Dong is Vietnam's mobile retail association/network that connects authorized retailers across the country.
• Vertu VietnamminorChannel Partner/ Reseller/ DistributorVertu Vietnam branded as a partner on Di Dong Viet's partner page. Di Dong Viet serves as a retail partner for Vertu luxury mobile phones.
• Apple (Authorized Reseller)coreStrategic or Co-development PartnerDi Dong Viet is an Apple Authorized Reseller (AAR) in Vietnam. The company is listed as an authorized Apple service provider and sells genuine VN/A Apple products with official warranty.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• CellphoneS: Vietnamese multi-store smartphone and consumer electronics retailer with a comparable product portfolio, trade-in program, and installment-payment options. Closest mid-market peer in terms of store count and customer positioning versus Di Dong Viet.
• Hoang Ha Mobile: Vietnamese consumer electronics and smartphone retail chain with physical stores and an online storefront, focusing on new and pre-owned smartphones from Apple and Samsung. Directly comparable business model and customer base in Vietnam.
• Nguyen Kim: Vietnamese big-box consumer electronics and home appliance retailer (now under Central Retail Vietnam), selling smartphones, laptops, audio, and appliances. Comparable in retail format and product breadth though it skews more toward home appliances than Di Dong Viet.
• FPT Shop: Consumer electronics and smartphone retail chain owned by FPT Corporation, with 700+ stores across Vietnam selling the same OEM brands (Apple, Samsung, Xiaomi, OPPO) plus authorized Apple reselling. Comparable in assortment, omnichannel model, and trade-in/0% installment features.
• Viettel Store: Telco-tied consumer electronics retail chain in Vietnam owned by Viettel Telecom, selling smartphones, tablets, and accessories with installment options. Comparable omnichannel model and target mass-market consumer base.
• The Gioi Di Dong (Mobile World): Vietnam's largest mobile phone and consumer electronics retailer with 1,000+ stores nationwide and a publicly listed parent (MWG). Directly comparable in product mix (smartphones, tablets, laptops, accessories) and target customer, but operates at materially larger scale with stronger pricing power and balance sheet.
• Mono Store (Mondo / Mobile Center): Vietnamese consumer electronics and mobile retail brand under Mobile World Group, operating alongside The Gioi Di Dong with overlapping assortment in smartphones and small appliances. Strong direct overlap in product mix and customer segment.

Broad incumbents

• JB Hi-Fi: Australian specialty consumer electronics and home appliance retailer with a comparable store-based, multi-category format spanning smartphones, laptops, audio, and small appliances. Similar high-velocity, high-touch specialty retail model.
• Currys: UK and Ireland consumer electronics specialty retailer with physical stores and online sales of smartphones, laptops, audio, and smart home devices, plus trade-in and financing. Comparable specialty electronics retail format, though operating in a different geography.
• Best Buy: North American big-box consumer electronics specialty retailer carrying smartphones, laptops, audio, wearables, and home appliances with trade-in (Geek Squad) and installment (Best Buy Card) features. Comparable business model at much larger scale and broader assortment.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNNZS735ZP9lFpzRggHlBqQ
• Facebookfacebook.com/didongviet
• Instagraminstagram.com/didongvietvn
• TikToktiktok.com/@didongviet_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Di Dong Viet