Hoàng Hà Mobile
Hoàng Hà Mobile is a Vietnamese authorized consumer-electronics retailer operating 118 stores nationwide plus hoanghamobile.com, selling genuine-branded smartphones, laptops, tablets, wearables, and accessories alongside trade-in, installment, warranty, and repair services.
- Company typePrivate
- Founded1996
- HeadquartersHanoi, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hoàng Hà Mobile does
Hoàng Hà Mobile is a Vietnam-based authorized retailer of mobile devices, laptops, tablets, smartwatches, audio products, smart-home devices, and consumer-electronics accessories, operating as the omnichannel retail arm of Công Ty Cổ Phần Xây Dựng Và Đầu Tư Thương Mại Hoàng Hà. The company sells genuine, warrantied inventory from major brands — Apple, Samsung, Xiaomi, OPPO, HONOR, Huawei, Garmin, Sony, and others — across 118 physical stores nationwide (concentrated in Hanoi and Ho Chi Minh City) and the hoanghamobile.com e-commerce storefront, with BOPIS capability, store-inventory lookup, 2-hour urban express delivery, and free nationwide delivery for member orders above 300,000 VND. The business was founded in 1996, registered as a joint-stock company on December 15, 2014 (tax code 0106713191; most recent amendment July 10, 2025), and is headquartered at 89 Tam Trinh, Vĩnh Tuy Ward, Hanoi. Pricing spans from approximately 45,000 VND accessories to 42,990,000 VND premium flagships (iPhone 17 Pro Max, Samsung Galaxy S26 Ultra), with smartphone ASPs typically in the 4–25M VND range.
The company's revenue model is anchored on hardware sales at standard retail pricing, supplemented by an attached services ecosystem that lifts lifetime value: trade-in (Thu cũ đổi mới) with subsidies up to 5M VND, 0% installment financing through partner banks and fintechs (VPBank, HSBC, Shinhan, Momo, TPBank, VIB), Hoàng Hà Care repair services, the H-Care extended-warranty program, and the Lỗi Đổi Liền immediate-exchange guarantee for factory defects within 15–30 days. A tiered Hoàng Hà Members loyalty program (EDU, Silver, Gold) drives repeat purchase, while the Hoàng Hà Edu student/educator discount opens the price-sensitive cohort. Telco bundle partnerships with Mobifone and Vnsky extend basket size. Marketing leverage celebrity endorsements (across singers, actors, athletes, and the Team Flash esports team) and active multi-platform social presence (Facebook, TikTok, YouTube, Instagram, Threads).
Technically, Hoàng Hà Mobile operates an e-commerce platform with integrated O2O retail management supporting real-time store inventory, online-order-with-store-pickup, installment calculation, and member-account integration. The platform accepts ZaloPay, Apple Pay, Samsung Pay, VNPAY, and Kredivo BNPL at checkout, and lists third-party-brand integrations (Google Cast, Android TV, BeWatch companion app) on the devices it retails rather than proprietary AI or platform technology. The company remains privately held, founder-/locally-controlled, with no disclosed venture capital, private equity, parent company, or subsidiary structure, and operates exclusively within Vietnam's domestic market.
Hoàng Hà Mobile firmographics
Firmographics- Name
- Hoàng Hà Mobile
- Legal name
- Công Ty Cổ Phần Xây Dựng Và Đầu Tư Thương Mại Hoàng Hà
- Website
- https://hoanghamobile.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hoàng Hà Mobile is a Vietnamese authorized consumer-electronics retailer operating 118 stores nationwide plus hoanghamobile.com, selling genuine-branded smartphones, laptops, tablets, wearables, and accessories alongside trade-in, installment, warranty, and repair services.
- Ownership category
- akta.pro rank
Hoàng Hà Mobile industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Gaming & VR Retail (CRACAAAG)
Keywords
Where Hoàng Hà Mobile is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Hoàng Hà Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Hoàng Hà Mobile generates revenue primarily through the sale of mobile devices, tablets, laptops, smartwatches, accessories, and consumer electronics. Products are sold at retail prices with margins supported by volume, vendor incentives, and ancillary services including trade-in programs and extended warranties (H-Care).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for consumer electronics including phones, tablets, laptops, smartwatches, and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hoàng Hà Mobile product offering
Product offeringCore offering
Hoàng Hà Mobile is a nationwide authorised retail chain selling genuine branded smartphones, laptops, tablets, smartwatches, audio devices, and consumer electronics through 118 physical stores and an integrated e-commerce platform. The company complements hardware sales with trade-in upgrades, 0% installment financing via partner banks, an immediate-exchange guarantee (Lỗi Đổi Liền), an extended warranty program (H-Care), in-house repair services (Hoàng Hà Care), and a tiered member loyalty program.
Product overview
Hoàng Hà Mobile operates Vietnam's largest nationwide mobile device and consumer electronics retail chain, offering an extensive portfolio of smartphones (iPhone, Samsung Galaxy, Xiaomi, OPPO, HONOR, Huawei, Nubia), laptops (MacBook, ASUS, Dell, Lenovo, MSI, Acer), tablets (iPad, Samsung Galaxy Tab, Xiaomi Redmi Pad, Huawei MatePad), computer monitors (ASUS, ViewSonic, LG, MSI, Gigabyte), audio products (speakers, headphones), smartwatches (Apple Watch, Samsung, Huawei, Garmin, Zobo), smart home devices (projectors, robot vacuums), and accessories. The company provides comprehensive after-sale services including repair (Hoàng Hà Care), extended warranties (H-Care), device trade-in (Thu cũ đổi mới), installment payment options, and a loyalty program (Hoàng Hà Member). Their unique Lỗi Đổi Liền immediate exchange guarantee and Hoàng Hà Edu student discount program differentiate their retail offering. With over 118 stores nationwide and e-commerce capabilities, they serve both consumer and B2B enterprise markets.
Differentiator
Problem solved
Functional benefit
Brands
- Hoàng Hà Care: Repair and warranty service center for mobile phones and tablets operated by Hoàng Hà Mobile
- Hoàng Hà Members
- Hoàng Hà Edu
- H-Care
Products and services
- Hoàng Hà Mobile Retail Platform Omnichannel authorised retail of genuine branded smartphones, laptops, tablets, smartwatches, audio devices, smart-home products, and accessories sold through 118 physical stores and the hoanghamobile.com e-commerce site to Vietnamese consumers.
- Hoàng Hà Care (Repair Service)
Quantifiable outcome
- Lỗi Đổi Liền (Immediate Exchange) for defective products processed within 30 minutes at store location
- +1 more outcomes
Companies that use Hoàng Hà Mobile
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Hoàng Hà Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Hoàng Hà Mobile partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ApplecoreHoàng Hà Mobile is an authorised dealer (đại lý ủy quyền chính hãng) of Apple products including iPhone, iPad, MacBook, Apple Watch, and AirPods. The company operates a dedicated Apple zone (Chuyên trang Apple) on its website and participates in new iPhone launch campaigns.
- SamsungcoreHoàng Hà Mobile is an authorised Samsung dealer offering Galaxy smartphones, tablets, smartwatches, and accessories. The company operates a dedicated Samsung zone (Chuyên trang Samsung) and participates in Samsung launch events including Galaxy Unpacked early registration campaigns.
- XiaomicoreHoàng Hà Mobile operates a Xiaomi zone (Đại tiệc Xiaomi) and sells Xiaomi smartphones, smart home devices, wearables, and accessories. Products include Redmi series, Xiaomi 17 series, and smart home ecosystem devices.
- MobifoneminorMobifone partnership offers customers a 50,000 VND discount when purchasing Mobifone data packages (up to 6GB/day) with 5G plans starting at 99,000 VND/month. Joint promotional campaign drives telecom and device bundle sales.
- GarminminorHoàng Hà Mobile sells Garmin fitness wearables and smartwatches including Forerunner and Fenix series. Products targeted at athletes and fitness enthusiasts who form a customer segment at the retailer.
- VnskyminorVnsky 5G SIM package partnership offering up to 6GB data/day for 99,000 VND/month. Joint promotion provides 50,000 VND discount on Vnsky packages when purchased at Hoàng Hà Mobile stores.
- HONORminorHoàng Hà Mobile is an authorised HONOR dealer offering HONOR smartphones including the HONOR X series, HONOR Magic V5, and HONOR Pad tablets. Dedicated product pages and promotional campaigns are maintained.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Hoàng Hà Mobile competitors and assessment
Company assessmentDirect peers
- F.Studio by FPT (Apple Premium Reseller): Apple Premium Reseller and Authorized Service Provider in Vietnam operating premium-format Apple stores. Directly competes for premium iPhone/MacBook customers that Hoàng Hà serves through its Apple authorized channel.
- CellphoneS: Vietnamese authorized multi-brand consumer electronics and handset retailer with significant physical and online presence. Competes in the same premium authorized-dealer category with overlapping brand partnerships.
- Phong Vũ (An Phú): Vietnamese consumer electronics and IT retailer selling laptops, components, peripherals, and accessories. Overlaps with Hoàng Hà's laptop and PC accessory categories under a similar authorized-reseller model.
- FPT Shop: Authorized multi-brand consumer electronics retail chain owned by FPT Corporation, operating hundreds of stores nationwide. Directly comparable in authorized-dealer status, omnichannel model, and target customer base.
- Mobile World Investment Corporation (MWG / The Gioi Di Dong): Vietnam's largest consumer electronics and handset retail chain with ~4,000+ stores nationwide. Direct competitor operating an essentially identical authorized-dealer model across the same product categories, customer segments, and geographies.
- Viettel Store: Telco-owned (Viettel) authorized retail chain selling handsets, tablets, and accessories bundled with telecom service plans. Directly competes for the same consumer electronics customers with the additional leverage of carrier financing.
Broad incumbents
- Shopee Vietnam: Leading e-commerce marketplace in Vietnam with extensive smartphone and consumer electronics listings, including authorized and third-party sellers. Competes for the same online consumer electronics demand with structurally lower fixed costs.
- Samsung Brand Stores Vietnam: Samsung's own branded retail in Vietnam offering Galaxy devices, tablets, and wearables. Represents the OEM-direct channel risk that authorized partners like Hoàng Hà face, with overlapping product assortment.
- Best Buy: US big-box consumer electronics specialty retailer offering an authorized multi-brand assortment plus services (trade-in, financing, Geek Squad warranty). Provides a structural benchmark for the omnichannel authorized-retail model that Hoàng Hà operates, though in a much larger and more mature market.
- Lazada Vietnam: Major regional e-commerce marketplace with significant consumer electronics category share in Vietnam. Competes on pricing, assortment, and delivery speed with Hoàng Hà's online channel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Hoàng Hà Mobile social profiles
Digital presenceHoàng Hà Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoàng Hà Mobile leadership team
Management profileNumber of profiles
Profiles1 record
Hoàng Hà Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoàng Hà Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoàng Hà Mobile
What does Hoàng Hà Mobile do?
Hoàng Hà Mobile is a nationwide authorised retail chain selling genuine branded smartphones, laptops, tablets, smartwatches, audio devices, and consumer electronics through 118 physical stores and an integrated e-commerce platform. The company complements hardware sales with trade-in upgrades, 0% installment financing via partner banks, an immediate-exchange guarantee (Lỗi Đổi Liền), an extended warranty program (H-Care), in-house repair services (Hoàng Hà Care), and a tiered member loyalty program.
Is Hoàng Hà Mobile a public or private company?
Hoàng Hà Mobile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoàng Hà Mobile founded?
Hoàng Hà Mobile was founded in 1996. It employs 101 to 250 people.
Where is Hoàng Hà Mobile based?
Hoàng Hà Mobile is headquartered in Hanoi, Vietnam, in the Asia region.
How does Hoàng Hà Mobile make money?
One revenue line is on record: hardware Product Sales.
Who are Hoàng Hà Mobile's main competitors?
Direct peers on record are F.Studio by FPT (Apple Premium Reseller), CellphoneS, Phong Vũ (An Phú), FPT Shop, Mobile World Investment Corporation (MWG / The Gioi Di Dong) and Viettel Store. Broad incumbents are Shopee Vietnam, Samsung Brand Stores Vietnam, Best Buy and Lazada Vietnam.
Does Hoàng Hà Mobile have an API?
No public API is recorded for Hoàng Hà Mobile.
What industry is Hoàng Hà Mobile in?
Hoàng Hà Mobile's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAG, Big-Box Electronics + Gaming & VR Retail. Its NAICS code is 4492 and its SIC code is 5734.