What Generac Mobile does

Generac Mobile (legally PR Industrial Srl Unipersonale) is an Italian manufacturer of mobile power, lighting, and environmental control equipment, founded in 1997 as Tower Light S.r.l. and acquired by Generac Power Systems in 2013. The company designs and builds light towers (diesel, hybrid, electric, and solar-powered), mobile power generators (GMM, GMS, GMR, GMB, GMH, GMP, GMQ lines), Dust Fighter dust suppression units, closed-loop Wash Rack equipment cleaning systems, and Mobile Battery Energy Storage (MBE) systems. Notable technical features include the first vertical telescopic mast light tower (Superlight VT-1, 2003), first hybrid mobile light tower, LED-first lighting, and proprietary water nebulization technology (50-150 micron droplets) for dust capture.

Generac Mobile serves construction and infrastructure, equipment rental, mining and quarrying, events and entertainment, demolition, and rail customers through a worldwide dealer network supported by area sales managers covering defined European territories, and regional distributors in APAC, the Middle East, Africa, and North America. The go-to-market is channel-led, with named enterprise customers including Kennards Hire, N.E.N.S. Power, Collé Rental & Sales, Byrne Equipment Rental, Pilot Crushtec, Skanska, and Nishio Rent All Vietnam. Revenue is generated primarily through hardware sales, supplemented by a spare parts and after-sales service operation that fulfils over 90% of parts orders within 72 hours. The company holds ISO 9001:2015 certification and operates as a wholly-owned subsidiary of Generac Holdings Inc. (NYSE: GNRC), alongside sister company Pramac.

Name

Generac Mobile

Legal name

PR Industrial Srl Unipersonale

Website

https://towerlight.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Generac Mobile is an Italian manufacturer of mobile lighting towers, power generators, dust suppression units, wash racks, and battery energy storage systems, serving construction, rental, mining, and events customers globally through a dealer network as a subsidiary of Generac Holdings (NYSE: GNRC).

Ownership category

akta.pro rank

Product category

Mobile Industrial Lighting and Power Equipment

NAICS

Electric Lighting Equipment Manufacturing (3351), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Mobile & Temporary Diesel Power Generation (Rental/Containerized) (EUACACAI)

Keywords

• Mobile lighting towers
• Dust suppression equipment
• Mobile power generators
• Battery energy storage systems
• Industrial wash racks

Headquarters

HQ city

Villanova D'ardenghi

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Lighting Towers: Sale of light towers including diesel, hybrid, electric, and solar-powered models. Primary product category for the company since founding in 1997
2. Power Generators: Mobile power generators available in multiple configurations (GMM Modular, GMS Standard, GMR Rental, GMB Basic, GMH 60Hz, GMP Portable, GMQ Twingen) for various applications
3. Dust Fighters (Dust Control Units): Dust suppression units for construction, mining, demolition, and industrial applications with various coverage ranges
4. Mobile Battery Energy Storage Systems (MBE): Battery energy storage systems that pair with generators for hybrid operation or operate independently for zero-emission power supply
5. Wash Racks: Closed-loop equipment cleaning systems with water recycling for environmental compliance and cost savings
6. Spare Parts: Original spare parts service with over 90% of orders fulfilled within 72 hours, supporting after-sales service operations

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Generac Mobile designs, manufactures, and sells mobile lighting towers (diesel, hybrid, electric, and solar-powered), dust suppression units, closed-loop wash rack systems, mobile power generators, and mobile battery energy storage systems. Products are engineered for construction sites, infrastructure projects, mining operations, events, and equipment rental fleets, sold worldwide through a dealer and distributor network.

Differentiator

Problem solved

Functional benefit

Brands

• Pramac: Rental products division including generators, light towers and battery energy storage systems, operated as a sister company within the Generac Power Systems group.
• MBE Line
• GLT Series
• VT-Evo
• VT-Solar
• PRO Line
• Dust Fighter
• Wash Rack
• GM Power Generators

Products and services

• Light Towers The world's largest range of mobile lighting towers with over 20 models across diesel, hybrid, electric, and solar-powered configurations. Includes GLT Series, PRO Line, VTevo, VT-Solar, CUBE PRO, V20, and VT-Hybrid models. Designed for construction sites, infrastructure projects, mining, events, and equipment rental fleets.
• Dust Fighters Mobile dust suppression units using proprietary water nebulization technology producing 50-150 micron droplets to capture dust particles (80+ micron). Product line includes DF 4500, Power Jet, DF Mini Duo, and other models. Used for construction, mining, demolition, quarrying, and asbestos removal applications.
• Wash Racks Closed-loop washing bays for cleaning construction and industrial equipment with water recycling systems that filter and reuse up to 80% of water. Modular configurations including Wash Rack Modular A handle equipment up to 15 tonnes with washing bays up to 6000x5700mm. Prevents soil and water contamination from oils and hydrocarbons.
• Power Generators (GM Series) Mobile power generators available in multiple configurations including GMM Modular, GMS Standard, GMR Rental, GMB Basic, GMH 60Hz, GMP Portable, and GMQ Twingen. ComAp control systems with InteliCompactNT and MainsCompactNT controllers provide remote monitoring via GSM/Ethernet, SMS alerts, and WebSupervisor online access. Designed for rental fleets, construction sites, and industrial applications.
• Mobile Battery Energy Storage Systems (MBE Line) Portable energy storage systems with LFP and NMC Li-ion batteries available from 5kVA to 90kVA power capacity (up to 150 kWh). Can pair with diesel generators for hybrid operation or operate independently for zero-emission power supply. Reduces fuel consumption and emissions on job sites.
• Spare Parts Service Original spare parts service with factory warehouses and automated storage systems, with over 90% of orders fulfilled within 72 hours. Supports after-sales service operations through local dealers and authorized workshops for motor manufacturers used in products.

Quantifiable outcome

• Up to 98% of water recycled in Wash Rack systems
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Nishio Rent All Vietnam Co. Ltd.coreChannel Partner/ Reseller/ Distributor · 30 May 2022Exclusive distributor in Vietnam supplying VTevo LED lighting towers for major infrastructure projects including North-South Highway. Demonstrates strong market penetration in extra-European markets.
• Off Grid Energy Ltd.coreStrategic or Co-development Partner · 1 September 2021Acquired by Generac in September 2021. Leading designer and manufacturer of industrial-grade mobile energy storage systems based in Rugby, UK. Serves construction, utility, event, EV charging, and behind-meter storage markets. Expands Generac's energy storage portfolio and accelerates growth into distributed energy and microgrid markets.
• Deep Sea Electronics LimitedcoreStrategic or Co-development Partner · 27 July 2021Acquired by Generac in July 2021. Advanced controls designer and manufacturer headquartered in Hunmanby, UK with 40-year history. Provides controller products for generators, automatic transfer switches, battery charging, and off-highway vehicles. Enhances Generac's engineering and control capabilities for natural gas power generation and microgrid applications.
• PramaccoreChannel Partner/ Reseller/ DistributorSister company under Generac Power Systems. Collaborate at trade shows (Bauma, IRE) and share distribution network for rental products. Combined portfolio covers generators, light towers, and battery energy storage systems with shared commercial support and after-sales service.
• BYRNE Equipment Rental LLCminorChannel Partner/ Reseller/ DistributorLeading rental customer in Kuwait who installed first Wash Rack in Middle East at Mina Abdullah depot for plant equipment cleaning, supporting environmental compliance.
• N.E.N.S. PowerminorChannel Partner/ Reseller/ DistributorLeading power rental company in Belgium and Netherlands that bolstered lighting tower fleet with 20 Generac Mobile units.
• Kennards HireminorChannel Partner/ Reseller/ DistributorAustralian equipment rental company that supplied hybrid lighting towers for 2018 Commonwealth Games - one of largest hybrid lighting contracts.
• Collé Rental & SalesminorChannel Partner/ Reseller/ DistributorLongstanding and respected European rental partner that secured order for V20 lighting tower from Generac Mobile.
• Pilot Crushtec InternationalminorChannel Partner/ Reseller/ DistributorSouth African distributor that supplied tower lights enabling Mpumalanga coal mine to significantly increase output.
• Ace PlantminorChannel Partner/ Reseller/ DistributorUK-based partner that joined forces with Generac Mobile at Plantworx 2019 to showcase dust suppression products.
• SkanskaminorChannel Partner/ Reseller/ DistributorMajor construction company that selected Generac Mobile Dust Suppression range for high-profile rail infrastructure projects.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caterpillar (CAT): Global heavy equipment OEM offering mobile power generation systems and increasingly electrified solutions. Indirect peer in the large-scale mobile generator category with rental-channel overlap.
• Generac Holdings: NYSE-listed parent (GNRC) and global manufacturer of power generation equipment. The parent platform shapes Generac Mobile's strategy, distribution, and access to R&D resources across mobile and stationary power.
• Doosan Portable Power: Division of Doosan producing mobile compressors, generators, and light towers for construction and industrial markets. Comparable in mobile gensets and towable lighting offerings.
• JCB Power Products: UK-based construction and agricultural equipment manufacturer offering mobile generators and lighting products for rental, construction, and industrial customers across Europe.
• Atlas Copco: Global broad-line industrial manufacturer with Power and Flow division offering mobile light towers, mobile generators, and dust suppression — directly overlapping with Generac Mobile's portfolio while serving a much wider product range.
• Wacker Neuson: German manufacturer of light construction equipment, compact machines, and mobile power/lighting solutions serving European rental and construction markets. Direct overlap in mobile light towers and generators for construction job sites.

Direct peers

• Allmand (Briggs & Stratton): US-based manufacturer of portable light towers, job-site heaters, and mobile power equipment serving North American construction and rental markets. Long-standing direct peer in the mobile lighting tower product category.
• Pramac: Sister company under Generac Power Systems, manufacturing mobile and stationary generators, light towers, and battery storage. Sister-company dynamic creates both intra-group collaboration and overlap that competes for the same rental fleet customers.
• Trime S.p.A. Italian-headquartered manufacturer of mobile lighting towers, directly competing with Generac Mobile (formerly Tower Light) in the European construction, events, and rental segments. Closest competitor by geography and product category.

Regional players

• Multitel (Trime Group): Italian aerial work platform and lighting tower manufacturer within the Trime Group, serving European rental markets. Direct overlap in towable lighting towers for the same rental-customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generacmobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generac Mobile