Advocacy Group
Advocacy Group Inc. is a Seattle-based boutique advocacy consultancy that designs and executes customized grassroots and grasstops public affairs campaigns for corporations, trade associations, political candidates, and government entities across all 50 U.S. states, delivered personally by its two senior partners.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Advocacy Group does
Advocacy Group Inc. (AGI) is a private, Seattle-headquartered boutique advocacy consulting firm founded in 2004 by Mike Gibson. The firm designs and executes customized grassroots and grasstops public affairs campaigns on behalf of corporations, trade associations, political candidates, and government entities across all 50 U.S. states. Its go-to-market is relationship- and referral-driven direct sales led personally by the two named principals (Partner & President Mike Gibson, with 30+ years of grassroots experience, and Partner & COO Todd Benjamin, with 20+ years), which is also its explicit differentiation versus larger public affairs firms that staff accounts with junior employees.
Advocacy Group firmographics
Firmographics- Name
- Advocacy Group
- Legal name
- Advocacy Group Inc.
- Website
- https://advocacygroupinc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advocacy Group Inc. is a Seattle-based boutique advocacy consultancy that designs and executes customized grassroots and grasstops public affairs campaigns for corporations, trade associations, political candidates, and government entities across all 50 U.S. states, delivered personally by its two senior partners.
- Ownership category
- akta.pro rank
Advocacy Group industry classification
Industry- Product category
- Public Affairs Consulting
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)
Keywords
Where Advocacy Group is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Advocacy Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advocacy Consulting Services: AGI generates revenue through consulting fees for customized grassroots campaigns, field operations, government relations, coalition building, and strategic advocacy services. Revenue is derived from professional service engagements with corporations, trade associations, political candidates, and government entities. The firm provides executive-level service with senior leadership directly managing campaigns, positioning the firm at a premium tier of the advocacy consulting market.
Go-to-market motion1 record
Distribution channels1 record
Advocacy Group product offering
Product offeringCore offering
Advocacy Group Inc. (AGI) is a premier advocacy consulting firm that builds and executes customized grassroots and grasstops campaigns for corporations, trade associations, political candidates, and government entities. The firm offers nine core service lines—field campaigns, local earned media, in-district government relations, grassroots letters, patch-through calls, vendor/supplier campaigns, issue champion campaigns, public comments, and coalition building—delivered by senior leadership with decades of grassroots lobbying experience.
Product overview
Advocacy Group Inc. (AGI) is a premier advocacy consulting firm offering a unified suite of grassroots and grasstops campaign services. The firm provides nine core service offerings: Field Campaigns, Local Earned Media, In-District Government Relations, Grassroots Letters, Patch-Through Calls, Vendor/Supplier Campaigns, Issue Champion Campaigns, Public Comments, and Coalition Building. These services are delivered through three proprietary methodologies—Customized Campaigns, Personalized Service, and Relationships—which form the operational framework for building and executing advocacy programs. AGI does not offer a software platform or modular product architecture; rather, it provides professional consulting services led by senior leadership with decades of grassroots lobbying and public affairs experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Campaigns
Companies that use Advocacy Group
Customer profileSegments2 records
Ideal customer profiles2 records
Advocacy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advocacy Group partnerships and signals
Strategic signalRecent moves3 records
Advocacy Group competitors and assessment
Company assessmentDirect peers
- OnPoint Advocacy: Grassroots advocacy firm co-founded by Mike Gibson (later merged with DDC Public Affairs). Direct strategic and operational peer in issue-based grassroots campaigns and coalition building.
- Forbes Tate Partners: Bipartisan public affairs and advocacy firm where Todd Benjamin previously served as Senior Vice President. Provides strategic advocacy, government relations, and grassroots services directly comparable to AGI's offerings.
- NextWave Advocacy: Boutique grassroots advocacy firm where Todd Benjamin was previously Managing Partner. Specializes in phone outreach, patch-through programs, and field mobilization directly comparable to AGI's patch-through calls and field campaign services.
- DDC Public Affairs: Direct grassroots lobbying and public affairs firm. Founder Mike Gibson and COO Todd Benjamin both worked at DDC Public Affairs previously, and AGI's service model (field campaigns, patch-through calls, vendor/supplier campaigns) closely mirrors DDC's core offerings.
- Signal Group / Signal Advocacy: DC-based bipartisan public affairs firm offering grassroots campaigns, coalition building, and government relations. Closely comparable mid-sized advocacy boutique targeting the same corporate and association clients as AGI.
- Direct Impact: Pioneering grassroots advocacy firm where both founders previously held senior roles (Mike Gibson as EVP of Operations and Todd Benjamin as head of phone outreach). Direct Impact and AGI compete for the same corporate and trade association field-campaign work.
Broad incumbents
- FleishmanHillard: Global public relations and public affairs network. Previously partnered with AGI's founder on integrated grassroots programs and competes in the public affairs space, though grassroots is a small part of a much broader offering.
- APCO Worldwide: Global public affairs and strategic communications firm. Previously collaborated with Mike Gibson on grassroots campaigns. Overlaps with AGI in advocacy and government relations but operates at significantly larger scale and broader service scope.
- Edelman: Largest global public relations firm. Previously partnered with AGI's founder on integrated advocacy programs. Competes in public affairs and government relations as one of many service lines rather than as a dedicated grassroots specialty.
- Burson (formerly Burson-Marsteller, now BCW): Large global public relations and public affairs holding-company firm. Mike Gibson previously led integrated grassroots programs in partnership with Burson Marsteller. Overlaps with AGI in grassroots and government relations as part of a much broader communications portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Advocacy Group social profiles
Digital presenceAdvocacy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advocacy Group leadership team
Management profileNumber of profiles
Profiles2 records
Advocacy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advocacy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advocacy Group
What does Advocacy Group do?
Advocacy Group Inc. (AGI) is a premier advocacy consulting firm that builds and executes customized grassroots and grasstops campaigns for corporations, trade associations, political candidates, and government entities. The firm offers nine core service lines—field campaigns, local earned media, in-district government relations, grassroots letters, patch-through calls, vendor/supplier campaigns, issue champion campaigns, public comments, and coalition building—delivered by senior leadership with decades of grassroots lobbying experience.
Is Advocacy Group a public or private company?
Advocacy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advocacy Group founded?
Advocacy Group was founded in 2004. It employs 1 to 10 people.
Where is Advocacy Group based?
Advocacy Group is headquartered in Seattle, United States, in the North America region.
How does Advocacy Group make money?
One revenue line is on record: advocacy Consulting Services.
Who are Advocacy Group's main competitors?
Direct peers on record are OnPoint Advocacy, Forbes Tate Partners, NextWave Advocacy, DDC Public Affairs, Signal Group / Signal Advocacy and Direct Impact. Broad incumbents are FleishmanHillard, APCO Worldwide, Edelman and Burson (formerly Burson-Marsteller, now BCW).
Does Advocacy Group have an API?
No public API is recorded for Advocacy Group.
What industry is Advocacy Group in?
Advocacy Group's product category is Public Affairs Consulting. Its primary akta.pro industry code is BPAGADAN, Education Policy, Research & Advocacy Organizations (Nonprofit). Its NAICS code is 54182 and its SIC code is 8742.