Joey Logano Foundation

What Joey Logano Foundation does

The Joey Logano Foundation is a small nonprofit organization founded in 2013 and headquartered in Huntersville, North Carolina, that raises funds for children and adults through charity events. It operates with a headcount of 1-10 employees and is affiliated with NASCAR driver Joey Logano, whose personal brand and motorsports platform serve as the foundation's primary fundraising channel. The organization's stated purpose is broad — benefitting both children and adults — with no further programmatic segmentation disclosed in the available source data.

The foundation's business model is characteristic of a small, event-driven 501(c)-style nonprofit: revenue (in the form of donations and event proceeds) is generated through charity events rather than recurring SaaS-style contracts, product sales, or licensing arrangements. No pricing, sponsorship tiers, donor segmentation, or financial filings were disclosed in the source material. Operational specifics such as board composition, grantmaking criteria, beneficiary selection process, geographic scope of programs, and audited financials are also absent from the available data.

Commercially, there are no disclosed corporate sponsors, strategic partnerships, distribution agreements, or technology investments in the input. The foundation's external surface is limited to a website (joeyloganofoundation.com) and its charity event programming. The source third-party company-information page returned only a loading/verification message with no substantive content, leaving most firmographic and operational fields blank. As a result, this description reflects only the minimum verifiable facts available; deeper claims about scale, impact, or strategy would require primary-source disclosures (e.g., IRS Form 990 filings) not present in the input.

Name

Joey Logano Foundation

Website

https://joeyloganofoundation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Joey Logano Foundation is a small nonprofit founded in 2013 and based in Huntersville, North Carolina, that raises funds for children and adults through charity events, operating with 1-10 employees under the NASCAR driver's namesake brand.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

akta.pro primary industry

Private Foundations (BPAGAKAA)

Keywords

• Charitable foundation services
• Children's welfare programs
• Fundraising event services
• Nonprofit community support
• Philanthropic giving programs

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

The Joey Logano Foundation is a nonprofit organization that raises funds for children and adults through charity events. It operates as a philanthropic entity that channels donor contributions into community programs via organized fundraising activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Charity Events Fundraising Program

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• 15 and The Mahomies (Patrick Mahomes Foundation): Charitable foundation of NFL quarterback Patrick Mahomes, supporting children and families through charitable initiatives and events. Closely comparable as a celebrity-athlete-led nonprofit with an event-driven fundraising model and a similar beneficiary focus.
• LeBron James Family Foundation: Foundation of NBA star LeBron James focused on education, health, and family support for children and adults. Comparable in mission scope, celebrity-driven model, and event/program-based fundraising structure.
• The V Foundation for Cancer Research: Sports-celebrity-founded nonprofit (Jim Valvano) raising funds for cancer research through events and corporate partnerships. Comparable as a sports-figure-founded private foundation using charity events as the primary fundraising vehicle.
• TGR Foundation (Tiger Woods): Foundation of professional golfer Tiger Woods supporting youth education and community programs. Comparable as an athlete-founded private foundation with event-based fundraising and a children-focused programmatic mission.
• Drew Brees Foundation: Foundation of NFL quarterback Drew Brees supporting children, families, and communities through charitable events and programs. Comparable as a celebrity-athlete-founded nonprofit using charity events for fundraising.
• Stephen Curry's Eat. Learn. Play. Foundation: Foundation of NBA star Stephen Curry focused on childhood hunger, literacy, and safe play. Comparable as an athlete-led nonprofit with event-driven fundraising and child-and-family programming.
• Peyton Manning Children's Foundation: Foundation of NFL quarterback Peyton Manning supporting children's health and education. Comparable as a celebrity-athlete-led private foundation with similar beneficiary scope and event-driven fundraising.

Broad incumbents

• Make-A-Wish Foundation: Large, established nonprofit granting wishes to children with critical illnesses. Comparable in the children-and-families beneficiary space and event-driven fundraising, but materially larger and more institutionalized than the Joey Logano Foundation.
• Ronald McDonald House Charities: Major nonprofit supporting families of seriously ill children through housing and services. Comparable beneficiary focus on children and families, but operates as a much larger, corporate-affiliated nonprofit rather than a celebrity-founded foundation.
• NASCAR Foundation: Official charitable arm of NASCAR supporting children and families in racing communities. Comparable as a NASCAR-aligned nonprofit serving children and families through charitable events and grants, and a relevant ecosystem peer given the foundation's racing ties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/joeyloganofdn
• Facebookfacebook.com/joeyloganofoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joey Logano Foundation