The NASCAR Foundation

What The NASCAR Foundation does

The NASCAR Foundation, operated by Motorsports Charities, Inc. (EIN 30-0337745), is a 501(c)(3) public charity founded in 2006 by Betty Jane France in Daytona Beach, Florida. Its mission is to support causes that improve the lives of children in need, with a focus on children's health and wellness in racing communities. Since inception, the Foundation reports it has impacted more than 1.8 million children and donated more than $50 million to related programs. The organization is part of the NASCAR Digital Media Network and operates as a distinct charitable entity within the broader France family-controlled motorsports ecosystem.

The Foundation's core products are structured as branded programs rather than technology platforms. Speedy Bear Brigade delivers NASCAR-themed teddy bears to 135 hospitals across all 50 US states, Mexico, and Canada (5,000 bears annually on National Teddy Bear Day). Speediatrics Children's Fund partners with hospitals, specialty clinics, and camps to fund pediatric medical services, including racing-themed Speediatrics units at Halifax Health (Daytona Beach) and Homestead Hospital (South Florida), and has reached more than 750,000 children since 2006. Speediatrics Fun Day Festivals are NASCAR-themed field day events held in 16 racing markets, featuring bike builds, fitness activities, and healthy-lifestyle programming. The Betty Jane France Humanitarian Award annually recognizes NASCAR fan volunteers with a $100,000 donation to their nominated nonprofit (15th annual cycle in 2025). Supporting programs include downloadable Activity Sheets, an online merchandise store, monthly giving, vehicle donation, Florida specialty license plate sales, and online auctions on eBay and Pristine Auction.

The Foundation is funded through diversified charitable revenue streams: individual donations (one-time and recurring via nascarfoundation.org), event fundraising (Honors Gala, Taste of the 24, High Speed Hold 'Em poker, Art of Speed, License to Drive, Rusty's Ride, Car Giveaway), multi-tier corporate sponsorships (Victory Lane, Checkered Flag, Green Flag, White Flag, Qualifier Partners), vehicle donations, Florida NASCAR license plate proceeds (shared with Florida Sports Foundation), merchandise sales, and online auctions. Signature events have measurable track records — Taste of the 24 has raised over $2.5M since 2013 across 275+ restaurants and 20,000+ patrons, and the 2024 Rusty Wallace Charity Ride raised nearly $390,000. Pricing is unit-based: $25 per Speedy Bear, $50 for License to Drive track time, $100 for Art of Speed VIP reception, and a $100,000 award payout to the Betty Jane France Humanitarian winner. Go-to-market is event-driven (16 NASCAR race markets plus signature galas and tournaments) combined with direct-to-consumer digital fundraising. The Foundation does not accept unsolicited grant or product requests and carries a Charity Navigator 4-Star rating.

Name

The NASCAR Foundation

Legal name

Motorsports Charities, Inc.

Website

https://nascarfoundation.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The NASCAR Foundation is a 501(c)(3) nonprofit founded in 2006 by Betty Jane France that funds children's health and wellness programs in racing communities through Speedy Bear Brigade, Speediatrics hospital grants, fan festivals, and donor-funded events.

Ownership category

akta.pro rank

Product category

Children's Health and Welfare Nonprofit

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Children's charity
• Pediatric healthcare
• Nonprofit foundation
• Motorsports philanthropy
• Community fundraising

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individual supporters made through the Foundation's website donation portal, monthly giving program, and event-based fundraising. Donors can contribute one-time or recurring donations to support children's health and wellness programs.
2. Event Fundraising: Revenue generated from signature events including Honors Gala, Taste of the 24 (culinary event raising over $2.5 million since 2013), High Speed Hold 'Em poker tournament, Art of Speed VIP reception, and Rusty's Ride. These events feature corporate sponsorships and ticket sales.
3. Vehicle Donation Program: The Foundation accepts vehicle donations (running or not) through a dedicated program. Donors call a hotline or submit online forms; vehicles are picked up at no cost to the donor. Donations are tax-deductible.
4. Florida NASCAR License Plate Sales: Proceeds from Florida NASCAR specialty license plate sales benefit the Foundation. A portion also goes to the Florida Sports Foundation. This provides ongoing revenue stream from registered NASCAR fans in Florida.
5. Merchandise Sales: Online store sells NASCAR Foundation branded merchandise including apparel and accessories. Proceeds from merchandise sales support the Foundation's programs for children.
6. Online Auctions: Charitable online auctions offering NASCAR VIP experiences and memorabilia through eBay and Pristine Auction platforms. Proceeds support the Foundation's mission.
7. Corporate Sponsorships: Corporate partners at various levels (Victory Lane Partners, Checkered Flag Partners, Green Flag Partners, White Flag Partners, Qualifier Partners) provide financial and in-kind support. Partners include Kaulig Giving, Kaulig Racing, Toyota, AdventHealth, Ally, and many others.
8. Car Giveaway Program: Multi-phase vehicle giveaway program featuring RAM 1500 pickups from Daytona Dodge Chrysler Jeep RAM. Participants donate per phase with phase winners receiving VIP experiences to the Coke Zero Sugar 400 at Daytona International Speedway.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels11 records

Core offering

The NASCAR Foundation is a 501(c)(3) public charity that raises and distributes funds to support children's health, education, and welfare. Its core offerings include the Speedy Bear Brigade program, which delivers teddy bears to hospitalized children; the Speediatrics Children's Fund, which supports pediatric hospital care; the Betty Jane France Humanitarian Award, which recognizes outstanding NASCAR fan volunteers; and signature fundraising events such as NASCAR Day that mobilize the NASCAR fan and corporate partner community.

Product overview

The NASCAR Foundation is a 501c(3) public non-profit charity (EIN: 30-0337745) that operates as a platform of children's health and wellness programs. The organization offers multiple interconnected programs including Speedy Bear Brigade (NASCAR-themed teddy bear deliveries to hospitalized children), Betty Jane France Humanitarian Award (recognizing volunteer fans with $100,000 donations), Speediatrics Children's Fund (supporting pediatric medical services including Speediatrics Fun Day Festivals at race markets), and various fundraising events (Honors Gala, Taste of the 24, Art of Speed, High Speed Hold 'Em Poker Tournament, Rusty's Ride). Additional programs include online auctions, annual car giveaway, Florida specialty license plate, online store, monthly giving, vehicle donation, and downloadable activity sheets. Together, these programs work to support children's medical needs and promote healthy lifestyles in NASCAR racing communities nationwide, having impacted more than 1.8 million children and donated over $50 million since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Speediatrics Children's Fund: A fund that supports needs expressed by hospitals, specialty clinics, camps, and others providing children's medical and health care services. Since 2006, it has impacted the lives of more than 750,000 children in need.
• Betty Jane France Humanitarian Award
• Speedy Bear Brigade

Products and services

• Speedy Bear Brigade
• Speediatrics Children's Fund
• Betty Jane France Humanitarian Award
• NASCAR Day

Quantifiable outcome

• More than 1.8 million children impacted since 2006
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core, major and supporting.

• Kaulig RacingflagshipGTM or Marketing Partner · 12 February 2026Kaulig Racing serves as Presenting Partner for Speediatrics Fun Day Festivals for the fifth consecutive year. The partnership brings NASCAR-themed field day events to 16 racing markets across the United States, including bike and helmet giveaways, healthy living activities, and community engagement at tracks from Daytona to Miami. Matt Kaulig, team owner, actively promotes the partnership as using NASCAR's platform to make real difference off the track.
• Kaulig GivingflagshipGTM or Marketing Partner · 9 September 2025Kaulig Giving has partnered with The NASCAR Foundation for five consecutive years (2019-2023, returning in 2025) for the Speedy Bear Brigade program. The partnership delivers 5,000 NASCAR-themed teddy bears to 135 hospitals across North America annually on National Teddy Bear Day. Kaulig Giving matches donations up to $25,000 and provides $10,000 grants to select participating hospitals through the Speediatrics Children's Fund. Matt Kaulig, Executive Chairman and Founder, personally participates in hospital deliveries.
• NASCARcoreStrategic or Co-development PartnerNASCAR serves as the parent organization and primary strategic partner. The Foundation is part of NASCAR Digital Media Network. NASCAR provides track venues, driver involvement, media coverage through NASCAR.com, and integration with racing events and the broader NASCAR community ecosystem.
• ToyotamajorGTM or Marketing PartnerToyota is a Victory Lane Partner supporting the Foundation's programs. Toyota Racing has participated in bike builds and community events, including providing new bicycles at Speediatrics Fun Day Festivals.
• Halifax HealthcoreStrategic or Co-development PartnerHalifax Health in Daytona Beach hosts one of the original Speediatrics racing-themed children's care units, established by founder Betty Jane France. The hospital serves as a key partner for Speedy Bear Brigade kickoff events and Foundation activities in the Daytona Beach area.
• AdventHealthmajorGTM or Marketing PartnerAdventHealth is a Checkered Flag Partner and presenting sponsor of the Honor a Cancer Hero Online Auction. The partnership is in its seventh year, featuring cancer heroes' names displayed on NASCAR race cars across Cup, Xfinity, and Truck Series.
• AllymajorGTM or Marketing PartnerAlly is a Checkered Flag Partner that has sponsored Speediatrics Fun Day Festivals and bike builds, including events at the NASCAR R&D Center with drivers like Alex Bowman. The partnership emphasizes community engagement and financial empowerment messaging.
• Straight Talk WirelessmajorGTM or Marketing PartnerStraight Talk Wireless sponsors Speediatrics Fun Day Festivals in select markets including Phoenix and Homestead-Miami Speedway. The partnership supports the Foundation's presence at race venues with healthy lifestyle programming for children.
• Daytona International SpeedwaycoreStrategic or Co-development PartnerDaytona International Speedway (World Center of Racing) serves as the home venue for Foundation events including Honors Gala, Taste of the 24, High Speed Hold 'Em poker tournament in the Rolex Lounge, and License to Drive track experiences.
• Brown & Brown InsurancemajorGTM or Marketing PartnerBrown & Brown Insurance is a Checkered Flag Partner that has co-sponsored Speediatrics Fun Day Festivals and bike/helmet giveaways, including events at Daytona International Speedway.
• Dollar TreesupportingGTM or Marketing PartnerDollar Tree serves as Snack Pack Partner for Speediatrics Fun Day Festivals across 16 racing markets, providing healthy snacks for children attending the NASCAR-themed field day events.
• Foundation Risk PartnersmajorGTM or Marketing PartnerFoundation Risk Partners is a major sponsor of Taste of the 24 culinary event, which has raised over $2.5 million since 2013. CEO Charlie Lydecker also serves on the Foundation's Board of Directors.
• The Dale Jr. FoundationmajorGTM or Marketing PartnerThe Dale Jr. Foundation (Dale Earnhardt Jr.) is a Green Flag Partner supporting the Foundation's mission. Dale Jr. is closely associated with Foundation activities including car giveaways and special events.
• Rusty Wallace Inc.majorGTM or Marketing PartnerRusty Wallace (NASCAR Hall of Fame Inductee) serves on the Board of Directors and hosts Rusty's Ride presented by Harley Davidson, a motorcycle ride event that has raised nearly $390,000 for the Foundation and Special Olympics South Dakota.
• Richard Childress RacingsupportingGTM or Marketing PartnerRichard Childress Racing is a Green Flag Partner supporting the Foundation's charitable initiatives and community programs.
• Pocono RacewaymajorStrategic or Co-development PartnerPocono Raceway participates in the Track Partners Program with 'Pocono Raceway Cares' donor-advised fund supporting local community initiatives through the Foundation.
• Harley DavidsonflagshipGTM or Marketing PartnerHarley Davidson is the title sponsor of Rusty's Ride, an annual motorcycle ride event hosted by Rusty Wallace in Deadwood, South Dakota benefiting the Foundation and Special Olympics South Dakota.
• Daytona Dodge Chrysler Jeep RAMmajorGTM or Marketing PartnerDaytona Dodge Chrysler Jeep RAM sponsors the annual car giveaway program, providing vehicles including RAM 1500 pickups. Phase winners receive VIP experiences to the Coke Zero Sugar 400 at Daytona International Speedway.
• GoodyearsupportingGTM or Marketing PartnerGoodyear (GM of Worldwide Racing, Stu D. Grant) is a Green Flag Partner represented on the Board of Directors, supporting the Foundation's racing community initiatives.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NFL Foundation: The charitable arm of the National Football League, funding youth wellness, education, and community programs. Directly comparable as a major professional sports league foundation operating CSR-driven health and youth programs with corporate partner networks.
• NBA Foundation: The National Basketball Association's charitable arm focused on economic empowerment and youth development. Comparable as a major professional sports league foundation leveraging athlete involvement, sponsorships, and league brand equity to drive philanthropic impact.
• MLB-MLBPA Players Trust: The charitable arm of Major League Baseball and its players' association, supporting youth health, education, and community causes. Comparable as another major professional sports league foundation combining player-driven fundraising with corporate sponsorships.
• IndyCar Foundation: The philanthropic arm of IndyCar motorsports, supporting charitable causes within the racing community. Directly comparable as the charitable entity of another major North American motorsports series with similar event-driven and community-based fundraising approaches.
• NHL Foundation: The charitable arm of the National Hockey League supporting youth hockey, education, and community health. Comparable as a major professional sports league foundation engaging fans and corporate sponsors around children's health and wellness priorities.
• PGA of America Foundation: The charitable arm of the PGA of America supporting junior golf, youth development, and military causes. Comparable as a major sport-governing-body foundation that channels league brand value into youth-focused programs through event fundraising and corporate partners.

Emerging players

• Children's Miracle Network Hospitals: A nonprofit that raises funds for children's hospitals across North America through corporate partnerships and grassroots fundraising. Comparable as a children's hospital-focused nonprofit using multi-channel donor acquisition and corporate sponsor engagement to scale pediatric healthcare impact.
• Ronald McDonald House Charities: A global nonprofit supporting families with sick children through hospital-adjacent housing and care programs. Comparable as a children's-health-focused nonprofit that partners with pediatric hospitals and relies on corporate sponsorships and recurring individual giving for sustained impact.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NASCAR_FDN
• YouTubeyoutube.com/channel/UCC4N2JPigpn14J03CBZUnnw
• Facebookfacebook.com/NASCARFoundation
• Instagraminstagram.com/nascar_fdn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NASCAR Foundation