Agency zwetschke

What Agency zwetschke does

Agency zwetschke (legal entity: zwetschke GmbH & Co. KG) is a privately held, founder-owned full-service creative agency headquartered in Augsburg, Germany, founded in 2006 by Hannes Zwetschke. The firm operates as a sales-led B2B service provider targeting mid-market and enterprise clients across the DACH region, with a stable specialist team of 19 in-house professionals covering project management, art direction, web development (frontend and backend), motion design, graphic design, social media, video production, and administration. The agency maintains long-tenured client relationships (e.g., Hofmetzgerei Ottillinger 10+ years, KTS.rocks since 2019, PCI since 2020) and serves more than 50 named clients spanning construction chemicals, energy, food & beverage, healthcare, government, automotive, architecture, tourism, and textiles, including enterprise accounts such as PCI/THOMSIT, Rapunzel, VWEW-energie, and m&i-Klinikgruppe Enzensberg.

The agency's core offering is integrated creative services delivered through a lead-agency model: strategy, brand identity and corporate design, multilingual website development (including complex CMS implementations and China hosting consultancy), social media management, video and motion production, campaign execution, and employer branding, all bundled under a single accountable team. Underlying technology is primarily third-party SaaS: Cloudflare for CDN/DNS, Google Analytics/Tag Manager/Ads/YouTube for analytics and paid distribution, Brevo for email, Cookiebot for GDPR consent, Flockler for social aggregation, Calendly for scheduling, and Friendly Captcha for bot mitigation. The creative workflow has incorporated generative AI (Midjourney for image generation, plus unspecified text tools for copy and ideation) since 2022, packaged as a billable 'zwetschke KI' service line, though the firm explicitly positions AI as augmenting rather than replacing human creative judgment.

Revenue is generated through project-based fees and multi-year retainers, with engagement tiers indicated by the website intake form ranging from €10,000 to over €70,000 per project, negotiated per scope. GTM is direct-only (phone, email, structured website contact form), with no channel partners, resellers, or marketplace listings. The agency holds no external investment and reports no subsidiaries, M&A, or funding events; all growth has been organic over 19 years. Credibility is reinforced by an unusually concentrated award footprint, including German Design Award recognition in five consecutive cycles (2017, 2023, 2024, 2025, 2026) and the Deutscher Agenturpreis 2021, providing peer-validated category credentials that compress sales cycles in the German mid-market.

Name

Agency zwetschke

Legal name

zwetschke GmbH & Co. KG

Website

https://zwetschke.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency zwetschke is a founder-owned, full-service creative agency in Augsburg, Germany, founded in 2006, with a 19-person specialist team delivering integrated branding, web, social media, video, and AI-augmented campaign services to mid-market and enterprise clients across the DACH region.

Ownership category

akta.pro rank

Product category

Creative Marketing Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Creative agency services
• Brand identity design
• Website development
• Social media management
• Integrated marketing campaigns

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing marketing strategy, branding, corporate design, web development, social media management, motion design, video production, campaign development, and employer branding. Revenue is generated through project-based fees and retainer engagements with clients such as PCI, THOMSIT, L-BOXX, Alpsee Bergwelt, and Spezi.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Agency zwetschke is a full-service creative marketing agency that delivers integrated marketing strategy, branding, corporate design, website development, social media management, motion design, video production, campaign execution, and employer branding for B2B clients. The agency operates as a 'lead agency' — an ongoing strategic and creative partner — serving clients across industries such as construction chemicals, healthcare, energy, food and beverage, automotive, and government. Its 'Kreativemeute' (Creative Pack) combines a fixed in-house team of 19 specialists with AI tools such as Midjourney to produce campaigns, websites, and brand systems.

Product overview

Agency zwetschke is a full-service creative marketing agency based in Augsburg, Germany, operating since 2006. The agency offers a comprehensive suite of creative services centered around marketing, social media, and website development. Their core offering is integrated creative services delivered through a 'lead agency' model where they serve as ongoing strategic and creative partners for clients. Key services include brand identity and corporate design, website development (including multilingual and complex CMS implementations), video production, social media management, and employer branding campaigns. The agency has expanded its capabilities since 2022 by integrating AI tools (particularly Midjourney for image generation) into their creative workflow, positioning themselves as combining human creativity with AI assistance. Their team of 19 'Wunderkinder' (wonder children) delivers bespoke creative solutions across various industries including construction, healthcare, food & beverage, and automotive.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 130+ inquiry responses generated within 10 days for beko's Maxbond PEPP campaign via direct mailing and landing page
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• ZETT.tvminorStrategic or Co-development PartnerZETT.tv is referenced as the agency's film production partner for TV campaigns, notably producing the 'HERZRASEN' TV campaign for AL-KO that aired on Sky Bundesliga.
• z-studiosminorStrategic or Co-development Partnerz-studios is mentioned as the photography partner for various client projects, including AIP GmbH & Co. KG (automotive testing equipment manufacturer).
• SECUWING GmbH & Co. KG (Datenschutz Agentur)minorOthersSECUWING GmbH & Co. KG is the designated data protection officer (Datenschutzbeauftragter) for zwetschke, providing GDPR compliance support.
• Hofmetzgerei Franz OttillingerminorStrategic or Co-development PartnerThe agency has worked with Hofmetzgerei Ottillinger for over 10 years on all marketing channels, including the award-winning 'Franz, ich will ein Rind von Dir!' campaign that won a German Design Award.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency of comparable size, recognized for integrated campaigns, branding, and digital work. Directly comparable as a German independent full-service creative boutique competing for similar mid-market and enterprise brand accounts.
• Strichpunkt: Stuttgart-based brand and design agency focused on corporate identity, brand strategy, and digital design. Comparable as a German boutique competing for similar brand-identity and corporate-design mandates in the mid-market segment.
• denkwerk: Cologne-based digital agency with strong web, UX, and integrated digital capabilities. Comparable as a German digital-first creative agency of similar scale competing for the same web/UX and digital campaign briefs.
• KircherBurkhardt: Berlin-based independent creative agency with integrated campaign and digital capabilities. Comparable in size and scope as a German independent creative competitor for similar B2B and consumer brand work.
• Grabarz & Partner: Hamburg-based independent creative agency with a strong integrated campaign portfolio and award track record. Comparable as a peer-tier independent German creative competitor of similar scale and ambition.
• Rheingold Salon: Cologne-based brand and strategy agency with depth in qualitative brand research, identity, and integrated work. Comparable as a German boutique offering brand-strategy-adjacent services to the same client profile.

Broad incumbents

• Jung von Matt: Large Hamburg-headquartered German creative network with deep integrated, digital, and brand capabilities. Comparable as a broad incumbent whose mid-tier regional offices compete for the same enterprise creative briefs zwetschke pursues.
• Serviceplan Group: Munich-based largest owner-managed agency group in the DACH region, with full-service creative, digital, and media capabilities. Comparable as a broad incumbent whose breadth and scale set the upper bound of the German agency competitive set.
• Scholz & Friends: Hamburg-based established creative agency group with integrated brand and digital offerings across DACH. Comparable as a broad incumbent German agency competing in the same brand-strategy and campaign category.

Emerging players

• loved GmbH: Hamburg-based independent creative agency focused on integrated brand and digital work. Comparable as a smaller emerging independent competing in the same mid-market creative category with similar digital-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agentur-zwetschke
• Instagraminstagram.com/agenturzwetschke
• TikToktiktok.com/@kreativemeute
• Facebookfacebook.com/agenturzwetschke

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency zwetschke