What Veho Bil does

Veho Bil is the Swedish operating subsidiary of Veho Oy, a family-owned Finnish automotive group founded in 1939. Through the legal entities Veho Bil Sverige AB, Veho Truck Retail AB, and Veho Import AB, the company is the authorized exclusive dealer of Mercedes-Benz passenger cars, transport vans, and commercial trucks across Sweden. Its product surface spans the full Mercedes-Benz model range — entry-level A-Class through flagship S-Class, the EQ all-electric lineup, Mercedes-AMG and Maybach performance/luxury sub-brands — plus FUSO light trucks added in 2024. Veho Bil distributes vehicles through 7 passenger and transport-van facilities concentrated in Stockholm and central Sweden, while its sibling Veho Trucks division operates 13 dedicated truck facilities from Malmö in the south to Luleå in the north, making the group the largest Mercedes-Benz dealer in Northern Europe.

The underlying technology stack is OEM-supplied rather than proprietary: vehicles embed Mercedes-Benz's MBUX infotainment, MB.OS operating system with over-the-air updates, the MBUX Hyperscreen digital cockpit, 800-volt architecture and axial-flux motors on the upcoming AMG.EA platform, and connected services through Mercedes Me and MB.CHARGE Public (access to over 250,000 European charging stations). Veho Bil layers on the authorized-dealer service layer: certified workshops, factory-trained technicians, genuine parts, MB.CHARGE subscription onboarding, Fleetboard telematics for truck fleets, and Mercedes-Benz Uptime predictive-maintenance integration.

The business model is multi-stream authorized retail. Revenue is generated from one-time new and used vehicle sales (with 456 vehicles currently in Swedish inventory), private and business leasing subscriptions (BusinessLeasing fleet packages from ~2,766 SEK/month; private leasing from ~5,995 SEK/month), authorized workshop service and repair (subscription-style ServiceCare/CompleteCare contracts from 299–579 SEK/month, up to 7 years of coverage), parts and accessories, and ancillary services such as windshield replacement, tire storage, and mobile servicing in the Stockholm area. Customer mix spans private individuals (mass-market A/GLA through luxury EQS), corporate fleet and company-car buyers, last-mile logistics operators running Sprinter/eSprinter vans, and long-haul and construction trucking firms running Actros, eActros 600, and FUSO trucks. Pricing on the vehicle side ranges from ~429,000 SEK for an A-Class to over 2 million SEK for high-end AMG models, with a 15,000 SEK MB.CHARGE voucher bundled into selected EV purchases. The company employs 2,000+ people in Sweden and 2,500+ across the Nordic Veho Group; revenue is not publicly disclosed and the company is privately held with no external funding rounds on record.

Name

Veho Bil

Legal name

Veho Bil Sverige AB

Website

https://vehobil.se

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

Veho Bil is the authorized Mercedes-Benz passenger-car, van, and truck dealer in Sweden (part of Finland's Veho Oy, founded 1939), operating 7 passenger/van facilities and 13 Veho Trucks locations nationwide, and serving private, corporate-fleet, and logistics customers with vehicles, leasing, and authorized service.

Ownership category

akta.pro rank

Headquarters

HQ city

Segeltorp

HQ country

Sweden

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz passenger cars, transport vans, and trucks. Revenue from direct retail sales to private and business customers.
2. Used Vehicle Sales: Sale of pre-owned Mercedes-Benz vehicles from inventory. 456 cars currently in stock including both passenger and commercial vehicles.
3. Vehicle Leasing: Private leasing and business leasing (fleet) programs for Mercedes-Benz vehicles. Includes Mercedes-Benz BusinessLeasing with service, insurance and financing bundled.
4. Service and Repair: Authorized Mercedes-Benz workshop services including scheduled maintenance, repairs, and parts replacement using genuine Mercedes-Benz parts.
5. Service Agreements: ServiceCare, CompleteCare, and WarrantyExtension programs providing prepaid maintenance packages with fixed monthly costs up to 7 years.
6. Parts and Accessories: Sale of Mercedes-Benz original parts, accessories, and lifestyle products including charging boxes for electric vehicles.
7. Specialty Services: Windshield replacement, tire service, car rental during service visits, and vehicle evaluation/trade-in services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Veho Bil is an authorized Mercedes-Benz dealer selling new and used passenger cars, commercial vans, and trucks across Sweden, supported by private and business leasing programs, authorized workshop servicing, parts, and connected services. The company operates separate passenger-car and truck dealership networks with dedicated fleet sales for corporate customers, and retails the full Mercedes-Benz lineup including EQ electric vehicles, AMG performance models, and Maybach luxury vehicles.

Product overview

Veho Bil operates as the Nordic region's largest Mercedes-Benz dealer, selling and servicing passenger cars, commercial vans (transportbilar), and trucks. The company offers vehicles across the full Mercedes-Benz portfolio including EQ electric models, AMG performance variants, and Maybach luxury vehicles. Core business encompasses new and used vehicle sales through multiple Swedish locations, supported by flexible financing through private and business leasing programs. Value-added services include authorized workshop maintenance, Mercedes Me connected services, MB.CHARGE Public charging network access, tire storage, and car glass repair. Truck operations (Veho Trucks) span 13 facilities across Sweden, distributing Mercedes-Benz and FUSO commercial trucks with associated service contracts, Fleetboard telematics, and Mercedes-Benz Uptime fleet management solutions. The product ecosystem is unified around Mercedes-Benz vehicles with services designed to support the complete vehicle ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Passenger Cars Retail of new and used Mercedes-Benz passenger vehicles including A-Klass through S-Klass, GLA through GLS, EQ electric lineup, AMG performance variants, and Maybach luxury models, sold to private and business customers through 7 Swedish facilities.
• Mercedes-Benz Commercial Vans (Transportbilar) Sale of Mercedes-Benz light commercial vans including Sprinter, Vito, V-Class, and the eSprinter electric van for last-mile delivery, service fleets, and commercial transportation.
• Mercedes-Benz Trucks (Veho Trucks) Sales of Mercedes-Benz Actros and eActros trucks plus FUSO eCanter for distribution, long-haul, construction, and specialty transport operations across 13 Swedish facilities from Malmö to Luleå.
• Mercedes Private Leasing (Privatleasing) Personal leasing subscription for individual customers with fixed monthly payments including insurance and service options for new Mercedes-Benz vehicles.
• Mercedes BusinessLeasing Corporate fleet leasing subscription bundling service contracts, guaranteed residual value, flexible annual mileage, and comprehensive financing for company vehicles.
• Mercedes-Benz Service Plans (ServiceCare, CompleteCare, WarrantyExtension) Three-tier prepaid service subscription covering scheduled maintenance (ServiceCare), maintenance plus wear items and extended warranty (CompleteCare), and warranty extension up to 10 years (WarrantyExtension) for Mercedes-Benz passenger vehicles.
• Mercedes-Benz Certified (Used Cars) Certified pre-owned Mercedes-Benz passenger vehicle program offering quality-assured used cars with verified history, condition standards, and manufacturer-backed warranty.
• Authorized Workshop Services (Verkstad & Service) Authorized Mercedes-Benz workshop service covering scheduled maintenance, repairs, windshield replacement, tire service, loaner vehicles during service, and mobile servicing in the Stockholm area.
• MB.CHARGE Public (Mercedes me Charge) Subscription-based public EV charging access providing entry to 250,000+ charging stations across Europe via single account and app, with Plug & Charge automatic authentication at compatible stations and consolidated invoicing.
• Mercedes Me Connected Services Connected vehicle subscription providing owners remote vehicle control, charging management, navigation, and service scheduling through the Mercedes Me smartphone app and in-vehicle MBUX system.
• Fleetboard Telematics (Trucks) Fleet management and telematics subscription for commercial truck operators providing vehicle tracking, driver behavior analysis, and operational optimization for Mercedes-Benz truck fleets.
• Mercedes-Benz ServiceContracts (Trucks) Commercial truck service agreement covering planned maintenance and repairs for Mercedes-Benz and FUSO commercial vehicles under manufacturer-backed contractual terms with fixed pricing.
• Mercedes-Benz Uptime (Trucks) Real-time truck fleet optimization subscription using vehicle telemetry, predictive maintenance alerts, and rapid breakdown response to maximize fleet uptime for Mercedes-Benz truck operators.
• Mercedes-Benz Original Parts and Accessories Sale of genuine Mercedes-Benz original parts, accessories, EV charging boxes, and lifestyle products to passenger vehicle owners via dealerships and online catalog.
• Car Glass Service (Bilglas) Vehicle glass replacement and repair service using Mercedes-Benz approved glass products and certified installation methods at authorized workshops.
• Tire Service (Däckservice) Tire fitting, balancing, seasonal tire changes, and seasonal tire storage service offered at Veho Bil facilities for customer convenience.
• Mercedes-Benz FairPrice Service Transparent fixed-pricing program for Mercedes-Benz replacement parts and workshop services providing consistent, competitive pricing across the network.

Quantifiable outcome

• Mercedes-Benz ranked best car brand in Sweden for customer satisfaction (AutoIndex)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bilia (acquired truck operations)coreStrategic or Co-development Partner · 16 December 2024Veho strengthened their position in the Swedish truck market through strategic acquisition of Bilia's Mercedes-Benz truck sales and service operations.
• FUSO (Daimler Truck subsidiary)coreChannel Partner/ Reseller/ Distributor · 18 March 2024Veho Trucks added FUSO as a new truck brand to their portfolio, featuring the electric eCanter model. This expands their electric commercial vehicle offerings.
• Mercedes-Benz (Daimler AG)coreChannel Partner/ Reseller/ Distributor · 1 January 1939Veho Bil is an authorized dealer and distributor for Mercedes-Benz vehicles including passenger cars, transport vans, and commercial trucks. The company represents the full Mercedes-Benz model range and operates as the exclusive representative in assigned territories in Sweden.
• Mercedes-Benz Finans Sverige ABcoreChannel Partner/ Reseller/ DistributorProvides financing and leasing solutions (BusinessLeasing) for vehicle purchases through Veho Bil dealerships.
• Mercedes-Benz Financial ServicescoreChannel Partner/ Reseller/ DistributorPartners for financing, leasing, and fleet management services offered to customers purchasing Mercedes-Benz vehicles.
• Trygghansa InsuranceminorChannel Partner/ Reseller/ DistributorTruck insurance partner offering vehicle insurance solutions for Veho Trucks customers.
• Fleetboard (Mercedes-Benz)coreTechnology or IntegrationFleetboard telematics and fleet management system offered through Veho Trucks for fleet customer vehicle tracking and optimization.
• Mercedes-Benz Service ContractscoreTechnology or IntegrationFactory-backed service contracts and maintenance programs for Mercedes-Benz trucks ensuring authorized service quality.
• Wihlborgs FastigheterminorOthersReal estate developer that built Veho Bil's Malmö truck facility on a 15-year lease. Investment of 87 million SEK with 7% return target. Building certified under Miljöbyggnad Silver with solar panel installation.
• ServicekubenminorImplementation/ SI/ Consulting PartnerConstruction contractor engaged by Wihlborgs for building Veho Bil's new Malmö facility.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bilia AB: Sweden's largest multi-brand automotive dealer (Volvo, BMW, Toyota, Mercedes-Benz passenger). Directly comparable to Veho Bil in scale and operating geography; notably, Bilia divested its Mercedes-Benz truck operations to Veho in December 2024, confirming their directly competitive overlap in Swedish auto retail.
• Hedin Mobility Group: Major Swedish multi-brand automotive retail group with operations spanning dealerships, distribution, and aftermarket services. Competes head-to-head with Veho for Swedish fleet and consumer customers across multiple premium and volume brands.
• Semler Gruppen A/S: Denmark-headquartered premium automotive retailer and distributor (Mercedes-Benz, Porsche, Volkswagen Group). Comparable as a Nordic premium-brand authorized dealer with bundled service and financing offerings, with operations across Denmark and broader Nordic markets.
• Emil Frey Group: One of Europe's largest family-owned automotive dealer groups, headquartered in Switzerland. Highly comparable as a multi-brand, multi-country European premium auto retailer with significant Mercedes-Benz exposure and a private, long-horizon ownership structure mirroring Veho.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor with premium-brand distribution across multiple continents. Comparable in the role of authorized distributor for premium OEMs, though much larger in scale and public-market funded versus Veho's private, regional focus.
• AutoNation Inc. Largest US automotive retailer with a similar mix of new/used vehicle sales, financing, service, and parts. Comparable as a scaled auto retail platform with bundled service revenue, providing a useful benchmark for capital allocation and digital transformation trajectories in dealer businesses.
• Group 1 Automotive Inc. Large US/UK publicly traded automotive retailer with both franchised dealerships and a significant used-vehicle and F&I services platform. Comparable for benchmarking the transition from pure franchised dealer toward a service- and recurring-revenue-led model that Veho Bil is pursuing via ServiceCare contracts.

Regional players

• Volkswagen Group Sverige / Marin Olsen (Swedish VW dealer groups): Authorized Volkswagen Group dealer networks in Sweden competing for the same corporate fleet and consumer customers as Veho. Comparable in business model (authorized dealer with service) but distinct brand portfolio, representing both direct competition and adjacent market positioning.
• Volvo Trucks Sweden / Authorized Volvo truck dealers: Authorized Volvo Trucks dealers in Sweden compete head-to-head with Veho Trucks for the same long-haul, distribution, and construction transport fleets. Directly comparable in product category (heavy commercial trucks), service contracts, and Fleetboard-class telematics offerings.

Others

• Mercedes-Benz Mobility / Mercedes-Benz Financial Services: Mercedes-Benz's captive finance and leasing arm that underwrites BusinessLeasing contracts sold through Veho Bil dealerships. Not a competitor but a critical channel partner whose agency-model evolution could reshape Veho's economics and customer ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veho Bil