The Guthrie
The Guthrie is a single-asset luxury apartment community in East Austin's Govalle neighborhood, operated by Kairoi. It offers smart-home-equipped studios through two-bedroom units to urban professionals via digital direct-to-consumer leasing, with amenities including Peloton fitness and Preferred Employer partnerships.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Guthrie does
The Guthrie is a single-asset luxury apartment community located at 3218 Gonzales Street in the Govalle neighborhood of East Austin, Texas. Operated by parent company Kairoi (privacy policy linked to kairoi.com), the property offers studio, one-bedroom, and two-bedroom floor plans ranging from approximately 400 to 1,494 square feet, including live/work flex-space configurations. Unit interiors feature smart-home integration via Alexa and Apple Home platforms, smart thermostats and lighting, quartz countertops, 10-foot ceilings, in-unit washer/dryer, and oversized energy-efficient windows. Community amenities include a resort-style swimming pool, a fitness center equipped with Peloton, Matrix, and Rogue equipment, a sky lounge with downtown Austin views, coworking spaces, a business center, a fire pit courtyard, a dog park, and a guest suite. The Guthrie was recognized as the 2024 Community of the Year at the Apex Awards.
The property generates revenue primarily through recurring monthly apartment rent under a subscription-style model. Total monthly prices range from approximately $1,500 for studios to $2,800 for two-bedroom units, with ancillary recurring fees for parking ($100-$150/month), pet rent ($35/month), storage ($25/month), and bundled utilities (cable, internet, utility admin). Move-in administrative fees total $300 plus a security deposit. The GTM motion is direct-to-consumer via the property website theguthrieaustin.com, which provides online tour scheduling, virtual tours, real-time availability, a cost calculator, and a fully digital lease application. Target customers are urban professionals and remote workers seeking smart-home-enabled luxury living near major Austin employers.
A Preferred Employer Program layers a B2B channel on top of the consumer operation, offering preferential leasing terms to employees of Oracle, Indeed, H-E-B, Tesla, and Austin-Bergstrom International Airport. The Guthrie is privately held with no disclosed ownership structure, institutional investors, funding rounds, unit count, or financial disclosures; it operates from a single physical location and holds no patents or proprietary technology beyond commodity smart-home platform integrations.
The Guthrie firmographics
Firmographics- Name
- The Guthrie
- Legal name
- The Guthrie
- Website
- https://theguthrieaustin.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Guthrie is a single-asset luxury apartment community in East Austin's Govalle neighborhood, operated by Kairoi. It offers smart-home-equipped studios through two-bedroom units to urban professionals via digital direct-to-consumer leasing, with amenities including Peloton fitness and Preferred Employer partnerships.
- Ownership category
- akta.pro rank
The Guthrie industry classification
Industry- Product category
- Luxury Residential Apartments
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Build-to-Rent (BTR) Community Management (BPAJAFAC)
- akta.pro secondary industry
- Extended-stay serviced apartments (weekly/monthly) (THAMACAD)
Keywords
Where The Guthrie is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Guthrie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Residential Apartment Rent: Monthly rental income from studio, one-bedroom, and two-bedroom luxury apartments. Base rent varies by unit type, lease term, and move-in date. The primary revenue stream includes mandatory monthly fees such as utilities, cable, internet, and utility admin fees.
- Ancillary Fees and Services: Additional revenue from optional services including garage parking (reserved $150/month, unreserved $100/month), pet rent ($35/month), storage units ($25/month), and utility services (cable $27.88/month, internet $43.66/month, usage-based electric, gas, water/sewer). Move-in fees include administrative fee ($300) and security deposit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio apartments ranging from 400 to 596 sq ft with monthly totals from $1,506.75 to $1,591.75 |
| Subscription | Monthly | One-bedroom apartments from 598 to 831 sq ft with monthly totals from $2,022.75 to $2,298.75 |
| Subscription | Monthly | Two-bedroom apartments from 1,236 to 1,464 sq ft with monthly totals from $2,705.75 to $2,823.75 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Guthrie product offering
Product offeringCore offering
The Guthrie is a luxury residential apartment community in East Austin's Govalle neighborhood offering studio, one-bedroom, two-bedroom, and live/work flex apartment units with integrated smart home technology. The community bundles utilities, cable, and high-speed internet into base rent and provides resort-style amenities including a rooftop sky lounge, resort pool, fitness center, and coworking spaces. It is operated by Kairoi and serves individual renters in the Austin market.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Apartments
- One-Bedroom Apartments
- Two-Bedroom Apartments
- Live/Work Flex Units
Companies that use The Guthrie
Customer profileSegments3 records
Ideal customer profiles1 record
The Guthrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Guthrie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- OraclecoreOracle employees receive exclusive benefits through The Guthrie's Preferred Employer Program, which offers preferential leasing terms and recognition for local professionals who contribute to the Austin community.
- IndeedcoreIndeed employees receive exclusive benefits through The Guthrie's Preferred Employer Program, supporting the tech company's workforce with quality housing options near their downtown Austin offices.
- H-E-BcoreH-E-B employees receive exclusive benefits through The Guthrie's Preferred Employer Program, offering grocery retail employees access to premium housing near their workplaces.
- TeslacoreTesla employees receive exclusive benefits through The Guthrie's Preferred Employer Program, providing automotive industry workers with preferred access to luxury apartments near the Austin area.
- Austin-Bergstrom International AirportcoreAirport employees receive exclusive benefits through The Guthrie's Preferred Employer Program, offering airport staff convenient access to premium housing near their workplace.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Guthrie competitors and assessment
Company assessmentBroad incumbents
- Lincoln Property Company: Top-3 U.S. multifamily manager with significant Austin presence; directly comparable in third-party management model and resident amenity standards.
- AvalonBay Communities: Public multifamily REIT with urban Class A communities including Texas; comparable in luxury finishes, smart-home features, and professional renter targeting.
- Greystar Real Estate Partners: Largest U.S. multifamily operator and property manager; broader portfolio but directly competes in Austin's luxury segment with comparable smart-home and amenity features.
- Equity Residential: Large urban-focused multifamily REIT operating high-end rentals in gateway markets; relevant comparator on luxury positioning and tech-enabled resident experience.
- Camden Property Trust: Public multifamily REIT with a meaningful Austin footprint, including Class A communities targeting professionals; comparable customer base and amenity expectations.
Direct peers
- Bozzuto: Multifamily owner/operator known for service-intensive luxury and Class A communities; comparable on resident experience differentiation and amenity-led positioning.
- Gables Residential: Luxury multifamily operator known for high-end finishes and amenity-rich communities in select urban markets, including Austin; comparable in positioning, service level, and tech-forward resident experience.
- Kairoi Residential: Parent operator of The Guthrie; Kairoi is a multifamily operator with a portfolio of luxury and Class A communities across high-growth U.S. markets, making it the most direct comparable for operating model, technology stack, and resident experience.
- AMLI Residential: National luxury apartment operator with multiple Class A communities in Austin, including East Austin submarkets; directly comparable in product, amenity intensity, and target professional renter.
- Windsor Communities: National multifamily owner/operator with upscale Austin communities and similar amenity, smart-home, and digital leasing playbooks targeting urban professionals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Guthrie social profiles
Digital presenceThe Guthrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guthrie leadership team
Management profileNumber of profiles
The Guthrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guthrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guthrie
What does The Guthrie do?
The Guthrie is a luxury residential apartment community in East Austin's Govalle neighborhood offering studio, one-bedroom, two-bedroom, and live/work flex apartment units with integrated smart home technology. The community bundles utilities, cable, and high-speed internet into base rent and provides resort-style amenities including a rooftop sky lounge, resort pool, fitness center, and coworking spaces. It is operated by Kairoi and serves individual renters in the Austin market.
Is The Guthrie a public or private company?
The Guthrie is a private company. It is classified as corporate owned and is currently operating.
When was The Guthrie founded?
The Guthrie was founded in -1.
Where is The Guthrie based?
The Guthrie is headquartered in Austin, United States, in the North America region.
How does The Guthrie make money?
Two revenue lines are on record. Residential Apartment Rent is the primary driver. The others are ancillary Fees and Services.
Who are The Guthrie's main competitors?
Broad incumbents on record are Lincoln Property Company, AvalonBay Communities, Greystar Real Estate Partners, Equity Residential and Camden Property Trust. Direct peers are Bozzuto, Gables Residential, Kairoi Residential, AMLI Residential and Windsor Communities.
Does The Guthrie have an API?
No public API is recorded for The Guthrie.
What industry is The Guthrie in?
The Guthrie's product category is Luxury Residential Apartments. Its primary akta.pro industry code is BPAJAFAC, Build-to-Rent (BTR) Community Management, with a secondary code of THAMACAD, Extended-stay serviced apartments (weekly/monthly). Its NAICS code is 532 and its SIC code is 6513.