Hooked on Hockey Magazine

What Hooked on Hockey Magazine does

Hooked on Hockey Magazine (HOHM) is a privately held, Framingham, Massachusetts-based digital publishing company founded in 2011 by Igor Burdetskiy, who serves as Founder, Editor-in-Chief, and CEO. The company operates a single product: a WordPress-based online hockey magazine (hookedonhockeymagazine.com) that delivers news, analysis, betting content, multimedia, and historical features covering all 32 NHL franchises, the AHL, and a broad set of international leagues (KHL, AIHL, NWHL, Champions Hockey League) and IIHF tournaments. Content is distributed globally via the website and secondary channels including Facebook, X, Pinterest, YouTube, Instagram, and RSS, supported by a small editorial team of 11-50 employees.

The publication is a content-led, horizontally segmented consumer media property targeting hockey enthusiasts with no paywall or subscription model. Its core functional offering combines daily editorial coverage, recurring themed weekly segments, and an archive of historical hockey content. The technology stack is a standard WordPress publishing platform with no proprietary features, mobile app, public API, or documented AI/ML capabilities.

Revenue is generated through two disclosed streams: (1) display advertising and sponsored content on the website, and (2) affiliate referral commissions from sports betting operators, with FanDuel Sportsbook, mybookie.ag, and Sports Forecaster named as active partners. The company has not raised institutional funding, has no parent company, and operates without disclosed revenue figures. Its strategic posture is best characterized as a low-cost, niche digital media property sustained by owner-operator leadership and modest affiliate monetization.

Name

Hooked on Hockey Magazine

Legal name

Hooked On Hockey Magazine

Website

https://hookedonhockeymagazine.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hooked on Hockey Magazine is a privately held, WordPress-based digital publisher founded in 2011 that delivers hockey news, analysis, betting content, and multimedia coverage of NHL, AHL, and international leagues to global hockey enthusiasts, monetized through advertising and sports betting affiliate partnerships.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Hockey news coverage
• NHL betting analysis
• Digital sports media
• Hockey league coverage
• Hockey multimedia content

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Revenue: Display advertising on website pages including banner ads and sponsored content placements
2. Affiliate Marketing: Commission-based revenue from sports betting affiliate partnerships with operators such as mybookie.ag and hockey.go2cloud.org

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hooked on Hockey Magazine is a digital hockey publication that delivers daily news, analysis, betting tips, and multimedia content covering the NHL, AHL, KHL, NWHL, and international tournaments. The website features team-specific coverage for all 32 NHL franchises, weekly recurring segments, historical features, highlight videos, podcasts, and equipment reviews, monetized through display advertising and sports-betting affiliate partnerships.

Product overview

Hooked on Hockey Magazine is a single unified online publication delivering hockey news, analysis, and multimedia content. The website covers NHL teams (all 32 franchises across Eastern and Western Conferences), other professional leagues (AHL, KHL, NWHL, SPHL, AIHL, College Hockey, Champions Hockey League), international tournaments (World Junior Championships, World Championships, Olympics), and exclusive content segments. The site also features multimedia offerings including NHL contracts databases, highlight videos, player interviews, podcasts, equipment/book/game/movie reviews, and top list countdowns. Revenue is generated through advertising, sponsored content, and affiliate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Hooked on Hockey Magazine Website An online hockey magazine providing comprehensive coverage of NHL teams, other professional leagues, international hockey tournaments, and exclusive multimedia content including contracts data, highlight videos, podcasts, and reviews, targeted at general hockey fans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights3 records

Direct peers

• PuckPedia: Niche hockey media property focused on contracts, salary cap data, and NHL team coverage; overlaps with HOHM's NHL contracts database and team-by-team editorial coverage.
• Daily Faceoff: Hockey-specialist digital site combining news, line combinations, and betting odds content; directly comparable to HOHM's mix of hockey news and sportsbook affiliate coverage.
• The Hockey News: Long-established hockey-focused publication covering NHL, prospects, and analysis; the closest direct analog to Hooked on Hockey Magazine in audience, content focus, and editorial scope.
• HockeyBuzz: Independent hockey news and rumor site covering NHL transactions and commentary; comparable to HOHM as an independent, hockey-only digital outlet with similar editorial posture.
• The Athletic: Subscription-based sports media outlet with deep NHL team-specific beat writers; competes for the same hockey news and analysis audience that HOHM serves.

Emerging players

• Elite Prospects: Hockey data and player-profile platform covering leagues worldwide; overlaps with HOHM's international hockey and player content but is more data- and prospect-focused.

Broad incumbents

• Bleacher Report: Large-scale multi-sport digital media company with significant NHL coverage; competes for hockey fans' attention and advertising dollars alongside HOHM.
• ESPN: Dominant U.S. sports media brand with comprehensive NHL news, video, and betting content; the broadest incumbent competing for HOHM's hockey fan audience.
• Sports Illustrated: Established multi-sport media brand with hockey editorial coverage and a long-running magazine heritage similar in name to HOHM; broader but overlapping in hockey readership.
• SB Nation: Network of sports team blogs including dedicated NHL sites (e.g., Pension Plan Puppets); competes for the same team-specific hockey traffic that HOHM targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HOH_Magazine
• YouTubeyoutube.com/user/HOHMAGAZINE
• Facebookfacebook.com/HOHMagazine
• Instagraminstagram.com/hookedonhockeymagazine
• Pinterestpinterest.com/hookedonhockey
• LinkedInlinkedin.com/company/2830695

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooked on Hockey Magazine