Precision New Media
Precision New Media is a seven-person, Columbus, Ohio-based strategic communications and creative agency providing messaging, media relations, website development (WordPress), video production, graphic design, and digital advertising to non-profits, advocacy organizations, and Democratic political campaigns.
- Company typePrivate
- Founded2011
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Precision New Media does
Precision New Media (PNM) is a privately held, founder-controlled communications and creative agency headquartered in Columbus, Ohio, serving non-profit organizations, advocacy groups, and political campaigns in Ohio and nationally. The firm was established in 2011 by Dennis Willard — a former 23-year statehouse reporter, including 15 years as bureau chief for the Akron Beacon Journal — and added a creative arm in 2011 through Creative Director Lori McCarthy. PNM sells an integrated portfolio of services under three umbrellas: Communications (strategy & messaging, media relations, crisis communications), Creative & Marketing (graphic design, video production, WordPress-based website development, digital advertising including voter-file-matched audience segmentation), and Political (campaign communications). A bundled sub-product called the Campaign Starter Package packages branding, WordPress site, social media setup, collateral, and walk pieces for early-stage political campaigns with constrained budgets.
The technology stack is comparatively lightweight: WordPress for web builds, integrated with NGP VAN (the dominant Democratic campaign CRM) and other fundraising/email tools to deliver Contribute, Sign Up, and Volunteer pages; digital advertising is placed across multiple platforms with voter-file matching. Pricing is quote-based and project-driven rather than SaaS or retainer — there are no disclosed recurring revenue contracts and no usage-based or seat-based pricing. The firm operates with seven named professionals, four of whom are Willard family members, and is described as delivering work "on time and on budget." Customer concentration is spread across environmental advocacy (Ohio Environmental Council), reproductive rights (Abortion Forward), social services (Boys & Girls Clubs Ohio Alliance and Central Ohio), labor (AFL-CIO), political parties and PACs (Ohio Democratic Party, Indiana Democratic Party, Matriots PAC, Collective PAC), municipal government (Ohio Mayors Alliance), higher education (Wheeling University), United Way affiliates, and individual Ohio candidates.
Go-to-market is sales-led via direct client engagement inside a tightly networked non-profit and progressive-political ecosystem, supported by organic social presence on Facebook, Instagram, and X, plus a portfolio/case-study-driven website. The firm holds no patents, has no disclosed external investors, funding rounds, M&A activity, partnerships, or formal certifications; its competitive position rests principally on the founder's media relationships and the team's communications-plus-creative integration. Geographic scope is described as Midwest-based with national reach, though no expansion plan, new market entry, or growth capital event is documented.
Precision New Media firmographics
Firmographics- Name
- Precision New Media
- Legal name
- Precision New Media
- Website
- https://precisionnewmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Precision New Media is a seven-person, Columbus, Ohio-based strategic communications and creative agency providing messaging, media relations, website development (WordPress), video production, graphic design, and digital advertising to non-profits, advocacy organizations, and Democratic political campaigns.
- Ownership category
- akta.pro rank
Precision New Media industry classification
Industry- Product category
- Communications and Creative Services Agency
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Media Buying Agencies (54183), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Precision New Media is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precision New Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative & Marketing Services: Graphic design, branding, video production, digital advertising, and website development project-based services
- Political Campaign Services: Comprehensive campaign communications and creative services including Campaign Starter Package for new campaigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | One time/ perpetual license | Campaign Starter Package - Foundational campaign tools bundle |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Precision New Media product offering
Product offeringCore offering
Precision New Media is a full-service communications and creative agency that delivers strategic communications, creative production, and political campaign services to non-profits, advocacy organizations, and political campaigns. Its offerings span messaging strategy, media relations, crisis communications, graphic design, video production, WordPress website development, digital advertising, and a bundled Campaign Starter Package for early-stage political campaigns.
Product overview
Precision New Media is a full-service communications and creative firm offering integrated strategic communications and marketing services. The core portfolio consists of three main service areas: Communications (strategy & messaging, media relations, crisis communications), Creative & Marketing (graphic design, video production, website development, digital advertising), and Political services. The company's specialized Campaign Starter Package bundles branding, WordPress website development, social media setup, campaign collateral, and walk pieces specifically designed for political campaigns. All services can be delivered independently or combined under one roof for comprehensive campaign support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Decades of experience across team members in strategic communications and creative services
- +1 more outcomes
Companies that use Precision New Media
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Precision New Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Precision New Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Precision New Media competitors and assessment
Company assessmentBroad incumbents
- GMMB: Major Democratic-aligned full-service political advertising and communications agency with integrated media, creative, and digital capabilities — comparable to PNM's political campaign stack but operating at significantly larger scale nationally.
- SKDKnickerbocker: Leading public affairs and political communications firm serving Democratic candidates and major nonprofits; competes with PNM in the strategy, media relations, and crisis communications categories but at enterprise scale.
- Fenton Communications: National social-change PR and communications firm serving nonprofits, foundations, and progressive causes — larger incumbent with overlapping mission-driven communications and media-relations capabilities.
Direct peers
- Bully Pulpit Interactive: Digital-first political and advocacy agency serving Democratic campaigns and nonprofits with integrated creative, paid media, and websites — directly overlaps with PNM's digital advertising, website development, and advocacy verticals.
- The Hatcher Group: Public affairs and PR agency focused exclusively on nonprofit, foundation, and advocacy clients — directly comparable to PNM's nonprofit/advocacy segment in messaging, media relations, and brand storytelling.
- Perry Communications Group: Boutique PR and public affairs firm serving nonprofits, advocacy organizations, and political clients — comparable size and service mix to PNM with overlapping strategic communications and earned-media expertise.
- Vanguard Communications: PR agency specializing in nonprofit advocacy and social impact communications with full-service creative and media capabilities — competes in the same nonprofit communications niche as PNM.
- Trilogy Interactive: Political digital agency providing website development, digital advertising, and online fundraising for Democratic campaigns — directly comparable to PNM's Campaign Starter Package and NGP-integrated website offerings.
- 270 Strategies: Political and advocacy consulting firm focused on Democratic campaigns and progressive nonprofits with integrated organizing, digital, and communications services — comparable boutique-scale political competitor.
Emerging players
- Blue State: Digital-first communications agency serving nonprofits, advocacy groups, and political causes with creative, content, and digital advertising — adjacent emerging player in PNM's nonprofit/advocacy niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Precision New Media social profiles
Digital presencePrecision New Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision New Media leadership team
Management profileNumber of profiles
Profiles7 records
Precision New Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision New Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision New Media
What does Precision New Media do?
Precision New Media is a full-service communications and creative agency that delivers strategic communications, creative production, and political campaign services to non-profits, advocacy organizations, and political campaigns. Its offerings span messaging strategy, media relations, crisis communications, graphic design, video production, WordPress website development, digital advertising, and a bundled Campaign Starter Package for early-stage political campaigns.
Is Precision New Media a public or private company?
Precision New Media is a private company. It is classified as family owned and is currently operating.
When was Precision New Media founded?
Precision New Media was founded in 2011. It employs 1 to 10 people.
Where is Precision New Media based?
Precision New Media is headquartered in Columbus, United States, in the North America region.
How does Precision New Media make money?
Two revenue lines are on record. Creative & Marketing Services are the primary driver. The others are political Campaign Services.
Who are Precision New Media's main competitors?
Broad incumbents on record are GMMB, SKDKnickerbocker and Fenton Communications. Direct peers are Bully Pulpit Interactive, The Hatcher Group, Perry Communications Group, Vanguard Communications, Trilogy Interactive and 270 Strategies. Blue State is listed as an emerging player.
Does Precision New Media have an API?
No public API is recorded for Precision New Media.
What industry is Precision New Media in?
Precision New Media's product category is Communications and Creative Services Agency. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54182 and its SIC code is 7812.