What Cobry does

Cobry is a UK-headquartered Google Cloud Premier Partner, founded in 2013 and based in Glasgow, that delivers implementation, migration, adoption, and managed services across the Google Cloud portfolio. Its core technology footprint is exclusively Google-centric: Google Workspace for collaboration and productivity, Google Cloud Platform for cloud infrastructure, Looker for data analytics and business intelligence, and Google Gemini for AI. The company manages full data pipelines from ingestion and ETL through interactive dashboarding, and runs an AI adoption practice covering consulting, training, and project delivery on Workspace and GCP. Cobry serves 450+ businesses ranging from 5 to 5,000+ employees across a horizontal SMB-to-enterprise segment, with no publicly disclosed revenue or funding history.

Cobry is led by founder and managing director Colin Bryce and operates with 11-50 employees. The company holds ISO27001 and ISO9001 certifications alongside its Google Cloud Premier Partner accreditation, signaling enterprise-readiness for security, quality, and regulated buyers. Its differentiation rests on a people-first, adoption-driven delivery model that the company reports drives 45%+ user adoption against an industry baseline of 23% without a partner, supported by dedicated account management and full-suite Google Cloud support.

Cobry runs a sales-led go-to-market with discovery calls as the primary entry point and direct account management follow-up, and earns revenue through two streams: professional services (implementation, migration, consulting) and managed services (ongoing support, billing and licensing assistance, optimization). Pricing is quote-based and not publicly disclosed. Distribution is direct plus co-sell through the Google Cloud partner ecosystem, with content marketing and case studies supporting top- and mid-funnel demand generation.

Name

Cobry

Legal name

Cobry

Website

https://cobry.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Cobry is a Glasgow-based Google Cloud Premier Partner that delivers Google Workspace migration, Looker data analytics, and Gemini AI implementation plus managed services to 450+ businesses ranging from 5 to 5,000+ employees, primarily in the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services & Consulting: Implementation, migration, and consulting services for Google Cloud and Google Workspace deployments. Includes strategic consulting, hands-on team training, and expert project delivery for AI adoption.
2. Managed Services & Support: Ongoing managed service support across the entire Google Cloud suite, including full service support with dedicated account management. Billing and licensing assistance included.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cobry provides professional and managed services around Google Cloud, specializing in seamless Google Workspace migrations, deep adoption and workflow automation, end-to-end data analytics on Google Cloud Platform with Looker dashboards, and AI strategy consulting for Gemini. A dedicated account manager model supports ongoing billing, licensing, and optimization across the entire Google Cloud suite for over 450 client businesses.

Product overview

Cobry is a Google Cloud Premier Partner offering a portfolio of interconnected cloud services centered on Google Workspace, Data Analytics, and AI. Their core offering is Google Workspace implementation and migration services, complemented by Data Analytics capabilities using Looker for business intelligence, and AI adoption consulting leveraging Google Gemini. A Managed Service add-on provides ongoing support and strategic guidance across the entire Google Cloud suite. These offerings work together to help businesses transform collaboration, unlock data insights, and adopt AI—covering the full journey from migration to optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Workspace Implementation & Adoption
• Data Analytics on Google Cloud (Looker)
• AI Adoption Consulting (Gemini)
• Managed Service for Google Cloud

Quantifiable outcome

• 45%+ user adoption rate vs 23% industry average without a partner

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Google CloudflagshipStrategic or Co-development PartnerCobry is a Google Cloud Premier Partner, the highest tier of partnership. They specialize in Google Workspace, Data Analytics (Looker), and AI (Gemini) implementations. Google has selected Cobry for consistently delivering high-quality work across their cloud ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Persistent Systems: Persistent Systems is a global IT services firm with a Google Cloud partnership delivering cloud, data, and AI services. Comparable in Google Cloud delivery and managed services, but operates at enterprise scale.
• Slalom: Slalom is a global consulting firm with a dedicated Google Cloud practice delivering cloud transformation, data analytics, and AI consulting. Comparable in consultative GTM and Google Cloud focus, but at much broader scale.
• DoiT International: DoiT is a global cloud services company providing managed services, FinOps, and engineering across Google Cloud and AWS. Comparable in managed-services and data/AI delivery but operates multi-cloud at much larger scale.
• Rackspace Technology: Rackspace is a large managed cloud services provider with a Google Cloud practice offering migration, managed services, and data analytics. Comparable in managed-services positioning but at significantly larger scale.

Direct peers

• Onix Group: Onix is a Google Cloud Partner delivering cloud migration, data analytics, and AI/ML services on GCP. Directly comparable as a Google-centric systems integrator serving mid-market and enterprise customers.
• Cloudreach: Cloudreach was a UK-based Google Cloud Premier Partner (now part of Atos) offering similar cloud migration, data, and managed services across Google Cloud. Closely comparable in geography, scale, and offerings.
• Promevo: Promevo is a Google Cloud Premier Partner specializing in Google Workspace, ChromeOS, and Google Cloud implementations with a similar people-first adoption focus. Closest direct competitor to Cobry in the SMB-to-mid-market Google Workspace services segment.
• SADA: SADA is a large Google Cloud Premier Partner offering cloud migration, data analytics, and managed services across Google Workspace and GCP. Directly comparable to Cobry in service portfolio but operating at much larger scale.
• Maven Wave: Maven Wave is a Google Cloud Premier Partner specializing in cloud transformation, data analytics, and AI; acquired by Accenture. Closely comparable to Cobry's service mix and customer profile.

Emerging players

• Beyond Key: Beyond Key is a Google Cloud Partner providing cloud consulting, app development, and analytics services. Comparable Google-centric delivery but typically smaller-scale engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cobry
• Facebookfacebook.com/cobryuk
• LinkedInlinkedin.com/company/cobry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobry