Chivas FC

What Chivas FC does

Club Deportivo Guadalajara, commercially known as Chivas FC, is a privately held Mexican professional football club based in Guadalajara, Jalisco, and operated by Chivas de Corazón, S.A. de C.V. (with Operadora Chivas, S.A. de C.V. as a related entity). The club competes in Liga MX — Mexico's top professional football division, home to 18 teams — and plays home matches at Estadio Akron, a 48,000+ seat venue in Zapopan, with occasional use of Estadio Jalisco. Chivas is historically distinctive in fielding exclusively Mexican players, reinforcing a brand identity built around national representation and the "Nación Rojiblanca" fan community. The club operates a full multi-product ecosystem: the Cantera Rojiblanca youth academy (Sub-13 through Sub-21), Chivas Femenil (women's team), Tapatío (reserve team), and Escuelas Chivas (community football schools), with Visoria Chivas for talent scouting.

Chivas monetizes through a diversified set of revenue streams: matchday (ticket sales at Estadio Akron plus Chivabonos season tickets in annual, semiannual, multi-year, and palco tiers), broadcasting rights, ChivasTV (a proprietary streaming subscription priced at $39 MXN/month in Mexico, $6.99 USD/month in the US, and $2.99 USD/month in Latin America), merchandise sales through physical Tienda Chivas stores and tiendachivas.com.mx (replica jerseys priced around $1,899 MXN), and a sponsorship portfolio of 15+ brands including Nike (kit supplier replacing PUMA in 2025), Caliente, GNP, MG, Akron (stadium naming rights), Tecate, Coca-Cola, Telcel, Carl's Jr, Omnilife, Volaris, and others. Distribution is multi-channel: official website, 9+ social platforms, email, physical and online retail, stadium box offices, and international friendlies in US cities (Los Angeles, Houston, Phoenix, Chicago, San José) targeting the Mexican diaspora. The club is currently led by head coach Gabriel Milito, who has delivered a >50% win rate across 27 matches, including a perfect 5-for-5 start to Clausura 2026.

Name

Chivas FC

Legal name

Chivas de Corazon, S.A. de C.V.

Website

https://chivasdecorazon.com.mx

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chivas FC (Club Deportivo Guadalajara) is a privately held Mexican professional football club competing in Liga MX, serving Mexican fans and the US/Latin American diaspora through matchday, broadcasting, ChivasTV streaming, merchandise, season tickets, and a 15+ sponsor portfolio.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Liga MX competition
• Live match streaming
• Football merchandise retail
• Youth football academy

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Estadio Akron, including general admission and premium seating options.
2. Broadcasting Rights: Revenue from television and streaming broadcasting rights for Liga MX matches and other competitions.
3. ChivasTV Streaming Service: Monthly streaming subscription service for exclusive match coverage and behind-the-scenes content. Priced at $39 pesos/month in Mexico, $6.99 USD in USA, and $2.99 USD in rest of Latin America.
4. Merchandise Sales: Sale of official merchandise including jerseys (replicas, player versions), apparel, accessories through physical Tienda Chivas stores and online at tiendachivas.com.mx. Jerseys priced around $1,899 MXN.
5. Sponsorship: Corporate sponsorship agreements with multiple partners including Caliente, Nike, GNP, MG, Akron, Tecate, Coca-Cola, Telcel, Carl's Jr, Omnilife, Del Valle, Perdura, Casther, Football, and Volaris. Kit supplier agreement with Nike (replacing PUMA).
6. Chivabonos (Season Tickets): Season ticket program (Chivabonos) offering annual, semiannual, and multi-year packages for stadium access.
7. Stadium Tours and Events: Revenue from Estadio Akron tours and museum visits, as well as hosting events at the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Club Deportivo Guadalajara (Chivas FC) is a Mexican professional football club that fields competitive men's and women's teams in Liga MX and related competitions, with home matches hosted at Estadio Akron in Zapopan, Jalisco. The club sells match tickets and season tickets (Chivabonos), operates a subscription streaming service (ChivasTV), retails official merchandise through physical stores and tiendachivas.com.mx, runs a youth development academy (Cantera Rojiblanca) and football schools (Escuelas Chivas), and offers stadium tour experiences at Estadio Akron.

Product overview

Club Deportivo Guadalajara (Chivas FC) is a Mexican football club offering a comprehensive ecosystem centered around professional football competition. The core product is the first-team competing in Liga MX, complemented by ChivasTV for streaming coverage, Tienda Chivas for merchandise e-commerce, Chivabonos for season tickets, and Estadio Akron as the home venue with tour experiences. The club's youth development is anchored by Cantera Rojiblanca (youth academy) and extends through Escuelas Chivas (community football schools), with supporting teams including Chivas Femenil (women's team) and Tapatío FC (reserve team). Additional offerings include Eventos Chivas for events and Visoria Chivas for talent scouting.

Differentiator

Problem solved

Functional benefit

Brands

• Chivas Femenil: Women's football team of Club Deportivo Guadalajara
• Tapatío
• Cantera Rojiblanca
• Escuelas Chivas
• ChivasTV
• Chivabonos

Products and services

• ChivasTV Streaming Service Monthly subscription streaming platform providing live and on-demand coverage of Club Deportivo Guadalajara matches plus behind-the-scenes content. Priced at MX$39/month in Mexico, $6.99 USD/month in the USA, and $2.99 USD/month in the rest of Latin America. Targeted at Mexican football fans and the diaspora.
• Tienda Chivas Official Merchandise
• Chivabonos Season Tickets
• Tour Estadio Akron and Museo Chivas
• Escuelas Chivas Football Schools
• Visoria Chivas Talent Scouting
• Match Tickets (Liga MX, Friendlies, Leagues Cup)
• Eventos Chivas Venue and Events Hosting

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• CalientecoreGTM or Marketing PartnerPrimary sponsor appearing on match statistics widgets. Online betting platform with integrated ticket purchasing and promotional links on the official website.
• NikecoreOEM/ Whitelabel/ Licensing PartnerKit supplier replacing PUMA as of 2025. Official jersey and apparel manufacturer for all Chivas teams including men's, women's, and youth.
• GNP (Grupo Nacional Provincial)coreGTM or Marketing PartnerMajor Mexican insurance company and sponsor featured prominently on the website.
• MG (MG Motor)majorGTM or Marketing PartnerChinese automotive brand sponsoring the club, appearing in news banners and match coverage.
• AkroncoreGTM or Marketing PartnerHome stadium naming rights sponsor. Estadio Akron is the club's primary venue.
• TecatemajorGTM or Marketing PartnerBeer brand sponsor displayed on the website footer.
• Coca-ColamajorGTM or Marketing PartnerBeverage sponsor included in the sponsorship network.
• TelcelmajorGTM or Marketing PartnerMexican telecommunications company sponsor.
• Carl's JrminorGTM or Marketing PartnerFast food chain sponsor in the sponsorship network.
• OmnilifemajorGTM or Marketing PartnerNutritional supplements company and historical sponsor associated with club owner Jorge Vergara.
• Del ValleminorGTM or Marketing PartnerTransportation/logistics company sponsor.
• PerduraminorGTM or Marketing PartnerSponsor in the sponsorship network.
• CastherminorGTM or Marketing PartnerSponsor in the sponsorship network.
• FootballminorGTM or Marketing PartnerSports brand sponsor in the network.
• VolarisminorGTM or Marketing PartnerMexican low-cost airline sponsor providing transportation services for team travel.
• Fundación Jorge VergaramajorStrategic or Co-development PartnerThe club partners with Fundación Jorge Vergara for social responsibility initiatives, including recent efforts to support Venezuela, aligned with the club's commitment to social impact.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• LA Galaxy: MLS club serving the same Mexican-American diaspora in the US Southwest and competing for the same entertainment dollars; relevant peer for Chivas' US-market expansion and ChivasTV positioning.

Direct peers

• Club América: Liga MX rival and co-flagship Mexican football club; competes head-to-head in El Clásico de México and contests the same broadcasting, sponsorship, and fan-revenue pools as Chivas.
• Cruz Azul: Liga MX club competing in the same league with similar revenue mix from broadcasting, matchday, and sponsorships; direct competitor for national fanbase share.
• UNAM Pumas: Liga MX club with a similarly academy-driven identity model; comparable product offering including youth development, women's team, and merchandise streams.
• Tigres UANL: One of Liga MX's most commercially powerful clubs, with comparable matchday, broadcasting, and sponsorship economics; direct competitor for league titles and brand attention.
• CF Monterrey: Liga MX club with strong commercial structure, large stadium, and similar diversified revenue model; competes with Chivas for sponsorship and broadcasting dollars.
• Atlas FC: Guadalajara-based Liga MX club and Chivas' Clásico Tapatío rival; shares the same local market and directly competes for matchday and merchandise spend in Guadalajara.
• Toluca FC: Liga MX founding-era club with comparable matchday, sponsorship, and merchandise operations; competes in the same league for titles, players, and commercial partners.
• Club León: Liga MX club with similar recent competitive profile and comparable youth-development and merchandising operations; direct competitor in Mexican football.
• Pachuca: Liga MX opponent with a renowned youth academy model, similar in structure to Chivas' Cantera Rojiblanca; comparable business model centered on academy output and league competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chivas
• YouTubebit.ly/3GipmUC
• Facebookfacebook.com/Chivas
• LinkedInlinkedin.com/company/chivas-fc
• Instagrambit.ly/433uTs1
• TikTokbit.ly/3KBbnfy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chivas FC