Atlas FC

What Atlas FC does

Atlas FC (Club de Futbol Rojinegros S.A de C.V) is a Mexican professional football club founded in 1916 and based in Zapopan/Guadalajara, Jalisco. The club operates men's (Liga MX Varonil) and women's (Liga MX Femenil) first teams, a multi-tier youth academy system (Sub-14 through Sub-21 for both sexes), and the world-class Academia Atlas (Academia AGA) training complex featuring six professional pitches and sports science facilities. Owned and managed by Orlegi Sports since December 2016, Atlas achieved a Bicampeonato in 2018-19 and currently sits 1st in the Liga MX Clausura 2026 standings (9W-3D-0L, 30 points). Its products and services include matchday tickets, the Pase Rojinegro subscription membership program, official merchandise through shop.atlasfc.com.mx, corporate sponsorship packages, and youth academy enrollment, with FIFA designating the club as an official Team Base Camp Training Site for the 2026 World Cup.

The business model spans four core revenue streams: matchday ticket sales at Estadio Jalisco, merchandise e-commerce, a subscription membership program (Pase Rojinegro tiers PRN MAX, PRN Annual/Semestral, and PRN FLEX), and sponsorship/advertising with approximately fifteen disclosed partners across energy (Akron), beverages (Electrolit, Embotelladora AGA), telecom (Totalplay), sportswear (Charly), insurance (Seguros Atlas), airlines (Viva Aerobus), sports betting (Caliente.mx), and consumer goods (El Mexicano Brand, Urrea, Berel). Distribution combines direct-to-consumer channels (own e-commerce store, ticket sales advisors, stadium box office) with event-driven activations including Clásico Tapatío US tour matches at BMO Stadium Los Angeles and PayPal Park San Jose. Customer segments are individual fans ("La Fiel"), corporate sponsors, and youth athletes/families, all served through a hybrid digital + physical engagement model across website, social platforms (Facebook, Instagram, X, TikTok, YouTube, Discord), WhatsApp (Profe Atlas), and community programs (Atlas Kids, Valor Rojinegro).

Name

Atlas FC

Legal name

Club de Futbol Rojinegros S.A de C.V

Website

https://atlasfc.com.mx

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

Atlas FC is a Mexican Liga MX football club operating men's and women's teams, a multi-tier youth academy, and the world-class Academia Atlas training complex. It serves individual fans, corporate sponsors, and youth athletes through ticket sales, subscriptions, merchandise, and sponsorship partnerships across Mexico and US tour markets.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Professional football club
• Soccer season tickets
• Football merchandise sales
• Youth football academy
• Corporate sponsorship packages

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Estadio Jalisco, including individual match tickets and season subscriptions (Pase Rojinegro). Ticketing through official advisors and direct digital channels.
2. Merchandise Sales: Sale of official club merchandise including jerseys, apparel, and accessories through the official online store (shop.atlasfc.com.mx) and physical locations. Members receive 15% discount.
3. Sponsorship and Advertising: Corporate sponsorship deals with multiple brands including Akron, Caliente.mx, Charly, Electrolit, Totalplay, and others. Includes training jersey branding, stadium advertising, social media collaborations, and game-day activations.
4. Membership Subscriptions: Pase Rojinegro subscription packages offering season tickets with discounts, exclusive experiences, and member benefits. Options include PRN MAX (full season with jersey), PRN Annual/Semestral, and PRN FLEX (20 tickets over one year). Monthly payment plans available.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Atlas FC is a Mexican professional football club that competes in Liga MX (men's and women's), selling matchday tickets, official merchandise, and season memberships (Pase Rojinegro). The club operates a youth development system across multiple age categories anchored by the Academia Atlas high-performance training complex in Guadalajara. Revenue is generated through matchday, subscriptions, merchandise, corporate sponsorships, and hosting/training services for international teams.

Product overview

Atlas FC is a Mexican professional soccer club (Liga MX) offering a multi-layered portfolio centered on its men's and women's first teams, supported by a comprehensive youth academy system. The club operates a retail e-commerce platform for official merchandise, and provides fan engagement through the Pase Rojinegro season membership program and Atlas FC Kids children's club. The organization's high-performance infrastructure is anchored by Academia Atlas (Academia AGA), a world-class training complex that also serves international clients such as the Colombian national team during major tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas FC Femenil: The club's official women's football team competing in Liga MX Femenil, with categories including Sub-19, Sub-17, and Sub-15.
• Academia Atlas (Academia AGA)
• Pase Rojinegro
• Profe Atlas
• Atlas FC KIDS
• Valor Rojinegro

Products and services

• Pase Rojinegro Season Membership Official Atlas FC season membership/subscription program that guarantees seating at Estadio Jalisco for the entire season or selected tournament, including ticket packages with discounts, exclusive experiences, priority access to high-demand matches and playoffs, and member benefits.
• Atlas FC Kids Club Official Atlas FC membership club for young fans (children), offering welcome kits and exclusive experiences to engage the next generation of Rojinegro supporters.
• Atlas FC Official Store Official e-commerce store (shop.atlasfc.com.mx) selling Atlas FC merchandise including jerseys, apparel, and accessories. Pase Rojinegro members receive a 15% discount.
• Academia Atlas (Academia AGA) High-Performance Training Complex Atlas FC's world-class youth academy and high-performance training complex in Guadalajara, Jalisco, with six professional pitches (four natural grass, two synthetic), sports science areas, high-performance gymnasium, and rehabilitation facilities. Hosts first team and youth squads, Copa Interatlas youth tournament, and serves as a Team Base Camp for international teams such as the Colombian National Team during FIFA World Cup 2026.

Quantifiable outcome

• Position 1 in Clausura 2026 with 30 points from 12 matches (9W-3D-0L)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• El Mexicano BrandflagshipGTM or Marketing Partner · 18 March 2026Second consecutive year sponsorship of Clásico Tapatío for California tour match. Partnership includes branding on Atlas FC training jersey, social responsibility activities sponsorship, social media collaborations, and game-day activations with product tastings and giveaways. Builds on successful 2025 event at PayPal Park San Jose.
• AkroncoreGTM or Marketing PartnerMexican energy sector company offering high-quality fuels and lubricants. Sponsorship includes stadium branding and visibility to optimize engine performance for automotive and industrial use.
• Caliente.mxcoreGTM or Marketing PartnerLeading digital entertainment platform focused on sports betting and online games. Partnership provides brand exposure through stadium advertising and digital platforms.
• CharlycoreGTM or Marketing PartnerMexican sportswear brand dedicated to design and commercialization of sports clothing and footwear. Products designed for comfort and functionality in physical performance.
• ElectrolitcoreGTM or Marketing PartnerBeverage formulated for efficient hydration during physical exertion. Provides official hydration sponsorship for tournaments including Copa Interatlas.
• TotalplaycoreGTM or Marketing PartnerTelecommunications services provider offering internet, television, and telephony through fiber optic technology. Focus on quality and service stability.
• Seguros AtlascoreGTM or Marketing PartnerInsurance company offering variety of protection products including life, health, and auto insurance. Goal is to provide support and security across different scenarios.
• Viva AerobusminorGTM or Marketing PartnerLow-cost airline offering accessible flights nationally and internationally. Model focuses on air travel access while maintaining safety standards.
• UrreaminorGTM or Marketing PartnerMexican company recognized for manufacturing tools and products for home and industry. Products stand out for resistance and reliability.
• PerduraminorGTM or Marketing PartnerDevelops solutions for floor installation and coatings with products designed to facilitate work and guarantee durable results.
• Embotelladora AGAcoreGTM or Marketing PartnerBeverage production and distribution company, mainly soft drinks. Strong market presence and wide distribution network.
• Hospital Country 2000minorGTM or Marketing PartnerMedical institution offering comprehensive healthcare services. Distinguished by commitment to professional care and patient welfare.
• BerelminorGTM or Marketing PartnerSpecializes in paint and coating manufacturing with products known for durability and finish. Reliable option for residential and professional projects.
• BailmexminorGTM or Marketing PartnerFinancial advisory services focused on helping clients make informed decisions. Approach based on offering clear and adapted solutions for each situation.
• ODM (Omnibuses de Mexico)minorGTM or Marketing PartnerGround transportation company offering passenger transfer services between different cities. Operation focused on user safety and comfort.
• FIFAflagshipStrategic or Co-development PartnerFIFA designated Academia Atlas as official Team Base Camp Training Site for Colombian National Team during FIFA World Cup 2026. First time Colombian team will use Atlas facilities as home base during group stage (June 11-25). Part of FIFA's Team Base Camp Training Sites program.
• Selección ColombiaflagshipStrategic or Co-development PartnerColombian National Team partnership for World Cup 2026 training base. Includes hosting of FIFA Be Active clinic with 200 participants from various social institutions. Goalkeeper Camilo Vargas (Atlas FC player) represents connection between both organizations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club América: Most successful Liga MX club and fellow participant in the top flight. Directly comparable as a Mexican professional football club with men's, women's, and academy teams operating similar revenue streams (matchday, membership, sponsorships, merchandise, transfers).
• Club Necaxa: Liga MX club similarly competing in the middle tier of the league. Comparable as a Mexican professional football club operating men's and women's teams, academy development, and sponsorship-driven revenue model.
• Cruz Azul: Liga MX club with large national fan base. Comparable as a fellow top-flight Mexican football club operating matchday subscriptions, merchandise e-commerce, academy programs, and sponsorship-led commercial revenue.
• Club León: Competitive Liga MX club with recent international success (CONCACAF Champions Cup). Directly comparable as a Mexican professional football club with similar membership, sponsorship, and academy-driven operating model.
• Tigres UANL: Top-tier Liga MX club and CONCACAF Champions Cup contender. Directly comparable as a Mexican professional football club with similar matchday, sponsorship, and merchandise revenue structures, and a frequent competitor for Liga MX titles.
• Chivas de Guadalajara: Atlas FC's direct city rival in the Clásico Tapatío and fellow Liga MX club. Comparable in operating model (Liga MX participation, fan membership programs, youth academies, sponsorship portfolios) and directly competes for the same Guadalajara market.
• Club Santos Laguna: Liga MX club with notable academy and corporate infrastructure. Comparable to Atlas FC in operating women's and men's teams, running subscription programs, and developing youth players for first-team and transfer revenue.
• Club Puebla: Liga MX club with regional Mexican fan base. Comparable to Atlas FC in single-market concentration, academy-driven player development, and a similar mix of matchday, sponsorship, and merchandise revenue.
• Club Toluca: Historic Liga MX club based in central Mexico. Directly comparable as a Mexican professional football club with similar revenue mix (matchday, sponsorships, merchandise, academy player sales) and Liga MX competitive positioning.
• CF Monterrey (Rayados): Liga MX heavyweight with strong commercial operations. Comparable as a privately held Mexican professional football club with diversified revenue (broadcasting, sponsorships, matchday, membership) and a deep academy pipeline.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlasfc
• YouTubeyoutube.com/@atlasfc
• Facebookfacebook.com/AtlasFC
• Instagraminstagram.com/atlasfc
• LinkedInlinkedin.com/company/atlasfc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas FC