Mi-voice
Mi-voice is a UK-based, 20-year-old online voting and election management platform serving trade unions, professional bodies, universities, NHS trusts, and membership organisations with multi-channel voting software and fully managed election services, including UK Government-approved trade union scrutineering.
- Company typePrivate
- Founded2006
- HeadquartersSouthampton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mi-voice does
Mi-voice is a UK-headquartered (Southampton) election management and online voting platform provider operating since 2006 as a trading name of Democracy Technology Ltd, a private company established by iMeta Technologies. The company serves trade unions, professional bodies, universities, student unions, NHS Foundation Trusts, housing associations, charities, co-operatives, political parties, and other membership organisations across the UK and Ireland, with occasional international projects (e.g., Commonwealth Youth Council election spanning 50+ countries). Its core offering is a UK-hosted, GDPR-compliant, Cyber Essentials-certified voting platform that supports multi-channel ballots (postal, online, telephone, SMS, in-person) and complex methodologies including Single Transferable Vote (ERS 97), Alternative Vote, and First Past the Post, with native integrations into Zoom Meetings and Microsoft Teams.
The product portfolio bifurcates into (i) a self-service software offering sold via single-use or annual licence, allowing organisations to run their own elections with customisable branding and real-time reporting dashboards, and (ii) a fully managed election services line in which Mi-voice's Returning Officers and account managers handle nominations, balloting, scrutineering, and general meeting logistics on the client's behalf. The company holds a UK Government Approved Trade Union Scrutineer designation, providing independent verification for statutory trade union ballots — a regulated activity that creates a meaningful barrier for competitors. Pricing is quote-based and not publicly disclosed; revenue streams mix recurring subscription licence fees, multi-year managed service contracts, and consultancy. Go-to-market combines direct sales (targeting verticals such as trade unions, universities, NHS Trusts, housing associations) with content marketing, case studies, conference participation (MemberWise, TUC Congress, Co-operatives UK Practitioners Forum), and self-serve onboarding via the website.
Mi-voice firmographics
Firmographics- Name
- Mi-voice
- Legal name
- Democracy Technology Ltd
- Website
- https://mi-voice.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mi-voice is a UK-based, 20-year-old online voting and election management platform serving trade unions, professional bodies, universities, NHS trusts, and membership organisations with multi-channel voting software and fully managed election services, including UK Government-approved trade union scrutineering.
- Ownership category
- akta.pro rank
Mi-voice industry classification
Industry- Product category
- Electoral Services & Voting Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
Keywords
Where Mi-voice is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mi-voice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Self-service software licensing: Single use or annual license for the Mi-Voice online voting platform. Single use for one-off elections, annual license for unlimited usage throughout the year. Platforms are fully hosted.
- Managed election services: Fully managed election services where Mi-Voice project manages the entire process on behalf of clients including nominations management, balloting services, general meeting support, and consultancy.
- Professional services: Expert advice and guidance on nominations and voting, returning officer services, and election consultancy for ensuring compliance and best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single use license |
| Subscription | Annual | Annual license |
| Other | Multi-year contract | Fully managed services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Mi-voice product offering
Product offeringCore offering
Mi-Voice sells a self-service online voting platform (e-Voting) and a fully Managed Election Services bundle that runs ballots, nominations, AGMs and elections for UK membership organisations. Customers can either license the software annually to run their own elections or engage Mi-Voice as the Returning Officer to design, run and independently scrutinise the entire election process across postal, online, phone, SMS and in-person channels.
Product overview
Mi-Voice is a multi-channel voting and election management platform offering both a core unified platform and modular services. The portfolio consists of the Mi-Voice Platform (core product) as a self-service online voting solution, complemented by Managed Election Services (fully managed alternative). Key sub-products include Online Nominations, Independent Scrutineer services, Balloting Services (covering e-voting, postal, in-person, and remote voting), General Meeting Services (Virtual AGMs, Hybrid AGMs, Zoom Voting, and Microsoft Teams Voting App), Awards Services, and Consultancy. The platform supports Single Transferable Vote (STV), Alternative Vote (AV), and First Past the Post voting methodologies. Mi-Voice operates on a single-use or annual licence model for self-service, with fully managed options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Mi-Voice e-Voting (Self-Service Online Voting Platform) SaaS online voting platform sold on an annual subscription or single-use basis, allowing membership organisations, trade unions, universities and similar bodies to run their own elections via online voting. Available in Core, Pro and Advanced tiers.
- Managed Election Services End-to-end election-management service in which Mi-Voice designs, runs and (where required) independently scrutinises the ballot or AGM for the client, handling online nominations, multi-channel balloting (online, postal, telephone, SMS, in-person), virtual and hybrid AGMs, and results reporting. Sold per election on a service-fee basis.
- Independent Scrutineer Service UK-government-approved independent scrutineer service for trade union ballots and other regulated elections, providing an impartial verification of voting processes in line with the Trade Union Act; sold as a standalone regulated service.
- Microsoft Teams Voting App Native voting application for Microsoft Teams that allows participants to cast their vote in real time during a Teams meeting without leaving the Teams environment.
- Zoom Voting App Zoom App available on the Zoom App Marketplace that allows meeting participants to cast live votes inside a Zoom meeting via the Mi-Voice voting system.
- Consultancy Services Standalone consulting service from Mi-Voice providing advice on voting processes, rule-book compliance and the administration of complex or large-scale elections.
Quantifiable outcome
- 100% client satisfaction: 100% of Mi-Voice clients who completed feedback survey from Dec 2021 to April 2025 stated that they met their requirements.
- +3 more outcomes
Companies that use Mi-voice
Customer profileNamed customers24 records
Segments14 records
Ideal customer profiles3 records
Mi-voice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Mi-voice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Microsoft TeamscoreMi-Voice launched a Microsoft Teams voting app available from the Microsoft App Store. The app enables organisations to run secure, auditable online votes directly within Microsoft Teams meetings with complete audit trail.
- ZoomcoreMi-Voice has a voting app available on the Zoom App Marketplace. The Mi-Voice Voting App for Zoom meetings enables voting to take place securely within Zoom, allowing meeting participants to automatically access votes they are eligible for without leaving the meeting.
- UK EngageminorPartnered with UK Engage for the Hillingdon referendum on a third runway at Heathrow.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mi-voice competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights3 records
Customer concentration
Mi-voice social profiles
Digital presenceMi-voice compliance and trust
Trust signalCompliance3 records
Mi-voice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mi-voice leadership team
Management profileNumber of profiles
Profiles2 records
Mi-voice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mi-voice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mi-voice
What does Mi-voice do?
Mi-Voice sells a self-service online voting platform (e-Voting) and a fully Managed Election Services bundle that runs ballots, nominations, AGMs and elections for UK membership organisations. Customers can either license the software annually to run their own elections or engage Mi-Voice as the Returning Officer to design, run and independently scrutinise the entire election process across postal, online, phone, SMS and in-person channels.
Is Mi-voice a public or private company?
Mi-voice is a private company. It is classified as corporate owned and is currently operating.
When was Mi-voice founded?
Mi-voice was founded in 2006. It employs 1 to 10 people.
Where is Mi-voice based?
Mi-voice is headquartered in Southampton, United Kingdom, in the Europe region.
How does Mi-voice make money?
Three revenue lines are on record. Self-service software licensing is the primary driver. The others are managed election services and professional services.
Does Mi-voice have an API?
No public API is recorded for Mi-voice.
What industry is Mi-voice in?
Mi-voice's product category is Electoral Services & Voting Software. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 518 and its SIC code is 7370.