Mi-voice

What Mi-voice does

Mi-voice is a UK-headquartered (Southampton) election management and online voting platform provider operating since 2006 as a trading name of Democracy Technology Ltd, a private company established by iMeta Technologies. The company serves trade unions, professional bodies, universities, student unions, NHS Foundation Trusts, housing associations, charities, co-operatives, political parties, and other membership organisations across the UK and Ireland, with occasional international projects (e.g., Commonwealth Youth Council election spanning 50+ countries). Its core offering is a UK-hosted, GDPR-compliant, Cyber Essentials-certified voting platform that supports multi-channel ballots (postal, online, telephone, SMS, in-person) and complex methodologies including Single Transferable Vote (ERS 97), Alternative Vote, and First Past the Post, with native integrations into Zoom Meetings and Microsoft Teams.

The product portfolio bifurcates into (i) a self-service software offering sold via single-use or annual licence, allowing organisations to run their own elections with customisable branding and real-time reporting dashboards, and (ii) a fully managed election services line in which Mi-voice's Returning Officers and account managers handle nominations, balloting, scrutineering, and general meeting logistics on the client's behalf. The company holds a UK Government Approved Trade Union Scrutineer designation, providing independent verification for statutory trade union ballots — a regulated activity that creates a meaningful barrier for competitors. Pricing is quote-based and not publicly disclosed; revenue streams mix recurring subscription licence fees, multi-year managed service contracts, and consultancy. Go-to-market combines direct sales (targeting verticals such as trade unions, universities, NHS Trusts, housing associations) with content marketing, case studies, conference participation (MemberWise, TUC Congress, Co-operatives UK Practitioners Forum), and self-serve onboarding via the website.

Name

Mi-voice

Legal name

Democracy Technology Ltd

Website

https://mi-voice.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mi-voice is a UK-based, 20-year-old online voting and election management platform serving trade unions, professional bodies, universities, NHS trusts, and membership organisations with multi-channel voting software and fully managed election services, including UK Government-approved trade union scrutineering.

Ownership category

akta.pro rank

Product category

Electoral Services & Voting Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Online voting platform
• Election management software
• Multi-channel balloting services
• Trade union scrutineering
• AGM voting software

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Self-service software licensing: Single use or annual license for the Mi-Voice online voting platform. Single use for one-off elections, annual license for unlimited usage throughout the year. Platforms are fully hosted.
2. Managed election services: Fully managed election services where Mi-Voice project manages the entire process on behalf of clients including nominations management, balloting services, general meeting support, and consultancy.
3. Professional services: Expert advice and guidance on nominations and voting, returning officer services, and election consultancy for ensuring compliance and best practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mi-Voice sells a self-service online voting platform (e-Voting) and a fully Managed Election Services bundle that runs ballots, nominations, AGMs and elections for UK membership organisations. Customers can either license the software annually to run their own elections or engage Mi-Voice as the Returning Officer to design, run and independently scrutinise the entire election process across postal, online, phone, SMS and in-person channels.

Product overview

Mi-Voice is a multi-channel voting and election management platform offering both a core unified platform and modular services. The portfolio consists of the Mi-Voice Platform (core product) as a self-service online voting solution, complemented by Managed Election Services (fully managed alternative). Key sub-products include Online Nominations, Independent Scrutineer services, Balloting Services (covering e-voting, postal, in-person, and remote voting), General Meeting Services (Virtual AGMs, Hybrid AGMs, Zoom Voting, and Microsoft Teams Voting App), Awards Services, and Consultancy. The platform supports Single Transferable Vote (STV), Alternative Vote (AV), and First Past the Post voting methodologies. Mi-Voice operates on a single-use or annual licence model for self-service, with fully managed options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Mi-Voice e-Voting (Self-Service Online Voting Platform) SaaS online voting platform sold on an annual subscription or single-use basis, allowing membership organisations, trade unions, universities and similar bodies to run their own elections via online voting. Available in Core, Pro and Advanced tiers.
• Managed Election Services End-to-end election-management service in which Mi-Voice designs, runs and (where required) independently scrutinises the ballot or AGM for the client, handling online nominations, multi-channel balloting (online, postal, telephone, SMS, in-person), virtual and hybrid AGMs, and results reporting. Sold per election on a service-fee basis.
• Independent Scrutineer Service UK-government-approved independent scrutineer service for trade union ballots and other regulated elections, providing an impartial verification of voting processes in line with the Trade Union Act; sold as a standalone regulated service.
• Microsoft Teams Voting App Native voting application for Microsoft Teams that allows participants to cast their vote in real time during a Teams meeting without leaving the Teams environment.
• Zoom Voting App Zoom App available on the Zoom App Marketplace that allows meeting participants to cast live votes inside a Zoom meeting via the Mi-Voice voting system.
• Consultancy Services Standalone consulting service from Mi-Voice providing advice on voting processes, rule-book compliance and the administration of complex or large-scale elections.

Quantifiable outcome

• 100% client satisfaction: 100% of Mi-Voice clients who completed feedback survey from Dec 2021 to April 2025 stated that they met their requirements.
• +3 more outcomes

Named customers24 records

Segments14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft TeamscoreTechnology or Integration · 1 March 2026Mi-Voice launched a Microsoft Teams voting app available from the Microsoft App Store. The app enables organisations to run secure, auditable online votes directly within Microsoft Teams meetings with complete audit trail.
• ZoomcoreTechnology or IntegrationMi-Voice has a voting app available on the Zoom App Marketplace. The Mi-Voice Voting App for Zoom meetings enables voting to take place securely within Zoom, allowing meeting participants to automatically access votes they are eligible for without leaving the meeting.
• UK EngageminorChannel Partner/ Reseller/ DistributorPartnered with UK Engage for the Hillingdon referendum on a third runway at Heathrow.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights3 records

Customer concentration

• Xx.com/mivoice
• LinkedInlinkedin.com/company/democracy-technology-ltd---mi-voice
• Facebookfacebook.com/mivoicevote

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mi-voice