TUI MAGIC LIFE

What TUI MAGIC LIFE does

TUI MAGIC LIFE is an all-inclusive resort brand operated by Robinson Club GmbH, a private subsidiary of TUI Group headquartered in Hannover, Germany. The brand runs a portfolio of approximately 17 club resorts across six countries — Turkey, Greece, Egypt, Italy, Spain and Tunisia — positioning it as a Mediterranean and North African all-inclusive specialist within the wider TUI tourism ecosystem.

The core commercial offer bundles accommodation, food and beverages, sports, entertainment and a children's club (MyMo Club) into a single all-inclusive price, with sample summer 2026 rates ranging from GBP 396 to GBP 809 per person for a 7-night double-occupancy stay. Underlying technology is a multi-language booking platform (9 localized versions covering DE, EN, FR, IT, ES, NL, TR and DACH variants) supporting both direct consumer bookings and TUI tour-operator package holidays; reservation systems include integrations with SABRE and PEAKWORK for travel-agency distribution.

Revenue is generated through resort stays, bundled flight-plus-hotel packages via TUI tour operators, the paid Flex Rate cancellation add-on, and family-oriented pricing that bundles children up to age 15 free. Distribution blends direct-to-consumer online booking (magiclife.com) with channel partners — TUI Deutschland, TUI Switzerland, regional TUI companies and third-party travel agencies — and demand is shaped by seasonal campaigns including last-minute, early-booking and event-driven promotions. Customer segmentation is deliberately broad (families, couples, singles and young adults), but is unified under a single all-inclusive value proposition.

Name

TUI MAGIC LIFE

Legal name

Robinson Club GmbH

Website

https://magiclife.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

TUI MAGIC LIFE operates approximately 17 all-inclusive club resorts across six Mediterranean and North African countries (Turkey, Greece, Egypt, Italy, Spain and Tunisia), selling bundled holidays through its own multi-language websites, TUI Group tour operators and partner travel agencies to families, couples and singles.

Ownership category

akta.pro rank

Product category

All-Inclusive Resort Holidays

NAICS

Other Traveler Accommodation (72119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• All-inclusive resorts
• Club resort holidays
• Family vacation packages
• Beach resort stays
• Mediterranean resort holidays

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. All-Inclusive Resort Stays: Core revenue from all-inclusive resort bookings including accommodation, meals, drinks, sports, entertainment and activities. Prices shown per person per night ranging from £396 to £809 for 7-night stays.
2. Package Holidays: Bundled offerings combining flights, transfers, and resort stays sold through TUI tour operators and travel agencies
3. Children's Pricing Add-on: Children up to 15 years pay only flight prices while accommodation and amenities are included free - driving family bookings
4. Flex Rate Upgrade: Optional paid upgrade for flexible cancellation terms (Flex Tarif from €59/£49/CHF66)

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

TUI MAGIC LIFE provides all-inclusive club resort holidays across approximately 15–17 resorts in six Mediterranean and North African countries (Turkey, Greece, Egypt, Italy, Spain, Tunisia). The core offering bundles accommodation, meals, beverages, sports, entertainment and children's clubs into a single price, sold either as hotel-only stays or as package holidays including flights and transfers. Additional services include Flex Rate flexible cancellation upgrades, online check-in, the MyMo Club for children, and a MAGIC ANGELS social-host concept for solo travelers.

Product overview

TUI MAGIC LIFE is a portfolio of 17 all-inclusive club resort properties across 6 countries (Turkey, Greece, Egypt, Italy, Spain, Tunisia), operated by Robinson Club GmbH. The core offering is all-inclusive resort holidays that bundle accommodation, meals, beverages, sports activities, entertainment, and children's clubs (MyMo Club). Additional services include Flex Rate for flexible cancellation, online check-in, and car rental. The company also offers early booking discounts, last-minute deals, and special rates for children who pay only for flights up to age 15.

Differentiator

Problem solved

Functional benefit

Products and services

• TUI MAGIC LIFE All-Inclusive Resort Holidays All-inclusive club resort holidays bundling accommodation, meals, beverages, sports activities, entertainment, and children's clubs (MyMo Club) for individual travelers, families, couples and solo travelers across 15+ resorts in Turkey, Greece, Egypt, Italy, Spain and Tunisia.
• Club Plimmiri (Rhodes, Greece) All-inclusive club resort on Rhodes, Greece, offering wellness, tennis courts and fitness facilities. Sample pricing from £525 per person for 7 nights in a double room (hotel-only).
• Club Jacaranda (Turkish Riviera, Turkey) All-inclusive club resort on the Turkish Riviera offering beach volleyball and fitness programs. Sample pricing from £687 per person for 7 nights in a double room (hotel-only).
• Club Sarigerme (Turkey) All-inclusive club resort in Sarigerme, Turkey, operating under the TUI MAGIC LIFE brand.
• Club Masmavi (Turkey) All-inclusive club resort in Turkey under the TUI MAGIC LIFE brand.
• Club Belek (Turkey) All-inclusive club resort in Belek, Turkey, operating under the TUI MAGIC LIFE brand.
• Club Beldibi (Turkey) All-inclusive club resort in Beldibi, Turkey, featuring group fitness programming.
• Club Bodrum (Turkey) All-inclusive club resort in Bodrum, Turkey, featuring golf facilities.
• Club Marmari Palace (Kos, Greece) All-inclusive club resort in Kos, Greece, under the TUI MAGIC LIFE brand.
• Club Candia Maris (Greece) All-inclusive club resort in Greece under the TUI MAGIC LIFE brand.
• Club Kalawy (Hurghada, Egypt) All-inclusive club resort in Hurghada, Egypt, with fitness, party programming and diving. Sample pricing from £809 per person for 7 nights in a double room (hotel-only).
• Club Redsina Sharm el Sheikh (Egypt) All-inclusive club resort in Sharm el Sheikh, Egypt, newly added to the TUI MAGIC LIFE portfolio.
• Club Calabria (Italy) All-inclusive club resort in Calabria, Italy, under the TUI MAGIC LIFE brand.
• Club Fuerteventura (Spain) All-inclusive club resort on Fuerteventura, Spain, featuring wellness, biking trips and fitness. Sample pricing from £638 per person for 7 nights in a double room (hotel-only).
• Club Cala Pada (Spain) All-inclusive club resort at Cala Pada, Spain, under the TUI MAGIC LIFE brand.
• Club Penelope Beach (Djerba, Tunisia) All-inclusive club resort on Djerba, Tunisia, featuring an aqua park and golf. Sample pricing from £396 per person for 7 nights in a double room (hotel-only).
• Club Africana (Tunisia) All-inclusive club resort in Tunisia under the TUI MAGIC LIFE brand.
• Flex Rate (Flex Tarif) Optional paid add-on enabling free cancellation up to 15 days before arrival for resort and package bookings. Priced from £49 (UK), €59 (Germany), or CHF66 (Switzerland) depending on market.
• Online Check-In Online check-in service enabling resort guests to complete check-in processes digitally prior to or upon arrival.
• MyMo Club (Children's Club) Children's club and childcare services at the resorts, with age-group-tailored programming and activities for kids of TUI MAGIC LIFE guests.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TUI GroupcoreOthersTUI MAGIC LIFE is a brand under the TUI Group umbrella. TUI Group is one of the world's leading tourism groups, providing distribution scale, tour operator connections, and brand recognition. The brand operates resorts and sells package holidays through TUI's network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Melia Hotels International: Melia is a large Spanish hotel group with a significant all-inclusive resort segment alongside broader urban and resort hotels — overlapping on the all-inclusive product but operating at much greater overall scale.

Direct peers

• RIU Hotels & Resorts: RIU is one of the world's largest all-inclusive resort operators, with a heavy Mediterranean, North African, and Caribbean footprint and a similar mid-market, family-friendly value proposition.
• Barceló Hotel Group: Barceló operates a sizeable portfolio of all-inclusive resorts, particularly in Spain, the Caribbean, and North Africa, with a similar premium-mid-market family and couples focus.
• Iberostar Hotels & Resorts: Iberostar is a major Spanish-origin all-inclusive resort operator with strong Mediterranean and Caribbean presence, including family-oriented properties and a comparable bundled pricing model.
• Aldiana Club Resorts: Aldiana is a German-speaking club-resort concept with all-inclusive offerings, sports, and entertainment, historically targeting a similar family-and-active-adult German source market as TUI MAGIC LIFE.
• Mitsis Hotels: Mitsis is a Greek family-owned all-inclusive resort group concentrated in Greece, the same destination country where TUI MAGIC LIFE operates three resorts, with a comparable family-and-couples positioning.
• Robinson Club: Robinson Club is the sister brand of TUI MAGIC LIFE under the same operating entity (Robinson Club GmbH), with a near-identical club-resort concept and shared infrastructure — the closest possible functional comparison.
• Sentido Hotels & Resorts: Sentido is a TUI Group-affiliated adults-only all-inclusive hotel brand, targeting a partially overlapping European source market via the same TUI distribution channels.
• Club Med: Club Med is the global benchmark for the all-inclusive resort concept, offering village-style resorts with bundled food, drinks, sports, and kids' clubs — directly mirroring TUI MAGIC LIFE's positioning across multiple geographies.
• TUI Blue: TUI Blue is another TUI Group hotel brand selling all-inclusive holidays through TUI's tour operator network, making it a direct sibling competitor for the same European source-market customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tuimagiclife
• Instagraminstagram.com/tuimagiclife
• LinkedInlinkedin.com/company/tui-magic-life-kalawy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUI MAGIC LIFE