TUI MAGIC LIFE
TUI MAGIC LIFE operates approximately 17 all-inclusive club resorts across six Mediterranean and North African countries (Turkey, Greece, Egypt, Italy, Spain and Tunisia), selling bundled holidays through its own multi-language websites, TUI Group tour operators and partner travel agencies to families, couples and singles.
- Company typePrivate
- Founded2008
- HeadquartersHanover, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TUI MAGIC LIFE does
TUI MAGIC LIFE is an all-inclusive resort brand operated by Robinson Club GmbH, a private subsidiary of TUI Group headquartered in Hannover, Germany. The brand runs a portfolio of approximately 17 club resorts across six countries — Turkey, Greece, Egypt, Italy, Spain and Tunisia — positioning it as a Mediterranean and North African all-inclusive specialist within the wider TUI tourism ecosystem.
The core commercial offer bundles accommodation, food and beverages, sports, entertainment and a children's club (MyMo Club) into a single all-inclusive price, with sample summer 2026 rates ranging from GBP 396 to GBP 809 per person for a 7-night double-occupancy stay. Underlying technology is a multi-language booking platform (9 localized versions covering DE, EN, FR, IT, ES, NL, TR and DACH variants) supporting both direct consumer bookings and TUI tour-operator package holidays; reservation systems include integrations with SABRE and PEAKWORK for travel-agency distribution.
Revenue is generated through resort stays, bundled flight-plus-hotel packages via TUI tour operators, the paid Flex Rate cancellation add-on, and family-oriented pricing that bundles children up to age 15 free. Distribution blends direct-to-consumer online booking (magiclife.com) with channel partners — TUI Deutschland, TUI Switzerland, regional TUI companies and third-party travel agencies — and demand is shaped by seasonal campaigns including last-minute, early-booking and event-driven promotions. Customer segmentation is deliberately broad (families, couples, singles and young adults), but is unified under a single all-inclusive value proposition.
TUI MAGIC LIFE firmographics
Firmographics- Name
- TUI MAGIC LIFE
- Legal name
- Robinson Club GmbH
- Website
- https://magiclife.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TUI MAGIC LIFE operates approximately 17 all-inclusive club resorts across six Mediterranean and North African countries (Turkey, Greece, Egypt, Italy, Spain and Tunisia), selling bundled holidays through its own multi-language websites, TUI Group tour operators and partner travel agencies to families, couples and singles.
- Ownership category
- akta.pro rank
TUI MAGIC LIFE industry classification
Industry- Product category
- All-Inclusive Resort Holidays
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)
- akta.pro secondary industries
- Beach & Island All-Inclusive Resorts (THAGAKAG), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)
Keywords
Where TUI MAGIC LIFE is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
TUI MAGIC LIFE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- All-Inclusive Resort Stays: Core revenue from all-inclusive resort bookings including accommodation, meals, drinks, sports, entertainment and activities. Prices shown per person per night ranging from £396 to £809 for 7-night stays.
- Package Holidays: Bundled offerings combining flights, transfers, and resort stays sold through TUI tour operators and travel agencies
- Children's Pricing Add-on: Children up to 15 years pay only flight prices while accommodation and amenities are included free - driving family bookings
- Flex Rate Upgrade: Optional paid upgrade for flexible cancellation terms (Flex Tarif from €59/£49/CHF66)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard All-Inclusive resort pricing |
| Subscription | Multi-year contract | Family pricing with children's discount |
| Other | One time/ perpetual license | Flex rate upgrade |
| Subscription | Annual | Early booking discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
TUI MAGIC LIFE product offering
Product offeringCore offering
TUI MAGIC LIFE provides all-inclusive club resort holidays across approximately 15–17 resorts in six Mediterranean and North African countries (Turkey, Greece, Egypt, Italy, Spain, Tunisia). The core offering bundles accommodation, meals, beverages, sports, entertainment and children's clubs into a single price, sold either as hotel-only stays or as package holidays including flights and transfers. Additional services include Flex Rate flexible cancellation upgrades, online check-in, the MyMo Club for children, and a MAGIC ANGELS social-host concept for solo travelers.
Product overview
TUI MAGIC LIFE is a portfolio of 17 all-inclusive club resort properties across 6 countries (Turkey, Greece, Egypt, Italy, Spain, Tunisia), operated by Robinson Club GmbH. The core offering is all-inclusive resort holidays that bundle accommodation, meals, beverages, sports activities, entertainment, and children's clubs (MyMo Club). Additional services include Flex Rate for flexible cancellation, online check-in, and car rental. The company also offers early booking discounts, last-minute deals, and special rates for children who pay only for flights up to age 15.
Differentiator
Problem solved
Functional benefit
Products and services
- TUI MAGIC LIFE All-Inclusive Resort Holidays All-inclusive club resort holidays bundling accommodation, meals, beverages, sports activities, entertainment, and children's clubs (MyMo Club) for individual travelers, families, couples and solo travelers across 15+ resorts in Turkey, Greece, Egypt, Italy, Spain and Tunisia.
- Club Plimmiri (Rhodes, Greece) All-inclusive club resort on Rhodes, Greece, offering wellness, tennis courts and fitness facilities. Sample pricing from £525 per person for 7 nights in a double room (hotel-only).
- Club Jacaranda (Turkish Riviera, Turkey) All-inclusive club resort on the Turkish Riviera offering beach volleyball and fitness programs. Sample pricing from £687 per person for 7 nights in a double room (hotel-only).
- Club Sarigerme (Turkey) All-inclusive club resort in Sarigerme, Turkey, operating under the TUI MAGIC LIFE brand.
- Club Masmavi (Turkey) All-inclusive club resort in Turkey under the TUI MAGIC LIFE brand.
- Club Belek (Turkey) All-inclusive club resort in Belek, Turkey, operating under the TUI MAGIC LIFE brand.
- Club Beldibi (Turkey) All-inclusive club resort in Beldibi, Turkey, featuring group fitness programming.
- Club Bodrum (Turkey) All-inclusive club resort in Bodrum, Turkey, featuring golf facilities.
- Club Marmari Palace (Kos, Greece) All-inclusive club resort in Kos, Greece, under the TUI MAGIC LIFE brand.
- Club Candia Maris (Greece) All-inclusive club resort in Greece under the TUI MAGIC LIFE brand.
- Club Kalawy (Hurghada, Egypt) All-inclusive club resort in Hurghada, Egypt, with fitness, party programming and diving. Sample pricing from £809 per person for 7 nights in a double room (hotel-only).
- Club Redsina Sharm el Sheikh (Egypt) All-inclusive club resort in Sharm el Sheikh, Egypt, newly added to the TUI MAGIC LIFE portfolio.
- Club Calabria (Italy) All-inclusive club resort in Calabria, Italy, under the TUI MAGIC LIFE brand.
- Club Fuerteventura (Spain) All-inclusive club resort on Fuerteventura, Spain, featuring wellness, biking trips and fitness. Sample pricing from £638 per person for 7 nights in a double room (hotel-only).
- Club Cala Pada (Spain) All-inclusive club resort at Cala Pada, Spain, under the TUI MAGIC LIFE brand.
- Club Penelope Beach (Djerba, Tunisia) All-inclusive club resort on Djerba, Tunisia, featuring an aqua park and golf. Sample pricing from £396 per person for 7 nights in a double room (hotel-only).
- Club Africana (Tunisia) All-inclusive club resort in Tunisia under the TUI MAGIC LIFE brand.
- Flex Rate (Flex Tarif) Optional paid add-on enabling free cancellation up to 15 days before arrival for resort and package bookings. Priced from £49 (UK), €59 (Germany), or CHF66 (Switzerland) depending on market.
- Online Check-In Online check-in service enabling resort guests to complete check-in processes digitally prior to or upon arrival.
- MyMo Club (Children's Club) Children's club and childcare services at the resorts, with age-group-tailored programming and activities for kids of TUI MAGIC LIFE guests.
Companies that use TUI MAGIC LIFE
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
TUI MAGIC LIFE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TUI MAGIC LIFE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TUI GroupcoreTUI MAGIC LIFE is a brand under the TUI Group umbrella. TUI Group is one of the world's leading tourism groups, providing distribution scale, tour operator connections, and brand recognition. The brand operates resorts and sells package holidays through TUI's network.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
TUI MAGIC LIFE competitors and assessment
Company assessmentBroad incumbents
- Melia Hotels International: Melia is a large Spanish hotel group with a significant all-inclusive resort segment alongside broader urban and resort hotels — overlapping on the all-inclusive product but operating at much greater overall scale.
Direct peers
- RIU Hotels & Resorts: RIU is one of the world's largest all-inclusive resort operators, with a heavy Mediterranean, North African, and Caribbean footprint and a similar mid-market, family-friendly value proposition.
- Barceló Hotel Group: Barceló operates a sizeable portfolio of all-inclusive resorts, particularly in Spain, the Caribbean, and North Africa, with a similar premium-mid-market family and couples focus.
- Iberostar Hotels & Resorts: Iberostar is a major Spanish-origin all-inclusive resort operator with strong Mediterranean and Caribbean presence, including family-oriented properties and a comparable bundled pricing model.
- Aldiana Club Resorts: Aldiana is a German-speaking club-resort concept with all-inclusive offerings, sports, and entertainment, historically targeting a similar family-and-active-adult German source market as TUI MAGIC LIFE.
- Mitsis Hotels: Mitsis is a Greek family-owned all-inclusive resort group concentrated in Greece, the same destination country where TUI MAGIC LIFE operates three resorts, with a comparable family-and-couples positioning.
- Robinson Club: Robinson Club is the sister brand of TUI MAGIC LIFE under the same operating entity (Robinson Club GmbH), with a near-identical club-resort concept and shared infrastructure — the closest possible functional comparison.
- Sentido Hotels & Resorts: Sentido is a TUI Group-affiliated adults-only all-inclusive hotel brand, targeting a partially overlapping European source market via the same TUI distribution channels.
- Club Med: Club Med is the global benchmark for the all-inclusive resort concept, offering village-style resorts with bundled food, drinks, sports, and kids' clubs — directly mirroring TUI MAGIC LIFE's positioning across multiple geographies.
- TUI Blue: TUI Blue is another TUI Group hotel brand selling all-inclusive holidays through TUI's tour operator network, making it a direct sibling competitor for the same European source-market customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TUI MAGIC LIFE social profiles
Digital presenceTUI MAGIC LIFE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TUI MAGIC LIFE leadership team
Management profileNumber of profiles
Profiles2 records
TUI MAGIC LIFE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TUI MAGIC LIFE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TUI MAGIC LIFE
What does TUI MAGIC LIFE do?
TUI MAGIC LIFE provides all-inclusive club resort holidays across approximately 15–17 resorts in six Mediterranean and North African countries (Turkey, Greece, Egypt, Italy, Spain, Tunisia). The core offering bundles accommodation, meals, beverages, sports, entertainment and children's clubs into a single price, sold either as hotel-only stays or as package holidays including flights and transfers. Additional services include Flex Rate flexible cancellation upgrades, online check-in, the MyMo Club for children, and a MAGIC ANGELS social-host concept for solo travelers.
Is TUI MAGIC LIFE a public or private company?
TUI MAGIC LIFE is a private company. It is classified as corporate owned and is currently operating.
When was TUI MAGIC LIFE founded?
TUI MAGIC LIFE was founded in 2008. It employs 101 to 250 people.
Where is TUI MAGIC LIFE based?
TUI MAGIC LIFE is headquartered in Hanover, Germany, in the Europe region.
How does TUI MAGIC LIFE make money?
Four revenue lines are on record. All-Inclusive Resort Stays are the primary driver. The others are package Holidays, children's Pricing Add-on and flex Rate Upgrade.
Who are TUI MAGIC LIFE's main competitors?
Melia Hotels International is listed as a broad incumbent. Direct peers are RIU Hotels & Resorts, Barceló Hotel Group, Iberostar Hotels & Resorts, Aldiana Club Resorts, Mitsis Hotels, Robinson Club, Sentido Hotels & Resorts, Club Med and TUI Blue.
Does TUI MAGIC LIFE have an API?
No public API is recorded for TUI MAGIC LIFE.
What industry is TUI MAGIC LIFE in?
TUI MAGIC LIFE's product category is All-Inclusive Resort Holidays. Its primary akta.pro industry code is THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 72119 and its SIC code is 7900.