Epworth Villa
Epworth Villa is a not-for-profit 501(c)(3) Life Plan Community on a single 40-acre campus in NW Oklahoma City, serving seniors 55+ with a full continuum of independent living, assisted living, memory care, skilled nursing, and long-term care, monetized through entrance fees, recurring monthly service fees, and an on-campus OU Health geriatric clinic.
- Company typePrivate
- Founded1987
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Epworth Villa does
Epworth Villa is a not-for-profit 501(c)(3) continuing care retirement community, also branded as a Life Plan Community, operating on a single 40-acre campus in NW Oklahoma City near Edmond, Oklahoma. Founded in 1987 and opened to residents in 1990 under the auspices of the Oklahoma Conference of the United Methodist Church, the community serves seniors aged 55 and older across a full continuum of care: independent living apartments (19 floor plans, 405–1,544 sq. ft.) and cottages (8 floor plans, 1,400–2,313 sq. ft.), assisted living, memory care, skilled nursing and rehabilitation, and long-term care. The campus includes a Town Center with multiple dining venues, a wellness center, chapel, and amenities, plus an on-site OU Health geriatric medicine clinic established in partnership in 2024.
The community monetizes through a two-part pricing structure: one-time entrance fees that vary by residence type and refund plan (starting at $69,185 for apartments and $254,835 for cottages), plus recurring monthly service fees. Two financial programs are offered — LifeCare, with higher entrance fees and stable monthly fees as residents move into higher care levels (a portion tax-deductible as a prepaid medical expense), and Fee for Service, with lower entry fees and per-service care charges at point of need. Assisted living starts at $5,230/month and memory care at $6,620/month. Notable clinical technology deployments include the VSTBalance AI/machine vision fall-risk assessment (claimed 73% reduction in post-acute falls and 85% mobility improvement) and FDA-cleared VitalStim Therapy for swallowing rehabilitation. The Evie chatbot and an online Affordability Calculator support digital lead capture and conversion.
Go-to-market is sales-led and direct-to-consumer, targeting seniors 55+ and their adult children in the Oklahoma City and Edmond trade area through Senior Living Counselors, campus tours, digital marketing (website, blog, Facebook, Instagram, LinkedIn, YouTube), webinars on financial planning and downsizing, and church-based outreach through United Methodist affiliations. Skilled nursing and rehabilitation services are open to non-residents via hospital discharge planner referrals, and the OU Health Clinic serves both residents and the surrounding community. The organization employs 51–100 staff under President/CEO Ron Kelly (since October 2017), with no disclosed parent company, no external PE/VC ownership, and no public ticker.
Epworth Villa firmographics
Firmographics- Name
- Epworth Villa
- Legal name
- Epworth Villa
- Website
- https://epworthvilla.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Epworth Villa is a not-for-profit 501(c)(3) Life Plan Community on a single 40-acre campus in NW Oklahoma City, serving seniors 55+ with a full continuum of independent living, assisted living, memory care, skilled nursing, and long-term care, monetized through entrance fees, recurring monthly service fees, and an on-campus OU Health geriatric clinic.
- Ownership category
- akta.pro rank
Epworth Villa industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where Epworth Villa is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Epworth Villa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Entry Fees: One-time entrance fees paid upon moving to the community, varying by residence type (apartments, cottages, garden homes) and refund plan selected. Assures residents residence access, community activities, and all services and programs.
- Monthly Service Fees: Recurring monthly fees covering dining venues, private dining rooms, flat-linen services, utilities (except telephone), expanded cable and Wi-Fi, 24-hour emergency call system, transportation, fitness center, pool, whirlpool, community garden, art studio, and parking. Varies by residence type, number of occupants, and financial agreement selected.
- LifeCare Program: Higher entrance fee with predictable monthly fees that remain stable when accessing higher levels of care. Provides financial security for health care needs with minimal fee increases. Portion of entrance fee may be tax-deductible as prepaid medical expense.
- Fee for Service Program: Lower entry fees and initial monthly fees compared to LifeCare. Residents pay for care services at prevailing rates when needed, suitable for those with long-term care insurance.
- Assisted Living and Memory Care: Monthly fees for care levels including assisted living ($5,230 starting) and memory care ($6,620 starting), plus one-time community fees ($1,500 per person for memory care).
- Additional Services Revenue: Additional cost services including extra meals, catering, salon and spa, convenience store, personal laundry/dry cleaning, package mailing, personal transportation, outpatient therapy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Independent Living Apartments with entry fees from $69,185 |
| One time/ perpetual license | Monthly | Independent Living Cottages with entry fees from $254,835 |
| Subscription | Monthly | Assisted Living starting at $5,230/month |
| Subscription | Monthly | Memory Care starting at $6,620/month |
| Subscription | Monthly | Skilled Nursing and Long-Term Care |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Epworth Villa product offering
Product offeringCore offering
Epworth Villa is a Life Plan Community operating a 40-acre campus in NW Oklahoma City that delivers a full continuum of senior living services for residents aged 55+. Its offerings span Independent Living (apartments and cottages), Assisted Living, Memory Care, Skilled Nursing and Rehabilitation, and Long-Term Care, supported by an on-campus OU Health geriatric clinic, dining venues, wellness programs, and spiritual services under a faith-based (United Methodist) governance structure.
Product overview
Epworth Villa is a Life Plan Community offering a comprehensive continuum of senior living services on a single 40-acre campus in NW Oklahoma City near Edmond. The portfolio includes Independent Living (apartments with 19 floor plans from 405-1,544 sq. ft. and cottages with 8 floor plans from 1,400-2,313 sq. ft.), Assisted Living, Memory Care, Skilled Nursing and Rehabilitation, and Long-Term Care. Additional offerings include the OU Health Clinic partnership for on-campus geriatric care, LifeCare and Fee for Service financial programs, an Affordability Calculator tool, and extensive lifestyle amenities including dining venues, fitness programs, and spiritual services. The community is faith-based (affiliated with Oklahoma Conference of the United Methodist Church) and serves residents ages 55 and older.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Apartments Spacious apartment homes on the Epworth Villa campus with 19 unique floor plans ranging from 405 to 1,544 sq. ft., including studios and 1-2 bedroom designs with private patios or balconies, easy indoor access to campus dining and amenities, and entry fees starting at $69,185 plus monthly fees.
- Independent Living Cottages Single-story cottage homes with 8 unique floor plans from 1,400 to 2,313 sq. ft., featuring 2-bedroom layouts, private yards, tree-lined streets, open-concept designs, and private garage parking, with entry fees starting at $254,835.
- Assisted Living
Quantifiable outcome
- Significantly higher than national average successful return to home following rehabilitation
- +4 more outcomes
Companies that use Epworth Villa
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Epworth Villa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Epworth Villa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OU HealthcoreIn 2024, OU Health partnered with Epworth Villa to bring a geriatric medicine clinic to the campus. The OU Health Clinic is designed to deliver first-class senior care services to both Epworth Villa residents and surrounding community members in NW Oklahoma City and Edmond. Led by Medical Director Dr. Kathy Thompson, the staff offers comprehensive primary care including routine preventive care, treatment for illnesses, and early diagnosis of developing conditions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Epworth Villa competitors and assessment
Company assessmentDirect peers
- Presbyterian Village North: Faith-based (Presbyterian) continuing care retirement community in Dallas serving 500+ residents. Comparable as a faith-affiliated, full-continuum CCRC, and particularly relevant because Epworth Villa's CEO Ron Kelly previously served as its Executive Director.
- Life Care Services: Manages a national portfolio of continuing care retirement communities, including many faith-affiliated communities. Closest direct peer because it operates the same CCRC/Life Plan Community model that Epworth Villa runs, including nonprofit faith-based campuses.
- Touchmark: Operates full-service retirement communities including independent living, assisted living, memory care, and skilled nursing on single campuses. Directly comparable to Epworth Villa's full-continuum Life Plan model, though Touchmark is a for-profit multi-state operator.
- Belmont Village Senior Living: Operates senior living communities with independent living, assisted living, and memory care, often co-located with clinical partners. Comparable in combining hospitality-style independent living with licensed care and clinical programming, similar to Epworth Villa's blend of lifestyle and on-site clinical services.
- United Methodist Retirement Communities (UMRC): Faith-based (United Methodist) senior living organization in Michigan offering independent living, assisted living, memory care, and skilled nursing on continuing care campuses. Directly comparable to Epworth Villa due to the same United Methodist affiliation, Life Plan structure, and continuum-of-care model.
Broad incumbents
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Comparable as a broad senior living incumbent whose service lines overlap heavily with Epworth Villa's, but with a for-profit, multi-state operating model.
- Atria Senior Living: Large for-profit senior living operator with independent living, assisted living, and memory care communities nationwide. Comparable as a broad competitor in Epworth Villa's core service lines with a much larger geographic footprint and capital base.
- Sunrise Senior Living: Major U.S. senior living provider with assisted living, memory care, independent living, and short-term stay services. Comparable in offering a continuum of care similar to Epworth Villa, but as a large multi-state incumbent rather than a single faith-based campus.
- Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care retirement communities across the country. Comparable as a broad incumbent competing for the same Life Plan and senior care demand that Epworth Villa addresses, though at much greater scale and with for-profit capital structure.
Regional players
- Oklahoma Methodist Manor: Faith-based (United Methodist) senior living community located in Tulsa, Oklahoma offering a similar continuum of care (independent living, assisted living, memory care, skilled nursing). Highly comparable as a regional peer sharing both the Oklahoma market and United Methodist affiliation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Epworth Villa social profiles
Digital presenceEpworth Villa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epworth Villa leadership team
Management profileNumber of profiles
Profiles11 records
Epworth Villa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epworth Villa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epworth Villa
What does Epworth Villa do?
Epworth Villa is a Life Plan Community operating a 40-acre campus in NW Oklahoma City that delivers a full continuum of senior living services for residents aged 55+. Its offerings span Independent Living (apartments and cottages), Assisted Living, Memory Care, Skilled Nursing and Rehabilitation, and Long-Term Care, supported by an on-campus OU Health geriatric clinic, dining venues, wellness programs, and spiritual services under a faith-based (United Methodist) governance structure.
Is Epworth Villa a public or private company?
Epworth Villa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Epworth Villa founded?
Epworth Villa was founded in 1987. It employs 51 to 100 people.
Where is Epworth Villa based?
Epworth Villa is headquartered in Oklahoma City, United States, in the North America region.
How does Epworth Villa make money?
Six revenue lines are on record. Entry Fees are the primary driver. The others are monthly Service Fees, lifeCare Program, fee for Service Program, assisted Living and Memory Care and additional Services Revenue.
Who are Epworth Villa's main competitors?
Direct peers on record are Presbyterian Village North, Life Care Services, Touchmark, Belmont Village Senior Living and United Methodist Retirement Communities (UMRC). Broad incumbents are Five Star Senior Living, Atria Senior Living, Sunrise Senior Living and Brookdale Senior Living. Oklahoma Methodist Manor is listed as a regional player.
Does Epworth Villa have an API?
No public API is recorded for Epworth Villa.
What industry is Epworth Villa in?
Epworth Villa's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADABAG, Large Campus / Multi-Building Assisted Living Communities. Its NAICS code is 623311 and its SIC code is 8050.