Weischer.Media
Weischer.Media is a third-generation, family-owned DACH advertising group that operates cinema, out-of-home, online, and programmatic advertising through 14 specialized sub-brands, serving enterprise brands with both classic and data-driven, programmatic ad-buying solutions.
- Company typePrivate
- Founded1954
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Weischer.Media does
Weischer.Media is a third-generation, family-owned advertising group headquartered in Hamburg, Germany, operating a multi-channel media business across the DACH region (Germany, Austria, Switzerland). Founded in 1954, the group has grown into a holding of 14 wholly-owned specialized sub-brands that cover the principal offline and online advertising channels: cinema (Weischer.Cinema, Weischer.Q, CINEWEB, Kinowerbung.de, LUF Kino), out-of-home and digital out-of-home (Weischer.OOH), online premium video (Weischer.Online), retail media (Weischer.Retail), data and research (Weischer.Insights, SL Research), connectivity (Weischer.Connect), and custom solutions (Weischer.Solutions, Elbberg Media). The business serves enterprise brands and advertisers — including Burger King, Otto, Douglas, Rügenwalder Mühle, Herrmann's, and Dolomiti Superski — with both classic and programmatic ad-buying options.
The underlying technology stack centers on three proprietary assets: WEISCHERplay, an automated daily-updated pre-programme control system for cinema advertising; the Weischer.OOH Attention Index, described as the first specialist OOH agency attention model in Germany, covering 315,000+ OOH locations; and the Social Out of Home (SoOOH™) concept, which integrates social-media mechanics into OOH campaigns. Programmatic Cinema, launched in 2023, extends programmatic buying into the cinema channel. Revenue is generated almost entirely through advertising placements (cinema, OOH/DOOH, online) plus a smaller data and research services stream (Weischer.Insights geo solutions). Pricing is not publicly disclosed and is contact-based; the go-to-market is direct enterprise sales through the specialized sub-brand companies, supported by case-study-led content marketing on LinkedIn, Instagram, Facebook, and the corporate blog.
Strategically the group is positioning itself as an independent, multi-channel alternative to network-owned agencies in the DACH mid-market, leveraging data-driven attention measurement and programmatic automation as the differentiators. Recent product cadence (Programmatic Cinema in 2023, OOH Attention Index and SoOOH in 2024) and an expanding sub-brand ecosystem point to deliberate build-out of an addressable, measurable advertising platform on top of a historically offline media business.
Weischer.Media firmographics
Firmographics- Name
- Weischer.Media
- Legal name
- Weischer.Media
- Website
- https://weischer.media
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Weischer.Media is a third-generation, family-owned DACH advertising group that operates cinema, out-of-home, online, and programmatic advertising through 14 specialized sub-brands, serving enterprise brands with both classic and data-driven, programmatic ad-buying solutions.
- Ownership category
- akta.pro rank
Weischer.Media industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
- akta.pro secondary industries
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)
Keywords
Where Weischer.Media is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Weischer.Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cinema Advertising: Traditional and programmatic cinema screen advertising across theaters in Germany, Austria, and Switzerland. Revenue is generated through placing advertisements in the pre-show environment of cinemas.
- Out-of-Home (OOH) Advertising: Digital and traditional out-of-home advertising placements across 315,000+ locations. Revenue from displaying advertisements in high-traffic public locations.
- Online Advertising: Online advertising placements in cinematic premium advertising environments. Revenue generated from digital ad placements.
- Data and Research Services: Geo solutions, research, and data analytics services that help clients make better-informed advertising decisions. Revenue from consulting and data services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Weischer.Media product offering
Product offeringCore offering
Weischer.Media is a third-generation family-owned media advertising group that plans and places advertising campaigns across cinema screens, digital and analog out-of-home (OOH) locations, and online channels in Germany, Austria, and Switzerland. The company operates specialized sub-brands (Weischer.Cinema, Weischer.OOH, Weischer.Online, Weischer.Insights) and supports both traditional and programmatic buying, including its proprietary WEISCHERplay pre-programme automation system and the Weischer.OOH Attention Index covering 315,000+ locations.
Product overview
Weischer.Media is a third-generation family-owned media advertising group operating a platform-plus-modules architecture across multiple specialized sub-brands. The core offering spans four primary channels: cinema advertising (Weischer.Cinema with Cinema Screen Classic, Programmatic Cinema, and WEISCHERplay), out-of-home advertising (Weischer.OOH), online advertising (Weischer.Online), and retail advertising (Weischer.Retail). Supporting capabilities include Weischer.Insights for geo, research, and data analytics; Weischer.Connect for connectivity services; Weischer.Q for quality and technology; and Weischer.Solutions for custom implementations. The group also operates specialized brands including CINEWEB, Kinowerbung.de, SL Research, LUF Kino, and Elbberg Media. The company emphasizes programmatic capabilities, attention measurement analytics, and Social Out-of-Home innovations across its advertising network spanning Germany, Austria, and Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Weischer.Cinema: Cinema screen classic and programmatic cinema advertising services
- Weischer.OOH
- Weischer.Q
- Weischer.Online
- Weischer.Insights
- Social Out of Home (SoOOH™)
- Weischer.OOH Attention Index
Products and services
- Cinema Screen Classic Traditional cinema advertising placement that delivers brand messages on the big cinema screen to captive audiences. Positioned as an emotional and attention-grabbing advertising environment for brand campaigns.
- Programmatic Cinema Automated, programmatic buying and placement of cinema advertising inventory, enabling data-driven cinema campaigns.
- WEISCHERplay Automated pre-programme cinema advertising control system that updates daily, providing maximum flexibility in managing pre-show cinema content for advertisers.
- (Digital) Out-of-Home Advertising Digital and analog out-of-home advertising placement across 315,000+ locations in Germany, reaching audiences outside the home in strategic locations with demonstrable impact.
- Online Advertising Digital advertising placements across online platforms delivered in a premium cinematic advertising environment for advertisers.
- Geo, Research and Data Services Geospatial analysis, market research, and data analytics services under the Weischer.Insights brand that help clients make better-informed advertising and business decisions.
Quantifiable outcome
- First specialist agency in Germany with own attention model across 315,000+ locations
Companies that use Weischer.Media
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Weischer.Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Weischer.Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Weischer.Media competitors and assessment
Company assessmentDirect peers
- Ströer SE & Co. KGaA: Germany's largest outdoor advertising and out-of-home media owner, headquartered in Cologne. Directly comparable as a German OOH specialist with a national inventory footprint and digital OOH capabilities, competing for the same enterprise advertisers as Weischer.OOH.
- Kinetic Worldwide: Global specialist OOH and out-of-home media agency, part of WPP. Closest direct peer to Weischer.OOH in terms of agency-led OOH planning/buying services for advertisers, though operating at global scale.
- Posterscope ( dentsu): Global OOH specialist agency within the Dentsu network, focused on digital and traditional out-of-home planning and buying. Directly comparable as an OOH specialist agency with measurement and data capabilities competing for similar client budgets.
- Talon Outdoor: Independent OOH and out-of-home media agency operating across Europe and the US. Comparable to Weischer as an independent, network-free OOH specialist with data-led planning capabilities and similar enterprise client profiles.
- WallDecaux: Joint venture between JCDecaux and the Bauer Media Group operating premium out-of-home advertising in Germany. Direct competitor in German OOH for premium formats, especially in urban and street-furniture environments.
Broad incumbents
- JCDecaux: World's largest outdoor advertising company with strong DACH presence. Comparable in OOH media and digital out-of-home, though it also owns significant physical inventory (street furniture, transit) beyond Weischer's specialist agency model.
- Clear Channel Outdoor: Global OOH media owner with operations across Europe including Germany. Overlaps with Weischer in OOH media buying and DOOH, but operates at a much larger inventory scale and competes for the same enterprise advertisers.
Emerging players
- Vistar Media: Leading programmatic DOOH supply-side platform enabling automated buying of digital out-of-home inventory. Comparable via Weischer's Programmatic Cinema and DOOH ambitions, though Vistar is a tech platform rather than an agency.
- Hivestack: Programmatic digital out-of-home (DOOH) advertising platform with strong European and German market presence. Comparable to Weischer's programmatic ambitions in cinema/OOH automation, competing for the same automated OOH buying workflow.
Regional players
- National CineMedia (NCM): Largest cinema advertising network in the US, selling pre-show cinema advertising. Comparable to Weischer.Cinema's core cinema screen advertising business, though operating in a different geographic market (US vs. DACH).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Weischer.Media social profiles
Digital presenceWeischer.Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weischer.Media leadership team
Management profileNumber of profiles
Weischer.Media subsidiaries and ownership
Company hierarchySubsidiaries14 records
Weischer.Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weischer.Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weischer.Media
What does Weischer.Media do?
Weischer.Media is a third-generation family-owned media advertising group that plans and places advertising campaigns across cinema screens, digital and analog out-of-home (OOH) locations, and online channels in Germany, Austria, and Switzerland. The company operates specialized sub-brands (Weischer.Cinema, Weischer.OOH, Weischer.Online, Weischer.Insights) and supports both traditional and programmatic buying, including its proprietary WEISCHERplay pre-programme automation system and the Weischer.OOH Attention Index covering 315,000+ locations.
Is Weischer.Media a public or private company?
Weischer.Media is a private company. It is classified as family owned and is currently operating.
When was Weischer.Media founded?
Weischer.Media was founded in 1954. It employs 101 to 250 people.
Where is Weischer.Media based?
Weischer.Media is headquartered in Hamburg, Germany, in the Europe region.
How does Weischer.Media make money?
Four revenue lines are on record. Cinema Advertising is the primary driver. The others are out-of-Home (OOH) Advertising, online Advertising and data and Research Services.
Who are Weischer.Media's main competitors?
Direct peers on record are Ströer SE & Co. KGaA, Kinetic Worldwide, Posterscope ( dentsu), Talon Outdoor and WallDecaux. Broad incumbents are JCDecaux and Clear Channel Outdoor. Emerging players are Vistar Media and Hivestack. National CineMedia (NCM) is listed as a regional player.
Does Weischer.Media have an API?
No public API is recorded for Weischer.Media.
What industry is Weischer.Media in?
Weischer.Media's product category is Advertising Services. Its primary akta.pro industry code is MPAAABAG, Out-of-Home (OOH) Media Planning & Buying, with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 54183 and its SIC code is 7311.