What Percent does

Percent is a New York-based private credit marketplace, founded in 2018 and operated by Cadence Group Inc. (DBA Percent Technologies, Inc.), that connects three constituencies: specialty lenders and corporate borrowers needing debt capital, third-party underwriters originating deals, and accredited investors seeking exposure to short-duration private credit. The platform sources, structures, syndicates, monitors, and services private credit transactions, enabling investments from a $500 minimum through a Dutch-auction price discovery mechanism, while also supporting Percent Blended Notes (algorithmically diversified multi-deal allocations), Separately Managed Accounts ($50k–$250k model portfolios and $250k+ custom mandates with white-label RIA capability), and a Secondary Market with order-book liquidity launched in February 2026. Underlying infrastructure includes an investor portal with diligence data rooms, surveillance reporting, IRA integrations, and a registered broker-dealer subsidiary (Percent Securities, LLC, FINRA/SIPC member since August 2023) that handles in-house compliant intermediation.

Name

Percent

Legal name

Cadence Group Inc. (DBA Percent Technologies, Inc.)

Website

https://percent.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Percent is a private credit marketplace platform that connects specialty lenders, third-party underwriters, and accredited investors, enabling direct debt investments from a $500 minimum via Dutch-auction price discovery, secondary-market liquidity, and Separately Managed Accounts for HNW and institutional clients.

Ownership category

akta.pro rank

Product category

Private Credit Marketplace Platform

NAICS

Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

Keywords

• Private credit marketplace
• Accredited investor platform
• Debt syndication services
• Alternative investment platform
• Separately managed accounts

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Management Fees on SMAs / Managed Products: 1% annual management fee on total assets under management, accruing daily and paid quarterly in arrears, applied to Separately Managed Accounts and other managed products (Bespoke Blended Notes).
2. Servicing Fees on Coupon / Gross Returns: 10% servicing fee on gross returns/coupon received from underlying deals at time of receipt, applied to SMA and managed-product clients (Bespoke Blended Notes).
3. Secondary Market Trading Fees: 50 basis points fee on trade size charged to each counterparty on every secondary market transaction; both buyer and seller each pay 0.50% on notional trade size.
4. Direct Deal Investment Fees: For self-directed direct investing, fees apply only to interest earned, supporting a marketplace-style transaction flow on the platform.
5. Asset-Based Financing / Capital Raise for Borrowers: Percent facilitates asset-based debt financing for specialty lenders and corporate borrowers, generating fees through structuring and syndication services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Percent operates a three-sided private credit marketplace platform that connects specialty lenders/borrowers, third-party underwriters, and accredited investors to source, structure, syndicate, monitor, and service private credit transactions. The platform enables individual accredited investors to access institutional-grade private credit deals from a $500 minimum via a self-serve portal, while offering Separately Managed Accounts, custom mandates, and white-label solutions to HNW investors, family offices, RIAs, and wealth managers. Revenue is generated through AUM management fees, servicing fees on coupon returns, secondary market trading fees, and structuring/syndication fees on borrower capital raises.

Differentiator

Problem solved

Functional benefit

Brands

• Percent Secondary Market: Secondary Markets feature on the Percent private credit platform that allows investors to place non-binding indications of interest to buy or sell positions in eligible private credit deals.
• Percent SMAs (Separately Managed Accounts)
• Percent Blended Notes (PBN)
• Percent Manager

Products and services

• Percent Investor Portal Self-serve online marketplace platform at portal.percent.com enabling accredited individual investors to browse, diligence, and invest in private credit deals from a $500 minimum, with integrated data rooms, surveillance reporting, IRA support, and account management. Available exclusively to U.S. accredited investors.
• Percent Separately Managed Accounts (SMAs) Institutional-grade Separately Managed Account offering for private credit with three pre-designed model portfolios (Conservative, Moderate, Aggressive) at $50k–$250k and custom mandates at $250k+ with dedicated account managers, plus white-label capability for RIAs and wealth managers. Charges 1% annual management fee on AUM plus 10% servicing fee on gross coupon received.
• Percent Blended Notes (PBN) Algorithm-driven diversified investment product that automatically allocates investor capital across multiple underlying private credit deals to achieve broad diversification across asset classes, geographies, and risk profiles on the Percent marketplace.
• Percent Secondary Markets Tech-powered secondary marketplace on the Percent platform enabling investors to place non-binding Indications of Interest to buy or sell positions in eligible private credit deals, with order book transparency, market depth charts, trade history, and 50 basis points fee per side charged to both buyer and seller.
• Percent Asset-Based Financing for Borrowers Asset-based debt financing and capital raise service for specialty lenders and corporate borrowers, enabling them to secure debt capital to scale origination volumes through Percent's marketplace, generating structuring and syndication fees.
• Percent Manager Portal Manager-side portal at portal.percent.com/manager enabling third-party underwriters and originators to source lenders, structure market-standard private credit deals, and syndicate offerings to investors on the Percent platform.

Quantifiable outcome

• 14.6% net return after losses (LTM 3/31/26) on ABS deals
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Kikin FinancialcoreStrategic or Co-development Partner · 1 January 2026UK-based SME fintech lender that secured up to $20M debt facility through Percent's marketplace to provide flexible credit to UK consumer brands including Tallow & Ash, Manors Golf, The Nue Co, Citizens of Soil, and Nice Drinks.
• Republic EuropeminorGTM or Marketing Partner · 1 January 2026Cited as part of broader private credit / alternative investment ecosystem reference; Republic Europe operates an equity crowdfunding platform for digital investment opportunities. Listed alongside Percent as alternative investment platforms enabling retail investor access to private markets.
• Pursuit Funds (Pursuit)coreStrategic or Co-development Partner · 1 October 2025Marquee partnership referenced in Q3 2025 investor update; Pursuit launched an Asset-Based Income Interval Fund to expand investor access to niche private markets using Percent's infrastructure.
• Aluna PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2023London-based boutique advisory firm underwriter on Percent, originating $13.6M across 13 deals in 2023. Specializes in early-stage technology companies globally (fintech, healthcare, logistics, media, SaaS).
• Hum CapitalcoreChannel Partner/ Reseller/ Distributor · 1 January 2023New York-based funding platform underwriter on Percent, originating $13.4M across 10 deals in 2023. Provides non-dilutive capital for lower middle-market companies.
• Quiq CapitalcoreChannel Partner/ Reseller/ Distributor · 1 January 2023New Jersey-based private credit fund manager underwriter on Percent, originating $9.6M across 9 deals in 2023. Specializes in direct lending and structured credit for the lower middle market.
• TradebackedcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Underwriter on Percent (established 2022) originating $3.6M across 7 deals in 2023 via buyback and sale-leaseback inventory financing contracts in the U.S., Asia, Europe, and MENA regions.
• H Street DCLcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Underwriter on Percent (established 2023) originating $3.2M across 1 deal. Specializes in affordable housing sector in Washington, D.C., with ~15 years team experience in small business lending and fintech software.
• Era Global TechnologiescoreChannel Partner/ Reseller/ Distributor · 1 January 2023New York-based global investment partnership (rebrand of 8090 Partners LLC) underwriter on Percent, comprising 30+ multi-billion-dollar family enterprises across 19 countries. Originated $2.5M across 1 deal in 2023.
• Pi CapitalcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Global advisory firm underwriter on Percent originating $2M across 4 deals in 2023, leveraging an extensive network and sector expertise.
• Celeres Capital AdvisorscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Minority-owned registered investment advisor based in Puerto Rico (founded 2019) underwriter on Percent, originating $1.5M across 1 deal in 2023. Focuses on growth capital for companies in overlooked markets.
• SharestatescoreChannel Partner/ Reseller/ Distributor · 1 January 2023New York-based private lender (operating since 2013) underwriter on Percent, originating $1.3M across 7 deals in 2023 for bridge, fix and flip, new construction, and long-term rental real estate loans.
• Hi2 Investment ManagementcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Registered investment advisor underwriter on Percent managing an Alternative Credit Fund focused on global consumer credit and car dealer inventory sectors. Originated $700k across 1 deal in 2023.
• New Technology VenturescoreChannel Partner/ Reseller/ Distributor · 1 January 2023U.S.-based venture capital firm underwriter on Percent, originating $400k across 1 deal in 2023. Focuses on cybersecurity, software, and healthcare IT.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yieldstreet: Yieldstreet is the most direct competitor to Percent — an alternative investment platform offering private credit, real estate, and other private market products to accredited investors with low minimums and a similar retail-democratization thesis.
• iCapital Network: iCapital operates an alternatives marketplace with a strong RIA/wealth manager distribution focus and white-label capability — directly comparable to Percent's SMA and white-label go-to-market motion, though at a larger institutional scale.
• EquityMultiple: EquityMultiple is an accredited-investor platform for private real estate debt and equity, sharing Percent's low-minimum, marketplace-style distribution and serving the same HNW and family office customer base.
• CrowdStreet: CrowdStreet offers private commercial real estate investments to accredited investors via an online marketplace — comparable in investor targeting (accredited, retail-accessible private markets) and platform-led distribution model.
• Kikin Financial: Kikin is a UK fintech lender that secured up to $20M in debt financing via the Percent marketplace — a partner that is itself a direct comparable as a digital SME lending marketplace distributing credit to investors.

Broad incumbents

• Fundrise: Fundrise is a larger, established alternative investment platform focused on private real estate, sharing Percent's low-minimum, self-serve accredited-investor model but operating at significantly broader consumer brand scale.
• AcreTrader: AcreTrader offers fractional farmland investments to accredited investors via an online platform — comparable in retailizing an institutional-only asset class through technology and low minimums, though concentrated in farmland.
• Masterworks: Masterworks is an established alternative investment platform democratizing fine art ownership for accredited investors — sharing Percent's low-minimum, retail-onboarding, marketplace-led model but in a different asset class.

Emerging players

• Forge Global: Forge operates a private securities secondary marketplace — comparable in providing liquidity infrastructure for traditionally illiquid private assets, though focused on private company shares rather than private credit.
• Hiive: Hiive runs a secondary marketplace for private company shares — adjacent to Percent's secondary market for private credit, with a similar liquidity-as-a-service value proposition for investors in private markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/investpercent
• Facebookfacebook.com/investpercent
• LinkedInlinkedin.com/company/percent-technologies
• Instagraminstagram.com/investpercent

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors31 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percent