Laurel Imports
- Company typePrivate
- Founded1984
- HeadquartersJohnstown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Laurel Imports firmographics
Firmographics- Name
- Laurel Imports
- Legal name
- Laurel Auto Group
- Website
- https://laurelautogroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Laurel Imports is headquartered
LocationHeadquarters
- HQ city
- Johnstown
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Laurel Imports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles from franchise brands (BMW, Toyota, Nissan, Ford, Chrysler, Dodge, Jeep, Ram, Hyundai, Lincoln). Revenue from vehicle transaction prices, with manufacturer incentives and dealer add-ons as margin opportunities.
- Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles. Includes certified pre-owned programs for Toyota, BMW, and Nissan with rigorous quality inspections.
- Finance and Insurance Products: Finance managers arrange vehicle loans through banks and credit unions, offering extended warranties, GAP insurance, and service contracts as additional revenue streams.
- Service and Parts: Vehicle maintenance and repair services, OEM parts sales, tires, batteries, and accessories. Intercompany delivery helps distribute parts across locations.
- Collision Repair Services: Auto body repair including dent/scratch repair, frame straightening, paintless dent repair, auto painting, bumper repair, and glass replacement. Direct repair facility for State Farm, Erie, and Nationwide Insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Price range $17,000 - $170,000 for new vehicles across all brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Laurel Imports product offering
Product offeringCore offering
Laurel Auto Group is a multi-brand new and pre-owned vehicle dealership group operating seven franchise storefronts across western Pennsylvania, selling vehicles from BMW, Toyota, Nissan, Ford, Chrysler, Dodge, Jeep, Ram, Hyundai, and Lincoln. The group also provides in-house vehicle financing through partner banks and credit unions, full-service maintenance and OEM parts, and ICAR Gold Class-certified collision repair services at two body shop locations.
Differentiator
Problem solved
Functional benefit
Brands
- Laurel Advantage: VIP benefits program for Laurel customers including complimentary maintenance, shuttle service, loaner vehicle, pickup & drop-off, roadside assistance, towing, paintless dent repair, windshield repair, key fob coverage, and road hazard repair.
Products and services
- New Vehicle Sales Sale of new vehicles from franchise brands including BMW, Toyota, Nissan, Ford, Chrysler, Dodge, Jeep, Ram, Hyundai, and Lincoln across seven dealership locations in Johnstown, Windber, and Latrobe PA. Targeted at individual consumers and commercial buyers in western Pennsylvania.
- Pre-Owned and Certified Pre-Owned Vehicle Sales Sale of pre-owned vehicles and certified pre-owned models for Toyota, BMW, and Nissan with rigorous quality inspections. Carfax vehicle history reports are integrated into certified listings. Targeted at individual consumers seeking used vehicles.
- Vehicle Financing and Insurance Products Finance managers arrange vehicle loans through partner banks and credit unions and offer extended warranties, GAP insurance, and service contracts. Online finance applications are available. Targeted at vehicle buyers at all seven locations.
- Service and Parts Vehicle maintenance and repair services, OEM parts sales, tires, batteries, and accessories, with intercompany parts distribution across locations. Available at the franchised dealerships. Targeted at vehicle owners needing post-sale maintenance.
- Collision Repair Services Auto body repair including dent and scratch repair, frame straightening, paintless dent repair, auto painting, bumper repair, and glass replacement, performed at two collision centers (Latrobe and Johnstown) using PPG Envirobase waterborne paint. ICAR Gold Class-certified facility. Targeted at vehicle owners with collision damage, including insurance policyholders of State Farm, Erie, and Nationwide via Direct Repair Facility agreements.
- Laurel Advantage VIP Program VIP benefits program for Laurel customers including complimentary scheduled maintenance, shuttle service, loaner vehicle, pickup and drop-off, roadside assistance, towing, paintless dent repair, windshield repair, key fob coverage, and road hazard repair. Loyalty membership tied to vehicle purchases at any of the seven Laurel dealerships.
Quantifiable outcome
- Over 2,865 manufacturer incentives and specials available across all brands and models
Companies that use Laurel Imports
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Laurel Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Laurel Imports partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- State Farm InsurancecoreDesignated as a Direct Repair Facility for State Farm Insurance. Provides streamlined claims process and priority repair service for State Farm policyholders needing collision repair.
- Erie InsurancecoreDesignated as a Direct Repair Facility for Erie Insurance. Enables efficient claims handling and quality repairs for Erie Insurance customers.
- Nationwide InsurancecoreDesignated as a Direct Repair Facility for Nationwide Insurance. Offers streamlined repair and claims process for Nationwide policyholders.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Laurel Imports competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US franchised automotive retailer with over 300 locations nationwide. Broad incumbent operating at scale with overlapping franchise brands; competes with Laurel for OEM allocations and customer mind share in adjacent metro markets.
- Lithia Motors: Largest US auto retailer by revenue with an aggressive acquisition strategy across regional dealer groups. Broad incumbent with overlapping franchise portfolio; relevant as both peer and potential acquirer of regional groups like Laurel.
- Asbury Automotive Group: Major US franchised automotive retailer with strong southeast presence and growing footprint. Comparable multi-brand retail and F&I economics with focus on customer experience and digital retailing.
- Group 1 Automotive: Major US franchised dealer group with operations across the US and UK. Comparable multi-brand retail model with overlapping premium (BMW, Toyota) and mass-market franchises; relevant scale and operational benchmark.
- Penske Automotive Group: Large diversified automotive services company with significant franchised dealership operations alongside commercial vehicle distribution. Overlapping premium and import franchise mix and similar retail F&I revenue model.
- Sonic Automotive: Major US franchised dealer group with EchoPark used-vehicle stores complementing new vehicle retail. Broad incumbent with comparable franchise brand portfolio and meaningful used car exposure.
Direct peers
- Spitzer Auto Group: Regional multi-brand automotive dealer group headquartered in Pennsylvania with locations across OH, FL, and PA. Comparable in scale (multi-rooftop, multi-brand) and in serving Pennsylvania customers with similar franchise mix.
- Diehl Automotive Group: Regional multi-brand dealer group operating across Pennsylvania and eastern Ohio. Comparable multi-rooftop structure with overlapping franchise brands and similar geographic concentration in mid-sized PA/OH markets.
- #1 Cochran: Large western Pennsylvania multi-brand automotive dealer group serving the Pittsburgh metro and surrounding counties. Directly comparable to Laurel as a regional multi-rooftop group competing for the same Pennsylvania customer base across overlapping brands.
Emerging players
- CarMax: Largest US used vehicle retailer with a no-haggle omni-channel model and integrated financing. Competes directly with Laurel's used vehicle and F&I revenue streams, particularly for value-oriented individual buyers in the same regional catchments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Laurel Imports social profiles
Digital presenceLaurel Imports compliance and trust
Trust signalCompliance4 records
Laurel Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laurel Imports leadership team
Management profileNumber of profiles
Laurel Imports subsidiaries and ownership
Company hierarchySubsidiaries8 records
Laurel Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laurel Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laurel Imports
What does Laurel Imports do?
Laurel Auto Group is a multi-brand new and pre-owned vehicle dealership group operating seven franchise storefronts across western Pennsylvania, selling vehicles from BMW, Toyota, Nissan, Ford, Chrysler, Dodge, Jeep, Ram, Hyundai, and Lincoln. The group also provides in-house vehicle financing through partner banks and credit unions, full-service maintenance and OEM parts, and ICAR Gold Class-certified collision repair services at two body shop locations.
Is Laurel Imports a public or private company?
Laurel Imports is a private company. It is classified as family owned and is currently operating.
When was Laurel Imports founded?
Laurel Imports was founded in 1984. It employs 1 to 10 people.
Where is Laurel Imports based?
Laurel Imports is headquartered in Johnstown, United States, in the North America region.
How does Laurel Imports make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, finance and Insurance Products, service and Parts and collision Repair Services.
Who are Laurel Imports's main competitors?
Broad incumbents on record are AutoNation, Lithia Motors, Asbury Automotive Group, Group 1 Automotive, Penske Automotive Group and Sonic Automotive. Direct peers are Spitzer Auto Group, Diehl Automotive Group and #1 Cochran. CarMax is listed as an emerging player.
Does Laurel Imports have an API?
No public API is recorded for Laurel Imports.