FreshRx Oklahoma

What FreshRx Oklahoma does

FreshRx Oklahoma is a 501(c)(3) nonprofit organization headquartered in Tulsa, Oklahoma, that operates a produce prescription (PRx) program serving low-income individuals with Type 2 diabetes in North Tulsa. Founded by gerontologist Erin Martin and launched as a pilot in April 2021, it was the first such program in Oklahoma. The core offering is a free, 12-month intervention that combines bi-weekly distribution of locally-grown fresh produce with cooking classes, nutrition education, and quarterly health screenings that track A1c, blood pressure, and weight. Patients are referred through a network of healthcare provider partners — Community Health Connection, Crossover Health Services, Life Pace, Oak Street Health, OU Health, and Tulsa Dream Center — all serving a population in which diabetes prevalence exceeds 20% versus under 8% in South Tulsa and life expectancy is roughly 8.4 years shorter. The program has cumulatively served 275+ patients since launch and has tripled in size from its initial 50-patient pilot.

The underlying operating model integrates three stakeholder groups: patients (recipients of produce and education), local sustainable/regenerative farms (15+ suppliers including 8th Street Urban Farm, Robinson Ranch, and Fisher Produce), and healthcare providers/clinics (referral channels). Distribution occurs at a single site — the Foodbank of Eastern Oklahoma at 1304 North Kenosha Ave, Tulsa — on a bi-weekly Wednesday cadence. The organization runs on a small staff of six (CEO, Operations & Clinical Director, Community Partnerships Director, Education Director, Outreach Coordinator, Produce Coordinator) and uses a minimal technology stack: the freshrxok.org website with SignUpGenius and WKF forms for enrollment, YouTube for nutrition education content, and standard social media channels. Academic partnerships with Langston University (IRB oversight) and Oklahoma State University (pre/post outcome evaluation) provide research infrastructure.

Revenue is sourced from three streams: USDA NIFA GusNIP federal grants, philanthropic donations from healthcare foundations and private donors (Rockefeller Foundation, George Kaiser Family Foundation, Humana, Aetna, Morningcrest, Community Light Foundation, Builders Initiative), and — newly as of December 2025 — healthcare payer partnerships. Cumulative philanthropic dollars raised stand at $1.24M, and annual produce spending is approximately $195K. In December 2025, FreshRx announced a partnership with Oklahoma Complete Health to provide produce prescriptions to Tulsa Medicaid members with Type 2 diabetes under Oklahoma's Food is Medicine Act, introducing a recurring reimbursement model. In February 2026, the organization entered a $17M partnership with Northside Neighbors to broaden diabetes reduction efforts in North Tulsa, signaling material scaling.

Name

FreshRx Oklahoma

Legal name

FreshRx Oklahoma

Website

https://freshrxok.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FreshRx Oklahoma is a Tulsa-based 501(c)(3) nonprofit running a free 12-month produce prescription program for low-income Type 2 diabetes patients in North Tulsa, combining bi-weekly local produce distribution, cooking classes, and quarterly health screenings funded by federal grants, philanthropic foundations, and a new Medicaid payer partnership.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Community Food Services (62421), Fruit and Vegetable Retailers (445230)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Produce prescription program
• Food as medicine
• Diabetes management
• Community health services
• Local farm sourcing

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Federal Government Grants: USDA NIFA GusNIP (Gus Schumacher Nutrition Incentive Program) funding for produce prescription programs. GusNIP projects demonstrate the impact of PRxs on fruit and vegetable consumption, nutrition security, and healthcare usage for vulnerable populations.
2. Philanthropic/Foundation Funding: Funding from private healthcare foundations and donors including Rockefeller Foundation, George Kaiser Family Foundation, Humana, Morningcrest, Community Light Foundation, Aetna, and Builders Initiative. Raised $1.24M in philanthropic dollars.
3. Healthcare Payer Partnerships: Partnership with Oklahoma Complete Health to provide produce prescription program for Tulsa members with Type 2 diabetes. Programs may be covered under Medicaid through the Food is Medicine Act.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FreshRx Oklahoma operates a free 12-month produce prescription program that provides bi-weekly fresh, locally-grown fruits and vegetables to people living with Type 2 diabetes in North Tulsa. The program integrates food distribution with cooking and nutrition classes, quarterly A1c and blood pressure screenings, and healthcare provider referrals. All components are delivered at no cost to patients, funded through federal grants, philanthropy, and healthcare payer partnerships.

Product overview

FreshRx Oklahoma is a USDA-funded nonprofit produce prescription program that operates as a single integrated product offering. The core FreshRx Produce Prescription Program provides free, locally-grown fresh produce every two weeks for 12 months to patients living with Type 2 diabetes in North Tulsa. This program is supplemented by cooking and nutrition classes, quarterly health screenings (A1c, blood pressure, weight), and food distribution through the Foodbank of Eastern Oklahoma. The program also includes a new produce prescription partnership with Oklahoma Complete Health launched in December 2025, expanding access through healthcare coverage. All components work together as an integrated food-as-medicine intervention designed to reduce diabetes-related health disparities.

Differentiator

Problem solved

Functional benefit

Products and services

• FreshRx Produce Prescription Program A 12-month food-as-medicine program that provides free, locally-grown fresh produce every two weeks to patients living with Type 2 diabetes, combined with cooking classes, nutrition education, and quarterly health screenings to help manage A1c, blood pressure, and weight.
• Cooking and Nutrition Classes Monthly educational classes teaching patients how to choose and cook foods that support diabetes management, covering healthy eating, blood sugar monitoring, medication management, active lifestyle, coping skills, and risk reduction. Content is also distributed via the FreshRx YouTube channel.
• Quarterly Health Screenings Free quarterly health screenings that measure weight, blood pressure, and A1c levels to track patient progress and health outcomes throughout the 12-month program.
• Food Distribution Service Bi-weekly distribution of fresh, locally-grown produce from the Foodbank of Eastern Oklahoma (1304 North Kenosha Ave, Tulsa, OK 74106) to enrolled patients, with recipes and preparation instructions included.
• Oklahoma Complete Health Produce Prescription Partnership A covered produce prescription program for Oklahoma Complete Health members with Type 2 diabetes in Tulsa, integrating FreshRx services into healthcare payer coverage.

Quantifiable outcome

• 2.2% average reduction in A1c levels achieved by 75% of patients
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Northside NeighborscoreStrategic or Co-development Partner · 25 February 2026Partnership to reduce diabetes in North Tulsa with $17M grant. FreshRx provides expertise in food prescription program design and local farm sourcing.
• Oklahoma Complete HealthcoreStrategic or Co-development Partner · 5 December 2025Partnership to launch produce prescription program for Tulsa members with Type 2 diabetes. Oklahoma Complete Health covers eligible members' participation in FreshRx program.
• Foodbank of Eastern OklahomacoreImplementation/ SI/ Consulting PartnerDistribution partner hosting FreshRx food distribution site at 1304 North Kenosha Ave, Tulsa, OK 74106. Patients pick up produce bi-weekly at this location.
• Langston UniversityminorStrategic or Co-development PartnerProvides Independent Review Board (IRB) oversight for ethical compliance, HIPAA compliance maintenance, and patient document review.
• Oklahoma State UniversityminorStrategic or Co-development PartnerServes as data partner evaluating pre- and post-survey data to determine if increased produce consumption correlates to better health outcomes.
• Community Health ConnectioncoreChannel Partner/ Reseller/ DistributorHealthcare provider referring low-income patients to FreshRx program. Focus on Hispanic community and medically needy in Northeast Oklahoma.
• Crossover Health ServicescoreChannel Partner/ Reseller/ DistributorFaith-based healthcare organization that helped originate the FreshRx concept. Dr. Kent Farish presented research that led to program founding.
• OU HealthcoreChannel Partner/ Reseller/ DistributorOklahoma's leading academic health system referring patients to FreshRx produce prescription program.
• Oak Street HealthcoreChannel Partner/ Reseller/ DistributorPrimary care organization specializing in Medicare beneficiaries, referring older adult patients with Type 2 diabetes to FreshRx.
• 8th Street Urban FarmcoreStrategic or Co-development PartnerLocal regenerative farm providing fresh produce to FreshRx patients. Focused on increasing access to healthy produce for economically disadvantaged communities.
• Robinson RanchcoreStrategic or Co-development PartnerFemale-run farm in Bixby, Oklahoma providing nutrient-dense produce to FreshRx. Works with 40+ other local farmers to expand options.
• Fisher ProducecoreStrategic or Co-development PartnerFamily farm operating for over 100 years, certified organic produce supplier to FreshRx from historic Fisher Farms.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MANNA: Philadelphia-based nonprofit providing medically tailored meals and nutrition services to people with serious illnesses. Comparable nonprofit food-as-medicine model with clinical integration and payer partnerships, though focused on prepared meals rather than fresh produce.
• Wholesome Wave: National nonprofit pioneer of the produce prescription model and GusNIP advocacy. Operates the National Produce Prescription Coalition and funds many PRx programs, including federal lobbying that expanded GusNIP - directly comparable mission and operating model to FreshRx.
• Brighter Bites: Nonprofit that distributes fresh produce plus nutrition education to families in underserved communities through school and clinic partnerships. Closely comparable model of bi-weekly produce distribution combined with education and health-system partnerships.
• Geisinger Fresh Food Farmacy: Geisinger Health System's hospital-based produce prescription program that served as the explicit model for FreshRx Oklahoma (per the company history citing Dr. Kent Farish's Geisinger research). Operates a clinically integrated PRx model for diabetic patients, making it the closest direct comparable.
• About Fresh: Nonprofit operating the Fresh Connect food prescription platform that enables healthcare providers to issue produce "prescriptions" redeemable at retail. Comparable food-as-medicine mission with a more technology-enabled delivery model.
• Tufts Food is Medicine Program: Academic-led food is medicine initiative at Tufts University that conducts research and operates clinical food prescription programs. Comparable clinical-PRx integration and emphasis on outcome measurement, with stronger research infrastructure than FreshRx.

Emerging players

• FarmboxRx: For-profit social enterprise delivering medically tailored produce boxes to Medicaid and Medicare health plan members via payer contracts. Comparable produce-prescription core product and payer-aligned business model, but operates as a private company rather than nonprofit.

Broad incumbents

• Feeding America: Largest U.S. hunger-relief nonprofit network including 200+ food banks. Operates the Foodbank of Eastern Oklahoma (FreshRx's distribution partner) and broader food-as-medicine initiatives. Comparable nonprofit food distribution mission, but at vastly larger scale and without FreshRx's PRx clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@freshrxok
• Facebookfacebook.com/freshrxok
• LinkedInlinkedin.com/company/freshrx
• Instagraminstagram.com/freshrxok

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshRx Oklahoma