FarmboxRx
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
FarmboxRx firmographics
Firmographics- Name
- FarmboxRx
- Legal name
- Farmbox Direct
- Website
- https://farmboxrx.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FarmboxRx industry classification
Industry- Product category
- Healthcare Member Engagement (Food-as-Medicine)
- NAICS
- Farm Management Services (115116)
- akta.pro primary industry
- Farm Financial Management & Recordkeeping Services (AFACAJAC)
- akta.pro secondary industries
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where FarmboxRx is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FarmboxRx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B program contracts with managed care organizations (MCOs) and health plans: Revenue is generated through business-to-business contracts with health plans and managed care organizations for customized food-as-engagement programs (Rewards & Incentives, Benefits, Medically Appropriate Intervention, Maternal Health, Chronic Condition, Childhood programs). Customers are invoiced for tailored programs of fresh produce, grocery items, and medically tailored meals shipped to their members; this replaced the company's earlier direct-to-consumer model as the primary growth engine.
- Direct-to-consumer (legacy/secondary): Earlier direct-to-consumer subscription model (Farmbox Direct / FarmboxRx consumer site) including credit card payment processing; this channel has been deprioritized in favor of the B2B model per public reporting on the company's D2C-to-B2B pivot.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom quote-based B2B pricing per health plan/MCO contract |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
FarmboxRx product offering
Product offeringCore offering
FarmboxRx is a B2B food-as-engagement company that delivers customized fresh produce, healthy grocery, and medically tailored meal boxes to members of managed care organizations and health plans to drive preventive care compliance, HEDIS/STARS quality measure performance, and chronic condition self-management. Health plans send member eligibility files; FarmboxRx executes multi-channel outreach, opt-in, shipment, and engagement reporting across programs including Rewards & Incentives, Benefits, Medically Appropriate Intervention, Maternal Health, Chronic Conditions, and Childhood Programs.
Product overview
FarmboxRx is a healthcare food-as-engagement company, now operating as a Pyx Health company, that delivers a unified platform built from three core solution modules — Rewards & Incentives, Benefits, and Medically Appropriate Intervention — supported by a customizable Tailored Programs engine that produces food boxes configured as Mixed Produce, Chronic Condition, Culturally Relevant, or Lean Proteins. These modules plug into a set of vertical programs including the Maternal Health Program, Chronic Conditions Program (diabetes, hypertension, kidney health, post-discharge meals), and Childhood Programs (EPSDT, immunizations, weight management, wellness education). The sub-brand Feed By FarmboxRx complements these offerings for member benefits. Since 2014, FarmboxRx has shipped millions of pounds of fresh produce, healthy grocery items, and medically tailored meals to members of managed care organizations nationwide, using nutritious food to deliver health plan messages and drive member engagement around preventive care and chronic condition management.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewards & Incentives
Companies that use FarmboxRx
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
FarmboxRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FarmboxRx partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Pyx HealthflagshipAcquired FarmboxRx in June 2025 with $47.5M from S2G Investments. FarmboxRx now operates as "A Pyx Health Company" per its website branding. Pyx Health plans to integrate FarmboxRx's food-as-medicine expertise with its AI-driven member activation platform to address social health needs, food insecurity, and benefits navigation for Medicare/Medicaid members.
- HealthPartnerscoreHealthPartners is the first health plan in Minnesota to offer FarmboxRx fresh produce delivery and nutrition education as a benefit to its MSHO (senior) membership. Provides quotes from Jim Eppel (EVP/CAO) and Emi Bennettvo (Manager, State Public Programs).
- Molina Healthcare of New MexicocorePartnership to deliver nutritious foods to Molina Medicaid members in New Mexico and address health disparities; Molina reports a 20–30% overall improvement in participating vs. non-participating members.
- Unite for HERminorNonprofit partner that co-delivers FarmboxRx fresh food and nutrition to patients (typically breast/ovarian cancer survivors). Sue Weldon (Founder & CEO) is a public spokesperson for the partnership.
- Blue Cross Blue Shield of TennesseecoreLaunched a statewide Food as Medicine Initiative with FarmboxRx (announced August 2024 via Businesswire) to deliver fresh produce to BCBS-Tennessee members.
- Medicaid Innovation Collaborative (MIC)minorSelected by Acumen America / Medicaid Innovation Collaborative to run pilot programs improving health outcomes for Medicaid beneficiaries.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
FarmboxRx competitors and assessment
Company assessmentBroad incumbents
- Unite Us: Larger SDOH coordination network connecting health plans, providers, and community organizations; broader portfolio than FarmboxRx but competes for SDOH program budgets at MCOs.
Emerging players
- Ceres: Food-as-medicine platform partnering with health plans to deliver fresh produce and medically tailored groceries; comparable program design and Medicaid focus to FarmboxRx's tailored programs.
- Cityblock Health: Value-based care provider for Medicaid and dually eligible members addressing food insecurity, housing, and behavioral health; overlapping member population and SDOH focus.
- Wellbe: Patient engagement and navigation platform for health systems and payers, including maternity and chronic condition workflows; adjacent to FarmboxRx's Maternal Health and chronic-condition programs.
Direct peers
- Pack Health: Digital health coaching and member engagement platform for chronic conditions sold to health plans and pharma; comparable chronic-condition self-management positioning to FarmboxRx's Chronic Conditions Program.
- Pyx Health: Parent company of FarmboxRx and a direct peer in Medicaid/Medicare member engagement. Pyx Health's AI-driven Continuous Activation Platform addresses loneliness, mental health, and SDOH for the same health plan buyers.
- Icario: Healthcare member engagement and rewards/incentives vendor for Medicare Advantage, Medicaid, and ACA health plans; overlaps with FarmboxRx's Rewards & Incentives and Benefits modules and HEDIS/STARS-focused mission.
- GA Foods: Medically tailored meal and nutrition program provider serving Medicare Advantage, Medicaid, and Dual-Eligible health plans; directly comparable fulfillment model and customer base to FarmboxRx.
- Nuvem (formerly Healthify): Social determinants of health platform connecting health plans with community-based food, housing, and benefits resources; overlaps with FarmboxRx's SDOH product line and MCO buyer base.
- Mom's Meals (WellSky): Largest U.S. provider of medically tailored meals delivered to health plan members and Medicaid/Medicare beneficiaries; competes head-to-head with FarmboxRx's Medically Appropriate Intervention and post-discharge meal offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FarmboxRx social profiles
Digital presenceFarmboxRx compliance and trust
Trust signalCompliance1 record
FarmboxRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmboxRx leadership team
Management profileNumber of profiles
Profiles2 records
FarmboxRx funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmboxRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmboxRx
What does FarmboxRx do?
FarmboxRx is a B2B food-as-engagement company that delivers customized fresh produce, healthy grocery, and medically tailored meal boxes to members of managed care organizations and health plans to drive preventive care compliance, HEDIS/STARS quality measure performance, and chronic condition self-management. Health plans send member eligibility files; FarmboxRx executes multi-channel outreach, opt-in, shipment, and engagement reporting across programs including Rewards & Incentives, Benefits, Medically Appropriate Intervention, Maternal Health, Chronic Conditions, and Childhood Programs.
Is FarmboxRx a public or private company?
FarmboxRx is a private company. It is classified as corporate owned and is currently acquired.
When was FarmboxRx founded?
FarmboxRx was founded in 2014. It employs 11 to 50 people.
Where is FarmboxRx based?
FarmboxRx is headquartered in Boston, United States, in the North America region.
How does FarmboxRx make money?
Two revenue lines are on record. B2B program contracts with managed care organizations (MCOs) and health plans are the primary driver. The others are direct-to-consumer (legacy/secondary).
Who are FarmboxRx's main competitors?
Unite Us is listed as a broad incumbent. Emerging players are Ceres, Cityblock Health and Wellbe. Direct peers are Pack Health, Pyx Health, Icario, GA Foods, Nuvem (formerly Healthify) and Mom's Meals (WellSky).
Does FarmboxRx have an API?
No public API is recorded for FarmboxRx.
What industry is FarmboxRx in?
FarmboxRx's product category is Healthcare Member Engagement (Food-as-Medicine). Its primary akta.pro industry code is AFACAJAC, Farm Financial Management & Recordkeeping Services, with a secondary code of AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery. Its NAICS code is 115116.