KiddieCorp
KiddieCorp is a privately held, family-owned on-site childcare services company founded in 1986 that delivers staffed childcare programs at corporate events, professional sports games, conventions, military events, and private functions across the U.S. and Canada.
- Company typePrivate
- Founded1986
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What KiddieCorp does
KiddieCorp is a privately held, family-owned on-site childcare services company founded in 1986 in San Diego, California. It specializes exclusively in delivering staffed childcare programs at corporate events, including conferences, conventions, trade shows, professional sports games, military events, special needs events, and private social functions across the U.S. and Canada. Its service offering is operationally comprehensive, encompassing pre-event planning, custom online registration and payment collection, activity programming, supply packing and shipping, on-site entertainment, optional add-ons (face painting, off-site tours), and post-event reporting. The company deploys a 3,000+ W-2 employee workforce managed by dedicated on-site and office-based program managers, differentiated from competitors that rely on contractors. Industry-leading $7 million liability insurance and a standards partnership with the American Academy of Pediatrics support its safety positioning.
The business model is professional-services-based with quote-driven, per-event pricing. Event organizers pay for programs while parent registration fees are collected by KiddieCorp and credited back to help offset program costs, creating a transparent cost structure for clients. Go-to-market is sales-led and event-driven, with direct outreach by a dedicated Sales Manager to corporate event planners, professional sports team operations, associations, and military organizations, supplemented by a 'Request a Proposal' website funnel, organic social presence, and industry event participation. Customer segments are diversified across multiple verticals but anchored by long-tenured relationships with all major U.S. professional sports leagues (MLB partnership since 1992, plus NFL, NBA, NHL) and leading medical and scientific associations (ACC, SfN, ISA, ACNP, AAS). Leadership consists of CEO/President Amber Standley and CFO/Vice President Tyler Standley, consistent with founder/family control. No external funding, M&A, or institutional investor involvement has been disclosed.
KiddieCorp firmographics
Firmographics- Name
- KiddieCorp
- Legal name
- KiddieCorp Inc.
- Website
- https://kiddiecorp.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KiddieCorp is a privately held, family-owned on-site childcare services company founded in 1986 that delivers staffed childcare programs at corporate events, professional sports games, conventions, military events, and private functions across the U.S. and Canada.
- Ownership category
- akta.pro rank
KiddieCorp industry classification
Industry- Product category
- Corporate Event Childcare Services
- NAICS
- Child Care Services (62441), Child Care Services (6244), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event & Wedding Babysitting (Kids’ Corner/Group Sitting) (HSAAAAAE)
- akta.pro secondary industries
- Corporate/Employer-Sponsored Childcare Placement (HSAAALAM), Weekend & Short-Term Babysitting (HSAAAAAB)
Keywords
Where KiddieCorp is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KiddieCorp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- On-site Childcare Services: KiddieCorp provides childcare services at corporate events, charging per child or per event basis. They handle registration, payment collection from parents, and provide complete childcare programs including staffing, activities, and supplies. Event organizers pay for the service, with parent registration fees often credited back to offset program costs.
- Add-On Services: Additional revenue from optional enhancements such as face painting, magicians or performers, goodie bags, snacks, meals, drinks, and off-site tours to aquariums, museums, and amusement parks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
KiddieCorp product offering
Product offeringCore offering
KiddieCorp provides fully managed on-site childcare services for corporate events, including conferences, conventions, trade shows, professional sports games (MLB, NFL, NBA, NHL), military events, special needs events, and private gatherings such as weddings and reunions. The service covers event planning, custom online registration and payment collection, staffing with trained W-2 employees, age-appropriate activities, supply packing and shipping, optional entertainment add-ons and off-site tours, and post-event reporting.
Product overview
KiddieCorp offers a unified on-site corporate childcare service platform for event-based childcare across multiple event types. The core offering consists of specialized childcare services for conferences, conventions, trade shows, professional sports events (MLB, NFL, NBA, NHL), military events, special needs events, and general events such as weddings and reunions. Supporting services include event preparation and planning, registration and payment processing, program essentials (activities, crafts, entertainment), optional add-ons like entertainment and off-site tours, and post-event reporting. The company operates as a single integrated service rather than a modular platform, with all components delivered by trained employee staff and managed by dedicated on-site and office managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Conferences, Conventions & Trade Shows Childcare On-site childcare for conference, convention, and trade show attendees' children, providing structured, safe care so working parents can fully participate in events.
- Professional Sports Childcare Childcare services for professional sports teams in MLB, NFL, NBA, and NHL, providing game-day care for players' and staff members' children.
- Military Events Childcare Childcare for military conferences, workshops, ceremonies, and family-focused events held on military installations or off-site venues.
- Special Needs Events Childcare Inclusive childcare for events serving children and adults with special needs, with tailored staff ratios and individualized attention.
- Additional Events Childcare Flexible childcare for weddings, family reunions, cultural and religious gatherings, political events, and fraternity/sorority functions.
- Preparation Services Pre-event planning including activity planning, entertainment coordination, and supply packing and shipping for events with 5 to over 500 children.
- Registration & Payment Processing Custom online registration portals, payment collection, and confirmation services tailored to each event, with weekly registration updates.
- Entertainment & Add-Ons Optional enhancements including face painting, magicians, performers, goodie bags, and snacks/meals for children.
- Off-Site Tours Supervised day trips to aquariums, museums, amusement parks, and other venues for children attending events.
Quantifiable outcome
- Trusted childcare partner for professional sports leagues (MLB, NFL, NBA, NHL) for decades
- +2 more outcomes
Companies that use KiddieCorp
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
KiddieCorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KiddieCorp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Academy of PediatricscoreKiddieCorp partnered with the American Academy of Pediatrics to develop policies and procedures that guide their operations, ensuring the highest standards in health, safety, and childcare. This collaboration establishes industry-leading standards for their event-based childcare services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
KiddieCorp competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KiddieCorp social profiles
Digital presenceKiddieCorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
KiddieCorp leadership team
Management profileNumber of profiles
Profiles3 records
KiddieCorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KiddieCorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KiddieCorp
What does KiddieCorp do?
KiddieCorp provides fully managed on-site childcare services for corporate events, including conferences, conventions, trade shows, professional sports games (MLB, NFL, NBA, NHL), military events, special needs events, and private gatherings such as weddings and reunions. The service covers event planning, custom online registration and payment collection, staffing with trained W-2 employees, age-appropriate activities, supply packing and shipping, optional entertainment add-ons and off-site tours, and post-event reporting.
Is KiddieCorp a public or private company?
KiddieCorp is a private company. It is classified as family owned and is currently operating.
When was KiddieCorp founded?
KiddieCorp was founded in 1986. It employs 51 to 100 people.
Where is KiddieCorp based?
KiddieCorp is headquartered in San Diego, United States, in the North America region.
How does KiddieCorp make money?
Two revenue lines are on record. On-site Childcare Services are the primary driver. The others are add-On Services.
Does KiddieCorp have an API?
No public API is recorded for KiddieCorp.
What industry is KiddieCorp in?
KiddieCorp's product category is Corporate Event Childcare Services. Its primary akta.pro industry code is HSAAAAAE, Event & Wedding Babysitting (Kids’ Corner/Group Sitting), with a secondary code of HSAAALAM, Corporate/Employer-Sponsored Childcare Placement. Its NAICS code is 62441 and its SIC code is 8351.