What AliveNow does

AliveNow (legally 3D360 Extended Reality Technologies Pvt Ltd) is a Bangalore, India-based creative technology studio founded in 2009 that builds immersive digital marketing experiences for global brands and agencies. Its service portfolio spans augmented reality (WebAR, Snapchat AR Lenses, TikTok Branded Effects, and the now-discontinued Instagram Spark AR), mixed reality and VR on Meta Quest and Apple Vision Pro, generative AI-powered UGC campaigns across text/image/video/audio, hyper-casual branded games (Newsfeed SmartApps, Swipe Up Games, In-App Games, Playable Ads), interactive videos, 3D-360 virtual stores, CGI/3D production, Messenger chatbots, WhatsApp sticker packs, Alexa skills, and responsive web development. The studio operates as an official partner with Meta Spark AR, Snapchat, TikTok, and 8th Wall, and runs a wholly-owned subsidiary, IncrediVR, dedicated to VR activations across Dubai, the United States, the UK, Singapore, and India. Its core technology stack leverages computer vision for AR tracking, generative AI for personalized content, and AWS infrastructure (EC2, RDS, S3, CloudFront, VPC, IAM) with Cloudflare for security; a full in-house team of 3D modelers, animators, designers, and engineers executes end-to-end without freelancers.

AliveNow operates a project-based professional services model, with engagements initiated through direct inquiry and budgets ranging from $6K to above $50K across entry, mid, upper-mid, and enterprise tiers (the latter on multi-year contracts). It serves two primary segments: global enterprise brands seeking immersive marketing campaigns (F&B, sportswear, banking, automotive, aviation, retail) and global agencies requiring specialized development capacity for AR, VR, and interactive implementations. Customer logos include Cadbury, McDonald's, Pepsi, Puma, Adidas, Mercedes Benz, HSBC, Emirates NBD, ICICI Bank, Qatar Airways, Amazon Prime, Nestle, Colgate, Oreo, Mountain Dew, Domino's, Big Bazaar, and SWVL. Over 15 years, the studio claims 600+ brand clients, 250+ agency collaborations, 1,200+ branded games launched across 15 languages, 300+ AR experiences deployed in 20+ countries, and 50M+ engaged users through branded games, with documented performance metrics including 2.5-4x conversion lift and 80-240% increase in time-on-page for Web AR experiences.

The company is privately held with no disclosed external funding rounds, suggesting organic growth funded from operations, and is led by founder and CEO Adhvith Dhuddu. Notable strategic events include the January 2025 discontinuation of Meta's Spark AR platform (which forced a pivot from Instagram AR to WebAR/Snapchat/TikTok), expansion into Generative AI and Mixed Reality service lines in 2024, and the IncrediVR subsidiary buildout for international VR work. The studio holds 5 Meta Business Success Stories recognitions and is GDPR-compliant with infrastructure aligned to SOC 2 Type II security practices, though no formal certification is disclosed.

Name

AliveNow

Legal name

3D360 Extended Reality Technologies Pvt Ltd

Website

https://alivenow.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AliveNow is a Bangalore-based creative tech studio founded in 2009 that builds immersive AR, VR, generative AI, and branded game marketing experiences for global enterprise brands and agencies, holding official partner status with Meta, Snapchat, TikTok, and 8th Wall.

Ownership category

akta.pro rank

Product category

Immersive Marketing Technology Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Augmented reality experiences
• Generative AI marketing
• Interactive branded games
• Mixed reality development
• Immersive marketing technology

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Technology Services: Project-based creative tech studio services including AR development, VR experiences, generative AI campaigns, branded games, and interactive video production for brands and agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AliveNow is a project-based creative tech studio that designs and develops immersive digital marketing experiences for global brands and agencies. Its portfolio spans branded AR filters and lenses (TikTok, Snapchat, Web AR), mixed reality/VR activations (Meta Quest, Apple Vision Pro), generative AI campaigns producing personalized UGC, hyper-casual branded games for social newsfeeds, interactive videos, 3D-360 shoppable virtual stores, Messenger chatbots, and CGI/3D production. Services are delivered end-to-end, from ideation and creative strategy through 3D design, development, testing, and launch.

Product overview

AliveNow is a creative tech studio offering a diverse portfolio of interactive marketing services, not a single unified product. The portfolio is organized around immersive digital experiences: AR filters and lenses (TikTok, Snapchat, Instagram/Facebook, WebAR), mixed reality/VR (Meta Quest, Apple Vision Pro), generative AI experiences, hyper-casual branded games (Newsfeed SmartApps, Swipe Up Games, In-App Games, Playable Ads), interactive videos, 3D virtual stores, CGI/3D production, Messenger chatbots, WhatsApp stickers, Alexa skills, and responsive web development. These services work as standalone offerings but share common technology foundations in 3D design, interactive content, and social/digital platform deployment. The company operates as a studio model delivering custom-built experiences for brands and agencies rather than a SaaS product with standardized modules.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok AR Effects Branded AR effects for TikTok marketing campaigns, including face and mouth effects, face morphing, pet face tracking, 3D portals, background segmentation, hand gestures, and AR games. Delivered as TikTok Branded Effects for brand marketing campaigns, built on AliveNow's official TikTok partner status.
• Snapchat AR Lenses Branded AR lenses for Snapchat featuring facial tracking, voice recognition, foot tracking, object tracking, landmarker lenses, full body tracking, AR games, remote APIs, 3D objects, Camera Kit, and hand/wrist tracking for brand discovery and engagement.
• Web AR Experiences Augmented reality experiences delivered via mobile web browsers without requiring app installation. Includes 3D product visualization, e-commerce integration, life-size AR, space viewing, and conversion optimization for retail and brand marketing.
• Mixed Reality (VR/MR) Solutions VR and MR experiences for enterprise, events, and training using Meta Quest and Apple Vision Pro platforms. Includes immersive simulations, virtual walkthroughs, remote collaboration, digital twin visualizations, and remote assistance for B2B and corporate clients.
• Generative AI Experiences Gen-AI powered marketing campaigns generating personalized shareable UGC in text, images, video, and voice. Capabilities include personalized stories and poems, curated sounds, branded recipes, photo transformation, product recommendations, cross-selling, and AR integration for brand engagement campaigns.
• Newsfeed SmartApps (Hyper-Casual Games) Web-based hyper-casual branded games deployed in social media newsfeeds. No app download required. Includes gyro, swipe, and shake interactions, deployed across Facebook, Instagram, Twitter, and mobile ad networks.
• Interactive Videos Browser-based interactive video experiences layering questions, hotspots, calculations, and lead generation on top of video content. Includes hotspot, branching, game, and long-touch experience formats for engagement and viewer insights.
• 3D 360 Virtual Stores Immersive 3D-360 virtual and shoppable stores accessible on mobile, desktop, and tablets. Web-based experience with no app download required, fully shoppable with e-commerce integration, customizable interiors, and 24/7 availability for retail and brand marketing.
• In-App Games Mini-games and interactive experiences built directly into mobile apps to engage users, enhance retention, and provide entertainment. End-to-end development from ideation to seamless integration, testing, and launch.
• Swipe Up Games Hyper-casual games built for Instagram and Facebook Stories, enabling users to swipe up to open interactive gaming experiences in the in-app browser. Optimized for mobile-first vertical in-app experience with analytics dashboard and lead capture capabilities.
• Playable Ads Interactive gaming units for Facebook and Audience Network that provide immersive previews, mini interactions, and call-to-action driving app downloads, e-commerce sales, and brand recall. Includes lead-in video, game demo, and call-to-action components.
• CGI & 3D Production CGI ads, 3D visualization, and animation services for viral marketing. Offers unlimited creative freedom with out-of-the-box visuals, eye-catching engagement, and cost-effective alternative to traditional advertising production.
• Messenger Chatbots Facebook Messenger chatbot experiences for personalized bulk messaging and customer engagement. Automates support, enables conversational commerce, and delivers text, number, and date manipulations with push content capabilities.
• WhatsApp Sticker Packs Customized WhatsApp sticker packs for iOS and Android for brand engagement. Four-step process including collaborative sticker design, app building, app store submission, and user download activation.
• Alexa Skills Voice skills development for Amazon Alexa, enabling brands to build engaging voice experiences and reach customers through tens of millions of Alexa-enabled devices.
• Responsive Website Design & Development Web and mobile application development including responsive websites, web applications, marketing websites, and eCommerce platforms. User-centric design with cutting-edge technologies and conversion optimization.
• Virtual Reality Activation (IncrediVR) VR activation services through the IncrediVR subsidiary for global brands and agencies. Full-service VR agency including app development, strategy, activations, and experience formulation. Partners and clients in Dubai, United States, UK, Singapore, and India.

Quantifiable outcome

• 80-240% increase in time spent on page with Web AR
• +12 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Meta (Facebook, Instagram)flagshipStrategic or Co-development PartnerOfficial Meta Spark AR partner since founding in 2009. Preferred development partner for Facebook AR Filters, Instagram AR experiences, and Facebook Messenger Chatbots. Has deployed 300+ branded AR experiences in 20+ countries with 5 campaigns featured on Meta Business Success stories.
• SnapchatcoreStrategic or Co-development PartnerOfficial Snapchat Lens partner for building branded AR Lenses for marketing campaigns. Capabilities include facial tracking, voice recognition, hand gestures, object tracking, landmarker lenses, full body tracking, AR games, and Camera Kit integration.
• TikTokcoreStrategic or Co-development PartnerOfficial TikTok Branded Effects developer creating AR effects for brands including face/mouth tracking, surface detection, 3D portals, background segmentation, AR games, and hand gesture recognition.
• 8th WallcoreTechnology or IntegrationOfficial 8th Wall partner for Web AR experiences enabling browser-based augmented reality without app installation, featuring 3D product visualization and spatial placement capabilities.
• Amazon Web Services (AWS)coreTechnology or IntegrationInfrastructure provider using AWS services including EC2 (application servers), RDS (databases), S3 (file storage), CloudFront (content delivery), VPC (isolated network environment), and IAM (identity & access management). All services configured with high availability and auto-scaling.
• IncrediVRcoreStrategic or Co-development PartnerSubsidiary VR agency working with global brands and agencies to build VR experiences including app development, VR strategy, VR activations, and VR experience formulation. Has partners and clients in Dubai, United States, UK, Singapore, and India.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Kingdom: Swedish creative experience studio building interactive digital, AR, and immersive brand experiences (e.g., Absolut, Google, Disney). Comparable as a European-headquartered creative tech studio with similar immersive brand campaign focus.
• Unit9: Global award-winning creative production studio specializing in interactive, AR, and immersive brand experiences for major advertisers. Closely comparable in offering mix (branded games, AR, interactive films) and enterprise client base.
• Active Theory: Los Angeles-based immersive digital studio building WebGL, AR, and real-time 3D web experiences for global brands (Google, Nike, Samsung). Directly comparable in technology stack (browser-based immersive experiences) and target customer profile.
• Tool of North America: Creative production house known for award-winning AR, VR, and interactive campaigns (e.g., Justin Bieber's interactive music video). Comparable in delivering high-profile branded AR/VR experiences for global agencies and brands.
• Jam3: Toronto-based creative and experience design studio producing interactive, AR, and digital content for brands like Adidas, Google, and Facebook. Comparable as a mid-size creative tech studio with similar AR/interactive marketing offerings.
• Deeplocal: Pittsburgh-based innovation studio creating custom interactive experiences, AR activations, and branded technology for major brands (Google, Netflix, Nike). Comparable in custom-build creative tech model and enterprise customer mix.
• Resn: New Zealand-based interactive creative studio building award-winning digital experiences, AR, and branded web projects for global brands. Comparable in boutique creative-tech studio model and interactive marketing focus.

Broad incumbents

• Monks (formerly MediaMonks): S4 Capital-owned global digital production network offering content, media, and technology services at scale to the world's biggest brands. Overlaps with AliveNow in AR/creative production but operates at vastly larger scale as a broad incumbent.
• Hogarth Worldwide: WPP-owned global content production company producing advertising, digital, and branded content at scale. Overlaps with AliveNow in branded digital and AR content production, but serves as a broad incumbent across the full marketing stack.

Others

• 8th Wall: WebAR platform and technology partner of AliveNow, providing the underlying browser-based AR engine (8th Wall Studio). Comparable as an enabling technology platform rather than a competitor, but increasingly building its own creator ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alivenowinc
• YouTubeyoutube.com/alivenowinc
• Facebookfacebook.com/alivenowinc
• LinkedInlinkedin.com/company/alivenow
• Instagraminstagram.com/alivenowinc
• TikToktiktok.com/@alivenowinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AliveNow