Escape Rooms

What Escape Rooms does

Escape Rooms Entertainment Ltd is a privately held UK operator of physical, themed escape room venues headquartered in London. Founded in 2014 as one of the earliest escape room businesses in the UK and the third in London, the company designs and operates custom-built rooms that combine physical props, interactive puzzles, locks, digital dial pads, laser beams, and 4D sensory elements to deliver team-based immersive entertainment. Its current operational portfolio comprises the London Bridge venue (Tooley Street), featuring Elixir of Life and Pharaoh's Chamber, with a new Baker Street venue launching summer 2025 introducing three new 80-minute games (Black Hole, Flander's Magic, Revenge Express); a previously operated Angel venue was consolidated into the London Bridge site.

The company sells escape game sessions on a per-team flat-price basis through its WooCommerce-powered website with PayPal checkout, supplemented by gift vouchers (£90-£182, 12-month validity) and pre-sale voucher bundles (Explorer/Adventurer/Master packages, 24-month validity) for the upcoming venue. Target segments are distributed across corporate team building, stag/hen and birthday parties, families and friends, and London tourists, with a 10% NHS staff discount and an ongoing Mind charity partnership supporting community positioning. The company holds a TripAdvisor Certificate of Excellence and has been featured in curated London top-5 escape game lists and in Rolling Stone for a Black Sabbath collaboration.

The business is bootstrapped with no disclosed funding rounds, no parent organization, and a headcount of 11-50. Customer concentration is low, with revenue drawn from a long tail of small consumer transactions and no anchor enterprise account disclosed. Revenue is not publicly reported; based on team throughput at a single operational venue and the company's decade of operations hosting over 50,000 cumulative teams, annual revenue is estimated in the $1M-$5M range with low confidence. The company exhibits no AI/ML capabilities; its technology stack centers on physical game design, with limited digital integrations (PayPal, WooCommerce, Buzzshot, JetPack, CookieYes).

Name

Escape Rooms

Legal name

Escape Rooms Entertainment Ltd

Website

https://escaperooms.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Immersive Entertainment / Escape Room Venues

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Escape room experiences
• Immersive puzzle games
• Team building activities
• Themed entertainment venues
• Live action games

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Escape Game Bookings: One-time payment for escape room game sessions. Pricing varies by number of players in the team and the specific game selected. Bookings are made online through the website with payment processed via PayPal.
2. Gift Vouchers: Pre-paid gift vouchers sold in denominations ranging from £90 to £182, covering escape games for 3-7 players. Vouchers are delivered electronically and valid for 12 months from date of issue.
3. Early Bird / Pre-Sale Voucher Bundles: Exclusive pre-sale discounted bundles for the new upcoming venue launching summer, offering 80-minute games in packages of 1, 2, or 3 games at reduced per-person rates. Valid for 24 months from purchase.
4. NHS Discount: 10% discount offered to NHS staff on any bookings as a community appreciation initiative, creating goodwill and attracting healthcare workers as a customer segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Escape Rooms Entertainment Ltd operates physical escape room venues in London, offering immersive real-life puzzle-solving experiences with custom-designed themed rooms (e.g., Egyptian tomb, alchemist's lab, sci-fi space station, wizard school). Each game typically accommodates 3-7 players per room for a 60-80 minute session, incorporating interactive puzzles, physical props, locks, keys, and 4D sensory elements to immerse players in a narrative storyline.

Product overview

Escape Rooms Entertainment Ltd operates physical escape room venues in London, offering immersive real-life puzzle-solving experiences. The company currently operates one venue at London Bridge (with a new venue opening near Baker Street) featuring multiple themed escape rooms: Elixir of Life (wizard/alchemist theme), Pharaoh's Chamber (Egyptian tomb theme), and three upcoming games (Black Hole, Flander's Magic, Revenge Express). Previously operated a second venue at Angel featuring Project D.I.V.A and The Dark Side of the Moon, which have since closed. The company also sells gift vouchers and pre-sale voucher bundles, and provides team building, birthday party, and bachelor/hen party services. Games use a combination of physical props, puzzles, locks, and interactive storytelling. The Angel venue games offered 4D sensory experiences with digital components including light-up pressure-pad floors and smartphone messaging systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Elixir of Life A traditional non-linear escape room at the London Bridge venue following a lock, key and code format. Players help find the Elixir of Life before a mad alchemist professor returns. Accommodates up to 7 players per session.
• Pharaoh's Chamber - A Cursed Tomb An Egyptian tomb-themed escape room at the London Bridge venue. Players act as the 100th raider and must find treasure and light all flames of the gods within 60 minutes or be cursed to guard the pharaoh's tomb forever. Accommodates 3-7 players.
• Wizard Room A new wizard-themed escape room at the London Bridge venue that replaced Room 33 in March 2025.
• Black Hole An upcoming 80-minute time-travel themed escape room set in 1990s internet cafes where players must rescue a friend swallowed by a black hole before they become trapped as a stickman forever. Part of the new Baker Street venue.
• Flander's Magic An upcoming 80-minute fantasy escape room where players obtain a spell from a potion shop to grant powers to a non-magical friend on their birthday in the enchanted town of Arcania. Part of the new Baker Street venue.
• Revenge Express An upcoming 80-minute historical time-travel escape room set in 1901 involving a deadly duel between two legendary magicians where players must bend time to save their life and reputation. Part of the new Baker Street venue.
• Gift Voucher Pre-paid gift vouchers available in denominations from £90 to £182, covering escape games for 3-7 players. Vouchers are delivered electronically and valid for 12 months from date of issue.
• Early Bird Offer (Pre-Sale Vouchers) Pre-sale voucher bundles for the upcoming new Baker Street venue at discounted prices. Explorer Package (£80 for 1 game), Adventurer Package (£152 for 2 games), Master Package (£204 for 3 games), each covering teams of up to 4 players for 80-minute sessions. Valid for 24 months from purchase.
• Sabotage Online Escape Game An online mini escape game created in collaboration with Bewilder Box to promote Black Sabbath's Sabotage: Super Deluxe Edition. Features 1970s themed puzzles and band knowledge challenges, and was featured in Rolling Stone magazine.

Quantifiable outcome

• Over 50,000 teams have experienced their games
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• MindminorOthersEscape Rooms has been supporting Mind charity for years, with £500 donated during Mental Health Awareness Week 2022. Mind is a mental health charity providing support and information to those in need. The partnership was voted for by the company's Game Masters.
• Bewilder BoxminorStrategic or Co-development PartnerBrighton-based Bewilder Box created a mini online escape game for Black Sabbath's Sabotage: Super Deluxe Edition release. The game was featured in Rolling Stone magazine. Escape Rooms is referenced as the friends of Bewilder Box in this collaboration.
• Black SabbathminorGTM or Marketing PartnerBlack Sabbath launched a mini online escape game for their Sabotage: Super Deluxe Edition collection. Escape Rooms UK was featured in connection with this promotional initiative.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• clueQuest: London-based escape room operator with multiple themed rooms and a strong focus on live, in-person puzzle experiences. Directly comparable as a multi-room London operator with similar B2C and corporate booking model.
• Escape Hunt: UK-originated escape room brand, operating themed escape room venues globally with a strong focus on immersive storytelling. Comparable as a multi-site escape room operator with similar group-entertainment positioning, including corporate team-building use cases.
• The Crystal Maze LIVE Experience: London-based immersive live experience based on the TV show, with multiple themed zones and time-pressured challenges. Comparable as a London immersive entertainment venue monetizing group bookings through themed physical challenges.
• Hint Hunt: London escape room operator offering multiple themed games for groups and corporate team-building. Closely matches the company's product, customer segments, and booking model.
• Escapologic: UK-based escape room operator with a multi-room venue serving parties, tourists, and corporate team-building clients. Comparable in scale and product offering to Escape Rooms' London Bridge venue.
• AIM Escape Rooms: Mid-sized escape room operator running themed games for groups, families, and corporate events. Comparable in business model and target customer mix, including stag/hen and birthday party use cases.
• Locked Room Games: London-based escape room company offering multiple themed rooms. Directly comparable in offering, geography, and customer mix including corporate team-building bookings.
• Mystery Rooms: UK-based escape room operator with themed games for groups. Comparable in product offering and GTM with both online booking and corporate inquiry channels.

Emerging players

• Bewilder Box: Brighton-based creator of online and physical escape games, including a notable collaboration with Escape Rooms on the Black Sabbath 'Sabotage' experience. Comparable as a creative studio overlapping with Escape Rooms' content design capabilities and capable of digital/distributed extensions.

Others

• Pier 36 / Pier 39-style themed attractions: Adjacent themed immersive entertainment venues (e.g., game-show-style attractions) targeting group bookings and corporate team-building. Not a direct escape room competitor but competes for the same leisure and corporate experiential spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/escaperoomsLD

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escape Rooms