What Insolroll does

Insolroll, Inc. is a U.S.-based custom manufacturer of interior and exterior roller shade systems, founded in 1980 and headquartered at 637 S. Pierce Ave., Louisville, Colorado, where it operates its primary fabrication facility (now comprising three campus buildings). The company designs and builds solar screen shades with engineered openness factors from 1% to 14%, blackout shades, decorative shades (Insolroll Elements line) across five opacity tiers, dual shade systems combining solar and blackout fabrics in one treatment, motorized shade systems (hard-wired, battery, and solar-powered), exterior patio shades under the Oasis 2700-2950 family, retractable insect screens, and custom digitally printed shades using a 126-inch UV printer with optional white-ink printing. Differentiated fabric technologies include SilverScreen (vacuum-metallized PVC-coated fiberglass, ~5% openness) and KoolBlack (NIR-reflective dark yarns), along with compliance to ANSI/WCMA A100.1-2018 child safety standards.

The business operates a B2B2C distribution model, selling exclusively through a network of authorized installing dealers across North America; customers reach the company via a Find-a-Dealer locator for residential projects and a dedicated Commercial Project Inquiries channel for enterprise-scale work. Commercial end markets include healthcare, education (K-12 and universities), hospitality, offices and conference rooms, restaurants, and retail, while residential customers are served for comfort, UV protection, child safety, and motorized convenience. Insolroll integrates with major automation ecosystems (Somfy TaHoma, Lutron, Control4, Crestron) and partners with fabric suppliers Phifer and Mermet; it holds BBB A+, WCMA Green, GreenGuard, and Cradle to Cradle Bronze certifications. Pricing is quote-based through dealers with no public price list, and the company is privately held with no disclosed owners, investors, financials, or headcount beyond the 101-250 employee range.

Name

Insolroll

Legal name

Insolroll, Inc.

Website

https://insolroll.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Insolroll is a U.S. custom manufacturer of interior and exterior roller shades, including solar screen and blackout systems. Founded in 1980 and based in Louisville, Colorado, it serves residential and commercial customers across North America through an authorized dealer network and a dedicated enterprise project channel.

Ownership category

akta.pro rank

Product category

Window Treatments

NAICS

Blind and Shade Manufacturing (337920)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Smart Window Shades & Motorized Treatments Retail (CRAIAMAL)

Keywords

• Solar screen shades
• Roller window shades
• Motorized window treatments
• Exterior patio shades
• Commercial blackout shades

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Window Shade Manufacturing and Sales: Insolroll manufactures custom solar shades, blackout shades, decorative shades, and exterior patio shades sold through a North American dealer network. Products are fabricated to order in Louisville, Colorado. Both residential and commercial customers are served through authorized installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Insolroll manufactures custom interior and exterior roller shades — including solar screen shades, blackout shades, decorative shades, dual shades, printed shades, and patio/insect shades — fabricated to order in Louisville, Colorado. The company also supplies motorized shade hardware, controls, and smart-home integration systems. Products are sold exclusively through a North American network of authorized installing dealers who measure, sell, and install the window treatments for both residential and commercial customers.

Product overview

Insolroll is a manufacturer of solar shading systems and window treatments. The product portfolio centers on interior and exterior roller shades, including Solar Shades and Sun Shades for sun control while maintaining views, Blackout Shades for complete light blocking, Decorative Window Shades (Insolroll Elements line) with various opacity levels, and Printed Window Shades with custom digital printing. Exterior products include the Oasis brand patio shades (2700, 2800, 2900, 2950) and retractable insect screens. Motorized shade systems offer hard-wired, battery-powered, and solar-powered options with smart home integration via Somfy TaHoma, Control4, Crestron, and Lutron. Commercial solutions cover healthcare, education, hospitality, retail, and office applications. All products are fabricated in Louisville, Colorado, USA and sold through a network of installing dealers throughout North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Roller Shades A core line of interior roller shades utilizing solar screen, blackout, and decorative translucent fabric styles for residential and commercial applications.
• Solar Shades & Sun Shades Solar screen shades designed to control natural light and overheating while maintaining views. Uses mesh fabric woven with technical openness characteristics for sun control in residential and commercial settings.
• Residential Solar Shades Solar window shades for homes that reduce cooling costs while maintaining views and connection to nature. Protects furnishings and interior finishes from UV damage.
• Commercial Solar Screen Shades Solar screen shades for commercial applications including offices, schools, healthcare, retail, and restaurants. Provides glare control, daylighting, and maintains connection to outdoors.
• Insolroll Elements Decorative Window Shades Decorative and translucent roller shades with five opacity levels (sheer, semi-sheer, solar screen, translucent, blackout) featuring textures, patterns, and coordinated fabric options.
• Blackout Shades Opaque roller shades that block all light and view-through for bedrooms, bathrooms, media rooms, and commercial applications requiring complete room darkening.
• Commercial Blackout Shades Commercial-grade blackout shades for conference rooms, hospitals, schools, hotels, and audio-visual applications with motorized and manual operation options.
• Dual Shades Combined solar screen and blackout shade systems in a single window treatment for complete light control. Available with dual fascia systems (Slim, Medium, Tall) and manual or motorized operation.
• Printed Window Shades Custom digital printing on roller shade fabrics for personalized designs, corporate branding, signage, and decorative patterns. Features wide-format UV printing and white-ink printing capabilities.
• Commercial Printed Window Shades Digitally printed commercial shades for corporate branding, signage, and promotional advertising. Replaces traditional posters and window signage with functional retractable products.
• Exterior Roller Shades Outdoor roller shade systems including patio shades, retractable insect screens, and exterior solar shades for residential and commercial outdoor living spaces.
• Oasis 2700 Patio Shades Exterior patio shade system for outdoor living space comfort and sun protection.
• Oasis 2900 Patio Insect Shades Patio shade system with integrated insect screening for outdoor spaces.
• Oasis 2950 Tension Zipper Patio Shades Patio shade system with tension zipper mechanism for enhanced wind resistance and sealing.
• Solar-Powered Patio Shades Exterior patio shades powered by solar energy for eco-friendly operation without electrical wiring.
• Retractable Insect Screens Retractable screening systems for patios and outdoor areas to provide insect protection while maintaining views.
• Motorized Shades Motorized window shade systems including hard-wired, battery-powered, and solar-powered options with various control methods and smart home integration.
• Quiet and Ultra Quiet Shade Motorization Low-noise motor technology (including Somfy Ultra Quiet Motors) for nurseries, bedrooms, and other quiet environment applications.
• Smart Home Shade Integration & Automation Integration with smart home systems (Somfy TaHoma, Control4, Crestron, Lutron) for automated shade control based on schedules, scenes, and environmental sensors.
• Commercial Window Shades Comprehensive line of commercial window treatments including interior shades, exterior shades, and specialized solutions for healthcare, education, hospitality, retail, office, and restaurant industries.
• Hospital & Health Care Window Shades Window shade solutions designed for healthcare facilities with flame retardant, anti-fungal, and easy-clean fabrics for patient rooms, surgical centers, and exam rooms.
• National Account Window Shades & Service National account program providing consistent window shade solutions and service for multi-location businesses across North America.
• Fixed Angled & Skylight Shades Non-operable fixed shades for triangular, trapezoid, or skylight windows. Made with aluminum hem bars sealed into fabric pockets for permanent or seasonal installation.

Quantifiable outcome

• Blocks up to 99% of harmful UV rays
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• SomfycoreTechnology or IntegrationSomfy provides motorization technology for Insolroll motorized shades including the TaHoma app for smartphone/tablet control and voice control integration. Somfy has been a worldwide leader in shade motorization for over 50 years. Insolroll uses Somfy radio motors, including Ultra Quiet Motors for residential applications.
• LutroncoreTechnology or IntegrationLutron automation integration for outdoor roller shades, allowing Insolroll exterior products to be integrated with Lutron smart home and building control systems.
• PhifercoreTechnology or IntegrationPhifer Sun Control Fabrics are featured as USA-woven fabric options in Insolroll product lines, providing technical solar screen mesh fabrics with engineered openness characteristics.
• MermetcoreTechnology or IntegrationMermet provides specialty solar screen fabrics including SilverScreen metallized fabric and KoolBlack technology fabrics that enhance energy reflectivity and thermal performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunter Douglas: Largest North American manufacturer of custom window treatments including motorized and solar shades, with broad residential and commercial coverage. Directly competes with Insolroll in custom roller and solar shades, but at significantly greater scale and distribution breadth.
• Mechoshade Systems: Manufacturer of commercial solar shades and automated shading systems with a strong specification presence in offices, education, and healthcare. Closest direct competitor to Insolroll's commercial solar screen line and dual-shade offerings.
• Springs Window Fashions: Major manufacturer of custom and stock window coverings under multiple brands (Bali, Graber). Competes with Insolroll across both residential and commercial shade categories at higher scale.
• Draper Inc. Manufactures solar shades, motorized window treatments, and projection screens for commercial and institutional applications. Comparable to Insolroll's commercial solar-screen and AV/blackout shade lines.
• SWF Contract: Commercial-focused roller shade manufacturer serving healthcare, education, hospitality, and office projects. Direct competitor to Insolroll in the specification-driven commercial segment.
• Comfortex: Custom window treatment manufacturer offering cellular shades, roller shades, and motorized options through a dealer network. Mirrors Insolroll's custom build-to-order model and dealer-channel GTM.
• Norman Window Fashions: Manufacturer of custom window coverings including roller and solar shades distributed through dealers. Comparable custom-manufacturing, dealer-network model to Insolroll.

Broad incumbents

• Lutron: Dominant player in lighting and motorized shading controls (Serena, Palladiom). Insolroll integrates with Lutron but Lutron's own motorized shades compete in the same premium/spec-driven projects.
• Somfy: Global leader in shade motorization and smart-home control. Insolroll embeds Somfy motors, but Somfy also sells motors and finished shade systems that compete with Insolroll at the component level.

Emerging players

• Rollease Acmeda: Manufacturer of roller-shade components, motors, and systems serving OEMs and shade makers globally. Competes with Insolroll's hardware stack and serves some of the same dealer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insolroll
• Facebookfacebook.com/Insolroll

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insolroll