Prost Brewing
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Prost Brewing firmographics
Firmographics- Name
- Prost Brewing
- Legal name
- Prost Brewing Company
- Website
- https://prostbrewing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Prost Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Prost Brewing is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Prost Brewing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Beer Sales: Sale of German-style craft beers through four Biergarten locations for on-site consumption, canned products in 6-packs, and draft beer sales
- Contract Brewing Services: Full-service contract brewing solutions for beverage brands requiring brewing expertise, technology, and operational excellence
- Bierklub Membership: Monthly subscription membership offering weekly $1 bier discounts, exclusive discounts, and special perks for $20/month at Denver metro area Biergartens
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bierklub Monthly Membership - $20/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Prost Brewing product offering
Product offeringCore offering
Prost Brewing is a Colorado-based craft brewery that produces and sells authentic German-style lagers and ales using traditional decoction brewing, open fermentation, ceramic filtering, and slow cold lagering with hand-selected German ingredients. The company operates four Biergarten locations in the Denver metro area offering on-site consumption, food service, canned 6-packs, and draft beer, while also providing full-service contract brewing for beverage brands and a monthly Prost Bierklub membership program.
Product overview
Prost Brewing Company is a Colorado-based craft brewery founded in 2012 that specializes in authentic German-style lagers and ales. The company operates a portfolio of eleven distinct beer products centered on German brewing traditions: five core year-round offerings (Pilsner, Kölsch, Hefeweizen, Vienna Lager, Dunkel), three seasonal varieties (Summer Lager, Märzen, Winter Lager), and three limited-time offerings (Helles, Radler, Schwarzbier). The brewery also offers contract brewing services for other beverage brands and maintains a monthly Bierklub membership program. All products are brewed using traditional German techniques with hand-selected ingredients sourced from German farmers, emphasizing slow cold lagering and natural ingredients of malt, hops, water, and yeast.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilsner North German-Style Lager with crisp, clean, floral characteristics. Contains 4.9% ABV and 35 IBU. Year-round offering available in cans and draft.
- Kölsch Köln-Style Gold Ale featuring bright, golden, delicate characteristics with peach and pear aromatics. Contains 4.8% ABV and 18 IBU. Year-round offering.
- Hefeweizen German-Style Wheat Ale, unfiltered and aromatic with banana, clove, and spice notes. Contains 5.0% ABV and 12 IBU. Year-round offering with multiple GABF and NABA award recognitions.
- Vienna Lager Austrian-Style Amber Lager with toasted, crisp, amber characteristics. Contains 5.4% ABV and 25 IBU. Year-round offering with multiple GABF and NABA gold medals.
- Dunkel German-Style Dark Lager featuring smooth, rich, malty characteristics with chocolate and nutty flavors. Contains 5.6% ABV. Year-round offering.
- Summer Lager Munich-Style Export Lager with balanced, bright, refreshing characteristics. Contains 5.8% ABV. Seasonal summer offering with NABA gold medal and 94/100 Craft Beer & Brewing rating.
- Märzen Oktoberfest-Style Lager with festive, malty, caramel characteristics. Contains 5.8% ABV and 24 IBU. Seasonal fall offering with 98/100 Craft Beer & Brewing rating.
- Winter Lager Golden Bock-Style Lager featuring bold, rich, herbal characteristics with winter spice aromatics. Contains 6.0% ABV and 30 IBU. Seasonal winter offering with Colorado Brewers Cup gold medal.
- Helles Munich-Style Golden Lager featuring light, bright, golden characteristics. Contains 5.0% ABV and 17 IBU. Limited time offering.
- Radler German-Style Grapefruit Lager featuring citrus, fruity, refreshing characteristics. Contains 4.0% ABV and 12 IBU. Limited time summer offering.
- Schwarzbier German-Style Black Lager, smooth and clean with dark chocolate and cold brew coffee characteristics. Contains 5.1% ABV and 25 IBU. Limited time offering.
- Contract Brewing Services Full-service contract brewing solutions for beverage brands offering decades of brewing expertise, advanced technology, and operational excellence for scaling production or launching new products.
- Prost Bierklub Membership Monthly membership program offering weekly $1 beer discounts, exclusive discounts, and special perks for $20 per month at Denver metro area Biergartens (Fort Collins excluded).
Quantifiable outcome
- 96/100 rating from Craft Beer & Brewing for Kölsch
- +4 more outcomes
Companies that use Prost Brewing
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Prost Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Prost Brewing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Prost Brewing competitors and assessment
Company assessmentDirect peers
- Great Divide Brewing Company: Denver-based independent craft brewery with a multi-style portfolio and taproom presence, competing directly with Prost for on-premise and shelf space in the Denver metro craft market.
- Odell Brewing Company: Fort Collins, Colorado craft brewery with broad distribution across the Rockies and a strong regional taproom/brewpub presence, making it a direct competitor on Colorado craft volume and shelf placements.
- Breckenridge Brewery: Colorado craft brewery with a deep Denver-area hospitality footprint (brewpub + restaurant) and broad three-tier wholesale distribution, comparable to Prost's biergarten-plus-cans model.
- Wynkoop Brewing Company: Long-standing Denver craft brewery with on-premise brewpub operations; competes with Prost for downtown Denver biergarten traffic and brewery-tied hospitality occasions.
Broad incumbents
- New Belgium Brewing Company: Fort Collins-based craft brewery and brand owner (now part of Little Guy Brands/Kingswood) operating well beyond Colorado with national distribution; competes broadly on Colorado shelf and tap handles alongside Prost.
- Stone Brewing: Large independent craft brewer (now part of Sapporo) with national distribution and a hospitality-anchored brand strategy; benchmark for Prost's potential wholesale and contract brewing ambitions at larger scale.
- BJ's Restaurant and Brewhouse: National brewpub chain with its own brewing program and large restaurant footprint; demonstrates the scaled biergarten-plus-brewing hospitality model that Prost could aspire to scale toward.
Emerging players
- Live Oak Brewing: Austin-based craft brewery known for traditional German-style lagers and Hefeweizen; closely aligns with Prost's authenticity-first German brewing positioning and provides a useful style-overlap benchmark.
- Hofbräuhaus of America: U.S. hospitality-first German brewery with multiple American Bierhaus locations combining German lagers with biergarten-style events; directly comparable to Prost's biergarten-plus-German lager model.
Regional players
- Weihenstephan Brewery: The world's oldest continuously operating brewery and standard-bearer for German brewing authenticity; functions as a stylistic and credibility benchmark for Prost's authentic German positioning, though geographically outside the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Prost Brewing social profiles
Digital presenceProst Brewing compliance and trust
Trust signalCompliance5 records
Prost Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prost Brewing leadership team
Management profileNumber of profiles
Prost Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prost Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prost Brewing
What does Prost Brewing do?
Prost Brewing is a Colorado-based craft brewery that produces and sells authentic German-style lagers and ales using traditional decoction brewing, open fermentation, ceramic filtering, and slow cold lagering with hand-selected German ingredients. The company operates four Biergarten locations in the Denver metro area offering on-site consumption, food service, canned 6-packs, and draft beer, while also providing full-service contract brewing for beverage brands and a monthly Prost Bierklub membership program.
Is Prost Brewing a public or private company?
Prost Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prost Brewing founded?
Prost Brewing was founded in 2012. It employs 11 to 50 people.
Where is Prost Brewing based?
Prost Brewing is headquartered in Denver, United States, in the North America region.
How does Prost Brewing make money?
Three revenue lines are on record. Direct Beer Sales are the primary driver. The others are contract Brewing Services and bierklub Membership.
Who are Prost Brewing's main competitors?
Direct peers on record are Great Divide Brewing Company, Odell Brewing Company, Breckenridge Brewery and Wynkoop Brewing Company. Broad incumbents are New Belgium Brewing Company, Stone Brewing and BJ's Restaurant and Brewhouse. Emerging players are Live Oak Brewing and Hofbräuhaus of America. Weihenstephan Brewery is listed as a regional player.
Does Prost Brewing have an API?
No public API is recorded for Prost Brewing.
What industry is Prost Brewing in?
Prost Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.