Panalight

What Panalight does

Panalight S.p.A. is an Italian film production equipment rental company headquartered in Rome, founded in 1990, operating as the leading domestic supplier of cinema cameras, lenses, lighting, grip, special action vehicles, and underwater equipment for feature films, television series, and commercials. The company holds exclusive sole-agency rights in Italy for both Kodak motion picture film stock and Panavision cinema equipment, giving it privileged access to brands that are routinely specified by directors of photography on premium productions. Its rental inventory spans digital cameras (ARRI Alexa 35, Sony Venice 2, Sony Burano), film cameras, professional lenses (Panavision Primo, Cooke S8/i, ARRI Signature, Leitz Prime, Technovision Anamorphic, Kowa-R FF TLS), lighting (ARRI Skypanel X), grip (Technocrane SuperTechno, Servicevision Scorpio), camera accessories, and underwater housings, augmented by a Special Actions segment covering U-Crane Dynamic, Scorpio Arm, MotoCrane, PanaRanger vehicles, and custom Camera Cars and Array Cars, supported by an in-house PanaTeam crew for aerial and gyro-stabilized ground cinematography.

The business operates a direct-to-customer rental model with quote-based pricing, distributed across six physical locations: Rome (registered office and headquarters), Rome at Cinecittà Studios (via subsidiary Panalight Studios S.r.l.), Milan (Cologno Monzese), Bari (via Panalight Apulia S.r.l.), Bolzano (via Panalight Sudtirol Srl), Venice, and Xghajra, Malta (via Panalight Nexos Mediterranean Ltd). The company employs 51-100 staff and maintains a fleet of over 200 vehicles. Customer base is concentrated in enterprise film and television production, with recent high-profile credits including F1 (2025), The Old Guard 2 (2025), Sandokan (2025), Buen Camino (2025), and pre-booked 2026 titles including Gomorra - Le Origini, Il Falsario, Le Cose Non Dette, and Motor Valley. Distribution is exclusively direct (managed by local sales managers at each branch), with the addition of digital properties live.panalight.it and panashop.it. No revenue, funding, headcount growth, or M&A data is disclosed in the available sources.

Name

Panalight

Legal name

Panalight S.p.A.

Website

https://panalight.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Panalight is an Italian film equipment rental company headquartered in Rome, operating as the sole Italian agent for Kodak motion picture film and Panavision gear, serving feature films, TV series, and commercials through six branches across Italy and Malta.

Ownership category

akta.pro rank

Product category

Film Equipment Rental

NAICS

Commercial Photography (541922)

SIC

Photographic Equipment & Supplies (3861), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Film equipment rental
• Cinema camera rental
• Professional lighting rental
• Grip equipment rental
• Special action vehicles

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Revenue generated from renting professional film production equipment including cameras, lenses, lighting, grip gear, underwater equipment, special action vehicles, and vehicles. The rental business serves feature films, TV series, and commercials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Panalight rents professional film production equipment — digital and film cameras, lenses, lighting, grip, underwater gear, and camera accessories — to feature film, TV series, and commercial productions across Italy and Malta. The company complements its inventory with special-action vehicles and crews (Scorpio Arm, U-Crane, PanaTeam) for dynamic land, water, and aerial cinematography, and holds exclusive Italian agency rights for Kodak motion picture film and Panavision equipment.

Product overview

Panalight is an Italian professional film equipment rental company offering a comprehensive portfolio of cinema production gear for feature films, TV series, and commercials. The company operates as the sole Italian agent for Kodak motion picture film stock and Panavision equipment. Their rental inventory spans digital cameras (ARRI Alexa 35, Sony Venice 2, Sony Burano), film cameras, professional lenses (Panavision Primo, Cooke S8/i, ARRI Signature, Leitz Prime), lighting (ARRI Skypanel X), grip equipment (Technocrane cranes, Servicevision Scorpio cranes), camera accessories, underwater equipment, and Kodak film stock. Additionally, they provide special action equipment including U-Crane Dynamic systems for on-road, off-road, sea, and snow scenarios, Scorpio Arm gyro-stabilized pursuit systems, PanaTeam professional ground and aerial cinematography services, PanaRanger electric and standard vehicles, and custom Camera Cars and Array Cars for multi-camera shooting.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Cameras Rental of professional digital cinema cameras including ARRI Alexa 35, Sony Venice 2, Sony Burano, and ARRI Alexa Mini LF for feature film, TV series, and commercial productions.
• Film Cameras Rental of traditional film cameras for productions preferring analog film workflows.
• Lenses Rental of professional cinema lenses including Panavision Primo, Cooke S8/i Full Frame T1.4, ARRI Signature T1.8, Leitz Prime T1.8, Technovision 1.5X Anamorphic Full Frame, Hawk V-Lite 2x Anamorphic, and Kowa-R FF TLS.
• Panavision Equipment Exclusive rental of Panavision branded cinema equipment as sole Italian agent, including Panaspeed T1.4 Large Format lenses and Primo lenses.
• Lighting Rental of professional cinema lighting equipment including ARRI Skypanel X and other cinema lighting solutions.
• Grip Rental of grip equipment including Technocrane SuperTechno cranes (22, 30, 50, 75), Servicevision Scorpio cranes (10, 17, 35, 45), and mobile bases.
• Camera Accessories Rental of camera accessories including ARRI accessories, recorders, remote controls, video transmitters, heads, monitors, and body rigs (Snorricam Pro, Tilta Hermit POV).
• Underwater Equipment Rental of underwater shooting equipment including housings, accessories, and HydroPar/Hydroflex underwater lighting systems.
• Kodak Film Stock Distribution and sale of Kodak motion picture film stock as the official Kodak Italian reseller, including Vision3 50D, 250D, 200T, 500T, Eastman Double-X, TRI-X Reversal Film, EKTACHROME Color Reversal Film, and Super 8 film stocks.
• Special Actions Rental of specialized vehicles and equipment for dynamic shooting scenarios, including U-Crane Dynamic (road, off-road, sea, snow variants), Scorpio Arm, PanaTeam aerial/ground cinematography, PanaRanger vehicles, Camera Cars, and Array Cars, supported by an in-house fleet of 200+ vehicles.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• KodakcoreChannel Partner/ Reseller/ DistributorSole Agent for Kodak motion picture camera film in Italy. Panalight is the Kodak Italian reseller of motion picture camera film, distributing Vision3 series, Eastman Double-X, TRI-X Reversal Film, EKTACHROME Color Reversal Film, and Super 8 film stocks.
• PanavisioncoreChannel Partner/ Reseller/ DistributorSole Agent for Panavision products in Italy, including Panaspeed T1.4 Large Format lenses and Primo lenses.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panavision: Panavision is the global leader in cinema camera and lens systems and operates its own rental network worldwide. It is comparable to Panalight as both the brand Panalight exclusively distributes in Italy and the most direct global benchmark for high-end camera/lens rental economics.

Direct peers

• ARRI Rental: ARRI Rental is the manufacturer-owned rental arm of ARRI, offering ARRI Alexa 35, Signature lenses, and lighting globally. It competes directly with Panalight for high-end digital feature and series rentals and shares the same customer base of major feature and television productions.
• Keslow Camera: Keslow Camera is a US-based high-end cinema camera, lens and accessories rental house serving major features and series. It is comparable to Panalight in product mix (premium cameras, anamorphic/large-format lenses, accessories) and customer type (A-list DPs and feature/series productions).
• Clairmont Camera: Clairmont Camera is a long-established North American cinema rental house with cameras, lenses, and grip for feature and series production. Comparable to Panalight for its premium-camera-centric inventory and film/TV customer base.
• Otto Nemenz International: Otto Nemenz is a Hollywood-based cinema equipment rental company specializing in cameras, lenses, and accessories. It is comparable to Panalight for its high-end digital and film camera inventory aimed at major productions.
• Band Pro Film & Digital: Band Pro is a US cinema equipment reseller and rental specialist offering premium cameras, lenses, and monitors (including ARRI, Sony, Cooke). Comparable to Panalight for its role as a high-end rental/reseller focused on the same professional cinematography customer.
• Vantage Film: Vantage Film is a German-headquartered cinema rental company with offices across Europe and the US offering cameras, lenses, lighting, and grip. It is a direct European peer to Panalight, particularly relevant for productions that shoot across multiple European countries.
• Cinetech: Cinetech is a UK-based film equipment rental house serving features, TV and commercials. It is comparable to Panalight as a European rental competitor for productions that may shoot between the UK and Italy.
• Camera Service Center: Camera Service Center is a US-based full-service cinema rental company with cameras, lenses, lighting, grip, and crews. Comparable to Panalight for its end-to-end production equipment rental model targeted at major features, series, and commercials.

Regional players

• Take 2 Films: Take 2 Films is an Italian film equipment rental house serving Italian productions. It is comparable to Panalight as a domestic Italian competitor in the same camera, lighting and grip rental category and customer segment.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/panalight.roma

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panalight