JoinUs

What JoinUs does

JoinUs, legally JoinUs Consultoria em Gestão de Pessoas, is a private Brazilian human resources consulting firm founded in 2010 and headquartered in São Paulo. The firm offers a portfolio of HR services delivered through direct consulting engagements rather than a software platform: Talent Selection (Seleção de Talentos), Training & Development (Capacitação/Desenvolvimento), Specialized Consulting (Consultoria) covering organizational structure, compensation, change management, and climate/culture surveys, Special Projects (Projetos Especiais) including M&A support and team building, Career Guidance (Orientação de Carreira) for individuals, and a Work Abroad (Trabalhe no Exterior) placement service. It also provides the VIA Strengths Test, a free character assessment tool used as a top-of-funnel marketing asset.

The company serves two distinct customer segments: corporate clients seeking HR advisory and talent management support, and individual professionals seeking career orientation and international job placement. Its go-to-market is direct sales and relationship management through its São Paulo office, supplemented by a content marketing footprint across its blog and social media channels (Facebook, LinkedIn, Twitter/X, Instagram). No public pricing exists; engagements are quoted on a custom basis via [email protected]. JoinUs is independently operated with no disclosed institutional investors, parent company, M&A activity, patents, certifications, or management team bios. Operating status is active based on the company website and job postings, with 11–50 employees and a single-country (Brazil) operating footprint.

Name

JoinUs

Legal name

JoinUs Consultoria em Gestão de Pessoas

Website

https://joinus.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

JoinUs is a private Brazilian HR consulting firm in São Paulo offering talent selection, training, advisory, special projects, career guidance, and work abroad services to corporate clients and individual professionals via direct consulting engagements.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Administrative, Clerical & Office Support Direct Hire (BPACAFAF)

Keywords

• HR consulting services
• Talent selection
• Organizational development
• Career guidance
• Professional training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

JoinUs is a Brazilian HR consulting firm that delivers bespoke human resources services to corporate clients and individual professionals. Its core offerings include talent attraction and selection, professional training and development, organizational consulting, execution of special HR projects such as mergers and acquisitions and change management, career guidance for individuals, and international work-abroad placement. The firm also provides the VIA Strengths Test, a free character-virtues assessment tool used to attract prospects and support personal development.

Product overview

JoinUs is a human resources consulting firm offering a unified portfolio of HR services. The core offerings include: Talent Selection (Seleção de Talentos) for matching professionals with organizations; Training & Development (Capacitação) for professional and organizational capability building; Consulting (Consultoria) for specialized HR advisory across compensation, change management, and organizational structure; Special Projects (Projetos Especiais) for mergers, acquisitions, and organizational transformations; Career Guidance (Orientação de Carreira) for individual professionals; and international Work Abroad placement services. Additionally, the firm offers the VIA Strengths Test, an assessment tool for identifying character virtues. These services are delivered through individual consulting engagements and corporate programs, with no software-as-a-product platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Seleção de Talentos (Talent Selection) Talent attraction and selection service that matches professionals with organizations based on values, operational style, and products/services alignment to create long-lasting professional relationships. Designed for Brazilian companies hiring across levels.
• Capacitação / Desenvolvimento (Training and Development) Professional development and training service that maps individual strengths and development points and creates individual development plans, with delivery options as corporate plans (Planos Empresariais) or individual coaching. Targeted at both companies and individual professionals.
• Consultoria (HR Consulting) Specialized HR consulting service covering organizational structure assessment, competency evaluations, benefits implementation, organizational change management, climate and culture surveys, cost reduction, compensation packages, retention strategies, and process review. Targeted at Brazilian companies needing strategic HR advisory.
• Projetos Especiais (Special Projects) Time-bound HR project engagements covering mergers and acquisitions, endomarketing, onboarding, strategic talent banks, change management, team building, diversity initiatives, and RH Helpdesk projects. Targeted at companies executing discrete HR initiatives or transformations.
• Orientação de Carreira (Career Guidance) Career orientation and guidance service for individual professionals seeking direction on career path, professional development, and personal growth. Targeted at individuals in Brazil navigating career decisions.
• Trabalhe no Exterior (Work Abroad) International employment placement and guidance service for Brazilian professionals seeking job opportunities abroad. Targeted at individuals interested in international relocation and overseas employment.
• Teste de Virtudes VIA (VIA Strengths Test) Character strengths assessment based on the VIA (Values in Action) framework that helps individuals identify their top virtues to achieve personal and professional goals. Offered as a free online tool.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Robert Half Brasil: Brazilian arm of Robert Half, providing permanent placement, contract staffing, and HR consulting across finance, technology, and administrative roles; competes with JoinUs' talent selection service but at national scale and with broader functional coverage.
• Hays Brasil: Global recruitment specialist with a São Paulo office focused on mid-to-senior professional and executive placements; overlaps directly with JoinUs' Seleção de Talentos core service and brings deeper international networks that complement the Work Abroad offering.
• Adecco Brasil: Global staffing leader with broad Brazilian coverage in temporary, permanent, and RPO solutions; competes with JoinUs in recruitment and selection but at much higher volume and enterprise tier.
• Michael Page Brasil: Specialist recruitment firm active across São Paulo and Rio, focused on mid-management and professional hires; competes for the same mid-market corporate RFPs as JoinUs and shares a relationship-led, candidate-quality emphasis.
• ManpowerGroup Brasil: One of the largest staffing and HR services groups in Brazil, offering temporary, permanent, and assessment solutions; a scaled incumbent with greater capacity to absorb volume than boutique consultancies like JoinUs.
• Randstad Brasil: International HR services group with significant Brazilian footprint in staffing, recruitment, and HR solutions; offers comparable talent attraction services but with global delivery scale JoinUs cannot match.

Direct peers

• Mercer Brasil: Global consulting firm with Brazilian HR consulting, compensation, and organizational development practices; overlaps with JoinUs' Consultoria offerings (compensation packages, retention, organizational design) and competes for higher-end enterprise mandates.
• Catho: Brazil's leading online recruitment and job search platform; competes with JoinUs at the talent selection entry point by offering self-service hiring tools to Brazilian employers that may substitute for boutique agency services.
• LHH (Lee Hecht Harrison) Brasil: Career transition, talent development, and HR consulting practice with Brazilian operations; the closest direct peer to JoinUs' training, coaching, and special-projects portfolio given their shared human capital consulting DNA.

Emerging players

• Gupy: Brazilian HR tech platform offering recruitment, ATS, and people analytics to corporate employers; an emerging player whose product-led approach could disrupt traditional consultancies like JoinUs on the talent selection and onboarding workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/joinusconsult
• Facebookfacebook.com/joinusconsultoria
• LinkedInlinkedin.com/company/joinusconsultoria
• Instagraminstagram.com/joinusconsult

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoinUs